Since the TIE-UP was finalized as soon as the single was produced, it is no wonder that Sony is so confident that he risked losing money and produced an additional 200,000 singles to be put there for spare.

No matter what era it is, either relying on the reputation and popularity of the song, or with the help of strong publicity and exposure, for new singers and even veteran singers, these two methods are essential to make a name for themselves and have continuous vitality.

Since the release of audio movies, the theme song of the movie also appeared soon after. After the movie left the theater, people who watched the movie sang the ballads they heard. People who heard the music were attracted to go to the theater to watch the movies. The songs and movies rely on such spontaneous publicity to drive each other.

As early as the 1920s and 1930s, and even earlier, the prototype of the TIE-UP publicity method had already appeared, but as the times gradually progressed, its form of existence was constantly changing.

However, just like steamed buns and noodles are made of flour, their initial form is flour. No matter how they change, the essential part remains unchanged.

In the original history, PUFFY's debut single "Innocence of Asia" did not perform very well. She only sold more than 30,000 copies, and was only third in the rankings when she was the best.

The final achievement of millions was also selected as an advertising song after its release. With the continuous broadcast of TV media, the popularity gradually increased and finally sold more than one million copies.

This time, with the preparations, Sony and Kirin Drinks cooperated a little, and specially set the release time of the single and the time for the advertisement to be delivered publicly on TV on the same day. In this way, as the advertisement began to play, this relaxed and jumpy song began to bombard the listeners' ears.

The effect of advertising is strong. On the fourth day of the single being released, the fourth day of the advertisement being released, Sony began to receive additional orders from the seller.

Because it was already prepared, when receiving additional orders, the 200,000 singles prepared in advance were raised from the warehouse and sent to major record stores one after another.

The times are gradually moving forward, and the situations in the past that rely on word of mouth to ferment are becoming less and less. Now, with the powerful media, if you want to create a myth, you can succeed in minutes.

There is no need to wait for becoming famous anymore. As long as you have a good publicity channel, everyone can become famous.

After the advertisement started to be played, the general public who sat in front of the TV and saw this advertisement were attracted by the light and catchy melody, and unconsciously began to pay attention: What is the origin of this song?

Many viewers even called Qilin Drinks to ask about the origin of this song, and who is the sacred combination called PUFFY?

When the audience was shocked again when they got this new group of newcomers from Sony Records and the producer was Ye Zhao, who was so popular recently: How vigorous is this guy’s energy? How many strange ideas are there in his mind?

You should know that the so-called producer model is basically checked by the same producer, and the newcomers produced are basically the same. So as long as one of them is made famous, the others will also become popular. BEING or Tetsuya Komuro will follow this way of everyone coming together.

So when these talents are popular, they are both popular, and when they are out of breath, they are hand in hand and at the same time.

But what about this guy? His own music is one style, and the Kawamoto Makoto produced is another style. Now this combination called PUFFY is another style. Will he not be confused by himself if he jumps around between different styles?

But no matter how surprised they were, they had to admit that no matter what style this guy was, he did it very well. Although the lyrics of this song "Innocence of Asia" seemed to be a joke, but it just had an attraction that they wanted to understand.

After the sales volume in the first week came out, PUFFY's debut single "Innocence of Asia" won the third place on the single weekly chart with about 120,000 copies. As a newcomer without any foundation, this result is already very impressive.

After the results came out, Ye Zhao called Daikan Yami and Yoshimura Yumi and asked them: "How do you feel?"

Daguan Yamei on the other end of the phone expressed her mood with a strange excitement, "It's really incredible! I feel that life has been completed!"

"Hey hey..." Ye Zhao twitched his lips, "Do you only have this kind of pursuit in life?"

"How could this be the 'this pursuit'?" Daguan Yami was excited and his voice rose octave higher. "Ye Zhaosang, although Yami joined the record company, I never thought that I could debut. Even when I started recording singles, I didn't expect that I could do this level!"

Compared to Dakan Yami's reaction that was a bit naive and childish, Yoshimura Yumi was a little calmer. Not only that, she also chatted with Ye Zhao very easily: "After the results came out, I came to the company today, and the staff's attitude towards Yami and me was also much more friendly."

"Is that?" Ye Zhao smiled, "This is a journey that top singers must go through." Not to mention the two of them, even himself, although he joined BEING with Zhang's best-selling underground single, the attitudes of the staff were very subtle differences before and after the results of the mainstream debut singles came out.

When he later signed Kawamoto Makoto to Sony and went in and out of their buildings and studios as a producer, the staff were also skeptical of him at the beginning. It was not until "Love Talent" became popular that this attitude turned around.

But when you look back on these things, you don’t feel anything unpleasant. Although the attitude of the person you treat is always a precious quality, it is very normal to be suspicious or slightly treated coldly before you can convince others.

It can even be said that it is a very pleasant thing to be able to reverse others' impression of themselves through hard work.
Chapter completed!