July 30th.

"What is a dream? It has always been a very vague concept in people's hearts. Everyone will have their own career as a child. But as they grow older, this vision will slowly disappear.

Dreams are utopia, happiness island, and idealists' country. And today, Luzhou is using his Dream Valley to build a home for entrepreneurs.

Menggu Advertising previously conducted a round of A financing, led by DCM Capital and followed by Lei Jun personally, totaling tens of millions of dollars. This is one of the largest round of A financings in China in recent years. According to reporters' estimates, the valuation of Menggu Advertising is very close to the judgment criteria of Internet unicorns.

Many industry insiders also said that in the next two or three years, Menggu Advertising will quickly enter the ranks of unicorns with the acceleration of the mobile Internet.

However, just now, Menggu Advertising announced its "Dream Creation Plan". Luzhou introduced a new mechanism and a new game method for Menggu Advertising.

This is a massive support plan.

In the interview, he said: "In the first phase of the support, we invested millions of dollars and resources. We estimate that in the next three years, three to five products with valuations of 100 million will be born among these supported entrepreneurial teams. Focusing on the internal ecosystem, we will create more diverse models and enjoy this feast of mobile Internet with developers."

......

Regarding this "game method", the reporter also consulted relevant industry insiders.

The person in charge of a certain goose pc game manufacturer: "The innovation of Menggu Advertising is very meaningful and can help more small and medium-sized developers overcome the early difficulties. However, it has certain problems. Overestimating the mobile Internet may lead to strategic mistakes. If Menggu Advertising cannot maintain its leading position, the developers of the ecosystem will also suffer."

Venture Capital Field: ‘This is a model similar to an incubator. A very important premise for Menggu Advertising to do this is to have a distribution tool as a banana market. This is actually a way to exchange resources for equity, and the banana market provides funds and traffic resources.

It will not be mentioned. Just investing money downstream requires good communication with investors. For me, if I were dcm, I would not agree to such behavior. Naturally, it is not easy for other competitors to imitate. Perhaps large Internet companies can do it."

......

Guangnan Science and Technology Park.

Lu Zhou looked around the conference room, and all the team leaders who had obtained shares in Menggu Advertising were in place. Ding Zhongcheng, the director of the DCM stationed, was also on the scene.

After all, this involves the issue of reinvestment of Menggu Advertising. If these teams and Lu Zhou reach a "blind-box operation", they can directly drain a part of the investment funds of Dcm. If such issues are involved, Ding Zhongcheng naturally needs to follow up the whole process.

Lu Zhou started the meeting directly, "Hehe, everyone. I'll go straight to the topic. If you have any questions in the middle, please raise your hand to signal."

"First of all, it's about equity. In terms of rough valuation, the differences between the teams here will not be too big. The estimation method is mainly determined by the daily turnover and profit data in Menggu advertising. Of course, it is just a lower limit, and the upward extension is the difference between financing amount and resource quality.

Taking the average, it is about Menggu Advertising that provides financing of RMB 1 million, accounting for 10% of the equity. In this regard, you can measure where you are at this value so that you can position it correctly and adjust the direction of product operation in a timely manner.

There is no need to worry about a team that has not yet established a company. We will arrange personnel to properly solve it for you."

As he said that, he saw that everyone had no doubts and continued.

"In terms of resource issues, it is mainly divided into three points: venue, server, technical support and banana market traffic resources.

At present, Menggu Advertising is raising relevant office spaces in the Science and Technology Park as a place for the "Dream Creation Base". This is mainly considered management issues and is considered a hard rule. I hope you can understand it.

The relevant venues will be provided to you for free within the two-year construction period. If there are any growth and growth, you can apply to leave the base in advance.

On the server, you need to gradually migrate the corresponding business to Menggu Cloud. There are several benefits here. First, everyone will enjoy internal discounts when using Menggu Cloud. You don’t have to deal with daily maintenance and server hardware issues manually. You can concentrate on product expansion.

Regarding technical support, it mainly involves regular internal training, product architecture planning, etc. I will give you a plan in this part in the future.

Finally, it is the traffic resource of the banana market. I hope everyone can look at this problem reasonably. Traffic is a double-edged sword, which can not only expand the user base, but also accelerate death.

The first major premise for all traffic support in the banana market is based on products, experience, and data. If you can’t achieve it, even if you raise funds today, you won’t be given preferential treatment.”

Lu Zhou just finished the topic and saw one of the developers raising his hand to signal.

"Mr. Lu. I have a little doubt about centralized management. First of all, Menggu Advertising only accounts for 10% of the equity. If centralized management is managed, I am worried that you will be too involved in product development within the team."

Lu Zhou was stunned for a moment when he heard such a naughty speech. He was a little amused. After all, the developer asked the truth first, but the meaning of the question sounded a bit awkward, "I'm still young." He thought.

He smiled and said, "This question is pretty good, but you can think about it for a while next time."

"In this regard, you need to have a clear understanding of yourself first. Any good idea can make an amazing product with a few days and nights of hard work. But there are rules and regulations for business behavior.

Corporate, realize the positive cash flow, build a human resource system, and formulate a sustainable strategy. Although Menggu Advertising is also doing such a thing, it can still help everyone here.

As for your team, as long as it is not too much, we will not interfere. For this, you can refer to Mr. Ding next to me, who is the director of the DCM stationed."

The developer's face turned red when he heard this.

Lu Zhou ignored it, but continued, "Everyone, the achievements made by Menggu Advertising today are inseparable from the vast number of developers. But don't forget that it has only been less than half a year. You can think that this is resource exchange, or it can be understood as mutual support.

At the beginning of March, the first financing I received was only 500,000. You can do the same.
Chapter completed!