Chapter 802 Press Conference
Peter was extremely irritated.
The assistant knocked on the door.
"I got it, go out!"
The assistant closed the door, and Pete immediately grabbed the documents on the table and threw them on the ground.
In the past two days, the board of directors has held frequent meetings, and each time there is only one topic, that is, he should come up with a solution to this matter.
If it weren't for good cultivation, Pete might have turned his back on the board of directors.
However, Pitt's irritability was partly due to pressure from the board of directors, and partly because he had no idea about this matter.
He personally called the heads of European markets to find out the situation, but did not get any effective information.
As for the after-sales situation, he also immediately found the person in charge and the shopping mall involved, asking why he made effective reactions when things happened, why it gave consumers the opportunity to make things bigger, and how the media intervened.
But the result is the same as in the European market, with no clues, let alone progress.
These things seemed to fall out of thin air, without any signs.
Just now, his assistant informed him that there would be a press conference in the afternoon, and nearly twenty media would be present. The board of directors asked Pit to use this press conference to minimize the impact of this matter on the company. If it was not done well, then Pitt would think clearly.
This is already a naked threat.
Pete was upset.
Although he has been in the mall for more than ten years and is very clear about whether he looks at profit or not in the mall, he is still very dissatisfied with the board of directors.
He, Pitt, has made the greatest contribution to ut to be today.
Now something went wrong, and the board of directors was ready to push him out as a scapegoat when he had no choice.
After thinking about it, Pete called Tom in.
Tom just returned to headquarters yesterday, and Pitt has not formally communicated with Tom about this.
Tom is the marketing director, and he is to blame for this matter.
"Tom, the journey is hard!"
Seeing Tom come in, Pete calmed down his anger and greeted him with a smile.
“It’s all for work, not hard work.”
Tom's face still had a calm and faint expression, and a bit of awe of Pitt.
"Sit down, do you know the recent after-sales incident? What are your thoughts?"
Tom felt a little unhappy.
"If it is a product, there will be after-sales service, but this matter is just exaggerated. As long as you do a good job in crisis public relations, there should be no problem."
Tom said calmly without showing any expression on his face.
"Then you can deal with this matter!"
Tom cursed in his heart.
Although he had thought about it before, Pitt would most likely give him this mess.
"Peter, I heard that a press conference will be held in the afternoon. You have always been the ones you contacted with the media before. If you change people now, it is probably not good. Will the media speculate that we want to shirk responsibility, which will have a greater impact?"
"No, I will say hello to the board of directors. The effect of my previous contact with the media was not very good. I asked you to come forward to avoid the intensification of the conflict."
"but......"
"No, but this matter is imminent. You are the marketing director. These things are part of your work. Go and prepare!"
Pete quickly interrupted Tom.
Now, he really doesn't want to face those aggressive media anymore. The feeling of spotlight flashing on his face is really terrible.
Tom came forward to this matter, and the board of directors could not say anything else. If Tom had managed it by chance, the credit would be his. If the conflict intensified, it would be his best to take the opportunity to blame Tom.
Tom showed a bitter face and reluctantly left Pitt's office.
As soon as he closed the door, Tom's face changed immediately.
He originally thought that this matter would take a lot of effort to get into his hands, but now it seems that he was thinking too complicated by Pitt.
Pete called Bill on the board of directors and explained the situation. Bill initially opposed it, with similar reasons as Tom, and the situation was complicated. Pitt had been in charge of contacting him before, and substitutions in the middle could easily cause media speculation.
Pete told Bill that Tom has a strong ability to deal with crisis public relations and has a deep understanding of this matter. Now that Tom comes forward, the effect will be better.
Bill discussed with other members of the board of directors, and finally everyone decided to test Tom's ability through this matter.
Everyone is a human being, and no one doesn't know what Pete is thinking.
In recent years, Pitt has indeed done a lot for UT, but as UT becomes better and better, Pitt's arrogance has become more and more arrogant, arrogant, and has made many decisions, even taking action first and then making reports. Although it did not cause any losses, it was enough to make the board of directors dissatisfied with him.
On the contrary, Tom is low-key and has a very humble attitude towards the members of the board of directors. The most important thing is that Tom is a retainer and the first group of employees during the creation of UT. He has been step by step from the grassroots level to his current position.
After Tom returned to his office, he took out a new phone call.
He has never used this phone before, and no one knows the number of his phone.
"Okay, just say it's certain, don't worry."
Tom hung up the phone and fell into a chair.
Zhang Yiming is really amazing.
He could actually reach his head office.
Tom has almost believed Zhang Yiming's words until now, that is, Zhang Yiming can really put him on the altar.
But what?
But after he took advantage of Zhang Yiming's power to the altar, would he have to follow Zhang Yiming and do things according to Zhang Yiming's ideas and requirements? If this happens, he will become Zhang Yiming's puppet. What's the point of this position?
In the afternoon, the press conference was held on the top floor of the New Media Building at UT headquarters.
Pete did not show up.
Tom stood in front of the spotlight in a new black suit.
Western journalists are very different from domestic journalists. There can be said that there is no limit on the topic of the interview.
Therefore, the questions asked were extremely tricky and even bad. A scandal occurred in a company that is a communications tycoon in Europe and the United States. For these people who have been engaged in journalism for a long time, it was like a fly targeting a rotten egg, madly trying to suck juice from it.
However, in the face of reporters' long spears and short cannons and various sharp and embarrassing problems, Tom showed extreme peace and gentlemanship. Unlike Pitt's previous deliberate avoidance and even rascals against reporters, Tom first admitted the problems in the company's products, apologized sincerely, and faced with the media's promise that he would definitely gain consumer understanding with the greatest sincerity.
After emphasizing the brand culture and service concept, Tom invited various media to keep track of and supervise the matter, and made a promise in front of the spotlight that the matter will be properly resolved. If it is not resolved properly, it will cause resignation.
On the financial news that day, Tom's remarks successfully became a hot topic of the day.
Chapter completed!