Author: Ji Mobai

"Mom, eldest brother, second brother, and third brother are really looking for jobs?" Xiang Nan asked Mrs. Jin.

"Yes." Mrs. Jin nodded, "The three of them are quite ambitious, and they finally have the idea to support themselves."

"That's okay, it's better than being a rice bug." Xiang Nan agreed.

"But the current environment is so bad, and there are so many unemployed people. They don't know how long it will take to find a job." Mrs. Jin sighed, "Yanxi, you should help them."

Among so many children, Xiang Nan is the most worry-free. Both his work and his family are well arranged, and even during the Great Depression, they are not affected at all.

"Don't worry, mother, I'm already making arrangements." Xiang Nan promised, "I'm going to buy a factory and let the eldest brother, the second brother, and the third brother go in and work."

Mrs. Jin nodded, then sighed, "I just don't know how your fifth sister is doing now."

Jin Minzhi married her classmate in France. Every once in a while, telegrams would be sent, but they usually reported good news rather than bad news.

Therefore, Mrs. Kim does not know her true situation.

"I will send another telegram to ask." Xiang Nan said quickly.

"Okay." Mrs. Jin was relieved.

…

Xiang Nan then bought a wood processing factory and let Jin Fengju, Jin Hesun, and Jin Pengzhen work in the factory.

Jin Fengju is the deputy factory director, Jin Hesun is the financial director, and Jin Pengzhen is the logistics director. In addition, local people with relevant experience are hired as factory directors.

This will not only ensure that the factory operation does not go awry, but also play a supervisory role for the three brothers. After all, based on the virtues of these three brothers, if there is no careful person watching, Xiang Nan is really afraid that they will sell the factory.

"Eldest brother, second brother, third brother, I invested 20,000 crowns in this factory and bought it just to accommodate you. You must work hard, otherwise, all my hard work will be in vain." Xiang Nan Xiang Jinfengju three brothers said.

"Don't worry, Lao Qi, I will do a good job." Jin Fengju, Jin Hesun, and Jin Pengzhen all nodded.

So far, they have nothing to fault. Compared with those who have been unemployed until now and still can't find a job, it's pretty good for them to have a job.

Xiang Nan nodded.

He later named the factory IKEA, specializing in the production of low-priced and practical furniture, with a style that focused on simplicity, simplicity, and comfort.

Because now is the era of the Great Depression, people's consumption has been downgraded, and they cannot afford luxury and luxurious furniture. Therefore, this kind of low-priced, practical furniture will definitely be popular.

To this end, Xiang Nan specially took advantage of the current recruitment shortage and hired low-cost and experienced workers, especially talented designers, to design IKEA furniture.

Let even low-priced furniture have a natural, simple and textured design, so that consumers can have a higher cost performance.

…

"Yanxi, it's just a woodware factory. Is it worth spending so much time on?" Bai Xiuzhu asked doubtfully, wondering why Xiang Nan cared so much about a woodware factory.

Xiang Nan smiled.

If the furniture is ready, the business will actually be huge.

In reality, IKEA has achieved a market value of 400 billion euros by selling furniture, ranking 287th among the world's top 500 companies, higher than Coca-Cola, Nike, and Qualcomm.

"Actually, no matter how big the business is, as long as you work hard, it will always develop." He explained with a smile, "Just like Dong Lai Shun, in the beginning, it was just a food stall, selling some bean juice, fried cakes and so on.

But the boss worked hard and was diligent and thrifty. In less than ten years, he changed his mind from a food stall to a large restaurant. Especially the mutton hotpot is comparable to that of Zhengyang Tower."

Bai Xiuzhu nodded after hearing this.

…

Then, under the guidance of Xiang Nan, the low-priced and practical furniture launched by IKEA was really popular after it was put on the market.

Especially those in the middle class who want to replace their furniture but cannot afford to buy expensive ones can only choose from low-priced furniture.

Although IKEA's furniture is low-priced, it is rich in design and is much better than ordinary low-priced furniture that is crudely made.

The middle class cannot afford too luxurious furniture, but they do not want to lower their aesthetic taste and quality of life too much, so IKEA's low-priced, practical, and design-rich furniture is naturally widely welcomed by them. .

As a result, IKEA has received a large number of orders.

While other woodwork factories were facing the dilemma of having no jobs to open, the IKEA factory was working overtime and providing jobs for at least 200 people, which made the councilors in the district very grateful.

Xiang Nan also developed a friendship with the congressman and subsequently funded the congressman's party, hoping to win political allies for himself.

Of course, this is all for later.

During this period, Xiang Nan also sent a telegram to Jin Minzhi.

I learned that her life is pretty good now. Although she is also suffering from the Great Depression, France has a large colony in Africa, so there is a large enough market for the goods to be dumped.

In addition, as the victorious country in World War I, it received a large amount of war reparations, so the impact of the Great Depression on France was relatively small, so her life was not greatly affected.

Seeing this, Xiang Nan was relieved.

…

Entering 2019, IKEA furniture has been exported to Denmark, Norway, Finland, Germany and other countries, and has achieved very good sales.

To this end, Xiang Nan also continued to invest and expand production, acquiring more than a dozen woodware factories that were on the verge of bankruptcy, expanding the scale of production, allowing his number of employees to exceed 10,000, and indirectly creating nearly 30,000 jobs. .

This also made him more and more popular in the political circles.

Because during the Great Depression, all factory owners were reducing production, suspending hiring, and laying off employees. Only Xiang Nan was willing to invest, recruit workers, and expand production.

For politicians, such a big boss is naturally worthy of attention.

With the expansion of IKEA's production, Jin Fengju was promoted from deputy factory director to factory director, company manager, company vice president, etc., with an annual salary of up to 6,000 kroner, which was considered to be a return to his previous income.

In comparison, Jin Hesun is still the financial director, and Jin Pengzhen is still the workshop director. Their status and remuneration have not changed much.

The reason is that Jin Fengju is a few years older, and he finally has some talents, and he is more determined to change his past mistakes. After arriving at the factory, he not only works hard, but also takes risks. At least he does not procrastinate in doing things, and his attitude is quite serious.

Therefore Xiang Nan is also willing to promote him more and give him more money.

However, Jin Hesun and Jin Pengzhen still had some dandy habits. They often arrived late and left early, and they also did things carelessly and muddle along.

If Xiang Nan was not an investor and did not want to give them a bowl of rice, they would have been fired long ago, let alone promotions and salary increases.

Therefore, when Jin Fengju became deputy general manager, the two of them could only remain idle.
Chapter completed!