In Chu Ge's office, after both parties signed the contract and bound it to keep the original, Chu Ge said: "In a week and a month, we will conduct publicity across the entire network. In addition to logging into the official website platform, we will also conduct third-party game channels.

renew."

"So tight?" Yang Chen was a little surprised.

Generally speaking, except for small manufacturers who really don't have any money, when most manufacturers release their games, they basically have to carry out a period of publicity to at least let players know that this game exists.

It's normal to even bring games to some major game shows to show your face.

"There is no way. In May, NetDragon will release and launch an independent game they represent. "Chrono Wheel" will be developed by Chang'an Studio and Lin Jiayi is the chief planner. At the same time, Tenghua will also launch two games, both of which are well-known in the industry.

Game manufacturers; in June, it will be even more impossible. Phoenix, Tenghua and several major foreign manufacturers will launch 3A-level games. After all, it is the summer period for domestic games."

Their Galaxy Network is only slightly famous, but it is completely incomparable to the top three in the country. If it really wants to crash, not to mention the rest, it will be crushed just in terms of publicity.

Maybe you won’t be able to buy good advertising space if you spend money at that time.

At the same time, there is one thing Chu Ge did not say, that is, this version of "The Binding of Isaac" focuses more on the gameplay, which is the so-called creativity.

If we cannot seize the opportunity, when the gameplay protection time expires, and the three major players are a little shameless and do not give them a way to survive, they will imitate the old and introduce new ones in terms of gameplay, then this game will probably be ruined.

Didn’t the Big Three often do this kind of thing in the early years?

Although the government has carried out crackdowns and introduced many policies in recent years, we are not afraid of 10,000, but just in case.

Yang Chen nodded and said nothing.

He knows how to make games, but when it comes to publishing and marketing games, he is not as professional as Chu Ge.

And Yang Chen also believed that Chu Ge would not be irresponsible for this game. After all, the contract signed by both parties was written in black and white.

"If possible, I would like to call this game a roguelike game. Later promotions can also define "The Binding of Isaac" as a roguelike." Yang Chen said to Chu Ge.

"Roguelike?" Chu Ge was a little confused.

What does this mean?

Faced with Chu Ge's confusion, Yang Chen just smiled and said nothing. After all, he couldn't say that this was a dream. It was the collective name for this kind of game in a world where he dreamed.

After continuing to talk to Chu Ge about publicity matters, Yang Chen left Galaxy Network and returned to Jiang City.

the next day

Yang Chen, who was still sleeping early in the morning, was woken up by Wang Yaliang beside him: "Look, look, the money is in the account!"

Opening his eyes drowsily, Yang Chen glanced at the mobile phone Wang Yaliang put in front of him, and saw the reminder that the money had arrived.

More than 400,000 yuan after tax deductions have been credited to Wang Yaliang's account.

"Woo..." Yang Chen, who was still a little confused, let out a whine of unknown meaning, and then prepared to continue to close his eyes and sleep.

"Galaxy Network has already promoted our game! Look at the self-media articles about this game, they are already talking about it!" Without any intention of letting Yang Chen continue to sleep, Wang Yaliang continued to shake Yang Chen.

"Aww... It's only half past seven. I worked hard until one o'clock last night. Please let me sleep a little longer." Yawning, Yang Chen glanced at his phone and said.

"Didn't I sleep after one o'clock? Why are you so weak?" Wang Yaliang curled his lips: "But I didn't mention you at all. I only talked about a new type of independent game, but I didn't mention you."

After reading the entire film promotion article, Wang Yaliang said a little indignantly.

"It's quite normal. After all, mentioning me is not propaganda, but counter-propaganda." Yang Chen said nonchalantly while getting dressed.

He is quite self-aware of this phenomenon. He only has one game called "Monster Dungeon". If he is used as a publicity point, it will not be publicity but blackmail.

"But now we should be considered invincible. We have recovered our costs, so the next step should be net profit." Wang Yaliang said with his fingers.

"Almost, but this game is not only worth this little money." Yang Chen said with a smile.

It is precisely because of his confidence that Yang Chen cooperated with Galaxy Network. If he was not confident, wouldn't it be easier to just sell it to the three major companies for more than one million yuan?

Two days later…

Yang Chen was sitting on the sofa, holding a laptop and writing documents. Wang Yaliang, who was brushing his cell phone next to him, suddenly noticed something and came over: "Ah Chen, NetDragon's "Challenge of Time" has started to promote, and Tenghua and the others have

The game has also been promoted in advance. It feels like no one is paying attention to our game. The number of fans paying attention to the official game is decreasing day by day, and it has only exceeded 100,000."

Wang Yaliang picked up the open laptop next to him and entered a well-known game media website, when a pop-up window popped up.

‘Chang’an Studio’s latest masterpiece’

‘Another masterpiece by Lin Jiayi, the planner of the top ten independent games of the year’

""Chrono Wheel" will be launched on all platforms soon!"

Most of the space is given to the game "Chrono Wheel", and the rest of the advertising space on the game website is given to several games that Teng Hua will launch next.

"Did Galaxy Network block us? Didn't they promote us at all?" Wang Yaliang said a little suspiciously.

"Didn't they promote it two days ago? And this is quite normal. Galaxy Network's advertising strength is not stronger than that of the three, and in such conflicts, sometimes you may not be able to buy advertising by spending money, unless you are willing to pay a premium."

It is impossible not to pay attention to it, Yang Chen is quite clear about it.

"The publicity was blown, and it was launched at the same time, and there was only a few days difference in between. It's not effective at all. Our sales are probably going to be exploded." Wang Yaliang sighed, and the excitement of a few days ago was completely gone.

Games are no different than movies. Staggering the schedule for a week will not have much impact. For a game, let alone a week.

Two to four weeks are the time for crashes, which will have a certain impact on game sales.

"Media advertising Galaxy Network is definitely not comparable to the three major ones, but subsequent word-of-mouth, anchor promotion, and video promotion are Galaxy Network's main goals." Yang Chen said calmly.

The financial and channel resources of self-media, game portals, and Galaxy Network are definitely not comparable to those of the three major players. The promotion of self-media and portals is just to let players know that this game exists.

Anchor and video promotion, this is the purpose of Galaxy Network.

There are no independent games promoted by companies like the three major companies. Why do some video producers sometimes try out games with famous anchors just after they are launched and before word of mouth has fermented?

Is it really because it was just released and they came here to try it out?

Some are indeed like this, but others are simply paid for marketing.

If the game is fun and the live broadcast effect is good, then the live broadcast will continue; if the live broadcast effect is not good, then there will be no follow-up after one broadcast.

Large companies have their formal standards, and small companies have their own ways of survival.

Of course, all this is based on the fact that the game has enough reputation. If it is as bad as the original "Monster Dungeon", then subsequent publicity will not be carried out. This is written in the contract.

But at this time, the phone that Yang Chen placed next to him rang. He glanced at the caller ID and saw the call from Chu Ge from Galaxy Network.

"Mr. Chu, what's the matter?" Yang Chen said hello after answering the phone.

"It's a bit bad. The news I got was that NetDragon's "Time Wheel" was going to be launched in May, but today they suddenly announced that it would be launched in advance, and the time coincided with ours. I believe you also

You should have noticed that the promotion of "The Wheel of Time" has suddenly increased recently." Chu Ge said with a headache on the other end of the phone.

Hearing Chu Ge's words, Yang Chen couldn't help but frown. This was indeed a big trouble.

"Soldiers will cover up the water and the earth will cover it up. Moreover, the game is no better than other games. I have confidence in "The Binding of Isaac"." Yang Chen took a deep breath and said.
Chapter completed!