Entering 1999, the market value of Xiang Nan's real estate company exceeded the 10 billion mark, more than double the market value of real estate giant Vanke.

Even so, Kunpeng Real Estate still maintains rapid development.

Its development still follows the three-fast principle, which is to acquire the land quickly, start construction quickly, and sell quickly, thus forming a high turnover rate of funds. This is also known as the four-five-six principle, that is, four months after acquiring the land, the market will be opened, and five months will be spent on funds. The funds will be withdrawn and recirculated within six months.

With such a high turnover, Kunpeng Real Estate's profit margin is astonishing, reaching 100% to 150%, which is why Kunpeng Real Estate has such a high market value.

However, Xiang Nan also knows that a big tree attracts attention. So every year, he uses 10% of his income for charity. He donates it to Project Hope, poverty alleviation projects, elderly care projects, etc.

In addition to real estate, the business of shabu-shabu restaurants has now covered most of China. Even in the south, Jin Manying has opened branches.

However, it also launches hot pot with different characteristics according to different tastes in different places.

For example, the shabu-shabu hot pot in the north is mostly based on clear soup, and the dipping sauce is mostly sesame sauce; in the south, it is generally red oil pot bottom, spicy and salty, with a thick taste, and the dipping sauce is mainly oil dishes; in the further south, In the Chaoshan area, health-preserving pot bases are mostly used, the shabu-shabu meat is changed from mutton to beef, and the dipping sauce is changed to sand tea sauce.

This approach, just like KFC and Starbucks, will adapt to local food tastes wherever the store opens in order to attract more customers.

Because of this, the business of Jin Manying Shabu Shabu Restaurant is getting more and more popular, and more and more stores are opening. Xiang Nan is already preparing to arrange for it to be listed on the market.

…

In 1999, Kirin Pictures' earnings were still good.

Now, relying on the reputation accumulated over the years, it has established a good image in the minds of the audience as "produced by Qilin, it must be a high-quality product".

Therefore, the film and television dramas produced by Kirin Pictures are often welcomed by the audience. TV stations are also willing to buy Kylin Pictures' dramas, which makes the selling prices of Kylin Pictures' dramas usually more expensive than those of other peers. A piece of it.

The price of each episode is a bit more expensive. Kirin Pictures produces hundreds of episodes a year. When accumulated, this price becomes very expensive. Therefore, Kirin Pictures' profit rate is much higher than that of its peers. Son.

And because Kirin Pictures' dramas are popular, it is easier for artists to become popular. After becoming popular, they receive more endorsements and advertisements than other artists, and they are more expensive.

Therefore, although Kirin Pictures has a very high threshold for signing people and never signs people easily, artists who want to join are still like crucian carp crossing the river.

…

In addition to the existing industries, Xiang Nan has successively invested in mainland Internet industries since 1999, such as Baidu, Tencent, Alibaba, Souhu, NetEase, Xinxang, Kingsoft, etc.

Because he is the richest man in China, ranks among the top on the global rich list, and has a certain celebrity effect, these Internet companies welcome his investment.

On the other hand, if Xiang Nan is rich but has no reputation or influence, it will not be easy to invest in the Internet industry.

After all, at that time, the Internet was a hot topic and there were many people who wanted to invest.

For example, when Masayoshi Son of SoftBank invested in Alibaba, Jack Ma didn't even want his money. Son originally wanted to invest US$40 million, but in the end, Ma Yun only asked for US$20 million.

Therefore, in many cases, investing does not just require having money. Without the connections and influence, you will not be able to keep up with Xinghuo.

…

In addition to business, in terms of career, Xiang Nan is still teaching at Peking University. However, for the convenience of doing business, he has resigned from all administrative positions, leaving only the teaching position of a second-level professor.

The reason why he didn't resign and focused all his energy on the company was because essentially, Xiang Nan didn't like doing business.

The shopping mall was like a battlefield, with intrigues and intrigues, which made him very uncomfortable. That's why he handed over Kunpeng Real Estate, such a large company, to Chunming.

In comparison, being with students is much easier and there is not so much psychological burden. And, to be honest, being with young people all the time makes me feel younger.

In terms of literature, Xiang Nan has not written a book in the past two years.

On the one hand, pirates are so rampant that sales of physical books have hit rock bottom. Even authors who were once popular now only sell hundreds of thousands of copies, and very few can sell more than a million copies.

few.

On the one hand, he now writes more scripts than books. The most popular dramas in the past two years, such as "Huan Zhuge Ge", "Da Ran Fang", "Li Wei as an Official", "Never Close Eyes", etc.

They were all scripted by him himself.

With these successful works, Xiang Nan's reputation in the literary world has always remained high, attracting the admiration of countless descendants.

And because of this, when Kirin Pictures sent people to Xiangjiang to negotiate with Jin Yong about the film and television adaptation rights of the novel, Jin Yong gave him a very generous price.

Moreover, he also said that he is also a fan of Xiang Nan's books. He has read his "Emperor" trilogy and thinks it is very good. He also said that his "Harry Potter" series is very imaginative. Therefore, he and Xiang Nan

Although they are strangers, they have been friends for a long time, and heroes cherish heroes.

The reason why Xiang Nan wants to buy the film and television adaptation rights of Jin Yong's martial arts novels is mainly because Jin Yong's martial arts novels are really popular. In the entertainment industry, many artists became famous by starring in Jin Yong's martial arts dramas.

For example, Hu Jun made his debut early, but it was not until "Tian Long Ba Bu" that he truly became an instant hit and became a household name.

For example, Liu Yifei, although he had already acted in "The Golden Family" before, he did not really become famous until "Dragon" and "The Legend of the Condor Heroes".

It can be said that Jin Yong’s martial arts novels are a treasure trove of IP in the Chinese film and television industry. Just like the American "Star Wars", "Star Trek" and "Stargate", they are often photographed and often read. Since their birth, dozens of novels have been published

Years later, it is still not out of date.

…

After Xiang Nan bought the film and television adaptation rights for Jin Yong's thirteen martial arts novels, he then started looking for a director to film them.

There are not many directors who make good martial arts films in China. This is mainly because domestic martial arts films started relatively late.

Xiangjiang has been filming martial arts films about gods and demons since the 1940s, such as "The Burning of the Red Lotus Temple", "The Bone Yin Yang Sword", "The Palm of the Tathagata", "Once Upon a Time" and so on.

By the 1970s, when Radio and Television were founded, a large number of film talents poured into the TV station, making the production experience of martial arts dramas particularly rich.

Therefore, in the 1980s, Xiangjiang was able to produce immortal masterpieces such as the 1983 version of "The Legend of the Condor Heroes" and the 1984 version of "The Legend of the Condor Heroes."

There were no martial arts films in the mainland before. It was not until the reform and opening up, influenced by Hong Kong and Taiwan, that martial arts films began to be produced. As for martial arts dramas, they started even later.
Chapter completed!