In Guangnanke Village, Zhang Xiaolong was pondering in the office of the WeChat headquarters.

Although WeChat will soon enter the level of 100 million users after more than a year of development, the situation is still very serious for him.

Time always passes rapidly, but during these times, WeChat is always in the position of a chaser.

In October 2010, Penguin WeChat was launched. At that time, Lu Zhou immediately launched the voice and video chat version, and a few days later, he used the function of the Moments to trigger a hot war. This "private scarf" function directly announced that WeChat will intervene in the field of fences from the communications.

From here, another competitor, MiTalk, was on the road at that time. Zhang Xiaolong made a long-term judgment and decisively chose the Moments function to follow up, and immediately launched the WeChat Moments circle within a few months. Rebs' MiTalk, which prioritized the voice and video functions, the version development was very fast, but this also missed the opportunity to grow.

There is no doubt that this function in the circle of friends is an important catalyst for such communication applications. From the actual data, it has greatly improved user activity and the frequency of recommending applications to friends.

But Zhang Xiaolong also knew very well from then on that Lu Zhou would not give up his advantage easily if he was half a step ahead.

After two versions, the public account was launched in 2011. Fangfang Orchard discovered middle-aged users. At the end, Luzhou also directly used the user address book data to push a large number of text messages. Not to mention whether Luzhou's behavior is correct or not, WeChat undoubtedly relied on this Spring Festival surprise attack to give Zhang Xiaolong a critical hit.

Rebs' MiTalk was limited by its development capabilities and server setup speed, and it was already defeated at that time, but Zhang Xiaolong was still supporting him, with Penguin on his back, and WeChat was undoubtedly much less pressure on this aspect.

But did Luzhou give him a chance in 2011?

No, WeChat only ran wildly for a moment, while WeChat was chasing it while running hard.

First, Mengguyun acquired the traditional IT service provider Phaeton during this period, and then gained the ability to connect the upstream and downstream cloud computing. From then on, Mengguyun started the layout of nodes across the country, planned to build the Guangnan Data Center, and then moved overseas, laying out several overseas nodes in just one year.

Following closely is the Weitou, Weixun Payment, Quick Payment, Acquisition of Whatsapp, and once again used flash strikes to hit everyone during the Spring Festival in 2012. Here, including Alibaba and Alipay, one hand subsidies to send phone bills and the other hand red envelopes to send wool. With less than a year since Weixun Payment appeared, it gained a large number of user groups through this event.

Zhang Xiaolong, on the other hand, the functions of his WeChat account are becoming more and more mature, but the creator ecosystem has not been formed for a long time. The WeChat payment obtained by Penguin Payment has not been launched due to internal communication costs. By the time it was launched, WeChat has already moved towards quick payment, and then relied on various activities to conquer the city.

During the Spring Festival in 2012, Ma Yun was shocked and Ma Huateng. Although the first-hand presidential order directly asked Penguin Pay to follow up overtime, which relieved Zhang Xiaolong's large amount of pressure, it was slower. When it really came to the point where WeChat News had already begun, no matter how much it was done after the shock, it could only be said to be a repair to the dead.

As for overseas layout? This means that Zhang Xiaolong can only shake his head. Does Penguin have money to play overseas nodes? That's money, can a 10 billion profit per year be a joke? But it has nothing to do with money, it's only related to time. Throughout 2011, Meng Guyun built a city overseas with great fanfare, while WeChat relied on this type of infrastructure to go overseas. If WeChat was behind in China for a few months and half a year, then it would be almost a year-on-year degree of backwardness.

No matter how capable he is, he cannot reverse the situation in the current chess game.

Zhang Xiaolong walked out of the office. It was lunch time, and the sun was already scorching in Guangnan in April. With the scorching sun on his head, Zhang Xiaolong lit a cigarette.

"Well~"

White smoke enveloped him, and another worry in his heart began to aggravate.

This is a threat from the inside.

Since the beginning of the year, the QQ flow diversion flow that WeChat can obtain has been reduced in one go.

The reason is very simple. Although traffic is considered rich within the group, it also involves an issue of input-output ratio.

The traffic obtained by WeChat from QQ has entered a slowing stage in its conversion. To put it bluntly, all those who should use WeChat have been downloaded, but those who are unwilling to use WeChat are useless to push messages.

As for the same traffic, Penguin can use it to do larger output, such as many game products in the same line. This is a cycle rule of traffic conversion. After all, if high-level decisions are made to release traffic, you must also produce real results.

The reason is the same as Penguin scarf. I once promoted it with great fanfare. When the number of users becomes smaller due to QQ traffic, the group can only reduce the traffic and leave it to internal products with higher conversions.

Zhang Xiaolong thought that just talking about WeChat’s life and death is not enough, because WeChat now has its own set of self-growth logic, and project budgets are also put into corresponding channels, including application market recommendation positions, mobile phone pre-installation, etc.

What he fears most is not the matter of reducing traffic, but the "micro-information" of QQ's mobile phone.

In the group, QQ is a big ship and WeChat is a small ship. Just looking at the number of team members, there is a clear feeling. QQ's adjustment involves layered management decisions and collaboration among many departments. The internal management of WeChat is basically flat. Most of the team members are transferred by employees of Penguin Email. Zhang Xiaolong has the final say inside. On the other side, he went straight to Tianting and reported to MCA.

But if WeChat continues to play the role of WeChat chaser, things may have variables.

WeChat social relationships are based on address book, and QQ social relationships are based on virtual relationships, class groups, work groups, etc. Is it complicated to create a address book for QQ? It is no problem at all.

Then, the potential problem becomes: if WeChat cannot defeat it, Ma Huateng will inevitably make QQ enter rapid reform with a roar. New fields cannot be defeated, and the long-standing manor must be kept.

This has become a cost issue. Maintaining the position of WeChat as the second-in-command market requires cost. So would this cost be invested in QQ and create a better and more trendy QQ?

"Huh~"

Zhang Xiaolong exhaled again with a long breath of smoke.

Since the reform of QQ has been on the agenda since WeChat came out, WeChat is now under pressure, and QQ's pace is like an old cow pulling a cart, very leisurely.

Zhang Xiaolong thought about it and found that Facebook had just launched a messager. I don’t know if this reaction is considered a big company after the company’s development scale has increased. Facebook’s strength is beyond doubt. It will soon have 1 billion users around the world. But Zhang Xiaolong said that in some areas, the messager’s slow reaction can only be used to rub whatsapp and WeChat overseas.

“Uh~huh~”

Zhang Xiaolong poked out the cigarette butts and slowly moved towards the company's restaurant.

"I don't know how Pony will make the next decision." Zhang Xiaolong thought for no reason.

Just when I first arrived at the restaurant, I saw Ma Huateng walking out of the WeChat building from the door of Zhang Xiaolong Station.

......
Chapter completed!