Chapter 54 Brand Effect
On the third day, Wangjiang Restaurant officially launched snow mud without any publicity. The reputation of snow mud spread throughout Chengdu on the Mid-Autumn Festival night, attracting countless admired fans. Li Qing deliberately created a brand and made different flavors, accompanied by peach blossoms in March, sounds of the desert flute, autumn colors, cold smoke and other elegant names. He pursued exquisiteness in packaging, using only the warm and green Yuezhou celadon cup, or the crystal clear Xing kiln jade bowl. Each portion is of great value and is sold for fifty cents. Gradually, going to Wangjiang Restaurant to taste snow mud has become a fashion in the upper class of Chengdu. Every day, Wangjiang Restaurant is full of traffic, and various luxury carriages are parked all over the square. There are also businessmen with low social status but rich waists come here specially to express the improvement of their cultivation and taste, and then social status seems to rise.
The ultimate effect of snow mud is the sharp rise in the turnover of Wangjiang Restaurant, which is like a rocket, and the profits are rolling in like a cloud. High profits bring high income to employees, high income creates high efficiency, high efficiency and better service. The operation of Wangjiang Restaurant has entered a virtuous cycle and has gradually become Chu Qiao of Chengdu Restaurant industry, leaving all its competitors far away. Snow mud is the driving force for the Wangjiang Restaurant rocket to reach the top of the nine days.
On this day, Li Qing was reviewing the accounts of last month. For two consecutive months, the daily turnover of Wangjiang Restaurant was 800 guan, and 50% of the profit, which means that in the past two months, the profit reached 24,000 guan, while Li Qing obtained 60% of the accounts, which was 14,000 guan. In this way, in a few months, his capital would be enough to do big business. "House of 100,000 guan, riding a crane to Yangzhou" has always been his wish.
The door knocked gently, "Boss, I want to discuss something with you" was the voice of Manager Xi.
"Please come in!"
The door opened, showing a smiling face. This smile was no longer natural, but from the heart. He has been a shopkeeper here for twenty years and has never been as comfortable and happy as in the past two months.
"sit!"
Li Qing moved a chair and asked the shopkeeper Xi to sit down.
"What's the matter? Tell me!"
Manager Xi sat down, a little uneasy. He said hesitantly, but there was a hint of expectation in his eyes.
"That's right. My second boy wants to worship Liu Ye as his master, but I don't know if the boss can agree."
The words are very subtle, and the implication is that they want to learn the technique of making snow mud. Liu Ye is Li Qing's first friend. Now, except for the two of Liang Yu, he is the only one who masters the formula and production process of snow mud.
Li Qing was silent, and Manager Xi's face slowly turned red. He stood up quickly and smiled a little embarrassedly, "I'm making things difficult for the boss."
"Shopkeeper Xi!"
Li Qing suddenly stopped him.
"Is there anything else to do with the boss?"
After a moment of silence, Li Qing finally said: "It's not that I refuse, I'm just afraid that Erlang will suffer an accident if he learns it."
.
.
.
.
.
.
.
.
.
.
.
.
.
.
Li Qing's concern was not aimless. A few days later, a cloud began to float above Wangjiang Restaurant. The popularity of Wangjiang Restaurant finally aroused the jealousy of the industry's competitors. This competitor is no one else, but Li Qing's old rival - Haijia.
Since the Simaqiao incident, the arrogant underworld seemed to disappear overnight, and the Hai family also remained silent, but the silence was just waiting for the next phone call. Just like a tiger who usually retreated before rushing, leaving room for pounce, and then aimed at the prey's neck and bit it.
The Hai family's main industries are three, including rice merchandise, wine making, and restaurants and brothels. Among them, there are more than 20 restaurants in Chengdu, and Haiming was originally responsible for the restaurants. After the Simaqiao incident, he was honest and honest. He always had a smile on his face. His subordinates reported something to him. He was confused at first and had to talk twice and three times before he suddenly realized it, but he was rumored and couldn't explain it clearly. Finally, he pushed the matter to his deputy Hai Jiu to make trouble. In this way, his subordinates gradually became contemptuous towards him.
That morning, Haiming suddenly received a notice that his elder brother asked him to go to the meeting immediately and ran to the hall of the East Courtyard. The meeting was halfway through. In addition to the elder brother, there were two other seats, including his third brother Haiba and his deputy Haijiu. This Haijiu is nominally Haiming's deputy, but in fact he is Hailan's confidant. He has real power. He made a decision on the restaurant affairs, or bypassed Haiming and reported directly to Hailan.
In the middle of the hall was a table with a ceramic basin on it, containing half a pot of mud like mud. Haiming immediately recognized this thing, it was the most popular snow mud.
Two months ago, Wangjiang Restaurant suddenly launched this inconspicuous gadget, but this gadget brought a major reshuffle in the entire restaurant industry. Wangjiang Restaurant stood out among several famous restaurants, and its daily turnover was equivalent to the sum of several other restaurants. Not only that, Wangjiang Restaurant also led to the general prosperity of restaurants in the Simaqiao area. Another restaurant concentration location: Dongshi, business has obviously become deserted, while most of the Haijia wines are concentrated in the Dongshi area.
The half-basin of snow mud appeared in front of him immediately made Haiming guess the elder brother’s intention, and he also wanted to make snow mud.
Wangjiang Restaurant has always been a scar in Hailan's heart, but as he looked up at it, the scar gradually began to red and swollen, began to suppurate, and began to feel unforgettable pain. Jealousy has almost gnawed his patience, making him unable to continue to sit and watch.
"Old second, you are the only person in our Hai family who has tasted snow mud in Wangjiang Restaurant. How about how the snow mud we prepared ourselves?"
Although the sound was small, it was like lightning and thunder in Haiming's ears, which made him almost jump up, "How did he know that he had been to Wangjiang Restaurant?" He only went there quietly once two days ago, alone, or at night.
"Is anyone following me?"
Haiming was confused, but his face was still smiling.
"Haha! The snow mud is really delicious, I like it the most. If our Hai family can make it, it will be my blessing."
Haiming took the small bowl and tasted it carefully. A hint of disappointment flashed in his eyes. Then he laughed dryly and said, "It tastes pretty good!"
But the disappointment in his eyes could not escape Hailan's sharp eyes. Hearing his casual remarks, Hailan sneered: "Second, you have to tell the truth, how is our snow mud compared to the snow mud in Wangjiang Restaurant?"
"Does my brother really want to listen to the truth?"
"Naturally, otherwise what would I ask you to do?"
Haiming felt very hatred. What is this? Is it just to ask him to come here to taste a bowl of snow mud? He didn’t have his share in the meeting, so he still thought he was the head of the restaurant?
"To be honest, it's too far away and cannot be compared at all. The taste is not right. The other person is snow mud, but ours can only be called snow slag at most. There is no delicate taste at all. There is ice slag inside. I think if ordinary people have eaten the snow mud from Wangjiang Restaurant, they will never eat Haijia snow mud again."
Hailan's face changed slightly, "Second, you're fine, you go!"
He looked at him coldly and ordered someone to carry the table out. Then he called the two of them to his side and whispered: "There are two things that you have to do separately."
"Haijiu!"
"Master, I'm here!"
"Although we don't know the recipe for snow mud, I think it's definitely not Li Qing's own hand to prepare it. There must be a servant to do it. Your task is to find that person. No matter what means you use, you must get the recipe. Do you understand?"
"I understand, I will go now."
After he left, Hailan was silent for a while, and suddenly sighed: "Third brother, I have not been as tired as I am today for so many years."
"I think my elder brother is too worried. He is a young man. He has only been opening a store for a few months. What kind of trouble can he make?"
Haiba is a teenager younger than Hailan. He is as famous as his name. His shoulders are thick, his huge body is like a round barrel, his beard and broad face, but his two mighty and calm eyes reveal the inner wisdom of this person. Just as the skeleton said, he is indeed the master of the Emei Hall. With his arrogance, this is already an open secret in the underworld.
His eyes opened slightly, and his brilliance flashed faintly: "Our Hai family has worked hard for nearly a hundred years, and has strong financial resources and forces that have never been shown to the outside world. With these, what else is the elder brother afraid of?"
"I'm not afraid, but worried. As soon as this person entered the Wangjiang restaurant, our Hai family fell into a big fight. In less than a month, this person suddenly made a strange move and stolen the limelight. I have an unknown premonition. This person will sooner or later become a big trouble for my Hai family. It's better to get rid of it early. Third brother, you must know that if people don't have long-term plans, they will have immediate worries!"
Haiba nodded silently. The eldest brother was right and he must not raise a tiger to cause trouble. "What are the plans for brother?"
"My biggest worry is his identity. Although it is rumored that he is a clan, I still have some doubts. A month ago, I sent someone to the capital to investigate the situation of the clan. Response that the clan was not called Li Qing at all, and maybe he used a pseudonym, but I haven't heard of a clan coming to Chengdu recently. Not only that, all the clans in Jiannandao sat on the No. 1 and No. 2 tables, while Li Qing was ranked No. 1 table. What does this mean?"
"Are the rumors fake?"
Chapter completed!