As summer is approaching, there is a big event in the animation circle.

The fourth season of "Amber Sword" is about to be launched.

The launch of this animation is quite a bit like the return of the king.

"Amber Sword" is a flagship product in Dimension Entertainment Animation. From the popularity of the first season to the later, several movies were completed, and the popularity was stronger than the other ones.

There is no doubt that the current "Amber Sword" has established its status as the first domestic comic, and no one can shake it.

If you only have good grades in China, there may be some other companies and fans of other works are dissatisfied, but the popularity of "Amber" is not limited to China.

In Hong Kong and Taiwan, East Asia, especially in Japan, "Amber" is one of the most anticipated animation works every year.

In the audience market of major animation industries around the world, whenever "Amber Sword" is about to be launched, countless animation enthusiasts are looking forward to it and eagerly hope it will be launched sooner and have a look.

The audience of animation is actually very large, far larger than the so-called two-dimensional circle and home-campus circle.

The real huge market lies in those pan-animation enthusiasts.

They are not homeless, nor do they think they are the two-dimensional world, and even the two-dimensional world is still the object of ridicule in their mouths.

But they can watch animations, Pirates, Naruto... The so-called migrant worker anime is too stupid to look at as a derogatory term. This is the most commercial value. No matter what kind of work, as long as you see enough people, its commercial value will be infinitely huge.

"Amber Sword" is walking on this road and has gone far and far.

The fourth season of "Amber" was released, and the first three seasons were all limited to free on the Dimension Platform, setting off an amber craze.

Although the profits in playback are quite large enough to make most of the colleagues envious, this is far from the big part of "Amber".

The production of various peripheral products has made a lot of money.

For example, Weidu Entertainment has established a relevant mobile game department and is creating a mobile game of "Amber". It adopts the gameplay of drawing cards and fighting chess. Now no one dares to underestimate the powerful monetization ability of mobile games, not to mention the IP of "Amber" is the leader. It is estimated that after it is launched, the mobile game of "Amber" can make a lot of money.

And other peripheral products, clothing, hats, small accessories like keychains, and even doll figures...

Don’t be too obscure about these things, and many people are not interested in playing with them, but they cannot deny the horrible commercial potential in this area.

There are many people who have watched the "Amber" animation series. If a person is not interested in the surrounding area, he goes to Uniqlo or other clothing stores to buy clothes. When he sees a "Amber Sword" co-star T-shirt hanging, the probability of buying it is not low.

Often, such a T-shirt is cheap forty-nine, fifty-nine, and ninety-nine yuan. The money of a T-shirt is worth the full play of several sets of animations sold on the "Dimension Platform".

Products like figures are even higher. A cheap one costs hundreds or thousands of yuan, and the expensive ones are gone. It’s like opening a limited edition and selling for a limited time, and grabbing them crazy.

"Amber Sword" has been aired for three seasons since the first episode of the animation was launched. Judging from the data collection of the commercial department for such a long time, only for this work, the benefits of online playback may be less than 30% of the total benefits brought by the entire IP to Dimension Entertainment.

This is still the case where the paid playback income of "Amber" is very high.

Looking back, after the mobile game is launched, if the results can be more popular, and the income of this game will be included, the proportion of online playback will inevitably be further reduced.

It can be seen that animation works have a strong vitality in the surrounding market.

Of course, no matter how good the commercial market performs, it is always an animation that depends on the work.

Perhaps the playback revenue brought by the "Amber" series when it is played online no longer accounts for too much of the overall revenue, but there is no doubt that if the animation in the fourth season is lost, or is not as expected, it will also be a major blow to the surrounding commercial value of this IP.

The surrounding commercial development is based on works. If the foundation is not solid, how can we build the Daxia?

Of course, this kind of thing didn't happen.

It is not nonsense to say that "Amber Sword" is the return of the king.

As soon as the animation was launched, it swept across the entire animation circle.

There is no need to say much about animation enthusiasts, they will never miss works of this level.

There are more people who usually don’t watch animations very much and know nothing about the two-dimensional circle, but they are loyal fans of "Amber Sword".

The number of these people is much more than that of real animation enthusiasts. These are all the audiences accumulated through the content of "Amber Sword" in the past three seasons.

As for a small part, there are new audiences. Even if this part is not included, just the above two types of people is enough to make the "Amber" series arouse a craze.

As the head of the Dimension Entertainment Animation Department, Mile has always been paying close attention to relevant data after "Amber Sword" was launched.

After receiving feedback, she felt relieved.

The previous work released by the animation department, namely "Demon Hunting", compared with the insufficiently cost-effective results, she felt a lot of pressure, and also made the entire company's people in the animation department feel a little depressed when they are making great progress.

She urgently hopes to respond to doubts from outsiders through a work, and at the same time boost the morale of the employees of the animation department.

"Amber Sword" is of course the best work.

It once again proves that it is the best long-form serialized animation nationwide and even globally.

After the work was successful, the people in the animation department were indeed relieved.

This proves that their strength is still there. What is more realistic is that no matter what the new series of works they have made later, everyone's year-end bonuses are guaranteed this year.

But while Mile relaxes, she has greater hope.

This year, in addition to the fourth season of "Amber Sword", the animation department will also have another work that will be launched in the second half of the year: "The One of the Ones".

The success of "Amber" can only be said that this series of treasure swords is not old, but this is a series of works before the animation department was reorganized separately in the past, and it doesn't seem to be a particularly great contribution to the success.

Newly opened projects like "The One of the Ones" can explain the problem more.

She was so excited that she wanted to prove herself in "The One of the Ones".
Chapter completed!