Gan Guoyang did not stay in Atlanta for much time. On the night of the 27th, he left the Coca-Cola's nest city and took away a large contract of $1 million for two years.

Before Gan Guoyang came to Atlanta, Falke drafted a contract for Gan Guoyang for five years of 1.5 million. Although it took a long time, the average annual amount was only 300,000 US dollars.

In this regard, just like Gan Guoyang's contract with Nike, it does not require a long contract period, but pursues the average annual contract amount.

At this time, in the president's office of the Coca-Cola headquarters building in Atlanta, Robert Goisueta sat behind a large desk, looking a little tired.

It is not an exaggeration to be called the busiest person in the world recently. Since the announcement of the decision to launch new products and stop the old production lines on April 23, Goisuetta and his Coca-Cola company have become the most attention of the media.

This idea that has existed in Goisuetta's mind since 1980 was finally pushed to the world by a huge propaganda offensive after five years of preliminary investigation, discussion of plans, planning, research and development, product experiments, street surveys and other work preparations.

On April 23, in addition to the weird thing like Gan Guoyang who concentrates on competitions and doesn’t ask about it, according to statistics, 81% of the TV viewers in the United States learned about Coca-Cola’s change of formula, and there are nearly

In addition, in the product survey of new products released, 80% of the respondents believed that the new Coca-Cola tasted better than the traditional ones, and these respondents were all young people that Coca-Cola wanted to win over, which made Goisueta more determined to open a new era of Coca-Cola.

But today, an NBA player who plays basketball and a Chinese who comes from a "socialist country and does not understand the market economy at all", has shaken Goisuetta's confidence with some words.

The reason why Goysuetta attaches importance to Gan Guoyang, the NBA star and went to Atlanta Airport to pick up the plane is also because of the appeal of Gan Guoyang among young people. Their ideas are the same as Nike.

Nike has relied on the endorsement of Jordan and Gan Guoyang to successfully make their brand sneakers sell well among young fans, and instantly became the most popular sports brand in the United States.

Therefore, Coca-Cola wants to shoot while the iron is hot when it just released its new flavor, and quickly shoot a new advertisement to continue to increase the influence of the new flavor Cola.

But Gan Guoyang told Goysuetta that it was not the young people who decided the fate of Coca-Cola, but those old customers who were not valued by Coca-Cola.

Coca-Cola has a long history. In 1985, the brand had been around for 99 years with Americans and was about to reach its 100th year. This is also one of the reasons why Goisuetta chose to release "new-coke" this year. He wanted to show that the old taste was outdated. He had been 99 years old and was almost 100 years old.

Gan Guoyang's statement naturally made Goisuetta feel disdainful, and he fully believed in his market research results.

But Gan Guoyang studied sociology in later universities. In the major of social investigation, Gan Guoyang has not forgotten all the knowledge in his mind. Moreover, the release of Coca-Cola's new product is a classic case in the history of social investigation, which was studied repeatedly by Gan Guoyang in college.

So he talked to Goisuetta about Coca-Cola's so-called "market survey" from many aspects, and criticized the indecisiveness of Coca-Cola's investigation and the uncontrollability of variables. At the same time, he explored some aspects that ordinary people could not imagine from the perspective of "hindsight", such as the national feelings of the United States for Coca-Cola, etc.

Goysuetta was sweating coldly when he said this. Even Falk was amazed at Gan Guoyang's rich knowledge. Before that, he regarded Gan Guoyang as an NBA player who dropped out of school. Like many athletes, he developed limbs and simple minds.

However, no matter how good Gan Guoyang said, it is unlikely that Coca-Cola will give up the promotion of new products now and restart the production line of traditional Cola.

Gan Guoyang also knew that the winter of New Coke would soon come, and by then Goysuetta wanted to continue to promote new products, so Gan Guoyang decided to sign a contract with Coca-Cola Company.

But Gan Guoyang also proposed the conditions. First, he changed the contract to a two-year short contract, because Gan Guoyang knew that the NBA would soon usher in the first round of salary increase, and by then his advertising contract with the company would naturally have to be re-signed.

Secondly, Gan Guoyang said that he would not promote the "New-Coke" product for Coca-Cola. He said that he did not want to endorse a failed product. He had to wait until the traditional Coca-Cola was re-launched before he could endorse Coca-Cola.

If New-Coke does not fail as Gan Guoyang said, then Gan Guoyang will advertise New-Coke for free without any fees.

Since Falk had already negotiated with Coca-Cola Company for other details, the contract was signed very quickly. Goisuetta also deliberately wanted to gamble with Gan Guoyang to see if New-Coke would really lose.

"Mr. Goisuetta, there are some protesters downstairs of the company. They said they wanted us to return Coca-Cola to them... However, there were not many people, they were all old men. Mr. Marcus had gone down to deal with it and the police were here." Just as Goisuetta was thinking about what Gan Guoyang said, the secretary came up to tell him some bad news.

Goisuetta stood up and looked downstairs through the floor-to-ceiling window. He found that there were indeed some people gathered at the entrance of the building, and they were carrying signs on them, saying "No-Coke" (don't have a new taste).

"Are there any other problems? Tell me all."

"Well, at present, there is no big problem with sales, and sales are still very good, but the increase seems to be not as rapid as the previous few days..."

"I understand... I'll let the marketing department go to the conference room later. I have some questions to discuss with you..."

For Goisuetta, the next few months will inevitably be a sluggish day, but for Gan Guoyang, who returned to Portland, having a $1 million contract did not make him feel better.

On the 28th, the results of the last two rounds of the first round of the Western Conference came out. Gan Guoyang's good friend Stockton staged a good show in Houston and Utah Jazz's teammates. They narrowly defeated the Rockets with two points with a 98:96-point advantage, unexpectedly eliminated their opponents and entered the semi-finals. Their opponent in the semi-finals will be the Los Angeles Lakers.

Another game that Gan Guoyang and the Trail Blazers are more concerned about, the Denver Nuggets and San Antonio Spurs, the Nuggets, who are at home and have better strength, did not let the Spurs perform a black seven. They beat the Spurs 135:101 and successfully advanced to the semifinals.

This means that the Trail Blazers' opponent in the next round will be their nemesis in the regular season, the Nuggets.

This season, the Nuggets and the Trail Blazers are very ties. The two teams have made big deals during the offseason. The players were teammates last season, but they became opponents this season.

The players should be said to have a very good understanding of each other. Some people have even been good friends with each other, so this must be a series of matches mixed with many elements.

For Gan Guoyang, he doesn't have that many emotional factors. Anyway, he is a rookie and anyone else, he is a first-year teammate.

From the perspective of tactical counterattack, Gan Guoyang is not afraid of the Nuggets' inside line. Whether it is their center or the former Trail Blazers forward, this season's All-Star Power Forward Calvin Knight, Gan Guoyang is not worthy of them.

However, if Gan Guoyang plays the Spurs, he will still be a little worried when he meets the experienced Gilmore in the playoffs.

But this does not mean that Gan Guoyang likes to play against the Nuggets. In fact, among all the opponents in the West District, Gan Guoyang would rather play against the Lakers than play against the Nuggets.

From a defensive perspective, the Nuggets have always focused on fast offense and mainly jump shots. They are somewhat similar to the Trail Blazers, but the difference is that they dig metal for the national central shot, and repeatedly use the "circle-drawing tactics" to find opportunities for central shots in positional offenses. In fast attacks, they often end the offense with central shots.

This greatly increased his defensive pressure for Gan Guoyang. He did not have one-on-one defense tasks, but had to repeatedly block and delay the obstacles around the three-second zone, which was very expensive for him.

From an offensive perspective, it is hard to say whether Gan Guoyang will be frantically double-teamed by the Nuggets on the offensive end, but in the regular season games with the Nuggets, Gan Guoyang did not get too many scoring opportunities, because Ramsey's main strategy against the Nuggets is to fight against the opponent. Therefore, Gan Guoyang often becomes a practice of running back and forth.

In fact, Gan Guoyang is not the only one who is plaguing this problem.

On the 29th, after the match schedule was confirmed against the opponent and the game was scheduled, the entire Trail Blazers team conducted a targeted training, mainly to arrange the tactical arrangements for the Nuggets.

"Gan, are you afraid to compete with the Nuggets? With those crazy wolves." Ramsey walked to Gan Guoyang during the training break and asked.

"I'm not afraid of playing against the Crazy Wolf. I'm afraid that the Crazy Wolf will not come up to bite me." Gan Guoyang said. This actually showed the problem that Ramsey was also worried about. What he feared most was that Gan Guoyang's point was abolished on the offensive end.

It’s not that the Nuggets defend well in the inside, but that in a fast attack, Gan Guoyang is a place where heroes are useless.

"Then what do you think can make the crazy wolf bite you?"

"Let me be the core, and then we slow down and fight, but I know it's impossible, and it's the same as killing the ground. We don't have that kind of strength."
Chapter completed!