On the afternoon of September 9th.

After confirming the plagiarism of Fruit Assassin by Motan Studio, a subsidiary of Tencent Group, Qunxing Company started working at high speed.

At the same time, the Mihuyou trio, who had just returned to their offices, also learned about the plagiarism of Fruit Assassin from the founder Luo Yuhao, who stayed behind in the office.

"What do you mean?" Cai Haoyu frowned, "Tengxin copied Fruit Assassin?"

"You can check it on your mobile phone and you will know." Luo Yuhao shrugged helplessly, "It's called Q Fruit Ninja. It can't be said to be very similar to Fruit Assassin, it can only be said to be exactly the same."

Cai Haoyu and others curiously searched for it. After several people found it, no one was willing to spend the money to download it. They directly took Luo Yuhao's phone and opened the Q Fruit Ninja he had just downloaded.

Cai Haoyu on the side also clicked on Fruit Assassin on his mobile phone. The two mobile phones were put together. After entering the game, Liu Wei and Cai Haoyu started operating separately, looked at each other's screens, and then the corners of their mouths twitched.

“It’s really Tenxin’s style, outrageous.”

“But when I think about it carefully, I don’t think it’s outrageous.”

“If you don’t think it’s outrageous, it’s quite outrageous in itself.”

However, after seeing that Tencent also chose the buyout system, Cai Haoyu still said: "It seems that we were right in not agreeing to Mr. Xu's free-to-play strategy. There are still too few users in the mobile game market.

, there is no way to support the consumption rate of free in-app purchases, so the buyout system is more secure.”

Having said this, Jin Zhidong on the side rarely spoke up and asked: "Will this affect Qunxing Company's investment in us? After all, the investment amount of one million has not yet been received."

"That's not the case." Cai Haoyu shook his head, "The Fruit Assassin has sold millions of copies in North America, and its revenue is at least tens of millions."

"If we can maintain this momentum, we may directly enter the billion-level club in a few months."

"With this level of income, how can they care about the one million we have here? For them, it's just a drop in the bucket. At most, Tencent will seize the domestic market."

Jin Zhidong nodded, lowered his head thoughtfully, and stopped participating in the discussion.

"Let's just do our own thing well. Mr. Xu can't help us with this matter." Cai Haoyu clapped his hands and drew everyone's attention back, "Let's continue working, speed up the progress, and strive for

Go online before the end of the year and destroy the campus.”

…

On the other side, Xu Yi sighed helplessly after hanging up the phone from Xu Xing.

He was sitting in the cafe downstairs of a certain company building at this time. Sitting next to him was Dai Zhuoshan, a colleague from the search department, and sitting opposite him was Dai Zhuoshan's alumnus of the same class and an employee of the certain degree game department.

Planner Gong Ao.

Dai Zhuoshan, who temporarily became a victim in the power struggle within the certain degree search department, had recently intended to leave certain degree and was looking for a new job, but Xu Yi happened to find the opportunity.

So Xu Yi took the opportunity to find Gong Ao through Dai Zhuoshan's relationship, and brought the two of them to have a cup of coffee and chat about information about Qunxing Company.

But unexpectedly, as soon as he finished chatting with the two of them and got their intention to go back and consider it, Xu Yi received a call from Xu Xing and learned about the situation of Q Fruit Ninja plagiarizing Fruit Assassin.

However, after learning Xu Xing's overall plan, Xu Yi was not as nervous and worried as Peng Yuxuan and Li Jing. Listening to Xu Xing's calm planning of the next steps of action, he couldn't help but raise his eyebrows several times. He was very surprised that Xu Xing was acting like this.

Response measures within a short period of time.

After hearing Xu Yi's speech on the other end of the phone, Dai Zhuoshan and Gong Ao also realized that the person on the other side was Mr. Xu of Qunxing Company. When Xu Yi hung up the phone, they couldn't help but curiously asked: "What's going on?"

"It's a good show." Xu Yi looked at the two of them with a smile, "It won't be long before you two can see the news on the Internet, so I won't say more."

"After this incident passes, maybe you will make a choice."

"I still have to go and do some work. Let's talk some time in two days."

…

In the evening, Tengxin Group, Motan Studio.

In the meeting room of Q Fruit Ninja's project team, planner Wei Hong, who had just finished the meeting, watched his subordinates leave and continued to check the sales data after Q Fruit Ninja uploaded it.

Thanks to the huge number of users of QQ itself, Motan Studio placed advertisements in the game center from the very beginning.

In the App Store China area and other Android platform channels, we have received a certain amount of advertising resource tilt.

As soon as it was put on the shelves, in nearly six hours now, the total sales volume has exceeded 3,000, and it is on track to exceed 10,000 sales in 24 hours.

If this growth rate can be maintained in the future, Q Fruit Ninja may be able to replicate the success of Fruit Assassin in North America and firmly occupy the market share in China.

Although there are a very small number of players who have played Fruit Assassin in North America before and found that Q Fruit Ninja is plagiarized, these people are only a small minority after all, and the voices of complaints are quickly swallowed up by the huge torrent and cannot make any waves.

Starting from the project establishment and approval of funds on September 3, to confirming the team and starting research and development, finding artists from the art resources department to provide corresponding replacement resources, to testing after the development is completed, and connecting with the publicity department's advertising placement arrangements.

Following the entire process, Wei Hong basically copied the entire underlying framework of Fruit Assassin, and then replaced it entirely with new art resources.

It's just like washing a manuscript.

The core content and logic are exactly the same, but at first glance, there are indeed some differences on the surface.

In particular, the art resources have changed from the more realistic fruit models of Fruit Assassin to the Q-print style that is closer to the Penguin style, and the overall tone is brighter.

But in terms of gameplay, there is no breakthrough.

After all, it took Wei Hong a week to develop it, so it was already quite fast to complete the copy.

Originally, Xiang Kangyu, the chief designer of Motan Studio, planned to give Wei Hong one month to develop.

Because Tencent's principle of copying has always been to copy the core gameplay and then add on to the original version to bring the copied game to a higher level in terms of playability and appeal.

Coupled with QQ's own social attributes, and adding a friend points ranking function, you can completely rub the Fruit Assassin on the ground.

But after all, Wei Hong does not have Xiang Kang Yu's courage. He is just one of a dozen planners in Motan Studio, and his position is far lower than Xiang Kang Yu's.

He is worried that after the domestic version of Fruit Assassin is launched, he will develop a more complete Q Fruit Ninja. If he wants to seize market share from Fruit Assassin, he may need more advertising resources to do so.

After all, Tencent owns more than just Motan Studio, a game studio, and more than one of its games is being produced in the studio. Many resources also need to be competed and competed for.

Therefore, Wei Hong's decision is to "work fast but never break". He will be the first to go online to accumulate domestic users, and then slowly update the version to lock in these new players.

As for buyout or free?

To be honest, Wei Hong didn't have time to think about it at all. Anyway, how did Fruit Assassin succeed, so he just copied it.

Wouldn't it be embarrassing if something went wrong if you modified the top student's answers when copying homework?

Moreover, looking at the sales data on the first day, more than 3,000 downloads were obtained in less than six hours, which has proved the excellence of Q Fruit Ninja, and Wei Hong does not need to consider this issue.

Three days.

As long as he waits three days, if the sales of Q Fruit Ninja can exceed 50,000, he can apply for higher-level advertising resources.

Even if Fruit Assassin reacts and urgently launches their domestic version, they will not be able to compete with Q Fruit Ninja.

To put it bluntly, as long as they rely on plagiarism and Tencent's massive resource accumulation to crowd out competitors, players will either give up or have no choice but to play the game when faced with the only game.

In fact, most players can only complain a few words, and when their hands feel itchy, they will continue to play.

Even after being tied up in the game, he will transform into a penguin loyal general, and there will be no official fate from Tencent. Relying on the players' voluntary maintenance, they can accumulate a group of fans without worrying about the number of users.

Anyway, there are a lot of games in the world. In addition to the early works of various major categories, no matter what games are produced in the future, they can be traced back to those early classic works.

The definition of plagiarism at home and abroad has always been relatively vague. Although many things are similar at first glance, in a legal sense, it is difficult to successfully sue a plagiarist.

"Fruit Assassin..." Wei Hong opened the Pineapple mobile account in North America, looked at the current sales data of 5.8 million copies of Fruit Assassin, and licked his lips greedily, "Let's see, is it the Assassin who is more powerful, or the Assassin?

My ninja is better."

…

Just when Wei Hong was feeling smug and proud, the time soon came to the morning of September 10th.

The legal department of Motan Studio received a lawyer's letter from Tianshu Studio, which sternly warned Motan Studio to immediately stop plagiarism and infringement, make a public apology statement, and compensate Tianshu Studio accordingly.

economic losses.

The legal department often receives this kind of lawyer's letter, so it is no longer surprising. After reading the above content clearly, the situation of Tianshu Studio was listed on the content schedule of the morning meeting, and the legal staff casually handed the lawyer's letter to

Stuff it in a drawer.

It contains all kinds of lawyer letters that I usually receive. It is a full drawer that needs to be cleaned out every once in a while.

Unless the court submits a subpoena, the Legal Department will be a little more energetic. A mere lawyer's letter has no legal effect at all, and they don't even bother to look at it.

But at this time, starting from around eight o'clock in the morning, more than a dozen domestic online media seemed to be in a relay race, publishing one after another about "Tencent plagiarized the popular Fruit Assassin in North America, and the original production team unexpectedly

He is a Chinese" and other reports.

All kinds of exaggerated headlines are sensational.

For example, [Chinese Games will never succeed, as evidenced by today’s tragedy]

Another example is [Huaxia Studio went overseas to win the top spot in mobile games, but was stabbed in the back at home!]

[The cry of game studios - Tengxin's huge shadow casts a shadow over the country]

[The plagiarists are complacent, but no one cares about the copied ones. This is the tragedy of Chinese games!]

In short, all kinds of eye-catching titles suddenly occupied the news of many game sections, and information related to Tencent is the most likely to arouse the curiosity of players.

Soon, a public opinion storm took shape.

Especially under the covert promotion of a certain degree, when keywords such as "mobile games", "games", "Tencent", "studio", "plagiarism", "Fruit Assassin" and "Q Fruit Ninja" are searched by users, except for

In addition to normal content, you can also see the above-mentioned press releases with exaggerated titles.

When Xu Xing returned to his dormitory from the company in the evening, he heard Lu Pengyou sitting at his desk, filled with indignation.
To be continued...