Regarding the promotion of "League of Legends", although Yang Chen did not conduct a lot of offline promotions like the previous games.

But it does not mean that there are not many resources invested.

Major media promotions online also include video advertisements of some video up owners.

These are the most basic ones.

In addition to these, there are also the traditional skills of Nebula Games and the linkage between games.

Of course, this kind of game linkage is not as simple as saying the skin.

Yang Chen felt that he was quite considerate for the players, so the linkage benefits this time can be said to be very large.

One week after the game is launched, players complete a normal match match every day. If you include human-computer matching, you will get a 60% discount on the Nebula Game Platform and you can purchase all the games on the platform.

In addition, if the player's game level reaches level 10 within a week, he will also get a free Nebula game.

Of course, players can not choose to obtain these games, but instead get a discount coupon that can purchase all Nebula games, and even purchase them on the switch platform.

In addition to these, there are some skin benefits of "League of Legends", which can be said to be extremely excited when it was announced at the beginning.

However, when the players saw the game pool where they could get the Nebula Game for free, they fell into silence again.

The prize pools of the game are: "Escape", "Silent Hill", "Second Wolf: Shadow Falls" and "Dark Souls".

You said these games are not good. You have won all the awards from major international games, and the evaluation is still very high.

But you have to say OK, just looking at the names of these four games, you can feel Mr. Yang's smile through the screen.

Faced with such big news as Nebula Games and League of Legends, some other domestic game companies that borrowed previous "Dota" and "True Three Kingdoms" were very calm.

What can I do if I am not calm?

Panic?

Is it useful?

Can you beat others?

Since you can't beat it, it's better to take the opportunity to stabilize your own users, or directly choose to cut a wave of leeks and then carry out the next new project.

…………

Faced with the large-scale promotion of Nebula Games, on the day the game was launched, many first-tier and second-tier game manufacturers such as NetDragon also focused on this game.

At first, everyone thought this should be a training or small action in Nebula Game.

But when this propaganda came out, everyone instantly understood that it seemed not just that simple!

Nebula Games is really playing!

This publicity campaign and scale are not much different from the previous "Red Dead Redemption: Redemption".

Under the huge publicity campaign, some players who were not interested in "Warcraft", dota and this type of game have also downloaded the game.

Wang Xun is such a player.

He had bought "Warcraft" before, but after completing the plot, the game was ruined. It was not until more and more rpg maps later that he found fun.

Among them, he contacted the two RPG maps of Dota and True Three Kingdoms Wushuang relatively late. After he entered the game, most of the players who entered the game at the first time basically understood how to play this kind of game.

Then his gaming experience is simply no longer discussed.

Complex equipment, positive and negative mechanism, as well as a very large map, and equipment choices. Although there are some tutorials for beginners, he was dizzy when he read it.

The most important thing is that when he entered the game, he asked his friends what heroes are most suitable for novices to play. The other party actually told him that Shadow Demon is most suitable for novices to play and can quickly understand the skills of other heroes;

There is also something else that is good. You don’t need to buy supplies on the first skill and return blood line. The second skill runs fast and others can’t catch you. The third skill attack is very easy to attack with high end. And what kind of divination master is a hero, you have several heroes who can fight as much as you want.

The key is that he actually believed it in naive at that time.

After that, he became a little autistic about the game.

If it weren't for the linkage activities of "League of Legends", he wouldn't have any interest in this type of game. Even Nebula Games has stated that the difficulty of getting started in this game will be reduced compared to Dota.

It’s just that the reward of this linkage feels a bit like snakeskin!

Give any game for free, which sounds great, but the four games in this game pool don’t feel like the kind of game that makes people enjoy it.

You can give some old games, even if it is "The Traveler of the Eight Directions" or "The Elder Scrolls: Sky"!

However, no matter how much he complained, Wang Xun downloaded "League of Legends" as soon as possible.

After all, don’t want to give away games for free, and you can’t play them after you get the game, but I can’t do it.

Soon the game was installed, Wang Xun entered the game and entered his Nebula game account password.

It is different from the Dream Memory, because the rune settings have been cancelled, and the hero Yang Chen in the game also chose to allow all players to play for free, so there is no need to play any partitions.

Yang Chen also tends to be a simple interface in the game. Apart from introducing third-party links to the mall and game activities, there is no messy thing added.

Entering the game, career data, mall, and loot center is very concise and clear.

Enter the id in the game, and after creating the character, Wang Xun found that he was forced to enter a level for novice teaching with a golden iron impact.

Regarding allowing players to choose to enter the teaching level or choose to refuse to enter the teaching level, Yang Chen carefully considered this point or chose to force the game to accept the teaching level for beginners after entering the game.

Novice teaching level? Is it useful?

Yang Chen's answer is quite useful, and not ordinary.

Some mobile games have so-called novices tutorials, which can even allow ordinary players to dot, for more than ten minutes or even half an hour in a row.

For players who have played more mobile games, this is simply stinky and long, and it cannot be skipped.

But for players who have just been exposed to mobile games, I still find it very interesting. By the way, I understand the game's mechanism.

There is no doubt that "League of Legends" is a brand new type of game, although the gameplay is the same as the previous dota.

But it has an important task, which is to absorb players who are not able to play dota with mild and entertainment.

For most players who play well and the cumbersome tutorials that are in the eyes of experts, it is actually the best teaching tool for those newbies.

And it is not just based on the big data within the company. Yang Chen himself, as the slut in the mouths of players, means that Yang Chen still understands how important a new game tutorial is.

Another point is that Yang Chen is completely clear from the big data within the company. A game is especially competitive.

The largest proportion is not the so-called middle level, but the bottom level players!

Including the ladder data in Dota on the "Warcraft" platform, the largest proportion belongs to the lowest level, accounting for about 45%.

It can be said that the so-called novices are the most critical point to decide whether a game belongs to a niche or a popular mass game.

For "League of Legends", it is to allow these novice players to stay in "League of Legends".

Therefore, the tutorials and various details of beginners can be said to be very critical.
Chapter completed!