Chapter 401 New ideas I wish myself a happy birthday to this old man)
As "Minecraft" becomes more and more popular, especially the toys unique to the Nebula game, amiibo, which is actually very good, has become the second largest sales of building block toys in China, which has allowed the old building block toy manufacturer Lego toys to see some special places.
Although Lego is much higher than Nebula Games' amiibo in terms of total sales and brand history, it does not mean that they have ignored this.
Moreover, as the game industry becomes increasingly large, Lego is also interested in entering this field. After all, in a sense, games are also a kind of toys.
They tried it a few times before, but they all ended in failure. But Nebula's "Minecraft" made them seize the business opportunities.
This is simply a game method tailored for them Lego!
Building block games have a lot to do!
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Three days later, after signing a relevant contract in the conference room of Nebula Games, Yang Chen next to him looked at Xu Yu and Lego Ceo with a happy smile on his face, and took a sip of coffee silently.
The toymaker is too ruthless. Yang Chen thought about the strategy of Amiibo that Xu Yu had just discussed with the other party, and couldn't help but sigh in his heart.
For example, the channels on Lego and the copyrights of various ips in Hollywood. These Lego aspects can take the lead in contacting Nebula Games and then conducting authorization cooperation.
There are also some DLC content on "Minecraft", such as the authorization of some movies, and added to "Minecraft" to present a copy level, such as the latest Hollywood superhero blockbuster "superman".
Make the plot in the movie into a plot level for players to decrypt and break through the levels in the game.
Free content, charge for appearance.
The Amiibo building block toys such as superman were launched simultaneously. Ordinary players can only use Steve when entering the game, while the Amiibo players can transform into superman. Not only have a special appearance, but also have a separate dubbing, but also an official post to a girlfriend.
At that time, you players are not buying?
Yang Chen also said that this is very good. For players, this is actually just a free content mod, and it has no impact on the game itself.
…………
After confirming cooperation with Lego, Lego held a press conference, and also provided some help with Lego, the overseas promotion channel of "Minecraft" also.
Although it still requires Nebula Game to pay for it.
With the promotion of various channels, the popularity of "Minecraft" overseas has also increased rapidly.
A week after the game was launched overseas version, more and more videos about "Minecraft" on major video websites have become.
It is not much different from domestic video websites, but these are the main types of videos abroad.
One is an honest beginner teaching direction for beginners, telling players who don’t know what kind of game "Minecraft" is, how it is played, and what are interesting things.
Another type is ordinary entertainment videos, such as the factory manager raising a chicken farm, who has experienced vicissitudes of life in the game and then started raising chickens.
Another type is the architectural style, where the houses built by themselves and players who bought amiibo from purchasing agents took various buildings into videos and displayed them to other players.
As for the last one, it is a type of video that is completely unavailable in China - handling!
Some foreign video writers climbed over the wall to China to translate and transported some excellent videos back to video websites such as oil pipes. This type of video is mainly concentrated in architectural videos and multiplayer mode.
Overseas players are also quite interested in the multiplayer mode in Minecraft.
‘My God, how many people are fighting, how many people are fighting? It’s so exaggerated! It’s so exciting!’
‘These Chinese players actually elect the mayor in the game? This is so interesting!’
‘I am the only one who is curious about these buildings? I saw the Arc de Triomphe, God! The relief patterns on it are exactly the same,’
‘These videos must be lying! I also built a house in single-player mode. The house I spent an hour building was completely different from those in these videos!’
‘Why is our multiplayer mode not open yet? We need multiplayer mode!’
‘+1, I hope the action of Nebula Game can be faster. I can’t wait to play in multiplayer mode.’
The popularity of "Minecraft" overseas can be said to have reached a total peak.
Because of the region, the overseas prices are lower than those in some special countries such as Russia, and most countries are much higher than those in China.
But this did not affect the popularity of "Minecraft". There are even a large number of spiritual shareholders of Nebula Games overseas. Like some domestic players, they believe that Nebula Games' pricing of "Minecraft" is too low and they are worried about whether they can make money.
When overseas players were curious about "Minecraft", a special video on domestic video websites suddenly became popular.
"Thank me? "Minecraft" allows him to communicate with his children?" Listening to the notice from the front desk, Yang Chen was temporarily withdrawn from "Minecraft" and thinking about what methods should be used to link up with the release of "Silent Hill" to allow the cute players to experience it.
Yang Chen opened the video website with these curiosities, and saw that the video on the homepage of the click list ranked first.
The video was only about one minute in total. Yang Chen clicked in. The video showed a middle-aged man behind him a monitor showing the picture of "Minecraft".
In the video, the 'old player' in his forties expressed in an excited tone, because once, when he accidentally showed the game to his children, he suddenly found that his son had an emotional response because of the game character. Every "running and jump" that happened in the game could give him feedback. He even laughed because the buttons could control the character, so he hurriedly seized the opportunity to formulate a game time for "father and son to have fun together".
In "Minecraft", his child's performance is better than before. Even though he is difficult to sit down and write, he can spend hours building buildings in "Minecraft" and learn some game skills. He can even express some inner thoughts smoothly in the game. This is something he never dared to think about before.
Looking at the father-level player who looked excited in the video, Yang Chen crossed his hands to support his chin.
Including "Minecraft" in Dream Memory, it actually has this impact, but it does not mean that it can really treat autism.
What made Yang Chen think was that maybe he shouldn't just make some games that seemed very cool and great to him as before.
Just like "Minecraft", ordinary players can get happiness in the game world, and children-level players can also experience happiness in the game.
After watching the video, Yang Chen felt a little touched in his heart, and at the same time he had a general idea in his heart. He also had a general idea in his heart for trying the next game.
In addition to games like "The Elder Scrolls: Skyrim", "Resident Evil", and "Metal Equipment: Phantom Pain", he also wants to make some games that can make all ages feel happy.
However, in addition to games, it seems that a new platform medium is needed.
Yang Chen recalled the contents of his dream memory and touched his chin.
Chapter completed!