Chapter 596 The sunk cost of the game
Regarding the online players' discussion on "Resident Evil 5", although many players have tagged Yang Chen's official blog account, I hope he can come forward to give some answers to the players.
But basically Yang Chen pretended not to see it. After all, it was different from other content. It can only be said that every player has his own opinion.
As for the impact it will have, Yang Chen didn't care too much about this.
Because basically every player has his own different understandings of the game and the plot.
There are those kind of literary youths who analyze every little detail in the game, or even the words in the game.
For example, in the game, Chris' voice actors no longer perform dubbing due to the torture of illness. These are news that have been leaked by various media before.
However, some players who explored the plot and pursued the "truth" said that in fact, this Chris was fake, and it was very likely that Hank was pretending to be in the early generation of "Resident Evil", and listed various evidences to use it as a stone hammer. Even though the "not a hero" dlc clearly stated that he was Chris, there were still many players who were controversial.
At the same time, in the game, there are two options for players to choose from. Although it will not change too much, it is to decide whether Mia will die or live in the end, but there are also many players who are arguing about which ending is the true orthodox ending.
Even Ethan's left hand was sawed off by Mia at that time, and then ordered by old Jack with a stapler, as well as various game settings such as washing hands with potions, all of which were analyzed by players. In combination with the last sentence Ethan seemed to complain to Chris: Why are you here? These players think that "Resident Evil 5" may have hidden a big secret, but this secret will not be revealed until "Resident Evil 6".
It is reasonable and convincing.
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However, this type of player is not too many compared to the entire base.
The focus of most players is on the fear brought by Resident Evil 5 itself.
At the same time, for the players who passed the level, the two DLCs, "not a hero" and "Zoe's ending", can be said to be quite friendly.
Although there will be shocking elements during the game, the atmosphere of the entire game is completely different from when playing Resident Evil 5 before.
Ethan is a weak chicken and fights against the five scumbags. Look at how awesome Chris and Mr. Qiao are so powerful that they are invincible. One person is invincible and punches the human being, and they make the Resident Evil unparalleled.
As for the other DLC, Clancy's Nightmare, there are actually different fun in the game, such as playing tower defense and defense battles in the game, and playing card games in the secret room, although it is not possible to play the horror game into a unparalleled game like Mr. Qiao and Chris, it is still not a big problem to play the gambling god.
After Nebula Games strengthened its reward updates, the players who passed the level experienced an increase in an increase, and then they fell into a dull period.
Even the number of online games at the same time is not as good as "Resident Evil 4", which is not surprising to Yang Chen.
Because in terms of continuous playability, "Resident Evil 5" is indeed not as high as "Resident Evil 4". The main reason is that "Resident Evil 5" does not involve multiplayer mode, which reduces the fear performance of the game. At the same time, the good multiplayer mode allows players to perform various types of gameplay of PVP and PVE, and this is certain that it is stronger.
Moreover, because "Resident Evil 5" is free, there are not many players who pass the level during this period, so there are probably not many players who go to pass the level specifically in the future.
There are still many players who choose to watch videos and pass the cloud level. Various live recording videos about "Resident Evil 5" have high click-through rates on the Internet, which can be seen from this point.
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Secondly, there are still many effects on the activities of "Resident Evil 5". The most obvious one is that the sales of uegame, Nebula Games and Jiasheng have increased significantly, and the number of users has also ushered in a significant increase.
Although the game basically has discounts plus discount codes, it is basically the kind of discount for fractures.
But it is obviously profitable for game manufacturers. After all, after recovering the game costs, every time a game is sold, it is pure profit.
Even some games that were originally charged but had in-app purchase options would be given for free after about a year or two years of popularity.
Players joked that buying early and enjoying early, and buying late and enjoying discounts, which makes it almost a little bit more sense.
However, for ordinary players, it is obvious that what they care about is not how much money a game manufacturer can make, but how much money they spend.
For games with original price of 200 or 300 yuan, you can use a discount code after discount, all of which cost about 100 yuan or even just a few dozen yuan. How can you resist this?
When will you have to wait until you don’t buy it?
Some players who originally expressed that they didn't care about discounts were tempted by the linkage of game benefits such as League of Legends and Overwatch, and endured their fear and reached a certain progress. After unlocking the linked animals, they looked at the games under the Nebula Game Platform and became more thoughtful.
Since you have already played, why don’t you just play the game and pass the level directly? There is a 75% discount coupon that can be obtained. With this wave of very powerful game discounts, it’s a huge profit!
There are quite a few players who have this idea. After all, they are not playing and not greedy. What can you do to me?
But after the new linkage of Nebula Games is different, with richer rewards, and compared with previous conditions, the new linkage benefits conditions reduce players' psychological expectations.
Then when the players are coaxed to play the game, they already spend money on it without the players feeling it.
It’s not that they spend money on recharging money and spending money on these costs, but that they spend time playing and they feel fear in the game.
But the key is that only part of the reward was taken, and it was not the biggest part. How uncomfortable it was!
So among this group of players, a considerable number of them will continue to play the game and get discount coupons.
Just like a takeaway red envelope, how many yuan must be used, and the discount coupon is the same, so players took out their wallets and logged into the Nebula game platform to choose to buy it.
While taking out the money from the wallet and stuffing it into Yang Chen's pocket, he was also sighing that Nebula Games is too honest and the game is sold so cheaply.
"This is the so-called game sunk cost. This sunk cost is not just a simple reaction to the krypton gold system. It can be said that the sunk cost can also be applied to game design, especially multiplayer games. For example, the skin collection in "League of Legends", which is an explicit cost, a private virtual item that players can actually feel, and game career data, ranks, and game time statistics are implicit costs."
In Nebula Games, Yang Chen held a meeting with a game designer and an operation marketing department within the company.
This is a very research-worthy activity!
Chapter completed!