Chapter 291 Near the Water Tower (Repair)
Releasing two singles on the same day is a sign of being very confident about yourself.
On the one hand, this is the confidence that singers and record companies are bound to be able to monopolize the top two on the list, and on the other hand, it is also the confidence that singers are in their creative power.
Singers who provide songs by composers do not have the dilemma of exhaustion of inspiration. As long as the company is willing to support them, there will always be a lot of songs for them to choose from.
But the singer-songwriter who offers songs to himself is different. Inspiration is limited after all, and it is too luxurious to take out the songs that could have released three singles at once and release them on the same day.
Despite this, two weeks before the single was released, the record company released the disc newspaper according to the process and began to preview it in music intelligence magazines and TV programs. The outside world's reaction was nothing more than being happy and excited about the ability to listen to so many new songs at once, as well as speculation about the first week of sales of these two singles, and which song will prevail.
As for thinking that Ye Zhao's approach was overdrawing inspiration, such remarks had almost never appeared. The reason for this is that in the past or two years, the creativity he showed was really strong, which only makes people wonder how much potential he still has to tap, rather than worrying about whether his inspiration will be exhausted.
Before the single was released, members of Ye Zhao's official club also received greetings from him.
Since talking to Yuki Ueda and Joo Kudo, the establishment of an official club has been carried out in an orderly manner and officially started operations in February this year.
For artists, the existence of official clubs is a channel to narrow the distance between them and fans.
For example, greetings during festivals, and some videos that are only published to club members, only target club members’ selection benefits, peripheral benefits, videos that are selected from members, and priority notifications when there are major decisions (such as marriage and divorce). These things with a bit of privilege are good ways to increase the stickiness of fans.
It is necessary to cultivate loyal fans.
Of course, these are not free. If you want to enjoy these benefits, fans who join the club must pay the membership fee on time. The membership fee of several thousand yen per year is actually just a little drizzle, and more of it comes from the benefits created by buying and buying after joining the club.
This kind of thing is similar to when you have to try out what the picture quality of titanium alloy looks like after you have opened a large membership. Since you have become a club member, how can you reflect the value of being a member if you don’t buy it?
Because it is a paid project, the number of members of the official club has become a reflection of popularity. Similarly, this kind of practice of even small projects with edges and corners has to create commercial value is also a reflection of the company's full use of celebrities.
From the official club, we can see how developed and perfect the entertainment industry in Japan and South Korea is. Since the artist became popular, almost even the oil in his bones can be squeezed out.
The official club that has just been operating for more than a month, and the number of fans so far has exceeded 50,000.
The number of 50,000 seems not as shocking as a million singles and million albums, and even in comparison, there is a feeling of "so little?". But in fact, it is worthwhile to get 50,000 paid members in more than a month of operation, which should be said to be very popular.
You should know that those who are willing to buy records may not be fans, or if they want to sell records and continue to sell, the number of passers-by must be more than fans. However, those who are willing to spend money to apply for club members are definitely fans, and they are still those kind of fans. Because only fans are interested in things outside of his music, and only fans will put their interests into action.
What's more, the club has just started operating, and many people may not know that there is an official club. In this case, it is quite surprising that they can gain 50,000 members in more than a month.
...
On March 10, two weeks before the single was released, the letter was delivered to the members' mailboxes by postmen.
"Hello everyone, how are you doing recently? My words are pretty good."
"Winter is over in a blink of an eye, and it is time for cherry blossoms to bloom again. Have you paid attention to the cherry front line this year? The cherry blossoms in Fukuoka seem to bloom on the 25th of March, while the cherry blossoms in Hokkaido will not bloom until May. It's really interesting."
"After half a year, I finally want to release a new single. This time it is quite special. Two singles are released at the same time. If you want to talk about why you do this, in addition to making up for the gap that you haven't released a new single for a long time, there is another special reason."
"I tried some new elements in the song "KISEKI". Because I didn't know what kind of response it would get, I specially released it with a little experimental attitude."
"The last one is the time when the single is released. It is a coincidence that it is on the same day as the blooming of Fukuoka Sakura, which is the 25th of this month. At that time, please be sure to listen."
...
"Have you received the letter?" After finishing the French class, Yuki Ueda and Saoyuki Kudo walked out of the classroom together.
"I received it, and I'm very curious now what kind of song "KISEKI" with new elements is." Kudo Tatsuo replied. He noticed that Yuki Ueda had a hair on her shoulder, so he naturally reached out and took it off for her.
Ueda Yuki said "thank you" and said, "I am too. In addition to being curious, I am also very looking forward to it, because Ye Zhaosang has never disappointed people."
"Not only was there no disappointment, but it always brought us surprises." Kudo Baoyu smiled.
These two people who gradually became familiar with Ye Zhao's songs, while witnessing Ye Zhao's move from an unknown person to a top singer today, Ye Zhao's songs also witnessed their distance gradually getting closer and eventually becoming a couple.
When it comes to the realm of fans, there is no stronger than this pair of men and women. First, he became an assist on Ye Zhao's road to becoming famous, and then followed him all the way to establish a fan club for him, and even made great efforts to establish his official club.
It can be said that the two of them not only witnessed Ye Zhao's growth, but even pushed him for a long journey.
"Ah~ I can't wait to see the 25th day." Ueda Yuki breathed a sigh of relief, "I definitely need to buy these two records as soon as possible."
"But maybe I'm going to be one step faster than you," said Kudo Posao.
"There is nothing to do about this, because Kudo-kun, you are working in a record store." Ueda Yuki smiled, "This is what is called "near water towers."
Chapter completed!