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2007【Box office failure】

The failure of "King Kong" forced Peter Jackson to take over the responsibility of the "Hobbit" trilogy.

Before this, he actually had no intention of filming "The Hobbit" again. After all, he didn't want to be restricted to the fantasy field. He hoped to try more different themes and stories.

But now that "King Kong" has had a bad start, he can only retreat from his comfort zone temporarily.

Just like Michael Bay's "Escape" failed at the box office, he had no choice but to put aside his duties as a director and choose to produce one or two movies to make a comeback.



The movies released in November are "Rush Hour 3" and "Scream 4."

"Rush Hour 3" stars Jackie Chan, Martin Lawrence and Song Hye Kyo and tells the story of Lee and Carter working together to detect the Triad, a transnational criminal organization.

The total investment in this movie is only US$75 million, which is basically the same as the investment in "Rush Hour 2". Even Jackie Chan and Martin Lawrence's salaries have been reduced.

Because Xiang Nan really doesn’t have any extra funds for them.

In recent years, it has become increasingly difficult for pure action films to be successful. Last year, Jackie Chan filmed "Around the World in Eighty Days" with an investment of US$100 million. The North American box office was only US$20 million, and the global box office was only US$70 million. The cost has not been recovered.

The film's disastrous failure caused him to lose the favor of Hollywood.

The comedy "Secretary" starring Martin Lawrence in 2003 had an investment of US$65 million, and Martin's own salary alone was as high as US$20 million.

As a result, the film only grossed US$26 million at the box office in North America and only US$53 million at the global box office. It was also a disastrous box office failure.

Because of the disastrous failure of this movie, Martin Lawrence also became a box office poison, and no one asked him to film for more than a year.

Therefore, both Jackie Chan and Martin urgently need a blockbuster movie to help them recover. Otherwise, they will never be able to turn over.

That's why they accepted Universal Pictures' price-lowering conditions.

After all, they need "Rush Hour 3" to make a comeback, and Universal Pictures has so many good projects that it doesn't matter whether they make "Rush Hour 3" or not.

After the final release of "Rush Hour 3", the global box office was US$250 million, which was half the box office of the previous "Rush Hour 2".

Fortunately, Xiang Nan reduced the investment amount in time, otherwise, Universal Pictures would have suffered huge losses this time. It is fortunate that it is not losing money or making a profit now.

Because of this, Universal Pictures subsequently announced that there would no longer be a sequel to the "Rush Hour" series.

This decision made Jackie Chan and Martin Lawrence very depressed. Because the "Rush Hour" series is the masterpiece of their acting careers, with a peak global box office of nearly 500 million US dollars.

Once the filming of this IP is stopped, they will suffer heavy losses. Not only will they lose this brand, but they will also lose tens of millions of dollars in salary.

It's a pity that the arm can't twist the film, and Universal Pictures doesn't film it, so they can't start a new one. After all, the copyright is in Universal's hands.

This also made Jackie Chan have some opinions on Xiang Nan. He felt that he was a bit ruthless and cared too much about his own interests. He didn't even think about it. He could make so much money without the help of people like them.

Now I have to abandon them as soon as I lose money, which really feels like killing the donkey.



"Scream 4" performed well at the box office after its release. The North American box office was US$89 million and the global box office was US$170 million.

However, compared with the investment of 60 million US dollars, Universal Pictures cannot be considered a huge profit. Therefore, Xiang Nan has not yet made up his mind on whether to produce "Scream 5".



In December, "Harry Potter and the Prisoner of Azkaban" was released.

The previous two movies in the "Harry Potter" series were both box-office hits and good word-of-mouth hits, which made "Harry Potter" famous and gained countless fans.

Now that the third part of the "Harry Potter" series is released, it has naturally attracted much attention. Many book fans and movie fans queued up overnight to buy tickets to watch it.

I have to say that young people are really energetic.

In the end, "Harry Potter and the Prisoner of Azkaban" earned US$250 million in North America, and the global box office was close to US$800 million. Compared with the cost of US$150 million, this movie was considered a real hit. .



Entering January 2006, Xiang Nan began to prepare for a new project.

"Shanghai Noon", "Jurassic Park 4", "The Wolverine 2", "Harry Potter and the Order of the Phoenix", "The Mummy 3", "Spider-Man 2", "Daredevil 3", "Pirates of the Caribbean" 4", "The Pursuit of Happiness", "The Devil Wears Prada", "Casino Royale", "Underworld 2" and "Fast and Furious 3".

"Shanghai Noon" tells the story of the Qing Palace Princess who is kidnapped and brought to North America, and the male protagonist, who is a bodyguard of Ouchi, goes to rescue her.

Xiang Nan canceled the "Rush Hour" series, and in order to ensure Jackie Chan's foothold in Hollywood, he decided to let him star in this movie. Qing Gonggege also planned to star Huang Shengyi in order to repay her sacrifice.

"Jurassic Park 4" continues to tell the story of how humans and dinosaurs get along; "The Mummy 3" tells the story of the evil priest Immorton, with the support of Horus, the god of vengeance, returning to the world to find O'Connor, Evelyn and The story of revenge for Ansu Nam who betrayed his lover.

"Pirates of the Caribbean 4" tells the story of Captain Jack Sparrow going to sea to find the Fountain of Youth; "Spider-Man 2" tells the story of Peter Parker who no longer wants to take responsibility and decides to give up his identity as Spider-Man. However, when disaster strikes, he has to shoulder the responsibility again and save the people. story. The villain of this episode is the famous Doctor Octopus.

"Daredevil 3" tells the final battle between Daredevil and the Hand. In the end, Daredevil will become the president of the Hand and lead this ninja organization back to the right path.

"007 Casino Royale" tells the story of 007 when he first debuted; "Underworld 2" continues the battle between vampires and werewolves.

"The Pursuit of Happiness" tells the story of how the male protagonist finally succeeds after going through all kinds of hardships, while "The Devil Wears Prada" tells the story of how newcomers struggle in the workplace.

"Wolverine 2" does not copy the original plot, but tells the story that happened after "X-Men 3".

The story of "Fast and Furious 3" is directly adapted from the story of "Fast and Furious 4", telling the story of Boss Tang returning to Los Angeles to avenge his girlfriend after her death.

This movie can be regarded as a reboot of the "Fast and Furious" series.
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