Regarding the promotion of "Wasteland", NetDragon has put a lot of effort into it. All major videos and media websites are full of relevant information about "Wasteland".

Although the player rating of "Wasteland" has declined a little compared to before, it is still in a normal category.

But in the NetDragon conference room, Ma Lei couldn't understand it at all.

What's going on?

What's going on?

Why hasn't the sales of "Wasteland" grown much?

The promotional popularity and other things have been done, and the reputation of the game is also very good. How did this sales remain the same as the sales on the first day?

The same as the first day's sales, which is equivalent to a decline in sales.

Could it be that the publicity popularity has not been converted into sales, and we still need to wait?

Looking at the data counted below, Ma Lei couldn't help but feel a sense of confusion.

However, to Ma Lei's surprise, with time advancing, the sales of "Wasteland" did not explode as he thought, but instead began a cliff-like decline.

If there weren't any other type of games recently, they specifically avoided their "Wasteland" and "Watch Dogs" of Nebula Games, according to this data, "Wasteland" probably wouldn't be able to maintain the ranking of the top spot.

It shouldn't be!

Everyone is obviously satisfied?

This popularity has also been very good, and its reputation is also quite good. Why does sales continue to decline?

This cliff-like sales decline rate basically appears in those games with a burst of reputation, and the reputation of the players of "Wasteland" is obviously very good!

What exactly happened?

NetDragon immediately started a market survey, and also issued corresponding questionnaires for some players who purchased the game but returned the refund.

The answer I got in the end was: lack of surprise, and the "Watch Dog" that was preparing to buy Nebula Games.

In an instant, Ma Lei was a little stunned.

Lack of surprise? Prepare to buy "Watch Dog" from Nebula Games?

how so?

In fact, the performance of "Wasteland" can be said to be quite outstanding.

The most important point is the same sentence.

This is due to the limitations of the meta game itself.

Especially in this information age, almost a game has just been launched, live broadcasts, videos, and communities. Unless you don’t pay attention to the information of this game at all, you can always be spoiled from the words.

The most core fun of the meta element is the shocking feeling when the unknown is presented in front of you.

If you know the answer in advance, then this shock will naturally be beyond words.

When "Wasteland" was just released, all players maintained an unknown feeling, so they could get 100% of the game experience. It can be said that this is a very excellent game.

However, with the popularity of "Wasteland", many players who are still watching, or those who have just purchased, know the direction of the subsequent plot.

If "Wasteland" is a game that focuses on gameplay experience, it is actually no big deal, but "Wasteland" focuses on the experience of meta elements, which is the surprise brought to players by the reversals between plots.

In this case, if you know it in advance, the experience will disappear without a trace in an instant.

At the same time, there is another more critical point, that is, players actually have choices.

"Watch Dog" is also released recently, and for most ordinary players, the plot-oriented game "Wasteland" is obviously unable to satisfy them after knowing some of the content in the game.

This is also the main reason why the sales of "Wasteland" did not explode as expected by NetDragon.

……………………

After reaching this conclusion through market and questionnaire surveys, Ma Lei and the operation team of "Wasteland" in NetDragon were confused.

What's going on!?

This is not a problem with the game itself!

This is a problem with the player!

Players know the key plot of the game in advance and reduce their desire to buy. What can they do?

You can't just put the knife around the player's neck and let them buy the game!?

But this is not the most uncomfortable thing about Ma Lei.

If it is normal, although the sales of "Wasteland" did not meet expectations, it was not bad.

After all, sales cannot compare to popular FPS and open world games, but the game's rating is excellent.

The media and players gave positive comments. Although the money didn't make much money, at least it was bought with reputation.

We don’t sell sales in this game, we will win the prize!

It has a good reputation and a high rating, so it should be considered the only good news.

After all, looking at NetDragon’s games in recent years, there are not just many high sales, but there are almost no games with high player ratings.

Although the appearance of "Wasteland" is not very profitable, it can at least make up for a small shortcoming of NetDragon.

This is acceptable.

But if it is normal, it will be nothing.

The key thing that makes Ma Lei most uncomfortable is that he is ambitious and wants to take the lead and do a "Watch Dog".

And now, I guess I'm going to be stepped on my head again.

…………

…………

With the launch of "Wasteland", the promotional preheat of "Watch Dogs" on Nebula Games is also underway step by step.

It was also a big surprise that many game manufacturers who have been paying attention to NetDragon's movements.

The sales of "Wasteland" are so low?

The sales of millions are considered an unattainable goal for most game manufacturers.

But considering the scale of resources invested in this game and the effort NetDragon put into use, including subsequent advertising, this achievement is obviously a bit unsatisfactory.

Although it must have been influenced by Nebula's "Watch Dog", the reputation and publicity of "Wasteland" are all about the beginning of Tianxiu.

In this case, the subsequent sales volume should not be like this no matter how you think about it.

Is meta games not suitable for such large-scale productions?

Looking at the somewhat sluggish performance of "Wasteland", many game manufacturers who are preparing to enter the category of meta-games are in a dilemma.

Especially uegame and manufacturers like Epike that have already established projects are extremely entangled.

Should this project that has already started stop loss in time or continue?

Troubled!

However, this has little to do with Yang Chen. The test of "Watch Dogs" and the early popularity promotion have also been completed.

After this period of warm-up, players' expectations for "Watch Dogs" have reached their peak, and as an open-world game, the base of players itself is also huge enough.

With the expectations of countless players, the day for "Watch Dog" to be launched has officially arrived.
Chapter completed!