Chapter 26 Run a newspaper!
The official surnamed Wang is not very knowledgeable, but he has basic identification ability. These four sentences express the ambitions of scholars, making him, who has been educated for a long time, feel excited.
Zeng Gong smiled and said, "I'm very excited?"
The official surnamed Wang nodded.
Zeng Gong sighed and said, "My junior brother, my ambitions are indeed extremely grand."
The official surnamed Wang nodded convincingly.
Zeng Gong's idea has changed.
Originally, he just wanted to help Ouyang Bian handle some things, but what he liked was actually the work of sorting out ancient books. But after seeing these four lines of words, his ideas changed.
His expectations for this newspaper have become unprecedentedly anticipated.
...
After Ouyang Bian left, he immediately asked Lu Caiwei to arrange the newspaper affairs.
There is no need to start from scratch.
The hardware aspects of newspapers are nothing more than printing tools, printing workers, and places. They can just buy a bookstore directly.
As for the core editors and editors, Zeng Gong is present, there is actually no need to worry.
Zeng Gong will naturally help him with the problem. Jiayou was so many in the same year in the same year, and each of them was excellent.
Not to mention anything else, just the poems and prose of brothers Su Shi and the Zeng brothers are enough to support half of the page.
Moreover, in the same year as Jiayou, there were various institutions, including regular local governments and officials in the capital, many people worked in financial institutions, military institutions on the border, diplomatic departments, and commercial departments.
With these articles provided by the same year, there is no shortage of articles from the Song Dynasty Weekly.
As for the issuance channel, it is even simpler. It is directly released through the central bank and the Agricultural Bank of China.
The central bank's service areas and the Agricultural Bank's offices can all be used as sales points, and can basically cover the entire Song Dynasty.
Not to mention that the Agricultural Bank of China has opened its branches into the Liao Kingdom and the Xixia.
The Agricultural Bank of China has opened a branch in the foreign trade market, which is specifically for foreign trade services. The market is at the junction of the two countries. If Ouyang Bian is willing, the newspaper can be sold directly to the Liao Kingdom and Xixia.
I believe that neither the Liao Kingdom nor the Xixia would miss the opportunity to understand the Song Kingdom. The newspapers they bought could not flow into the people, but the upper class had a very high desire to understand the Song Kingdom.
This desire was caused by the richness of the Song Dynasty's culture, economy and products.
The Song Dynasty could not defeat Liao and Xia in terms of force, but in terms of economy, culture and property, it showed a crushing attitude.
This gap has become increasingly widening in recent years.
A large number of outstanding literati emerged in the Song Dynasty.
The romantic and bold poetry world formed by Ouyang Bian, Su Shi and others in the poem were fascinated by the Song people, and they became popular among the public idols in Liao and Xia countries.
Economically, with the efforts of the central bank and the Agricultural Bank of China, the economic vitality of the Song Dynasty was unprecedentedly active, which was reflected in the fact that it was extremely rich in products on the Bianjing Quotation.
Merchants in Liao and Xia discovered that there were more and more new products in the Song Dynasty.
For example, four-wheeled carriages with novel and practical styles, extremely luxurious and highly operational, but four-wheeled carriages are not used in many places in Liao and Xia countries because the roads do not allow it.
But it does not prevent the nobles in Liaoxia from buying it, because it is really beautiful and comfortable.
There are also some very convenient matches, kerosene that does not have much flavor when burned, thick cotton cloth, exquisite furniture, story-based and high-quality tea, a large number of fruits and vegetables from the south, etc., all appear on the scene.
These merchants from both Liao and Xia have heard of it because many so-called cement roads were built in the south of the Song Dynasty.
I heard that the cement road is solid and flat, and can walk on four-wheeled carriages with high load capacity.
Therefore, these hard-to-preserved fruits can be transported to the north through special fast lanes, rather than those used to transport slowly and slowly despite the high load capacity.
Of course, the price of these fruits and vegetables is also painful. When the Liaoxia merchants bought them back, they mainly supply noble people in the palace, officials of the court, landlords, etc., so these people may be able to afford them.
During these years, the Liao and Xia merchants who traded on the market found that the Song State had changed more and more.
In the past, the Song Kingdom was rich and prosperous, but it did not show a crushing attitude.
Many products are mostly expensive items, but in recent years, some things that are not noble in their own materials but have high technical content, and are sold at a low price.
However, most of the things sold to Song by Liao and Xia countries were raw materials, and it was difficult to sell at a price.
Many Liaoxia merchants were a little slight about this because they were often a large truck of raw materials, which was able to exchange for a few items in the hands of merchants in the state of Song.
Although those products look gorgeous, when you look at the materials, aren’t the things they sell to Song Shang?
For example, the fur sold by the merchants of the Western Xia Dynasty to the merchants of the Song Dynasty, and the fur sold to the Song Dynasty was calculated based on bundles, while the leather jackets, belts, and leather bags sold to them were calculated based on pieces.
Especially a clothing brand called Qingpingle in the Song Dynasty, a leather jacket can be sold at a sky-high price of 100 cents, a belt can be sold at a dozen cents, and a women's bag can even be sold at a sky-high price of 100 cents.
Even so, some noble women are extremely obsessed with it, claiming that they buy not bags, but culture, but faith.
Especially a "Shui Tune Song Tou - Gift to Lu Caiwei" written in thin Ou style, it is said that it is a leather bag carved from the original handwriting written by Ouyang Mingyue when she was eight years old, and it was copied to thousands of chunks!
The merchants of the Song State called it a limited edition. This version of the package was only released less than a thousand, but in the Song Dynasty, five hundred were ordered, and one hundred were released, and only four hundred were sold on the Liaoxia market. If you grab it, you will earn it.
The belief of ghosts!
The merchants in Liaoxia were indignant because the skin they saw was sold to the merchants of Song State from them. Once the merchants of Song State were processed, they would sell them a hundred times and a thousand times profit. How could they convince them?
They were not convinced, but their bodies were still honest.
——The more fierce the merchant scolds the goods, the more fierce the merchant is.
It’s not that they have no backbone, but because they grab each package and turn it back will be 50% of the profit, and grab one will be a few hundred chunks of income. How can you not make them crazy?
Carriages and leather bags are not isolated cases. There are many luxury goods like this, and there are more and more such luxury goods in the Song Dynasty.
The merchants in Liaoxia were also quite dissatisfied with this. Some of them had the opportunity to go to Song State and then went to the market to inspect. They also discovered that these luxury goods in Song State were also common practices.
And the noble women of the Song State were also rushing to buy these things in a crazi manner, so their mentality was balanced.
At least we are not fools!
In this case, the people of Liao and Xia were extremely interested in understanding everything about Song. If Ouyang Bian was willing, the newspaper could be sold to Liao and Xia at any time.
Chapter completed!