Chapter 571 A Sky-high Endorsement of 2 Million(2/2)
Of course, the intellectual property rights of the surgical video belong to Chen Qi, which is very important.
Chen Qi was certainly happy when he saw that the banknotes were in place. How many courtyard houses could be exchanged for 300,000 US dollars?
"Okay, thank you Mr. Futamura."
Chen Qi signaled, Lan Lijuan nodded, took the money and walked into the room and never came out again.
When Nimura Kaito saw that only the secretary was left in the room, he complimented:
"Dr. Chen's teaching surgery today was so wonderful. We were deeply impressed. Not only did the doctors marvel, but it also gave us a sudden insight into the development of these instruments. It turns out that our instruments have such uses and can perform such operations.
It's simply fantastic."
The wider the use of endoscopic surgery and the more surgeries there are, the better sales and development of endoscopic device manufacturers will be. There is a cause-and-effect relationship.
Otherwise, why would Nipro attack Chen Qi?
It's both a pick-up and a drop-off, and it's also a gift of money. If Chen Qi hadn't needed it, sending several girls over would have been a matter of just one sentence.
Chen Qi knew that this partner would not say these things for no reason, so he smiled and nodded.
Nimura Kaito then continued to state the purpose of his trip:
"Dr. Chen, we have cooperated for so many years and are old friends, so I will get straight to the point. This teaching surgery allowed our company to see Mr. Chen's leading position in the field of endoscopy and his huge commercial value.<
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So we decided to establish a long-term partnership with Dr. Chen. In this way, we will sponsor you with 2 million US dollars in research fees every year. Our requirement is that all your surgical instruments use Nipro products."
To put it nicely, it’s project fee; to put it bluntly, it’s advertising endorsement fee.
Is 2 million US dollars a lot? Yes.
Don’t forget that Chen Qi’s endorsement fee in the previous year was only US$300,000, but now it has increased to US$2 million. This price has reached the treatment of top European and American doctors.
Is Nipro losing money?
No loss at all.
Because among endoscope manufacturers, Nipro can only be regarded as second-rate.
Top-notch companies such as Olympus, KARL STORZ, Fujifilm, Stryker, etc. are the number one group in the field of endoscope production.
Of course, the gap between Nipro and them is not that big, and product quality can definitely be guaranteed.
As long as Chen Qi becomes the spokesperson of Nipro, based on the level he has shown today, it is not impossible to become No. 1 in the field of endoscopy.
If the world's best doctors all use Nipro's surgical instruments, the advertising effect caused by this kind of promotion will be huge.
Two million U.S. dollars in advertising fees may be exchanged for hundreds of millions or billions of dollars in sales. How much profit is there?
Don’t forget that just like medicines, the research and development costs of endoscopes are very high, but the real production costs are actually far less high. Moreover, the profits of medical devices are much higher than that of medicines, and this will remain true even decades later.
How many doctors in China have died from the use of medicine? The number of doctors who have died from the use of medical equipment is shocking and exaggerated.
Chen Qi was quite satisfied when he heard the endorsement fee of 2 million a year. As a doctor in China, his annual salary was only a few hundred dollars.
And another advantage of cooperating with these top pharmaceutical companies is that they will help you as a doctor to build momentum, help you publicize some international medical organizations, and help you get started.
Behind every authoritative doctor, there must be a pharmaceutical company providing full support.
The key is that this kind of endorsement contract is loose, unlike entertainment stars, where the company takes a big cut of whatever money they make.
Chen Qi's use of Nipro's surgical instruments does not prevent him from making extra money. The flying knife red envelope still belongs to Chen Qi, and Nipro will not take the money.
"Okay, since we are old friends and the previous cooperation has been very pleasant, I am willing to be the spokesperson for your endoscopes. However, in addition to the sponsorship of 2 million US dollars, I hope you can sponsor an additional batch of endoscopes from my hospital.
Medical equipment."
Futama Kaito was relieved upon hearing this and repeatedly promised:
"Of course, all the endoscopic medical instruments used by your Vietnam-China Hospital are provided by Nipro. Of course, this is also exclusive. Dr. Chen's unit will not be able to use other companies' products in the future."
Chen Qi has a question:
"I agree in principle, but what if there are some equipment that Nipro cannot provide but we really need to use them clinically?"
A pharmaceutical company is not omnipotent. It is limited to the protection of intellectual property rights. Some patented monopoly products are only sold by other companies, and Nipro may not be able to provide them.
Chapter completed!