0359.Youtube's advertising logic(2/2)
"But advertising is always something people hate." Chen Shijun frowned.
Ning Zimo tapped the table with his knuckles and said, "Your first overseas YouTube video was also an advertisement. Why doesn't anyone hate your advertisement?"
"That's because we worked hard to shoot such an interesting advertisement." Chen Shijun said carelessly.
"Yes, you hit the key point," Ning Zimo nodded and smiled, "People will not reject an interesting advertisement."
When video websites were popular in the previous life, foreign websites such as YouTube and Youku were actually full of various advertisements. However, there are essential differences between domestic and foreign advertising systems.
Domestic websites such as Youku implement a fixed-time advertising system. For platforms and advertisers, they only need advertising channels and revenue, clicks and conversions, and do not pay attention to other things at all. And the platform even uses members to recharge.
A charging model that eliminates advertisement playback.
As for YouTube at the same time, there is no model for members to recharge to avoid advertisements. Any video on YouTube may have advertisements, but its advertisements will automatically play before the video or episode is played. But after 3-5 seconds of playback
, users can choose to close this ad and then continue watching the video.
"What we want is not just advertising revenue, but the key point between advertising revenue, interesting advertising and advertising effectiveness." Ning Zimo said in detail, "The advertising placed by any brand must be interesting and can be
Only what attracts people to watch will form customer interest and transaction conversion.
The difference between this and ordinary advertising forms is that truly good advertising can not only attract transaction conversions through the advertising itself, but also use the focus of the advertising to discover the user's real interest points in this product, and then target this interest point.
To increase investment.
On the one hand, this investment is for advertising upgrades, and on the other hand, it can be for product upgrades. Therefore, we must have such a rigid requirement for the advertisements we place. This investment in advertising is what matters to advertisers.
, our YouTube platform, and the corresponding customer base will benefit from a win-win situation!"
"I really don't know why you have so many interesting ideas in your mind," Chen Shijun curled his lips and said, "No wonder there is such a user advertising logic for Google searches behind the ads you designed for Bing."
"Of course, after all, they are all things owned by me. Doing some secret means to attract Google users to bing, this can be regarded as keeping the money from outsiders." Ning Zimo leaned on the back of his chair and said comfortably.
Pan Yu also smiled and said, "It seems that after such operations, YouTube will attract the attention of capital faster than ACS."
Does anyone care about acs?
Who could have such vicious eyes?
After thinking about it, Ning Zimo still shook his head, "I have prepared 100 million US dollars this time, and will increase capital in ACS and YouTube in the form of valuation investment. This money is enough for us to develop to the next stage."
"Aren't you considering going public?" Chen Shijun said with a smile.
Chapter completed!