The production cost of outdoor reality shows is much higher than that of indoor variety shows.

Indoor variety shows can be rehearsed, and the program flow, progress, and content can all be controlled. But in outdoor reality shows, there are too many uncontrollable factors, and unexpected situations may occur at any time.

Therefore, early variety shows were all recorded indoors. Later, when the audience got tired of indoor variety shows, they gradually switched from indoor to outdoor. However, the investment also increased much more than before.

For indoor variety shows such as "Happy Tonight" that TVB previously recorded, the production cost for one episode is only tens of thousands of Hong Kong dollars. After all, most of the stars receive fixed salaries, so the costs are controllable.

But now if you want to record an outdoor reality show, the cost will have to increase by more than ten times or even dozens of times. Even if wireless can afford it, it is difficult to maintain a balance between program production costs and advertising revenue.

It can be said that Xiang Nan used this move to injure the enemy by 800 and damage himself by 1,000. The key is that his skin is thick and the blood tank is deep, and he can survive by injuring 1,000.

Wireless does not have that much capital, and it cannot sustain long-term losses. Therefore, in terms of burning money, it will definitely not be able to burn through Xiang Nande.

Therefore, it can only adhere to the principle of living within its means and spend a small amount of money to do big things. If it cannot compete with ATV in terms of financial resources, it will work hard on creativity and strive to launch more interesting variety shows to compete with ATV in ratings.

But it's not easy either.

Because behind the success of one variety show, there may be dozens of variety shows serving as cannon fodder. One general's success is not just on the battlefield.

Every variety show needs to go through constant exploration and experimentation before it succeeds. There are few successes and many failures.

Even South Korea’s national hosts Kang Ho-dong and Yoo Jae-seok, who have such rich production experience, still have failed variety shows, let alone producers of wireless stations.

And to say the least, even if TVB has good programs, they still can't compare to Xiang Nan's.

He still has a lot of creative ideas in his mind, each of which is a proven successful program, such as "Survivor", "Into the Wild", "Running Man", "The Birth of the Family", "Big Brother", "The Longing for Life"

, "Yin's Kitchen", "Alone in the Wild", etc., they are not afraid of wireless challenges at all.

…

Sure enough, after Xiang Nan returned to Xiangjiang, he gave ATV several program ideas.

The first one is the indoor variety show "Celebrity Detective", which tells the story of solving a mystery through clues. This type of game is actually very popular in European and American countries.

Many detective-themed enthusiasts hold similar events every year. Participants dress up as detective characters from movies, TV shows, novels, and comics, and work together to solve mysteries. They can not only exercise their minds, but also have the fun of cosplay, so

very popular.

The first one is the outdoor reality show "Celebrity Restaurant", in which a group of celebrities play chefs, waiters, and store managers to serve guests.

This is actually not difficult for artists in Xiangjiang. Because whether it is TVB or ATV, the wages are actually not high. Therefore, artists usually have to work part-time and run side jobs in order to live in Xiangjiang.

Among them, opening a restaurant is one of the side jobs that many artists choose. When they are not busy, they will also greet customers personally, so they are still very familiar with restaurant work.

However, the difference is that "Star Restaurant" is opened in another city. This will test everyone's communication skills, team writing skills, and emergency response capabilities in handling affairs, so it is quite fun.

…

In terms of film and television, Zhen Kung Fu Pictures has established an entertainment company in Yanjing, which specializes in filming film and television dramas targeting the appetite of mainland audiences.

After being established last year, we are already preparing projects this year.

The costume romance dramas "Marrying the Right Man in the Wrong Sedan Chair", "The Little Clueless" and "Occurrence of Love" are all currently being filmed. The casts in front of and behind the scenes are half mainland China and half Hong Kong and Taiwan.

This not only facilitates Hong Kong and Taiwan employees to become familiar with the mainland, but also facilitates mainland employees to learn from Hong Kong and Taiwan. It also ensures that the TV series meets the tastes of mainland and Hong Kong and Taiwan audiences as much as possible.

Xiang Nan believes that the mainland branch's strategy of starting with costume dramas is quite smart.

Because costume romance dramas and martial arts dramas both suit the tastes of people from both places. If it were urban dramas, rural dramas, or family dramas, there would probably be a gap.

Therefore, we will start with costume dramas first, and then gradually expand to urban dramas, rural dramas, family dramas, etc. It is safer and easier to succeed.

"Tell the branch office that it doesn't matter whether you use stars or not. Mainland, Hong Kong and Taiwan are full of good actors with excellent acting skills who are cheap and inexpensive.

The key point is the script. There must be a good story so that the characters can stand up and the quality can stand up so that the audience won’t complain about it." Xiang Nan told Wang Jingdao, "If you hire a bunch of stars, you end up making a movie.

It’s a bad show. Then the producer should resign himself, don’t wait for me to take action.”

For a period of time, the mainland did not pay much attention to script creation, but only focused on the strength of the star cast. For this reason, they did not hesitate to spend huge sums of money to hire top stars to support them.

As a result, all the funds were given to the stars, and other aspects could only be saved as much as possible and squeezed as much as possible. Especially the stars received high salaries, and they were picky during filming. They would not film this and that, and they would change or delete scenes at every turn.

, adding drama and changing a good story into a mess.

Finally, the quality of the drama series is hard to say enough. As a result, the audience's appetite was turned off, and the domestic drama series once lost the favor of the audience.

Therefore, Xiang Nan would rather not have a star cast, but also ensure the quality of the script first. In this case, even if the ratings of the series may not be good when it is released, after all, sand cannot cover the shine of gold.

For example, "Underground Traffic Station" produced in 2007 had basically no big names joining the show, and it didn't create much of a splash when it was aired.

But this drama became more and more popular after a few years, and Captain Jia, Huang Jinbiao, Shi Qingshan, Kuro Teng, and Nojiri all became popular characters.

"Don't worry, Mr. Ning, I gave them instructions early in the morning." Wang Jing smiled and nodded, "I will also review the series before it starts filming."

"That's good, Director Wang, I can trust your vision." Xiang Nan smiled.

…

Xiang Nan then made an appointment with Maggie Q for coffee.

maggie q is also known as Li Meiqi. Her father is American and her mother is South Vietnamese. She has nothing to do with Chinese.

She was born in 1979 and debuted in 1997. She started out as a model in Japan, but unfortunately she was not successful. Then she came to Hong Kong to develop and made a breakthrough in her career.

He has successively appeared in "Hong Xing Da Fei Brother", "Supermodel", "SWAT 2", "The Beautiful Thief", etc., and has become famous in the Hong Kong film industry.

Xiang Nan knew that she would leave Hong Kong and go to Hollywood in the future, starring in "Mission: Impossible 3", "Die Hard 4", "Divergent", and the American drama "Nikita" and so on.
Chapter completed!