My colleagues in the Universal Pictures Distribution Department had never paid attention to the Internet before, and now that they were suddenly involved in Internet marketing, they really didn’t know how to do it. In the end, they could only decide on an online advertising plan and prepare to spend millions of dollars to advertise on popular websites.

However, Xiang Nan rejected the proposal.

Spending millions of dollars advertising on a website may not be effective.

On the one hand, the current Internet advertising industry is immature, and even if it is advertised, it is difficult to prove its effectiveness.

Unlike in real life, Google, Facebook, and Baidu all have corresponding technologies that can display advertisements to specific groups of people, and can also monitor the click-through rate and conversion rate of advertisements at all times to ensure that customers' advertising fees are worth their money.

On the one hand, a million dollars in advertising is a bit expensive.

Xiang Nan just hopes that the distribution department will hire a group of trolls to post a few trolls in the discussion areas of popular websites. This is more confusing and immersive, and is much more effective than blatant advertising.

Subsequently, Xiang Nan personally drew up a publicity plan.

So the distribution department took action according to the plan drawn up by Xiang Nan, hiring a group of university students to post on popular websites where young people gathered to discuss the plot of "The X-Files", in order to attract the attention of more netizens.

In fact, dramas like "The

Because only young people have such a strong desire for knowledge and curiosity, the books on the street stalls such as "The World's Top Ten Unsolved Mysteries", "UFO Exploration", "The World's Top Ten Treasure Mysteries" and other books are basically given by young people.

Bought it.

Xiang Nan's trick really worked.

With the dispatch of the navy, "The X-Files" has become more and more famous online, thus attracting the attention of more and more young people.

Therefore, in the following episodes, the ratings of "The X-Files" became higher and higher, gradually rising from less than 10 million to about 15 million, a huge increase.

Although it is not yet at the top of the ratings, it finally satisfied Fox TV station and did not want to cut it off. Therefore, it is still very effective.

Seeing this, colleagues in the distribution department of Universal Pictures all admired Xiang Nan. Unexpectedly, he saved a drama that was on the verge of being canceled with just a few simple tricks. No one believed it if he told it.

This also made them realize the importance of online marketing, so Universal Pictures set up an online marketing group to be responsible for online publicity work.

…

There is no airtight wall in the world.

Universal Pictures' operation was soon known to other companies in the industry, and each company followed suit. However, the effects were mixed, and it confused everyone for a while.

In fact, the ratings of "The

.

On the one hand, it is because the quality of "The

In the final analysis, publicity is just a means, and the most important thing is the quality of the series itself. If the quality itself is not good, even if the promotion is good enough to attract temporary attention, sooner or later the audience will abandon the series.

After all, a bad drama is a bad drama. It may fool you for a while, but it may not fool you forever.

…

In October, "Grannet" starring Nicole Kidman and Tom Hanks was officially released.

This is a thriller about a female law school intern who accidentally discovered the truth about the assassination of an official, so she hired a killer to kill her. At the critical moment, the male protagonist protected her, and finally helped her reveal the truth and punished her. Really murderous.

"Gannet" is adapted from the original work of the same name by the famous American novelist John Gresham. This novel was first published in 1990 and topped the New York Times bestseller list.

Therefore, the storytelling and popularity are guaranteed. Therefore, after being adapted into a movie, thanks to its solid story and the vivid performances of Nicole Kidman and Tom Hanks, the movie is very popular with the audience. favorite.

In the end, the box office in North America was US$100 million, and the global box office was as high as US$200 million. It was considered a very popular movie.

The popularity of this movie has also further increased the popularity of Nicole Kidman.

Although she had previously filmed "The Silence of the Lambs", "Pretty Woman", the "Teenage Mutant Ninja Turtles" series, etc., she could never get rid of the feeling of a vase.

And in this "Gannet Assassination Order", her acting skills were finally recognized by the industry, which is of course a good thing for her.

For Tom Hanks, this film is also a good work. The box office of 200 million US dollars has further consolidated his popularity and box office appeal, which is naturally a good thing for him.

…

In November, "Speed ​​3" officially wrapped.

Xiang Nan took time to take Ning Jing back to the mainland with Cong Shan.

After spending a week with his parents, Xiang Nan's family left the mainland and headed to Xiangjiang.

After arriving in Xiangjiang, Xiang Nan first made an appointment with Shanshan.

She is now studying middle school courses at the Heung Kong Adult Education Center and is preparing to study accounting, English and management in the future. For this reason, she has even reduced filming. In more than a year, she has only filmed one film, "Super School Bully".

"How to raise it? Can you keep up with the homework?" Xiang Nan asked with a smile.

"It's a bit difficult, but I can still persist." Shanshan nodded.

To be honest, she hadn't even graduated from elementary school, so it was a bit difficult to study middle school courses now. But thinking that Xiang Nan valued herself so much, it would be too disappointing if she didn't persevere, so she had no choice but to grit her teeth and persevere.

Fortunately, she is quite smart and has money to hire a tutor, so she can still complete her studies with hard work.

"That's good." Xiang Nan nodded, "As a person, you have to make progress. I'm really happy to see you like this. Shanshan, come on, you can do it."

"Well, I understand, brother." After hearing what Xiang Nan said, Shanshan was very happy and felt that all the hard work in the past was in vain.

"You accept this check." Xiang Nan handed over another check and said, "Now that your main job is studying instead of making movies, your income will definitely drop. This money will be used to make up for it."

"Five million?!" Shanshan took it and looked at it, surprised.

Although she has become somewhat famous in recent years, her salary is not very high, only 500,000 Hong Kong dollars. This check from Xiang Nan can cover ten movies for her.

"Brother, I can't accept this money." She quickly refused.

"That's enough. What difference should there be between you and me? Sooner or later, my foundation in Xiangjiang will be taken care of by you." Xiang Nan smiled and said, "Take it."
Chapter completed!