Chapter 140 Marketing Means
The afternoon training passed quickly. In the middle of the journey, because Luo Lin and the others were going back to school, we sneaked out to see them off to the door. In the evening, we came to Lincheng District with Yanzi.
"Ah, we have to go faster and go back to school before the lights are turned off at night."
"Baby, I've all arrived in Lincheng City. Can you tell me where I'm going? It's so mysterious."
"I'll take you to the pedestrian street."
"Peachering street? We can go shopping on weekends. It's so late now, so I can't go shopping for a long time."
"No, there is an event today."
"Oh? Are the clothes discounted?"
"It's not about buying clothes."
"Why did you suddenly think of coming to the pedestrian street and what else to buy?"
"I saw this afternoon on the Internet that the pedestrian street is doing spring outdoor activities. The discount is very high. Last time you mentioned that you would go fishing in the wild, so I wanted to come and see if there is any equipment you can buy."
After hearing Yanzi say this, I realized that I casually mentioned that I wanted to go fishing outdoors, but I didn’t expect Yanzi to remember and pay attention to information about outdoor products.
I soon arrived at the pedestrian street and saw all kinds of outdoor products placed in the big square in the distance.
"Wow, baby, there are so many things here, and there are trial products. You can feel the quality of the products on site. If you didn't pull me over, you would have missed an opportunity to experience it on site."
Yanzi said with a happy smile when she heard me praising her.
"Hehe, I knew you would like it. Go quickly. The activity starts at 7pm and ends at 9pm, and it only takes 2 hours."
Two hours are almost enough, the main thing is to see some small things, and I have already watched a lot of them online. Here I just want to experience them on the spot.
When you walk into the event area, you will see that there are all kinds of things on the exhibition area, from outdoor tents to military shovels, but not all of them are discounted, and some new products are not discounted.
"Ya, look at the fishing gear there is still selling it."
"Generally, outdoor products and fishing gear are related to fishing gear, but the fishing gear here is not a direct dealer, so the price is probably a bit expensive."
"Is the quality good?"
"The quality should be OK. In fact, as long as the fishing gear is not too bad, it is basically the same. Of course, there are also imported high-end fishing gear, and the prices are higher."
"Is that the more expensive it is, the lighter it is? Last time I used your fishing rod, it felt so lighter, it's not cheap."
"That was bought at the event price, only about 300 yuan. The crucian carp rod was my favorite. At that time, I also liked it very light before starting. After all, short rods are the fishing frequency. If you have heavy fishing for a day, your hands can't stand it."
"That's not cheap, more than three hundred."
"Hehe, more than 300 is not expensive. Let's go, I saw imported fishing rods from J countries over there, and I'll take you to try it."
He pulled Yanzi to the front of the fishing rod. At this time, a carp rod was black and white, and looked very cool.
"Baby, do you want to try it?"
"This looks so expensive. I'd better forget it so that I won't break this up and I'll have to pay for it."
I saw Yanzi who wanted to try but was afraid of being broken.
"It's okay, it's not so easy to break. I'll take it out for you and you can feel it."
Take it off from the rod stand, pull out the matte joint, 5 meters and 4 meters long, and hand it to Yanzi.
"Baby, try it. This rod feels very good. It feels lighter than the rod I played with last time."
"Really? Then I'll give it a try."
Yanzi carefully took the fishing rod and touched the handle.
"It's so light, it's worthy of being an imported rod. Put it back quickly to avoid breaking it."
I put away the rod and returned and said to Yanzi.
"It's comfortable, actually there are also good domestic rods, no worse than this one."
"Then why don't you put some domestic rods here?"
"Isn't this an activity today? I'll put some imported ones here to improve the style."
"Oh, how much does this rod cost? I just felt light when I held it, and I was not tired at all with one hand."
I looked at the price of the tag next to me.
“56oo.”
When Yanzi heard the price, she shouted in surprise.
"No, it's so expensive."
"This is just a tag price. Do you think this place is a discount? It's only more than 2ooo after a 50% discount."
"Oh, then do you think this is expensive?"
"It's still a bit expensive. I've seen this rod online for more than 15oo, but it's always a shopping mall, and the price will be more expensive."
"Well, we've learned it. There are various costs and fees here, such as labor, venues, water and electricity, so the prices of physical stores are basically more expensive than those on the Internet."
"Online, the price is good, and on the other hand, there are many varieties and wide choices, but it is not very good to experience it on site."
"Everyone has their own things, right? Now there are some that you can buy online after trying it in physical stores, which can save a lot of money."
"I think so too. I have wanted to buy several outdoor accessories for a long time, but I haven't tried them myself, so I'm still hesitating. I happen to have this opportunity to try it today."
"Then let's go and have a look."
I took Yanzi to the protective gear area and searched for it. Sure enough, there were cut-proof gloves I saw on the Internet.
"Ya, what's the use of this glove? It doesn't look good, and there is only one."
"This is a cut-proof glove. There are many things in the wild that are not safe to touch directly with your hands, so it is best to use this. Even a knife cannot be cut, and sometimes it is convenient to get the hook."
"Is this glove so good?"
"I also saw other people's comments online, but the specific results are not confirmed yet."
Yanzi also touched her with gloves.
"It feels quite thick, but I don't know if it's really anti-cut."
Seeing us standing here all the time, the sales staff also came over.
"Hello, is there anything you can do to help you?"
"I want to know if this is really cut-proof."
"We can try it with a knife, and the quality is absolutely fine."
As he said that, he took a fruit knife and scratched it hard on his gloves.
"You guys don't think there is any problem."
At this time, Yanzi also said to me.
"Ya, this is really cut-proof, the quality is quite good."
"Yeah, the effect is good."
I looked at the price and found that it was 98 per piece, which was not much different from the online one. It was more than a dozen yuan, so I could understand it. After buying this glove, I continued to stroll around the square. I originally wanted to make a multi-function shovel, but the price was too expensive, so I didn't buy it. Although I didn't have anything to buy, it didn't prevent me from looking at the rest.
"Ya, look at these sunglasses, do I look good with me?"
"It's pretty good. If you're outdoors, you'll have to bring a sunglasses, otherwise your eyes won't be able to stand it."
"Then I'll buy one too, I haven't bought it before."
At this time I said to Yanzi.
"There is no need to buy this polarizer in this physical store. I'll buy one for you online. This profit is very high. You can buy more than 1ooo here for two or three hundred yuan online. Even if it is discounted, it will be too expensive."
"So huge profits."
"Yes, I didn't know before, so I bought it in a physical store, and the styles are small and expensive."
"Then forget it, go back and buy it online."
"If you like this one, we can buy the same one when we go back."
"No, there are so many online styles, I have to choose again."
"Okay, the time is almost over, let's go."
"Yeah, OK."
Go out of the pedestrian street and walk towards the bus station.
"A, actually, after looking at the overall price, I feel that the price is not much discount."
"Yes, many businesses are so attractive nowadays. The discounts are high, but the tag prices are also high. They just raise the price in advance and then discount them, which makes customers feel very cost-effective. In fact, there is not much difference from the usual original price."
"I had known it, I wouldn't have come here, and I didn't buy anything."
"No, we just tried a lot of things in person, so that I would be more targeted when I bought it online later."
"Our teacher also said during class that this is a marketing method, but I didn't expect the effect to be so good, and I always feel like a lie."
"Hehe, this is actually normal. Marketing requires strategy. In fact, many people who come to buy it understand. The main thing is that they can experience it personally. And they are not afraid of buying fakes here, so as long as the price is not too expensive, you can still consider buying it."
"Okay, even if you accompanied me to an internship class today, I learned the importance of marketing methods."
As we chatted, the time was almost time to turn off the lights and go back to school.
(End of this chapter)
,Wonderful!
(m.. = )
Chapter completed!