"Sword Rain" invested 15 million yuan, which was considered a large-scale production at the time.

But "The Great Sage" with an investment of HK$50 million and "The Promise" with an investment of HK$350 million are still incomparable.

But unexpectedly, after the three films were released one after another, it was the smaller-budget "Sword Rain" that gained a good reputation.

As for "The Great Sage" and "The Promise", the audience scolded it while watching it. Investment and word-of-mouth are completely out of proportion.

Therefore, the box office performance of "Sword Rain", which was not very promising at first, gradually improved. A few days before the release of "The Great Sage" and "The Promise", the box office performance was the best, but after that, the box office performance was

getting lower and lower.

In the end, "Sword Rain" relied on its good reputation and won a box office of 56 million yuan. It was also rated by many viewers as the most exciting martial arts film after "Crouching Tiger, Hidden Dragon". The results were quite good.

.

In comparison, the box office of "The Great Sage" was only 36 million, which was worse than the box office performance of Zhang Yimou's literary film "Riding Alone".

The film's failure at the box office also announced that the Hong Kong and Taiwan directors' plan to make money by flipping things was basically in vain. It also showed that the new generation of Hong Kong and Taiwan artists really have little box office appeal in the mainland, further damaging their status in the mainland entertainment industry.

The box office of "The Promise" is only 120 million yuan. It seems like a lot, but compared with the investment of more than 300 million yuan, it can be described as a disastrous failure.

Even though Chen Hong later came out to defend her, she said that the actual investment was only over 100 million. The previous investment of 350 million was just a gimmick. The box office was 170 million, but in fact there was still a profit of 70 million.

But that’s just deceiving laymen. Experts all know that the movie box office cannot all go to the producer, the theaters, and the distributor also all have money.

If the box office of a movie does not exceed three times the cost, it basically loses money. Therefore, the movie "The Promise" lost at least 40 to 50 million, which is not a small amount.

Compared to Zhang Yimou, Feng Xiaogang, Chen Kaige really lost miserably this time.

…

The failure of the movie "The Promise" led to the success of "Tragedy Caused by a Steamed Bun", which subsequently made the video website popular.

You?, Tuzhen, Liujianfang... the popularity of video websites suddenly increased. Capital, advertisers, up owners, etc. also flocked to them.

Xiang Nan knew in his heart that a new era was coming.

The development of Internet videos is bound to impact the television industry. The diversity of netizens has also made watching TV series more and more personal and fragmented.

In the past, families generally had one TV, and the head of the family controlled the remote control. Therefore, the TV series at that time were still mainly dramas, such as "The Granary of the World", "Genghis Khan", "Bright Sword", "Yongzheng Emperor", "The Great House Gate", etc.

wait.

With the development of Internet videos, more and more people choose to watch videos on computers and mobile phones. By then, everyone may watch different TV series.

There will be different requirements for the TV series’ themes, production, promotion, etc.

Moreover, the rise of video websites will also change the existing ecological environment.

Nowadays, after a TV series is filmed, it is sold to the TV station. If the TV station doesn't want it, it's basically out of the question. So in order to coax the people in the TV station's purchasing department, the major film and television companies have tried their best, and the dirty tricks cannot be detailed at all.

But after the rise of video websites, TV stations are no longer the only channel. The pressure on film and television companies will be much less.

…

In 2005, the popularity of "Super Girl" also started a boom in mainland variety shows.

Before this, most variety shows in the Mainland had the same format.

It's either an interview program like "Date with Luyu", a platter program like "Variety Show", or a celebrity program like "Happy Camp"... The ratings are good, but it's hard to avoid aesthetic fatigue.

The popularity of the phenomenal talent show "Super Girl" not only proves the charm of reality shows, but also allows capital to see the needs of the audience.

Since then, there have been more and more variety shows in the Mainland, investment has become larger and larger, and the market has become more and more prosperous.

Seeing this, Xiang Nan intends to move programs such as "The Voice of China", "The King of Masked Singer", "Run, Brother", "Infinite Challenge", "Where Are We Going, Dad" in advance?

…

Entering 2006, Xiang Nan continued to write books, make filming plans, and produce new albums. The year was full and busy.

Moreover, in 2006, he also found his favorite, which was "World of Warcraft" which had just launched its server. Xiang Nan was an avid fan of it back then, but he didn't have much money in his pocket or much time at the time, so he didn't play it well. enjoyment.

Now, he finally had the opportunity to play a lot. He spent at least four hours every day in the world of Azeroth.

In 2007, Xiang Nan had a hand in the subprime mortgage crisis and made a fortune by shorting U.S. stocks; in 2008, under the Communist Party, Qiu Ya's father took advantage of the economic crisis and the decline in housing and land prices. They are acquiring land all over the country and expanding wildly. The debt ratio has also increased sharply, exceeding 91%, which is very dangerous.

But this is also Xiang Nan's intention. To develop the real estate industry, a huge amount of capital is needed. Qiu Ya's father is just a small businessman with no background or connections. Almost all his money comes from Xiang Nan.

Therefore, once Xiang Nan cuts off his funds, he will be ruined and his life will be worse than death. Therefore, he cannot do without *****, which makes Qiu Ya even more inseparable from Xiang Nan.

In 2009, the 3G network came out. The first generation of Android phones are also gradually becoming popular. Old giants such as Motorola and Nokia are facing challenges.

Xiang Nan promptly purchased stocks in Apple, Huawei and other companies, and invested an additional 300 million yuan in Lei Jun to help him establish Xiaomi Technology.

In 2010, the concept of group buying emerged. Xiang Nan invested in Meituan and purchased 650,000 Bitcoins worth US$500,000, becoming the largest buyer of Bitcoins.

And his participation, the world's top rich man, has also made Bitcoin famous and attracted more and more capital attention.

2011 is known as the first year of smartphones in China. The sales of smartphones throughout the year reached 52 million units, and the number of smartphones held nationwide exceeded 100 million units.

The popularization of smartphones has caused the mobile Internet to gradually catch up with the traditional Internet, and the Internet ecology has changed again.

The popularity of mobile Internet has made users' time more and more fragmented. Short videos and mini-games are becoming more and more popular.

In the past one or two years, the concept of sharing economy has emerged. Shared bicycles, shared cars, shared rentals, shared housekeeping... even umbrellas and power banks can be shared.

However, Xiang Nan knew in his heart that most of the projects were just using the gimmick of sharing to make money. Without a practical profit model, this kind of sharing would not be sustainable at all, and it would have to be shut down if all the funds raised were burned.

Therefore, he did not invest in anything except Didi Taxi. No matter how popular it was, he would not invest in it.

In the past three years, the Internet financial industry has been booming. One or two new platforms are launched every day, like mushrooms after a rain. However, Xiang Nan’s business model is very unreliable. It seems innovative, but in fact it is no different from the usury money of the old society.
Chapter completed!