Lu Zhou, “Next, let’s talk about another thing, traditional media and emerging self-media.

If the individuals and media in the entire information network are regarded as one node, then earlier, the entire information network structure would be very different from today.

For example, print media, TV stations, Internet portals, etc., the information they publish is often compiled by special media people. Such a network is a relatively centralized structure.

They speak, we listen, and these media are the creators and sources of information. And the boundaries between the source and the audience are very obvious.

Is it authority? It looks like it, but it looks like it is not.

Take a very common example today: When a car accident occurred on a certain section of the road, causing road congestion and affecting traffic on the section, a netizen took a picture and poached a scarf.

If the publisher does not add fuel to this matter, is the information itself authoritative enough, and it is faster than traditional media.

In the process of technological evolution and product form exploration, we have gradually subverted the traditional information network structure. The boundaries between the source and the audience are no longer. Everyone can act as the source of information. Everyone is a media, so we call it self-media.

The entire complex network is accompanied by the decentralization of the source of information, and everyone is a node at the source of information. It then produces some very interesting emergent reactions, which is what I just said, belongs to the real controversy of a hundred schools of thought in this era.

For example, a large number of people were stranded in the airport due to heavy rains in Beijing. Through the scarf, a spontaneous pick-up activity was launched around the capital to help the stranded people smoothly clear them; for example, in a recent flood in the Jiangnan region, netizens in the WeChat group spontaneously organized a private organization for temporary rescue.

Ants without much thinking ability form a disciplined ant colony with the help of pheromones. Although the individual IQ is far inferior to humans, the ant colony formed has extraordinary "wisdom" and can build an ant nest with extremely complex structures. They can complete the organizational work of reproduction, migration, hunting, guarding and other organizations at a certain pace.

We do not have the ability to release pheromones, but today, we have the Internet. Information has become a tool to communicate with you and me, and also allows the entire society to develop thinking and independent wisdom. Perhaps we can call it 'group wisdom'."

Luzhou did not press the ppt, but walked out of the platform and paced on the podium.

"Last year, I once talked about a thing on my personal scarf, saying that the 'sweet' is dead. Maybe some friends here don't understand what I mean so much.

At that time, I had already had the idea of ​​being an "acquaintance scarf", which is the circle of friends presented by WeChat today. Why did I try to do such a thing?

This involves a situation about governance.

There is no doubt that in terms of the right to speak or information weight, the Matthew effect is becoming more and more intense, with more and more big Vs, and the news and status of ordinary people are becoming more and more difficult to affect. Acquaintances have solved this problem by solving this problem.

But it also brought new problems. So you can see that WeChat tried to make an official account after the Moments circle, which is used to supplement the shortcomings of Moments circle.

The scarf is a more common and public place, while the circle of friends is a private territory.

At that time, I should have been considered young and frivolous, but when I sorted out some things and really managed WeChat, I also understood that there was no better or worse between the two. And I also had a very high respect for the heart wave scarf.

Today's scarf is ushering in more and more governments and organizations, which has promoted many open and transparent processes. This is something that private territory and circle of friends cannot do.

Of course, it involves governance, because of the enrichment of information, we are also facing huge difficulties today.

Today's scarf big v can seek marketing and advertising monetization through its own voice, while the WeChat official account has once again pushed this matter to a higher level. As long as you read and browse, articles can generate value. Inside Weixun, it is also working on a more in-depth project, seeking to push this model to the extreme again.

The more you focus on the content, the higher the economic benefits. The more eyeball economy is.

The content does not have to distinguish between good and bad. As long as it can attract attention, it can generate economic benefits.

Violence, distortion, yellow, gray, curiosity, vulgarity, rumors... Many similar public accounts have also obtained very high economic benefits through the sand sculpture advertisements of WeChat, and the same problem also exists in the scarf.

It can be established with two prerequisites: WeChat provides tools, while users have needs.

Participants in different roles eventually contributed to such an outcome.

WeChat has carried out a lot of related governance work, from manual review, reporting system to automated review. To be honest, from the company's perspective, some checkpoints may not need to be so strict. After all, regardless of black and white, catching mice is a good cat, and being able to generate traffic is a "good content".

But as I said before, the network where everyone participates in should not go astray, because in a sense this is the ideology of society itself. Then governance is very necessary.

And I also hope that more institutions and individuals can participate in this governance, form unified standards, and find appropriate solutions. After all, we are just a company, and sometimes we are a bit over the business when talking about governance."

Lu Zhou walked back to the platform and pressed the next page of ppt, "Just now, some real situations are extended. Let's continue to talk about the first topic, the second thing in the new era."

“The second one, data bloat.

Mobile phones have much more sensors than PCs, and thanks to our guidance, users have become more willing to speak freely on the Internet. Therefore, it can be foreseeable that the next era is the era of data. A large number of our personal behaviors will be digitized and entered the Internet.

For this we need an effective means to process these massive data. If what we just said was the surface layer, then this is the inner layer.

Looking back at the entire journey of Menggu, from the early days to the present, through data, the Menggu system now understands our users better.

Why?

Menggu started out as an advertising company. Its profitability driver comes from traffic conversion, users browsing and downloading, we display ads, and finally obtain advertising fees. And when the amount of data is larger and more comprehensive, the analysis will be more in place.

All Internet companies cannot do without advertising, and their core is to solve real supply and demand.

So it is very realistic. The more Menggu understands users, the more targeted the advertisements pushed, and the more it can meet user needs, the easier it will be to achieve results and make profits.

This is something that needs to be optimized as a for-profit company.”

Lu Zhou exhaled slightly.

"After all, I personally believe that the mobile Internet is just an external manifestation in a sense, and the inner essence is the data inflation brought about by changes in group consciousness and hardware support.

Data expansion brings many problems. For example, we need a large number of hardware devices to operate, a more powerful scheduling system to coordinate these hardware, a more complete learning model to adapt to different business scenarios, and a more efficient algorithm to improve the efficiency of obtaining the optimal solution.

I believe that these solutions to problems will become the core competitiveness of a company. Because the future is the era of dataization, and the mobile Internet is just one of the links.

On the mobile Internet, I call some of these phenomena data inflation. Some concepts that were not very popular at that time, the Internet of Vehicles, the arrival of the Internet of Things, and what about the Internet of Things? Maybe it should be called data torrent.

In the past, when we were PC, the access to the network would not be as high as the mobile phones. Through the mobile phone, our personal behavior data would reach the cloud, which would transform us into personal data and then reflect it in the virtual world.

The mobile Internet is just the beginning, it will never end, because there will be a new era after the new era. After personal dataization, the digitization of all things will not be far away.

We are trying to build a real world in the virtual world.

We have experienced the tremendous evolution of interactive carriers. From PC to today's mobile phones, maybe there will be a day when the brain is connected to the Internet in the future, and then the barrier between reality and virtual will be broken.

The so-called challenge should not be to blame the monopoly of giants, or to be obsessed with subverting giants.

They are just dust, and although we are equally small, we should also be great explorers.

After all, we are always full of endless desire and endless curiosity for the future. If we are satisfied with keyboard interaction and voice interaction, I think this is the loss of the root of human beings as human beings themselves.”

Lu Zhou paused, "Today's world is open enough that we can get information and knowledge everywhere, dig seeds on this soil, and it can also accommodate the crazy ideas of every young man.

Maybe what I said and guessed may not be correct, but looking back at the past and standing in the present, the road to the future seems to be under our feet.

Thanks."

After Lu Zhou finished speaking, the venue was silent at this time.

After a long time, most people woke up just like dreams.
Chapter completed!