Chapter 210: [Global endorsement](1/2)
After the Spring Festival, Xu Ning booked a flight to the United States.
Her purpose in the past this time was to finalize the overseas spokesperson for Sumei Cosmetics. Although she was not worried about the sales of her own cosmetics, she still had to take the tricks.
Xie Zheng looked at Xu Ning, "You should also hire a secretary or assistant, both men and women, as long as you have enough abilities."
Xu Ning was packing his luggage, but when he heard it, he laughed: "You are so relieved, can you be a man?"
"Of course, I am still very confident in my own charm, or a man and a woman, when I go out, I have to have a man to be at ease." Xie Zheng took out two sets of pajamas from her closet, and then asked, "Do you still need to bring a cheongsam?"
"Take two pieces, I still don't like those dragging dresses, it's not as comfortable as this one." Xu Ning nodded.
Xie Zheng brought the clothes over, folded them for her and put them in her suitcase, "Well, you look better when you wear this."
The front and back are bulging, and the figure is simply too good.
"When I'm not at home, you can go back to your parents' house for dinner. It will take about half a month to go out this time, but don't worry about me, I will take Yuwei and Dayao from the promotion department this time."
"be safe."
After the Lantern Festival, Xu Ning took Li Yuwei and the others to the United States. This time, he went to find Donna first and asked her to help her walk. After all, although their company's products are currently sold to three countries, their influence has not been opened. Compared with those world-famous brands of cosmetics, their popularity is still much worse.
Xu Ning never thinks that his products are worse than cosmetics from other companies. On the contrary, the effect is even more outstanding. It is not as widely disseminated now. The main reason is that the current productivity is not high. In addition, it is new products, so some big-name stars will not use them. No matter how good others praise it, they can still compare with those top cosmetic companies that have already sold well around the world?
In her world, she is the heroine, but in the whole world, who knows who Xu Ning is, she is really not that exaggerated.
The current achievements she can achieve are all accumulated step by step and made progress step by step. Her success is not at all.
I slept all the way to Cambridge, USA. As soon as I walked out of the airport, Xu Ning saw Donna waiting at the airport with a brown boy in her arms.
"Ning!" When Donna saw Xu Ning, she hurriedly got up and hugged her hard, "Long time no see, I miss you very much."
Xu Ning greeted her face and said hello, and then looked at the little boy behind her. The little boy was about three or four years old, but he was not Donna's child. After all, she was less than a year old, so how could she have such a big son?
"Who is this little boy?"
"My aunt's grandson has lived in my house for a while, so I brought it here today. Let's go, you are very tired all the way, aren't you?"
"Fortunately, I fell asleep when I got on the plane."
"Ash knew you were here, but she is pregnant now and lives in New York with Hank. When she gives birth to a baby, we will go to China to play with you."
"Of course it's OK."
The group came to the hotel in Cambridge City. They were not in a hurry to talk about work. Tomorrow, Xu Ning asked Li Yuwei and Dayao to take a walk here. She would take a day to visit the teacher at school and start working the day after tomorrow.
The next day, accompanied by Donna, Xu Ning returned to Harvard to see his teacher during his study abroad. Of course, he also brought his own company's cosmetics and gave two sets to each of the two female professors.
They were all surprised to learn that this excellent student did not join a doctor but started a cosmetics business. However, Xu Ning said that the cosmetics she used medical knowledge to study were extracted purely natural, but had outstanding skin care effects. The professors did not directly deny it. They even tested Xu Ning a lot of medical knowledge during this period. They were particularly pleased to see that she did not forget it.
After Xu Ning and Donna left, several professors started to have sex with their own cosmetics and started to study them. The results were amazing.
The two female professors were so happy that they would definitely use it when they went back, but several male professors felt that Xu Ning should work on some men's cosmetics.
Of course Xu Ning thought about these things, but now the women's market is the largest. Only by opening up this market can men's cosmetics be easier to go on the market.
After returning, Xu Ning pulled Donna to discuss the matter of global spokespersons.
"How much does it cost?" Donna's skin is also very good now. She is the most loyal fan of Sumei Cosmetics.
The team of their company has also studied that this cosmetic can be taken directly orally and can be eaten in the mouth, which is naturally very good for the human body. Moreover, Donna tried it at that time, and after taking it, she almost didn't feel happy and went crazy.
Since Xu Ning returned to China, she is still a bit fat. Thinking of the years she had with Xu Ning, her health was not sick or disaster-free, and she was perfect and inconsistent. In the United States where the relationship between her sexual relationship is so open, her boyfriend is handsome but wealthy and has never messed around outside. First of all, her husband is really good, and the convenience is also due to Xu Ning.
Women cannot rely on men's love to do so, so they don't know how to take care of themselves. Staying beautiful is not for others, but for themselves.
After the two years after Xu Ning returned to China, her skin became worse due to the busy company. Later, after using Sumei cosmetics, her skin changed every day. Not to mention that her husband said that her skin became tender and smooth, she was also overjoyed.
Although Ashe is pregnant now, he still uses this cosmetic product every day.
"Let's see who can be invited first, and then we will talk about the endorsement fee. You know, I have a winery in my hand. This time I come here to bring you a box of red wine from Ningrui Winery, and I will take it back when I go home tonight."
Hearing this, Donna rushed up and pushed Xu Ning onto the bed, "Ning, I am really so happy. It's simply..."
"Is there any blessing in my life?" Xu Ning hugged Donna's slender waist, "I am already married and still so naughty."
"The price of your box of red wine is very expensive. My dear and I like red wine, but it is difficult to deal with now. Although we know a box of 12 bottles, how much should I give to his parents and my parents? Two bottles for a family? We keep the rest ourselves."
"What are you doing with such a tangled mind? I will give you a box every year from now on."
"No, I can't ask for it, but can I give it a little cheaper? You know, although our business is very good, at the auction, a box of wine costs hundreds of thousands of dollars, which is also a lot of pressure."
"good!"
After a while of noise, the two sat in the hotel sand and talked about the global spokesperson.
Donna turned on the computer she carried with her and recalled the current popular American celebrity information, Claire, Kate, Erinda, Islet and Cassia. These five are the most popular singers in the United States. They are all very beautiful and have a high influence around the world.
Then there are Melin, Delia and Kathirin, who are currently the top female film stars in the United States.
After introducing these eight people to Xu Ning, Donna said: "Their endorsement costs must be at least 2 million US dollars a year. I think it's very expensive anyway, it depends on how many years of endorsement you want to sign."
"Sign up for three years first." Xu Ning pondered: "I believe that the influence of any of them, coupled with Sumi's top quality, is enough to build it into a world-class brand in three years. Even you, the picky beautiful girl, has become a loyal fan of Sumi. I still have this strength."
"Of course, I won't like using anything else after using Sumi products." Donna held Xu Ning's arm very intimate. "I haven't eaten the dishes you cooked for two years since you returned to China. I missed them very much. But according to what you said, which aloe vera night cream I used to soak in water can actually drain the garbage in my body. I let Los drink it. He thought the effect was also very good. He came back drunk at night and had a drink. He didn't feel like a half-hangover in the morning, and he was relaxed, although the taste was not as good as the food you made."
"The effect is the same. Your company must have a scientific research team. After research, it will be revealed that Sumi's product quality can be said to be the world's top, and there are no chemically harmful ingredients added."
"But at present, only some wives in this city like to use it, and after using this product, they throw away other products. But Ning, I think you can expand the order quantity this year. Is there any problem with your company?" In fact, Donna wanted to do this last year, but Xu Ning's productivity is not high, so there is nothing we can do about it.
"I have expanded the production scale. Last year, I only gave you 1,500 sets, and this year it can reach at least 8,000 sets. Of course, there are agents in the UK and France, and I am planning to open a second franchise store in China, so there are about 50,000 sets of products every year..."
"This is not enough." Donna protested. "Can't you have more? I don't think 50,000 units in our store are enough. I plan to open a store in New York this year."
"..." Xu Ning raised his hand and pinched her nose. "I mean that every time I give you 8,000 sets of goods, there will be about 60,000 sets every year. As for the future, the company's scale will continue to expand, and we will continue to develop new products. This time, in addition to night cream, essence water, lotion, and day cream, I have also developed an essence eye cream. This eye cream will be about 200 US dollars, and the whole set will be 400 US dollars. You can first determine the total price."
"Don't worry, how effective is the eye cream?" Donna asked curiously.
Xu Ning smiled and said, "If you use it now, at least I can guarantee that you will not have eye lines before you are fifty. Even if you get older in the future, eye lines will not be very powerful."
"So amazing? I have to keep two more sets."
In the afternoon of that day, Xu Ning called the company of the eight top female stars to ask about the endorsement.
After working hard for more than an hour, Xu Ning hung up the phone tiredly, picked up the water cup next to him and drank a glass of water.
Donna looked at the three circles of names drawn on the paper, and the other five female stars refused, only these three said they were going to have an interview.
In fact, it is not that they look down on Xu Ning as a Chinese, but that they don’t want to accept such a product that is not well-known, which will be inconsistent with their identities.
If you ask them to advertise for any product, the agency will have to go ahead. You don’t have to do anything else this year, and you can’t be busy just shooting advertisements.
The world's top luxury brands, these big-name actresses will be scrambling to fight openly and secretly, but they will not be moved by products that are not famous, and they will not even be able to watch them.
Luxury brands can make their fame a higher level. This is a win-win strategy. Sumei from Xu Ning is still in their eyes.
Kate, Casia and Melin, these are the three people Xu Ning contacted, and the other party's agent said she could ask her to have an interview.
All three of them live in New York, and Xu Ning thought that he could still visit Ash on this trip.
After hearing this, Donna also said she was going to go to New York with her for two days.
Early the next morning, Xu Ning packed his luggage, got into the car that Donna drove over, and headed to New York.
On the way, Xu Ning and Donna discussed these three top female stars in the United States today.
These three Xu Nings don’t know each other. She didn’t understand English in her previous life, and she liked songs from the 1970s and 1980s. She could listen to pop music, but she was not keen on, let alone foreign anthems.
But although I haven't heard of it, I know the name, and Xiao Zhong and Huahua like to discuss these things.
Kate is less than 30 years old now. After debuting at the age of 16, she won the Billboard 27 weeks' top spot. Even twenty years later, she is still a mysterious actress. Although she rarely made new songs at that time, she has already begun to devote herself to charity and occasionally sing two songs at charity parties. She even opened her voice at the White House dinner ten years later, won various Grammy awards, and is a well-deserved world-class superstar.
Cassia is very popular at the moment, but later it seems to be involved in drugs. She fell into the abyss at the age of popularity and never got up again. Maybe in the new millennium, she was a very regrettable person.
Meilin won three awards at four World Film Festivals, one of which is the Best Actress, one is the Best Supporting Actress, and the other is the Best Newcomer, and is a gradually increasing state. Now she can be said to be one of the most important American actresses.
She wanted to go to all three companies to see who is more suitable for Sumei's philosophy.
Or, who is willing to sincerely cooperate with Sumei?
Even if your own products are good, others may not be able to like them.
There are many good products in the world, and it may not be possible to attract these big-name stars.
After arriving in New York, they did not rush to see each other, but went to Ashee's side first.
After having a very pleasant dinner with the couple in Ashe, he stayed in a nearby hotel.
After a good night's sleep, when he got up in the morning, Xu Ning put on light makeup for himself, then took Li Yuwei and Dayao, took Donna's car to go to the three companies to discuss cooperation.
Donna stayed at Ashee's house to chat with her, and she couldn't help with this.
The first person I saw was Meilin’s agent, and Xu Ning also met Meilin himself. He was very beautiful and had a kind of ostentatious beauty. This ostentatiousness was extremely energetic and made Xu Ning admire it very much.
Meilin did not show any racial discrimination, but her agent's tone was a bit arrogant. Although she tried her best to suppress it, this sense of superiority still made Xu Ning a little uncomfortable. In the end, the other party asked for a three-year contract, with a total endorsement fee of 30 million, which is a yearly endorsement cost of 10 million US dollars, and a three-year endorsement cost of more than 200 million yuan.
Xu Ning can naturally take out more than 200 million yuan, but she is not happy to take it.
Now, perhaps Meilin can drive Sumei's image, but she can promote her own products, and then she will be destined to be Meilin herself.
As a mutually beneficial cooperation, the other party even asked for more than 200 million. She was not a boy who was scattered.
Xu Ning told the other party that the price was high and whether it could be cheaper, but the other party's agent showed a sneer.
"Ms. Xu, Meilin just won the Oscar for Best Actress, and the current price is naturally higher than before. Moreover, the price I mentioned is Meilin's current value. The endorsement fee can only be raised, not reduced. Moreover, the endorsement fee in the luxury industry is especially sky-high. Of course, there are also low-priced actresses for Ms. Xu to choose from."
To be continued...