As the top leader of Zhejiang Province, Liu Xinmin can be described as a daily business, but he has two things he must do every night, one is to watch the Central News Broadcast, and the other is to watch the Zhejiang News Broadcast.

But just tonight when he was watching the Zhejiang Provincial News Broadcast, he was suddenly attracted by an advertisement.

"The first imperial examination in Greater China officially kicked off. Download the "Jinshi and Imperial Examination Software" and enter the examination page to immediately transform into an ancient envoy and participate in the Jinshi exam."

"There are the most professional evaluators here, ancient Chinese professors from 8 top universities in China. There are generous rewards here, and 20,000 yuan is waiting for you to get. Whether you come from all over the world, whether you are a Chinese or a foreigner, we sincerely welcome your participation."

The address is Hangzhou.

Liu Xinmin suddenly became interested.

Between the two news segments, he took out a blank mobile phone and connected to the Internet to download the "Jinshi and the Imperial Examination Software". After opening the software, he was attracted by the title inside.

"Promote traditional culture and inherit Chinese civilization."

Speaking of which, Liu Xinmin was born in Chinese. He was an editor at a newspaper at the beginning, but later he moved to politics. However, he always preferred ancient Chinese and wrote good calligraphy.

More importantly, since the last plenary session, Dachang has advocated the spread and promotion of Chinese culture to the outside world, and he talked about it twice. Last month, he visited the United States and went to Confucius Institute specifically.

The ministries and commissions below are also actively promoting this matter. The Ministry of Education has issued a new policy to add 30% of ancient texts to primary school textbooks, and even consider adding special ancient text classes to learn ancient texts and ancient etiquette. If you pay attention, you will find that the Ministry of Foreign Affairs has done a good job in this regard. Embassies often hold some publicity activities on Confucian culture and Chinese poetry.

All provinces have also done a lot of work in this regard, such as calligraphy and painting exhibitions, Tai Chi competitions, and held some joint performances. However, he felt that although these things looked lively on the surface, they actually had little effect and had no publicity effect at all. Sometimes they were just doing things to show them to the top.

After he opened the software, he found that the software had real-name registration. Now 1.35 million people have downloaded and registered.

Liu Xinmin suddenly appeared. Isn’t this a good activity to promote Chinese culture? Nowadays, people cannot live without the Internet, and perhaps this method is more powerful in cultural publicity.

More importantly, this method is not only facing a province, but also facing the whole country and even the whole world. Such propaganda is called real propaganda, which is much better than asking a few experts to come for a discussion and holding a Confucian cultural exhibition.

Liu Xinmin picked up the phone and called the secretary: "Xiao Hu, arrange for half an hour tomorrow to call Vice Governor Wang, as well as people from the Department of Culture and Education for a trip."

"Okay secretary."

The next day, Liu Xinmin gave instructions that activities such as the imperial examination should be strongly supported. This is also a result of our Zhejiang Province's promotion of Chinese culture this year. Although it is now a company, we can provide support and guidance.

It is very important for leaders to pay attention to it.

In the afternoon of the same day, Qin Guan received a call from the cultural department. A deputy director hoped to meet Qin Guan and study the matter of this imperial examination competition.

Qin Guan thought to himself that nothing would happen, right? Is there something wrong with the rules?

Inspur Technology has informed him of the current situation of the software. After Qin Guan's brutal advertising bombardment, the software has already had 30,000 downloads. Of course, this number is not worth mentioning in front of software that often downloads tens of millions or hundreds of millions of dollars, but this is already a very good result. More importantly, 1.35 million people have registered their real names, which is a real result.

Even those who are not optimistic about this software are surprised by this result. They can only say that Qin Guan’s advertising plan is great, especially the gimmick of “The Greater China Imperial Examination Competition in the First Section” is so attractive.

Although the imperial examination system has been away for more than a hundred years, the cultural heritage of thousands of years has made many Chinese people still yearn for things like "Jinshi" and "high school top scorer" in their genes.

Haven’t you seen how those top scorers in the college entrance examination received courtesy?

The next morning, Qin Guan came to the Ministry of Culture and met Deputy Director Jia Dechun who was waiting for him. After seeing Qin Guan, Jia Dechun did not show any airs. He smiled and shook hands and asked him to sit down, saying, "Xiao Qin should be still a student. He started his business when he was still in school. He is so young and promising."

"It's not considered starting a business, but the money is actually taken by the family." Qin Guan said.

Jia Dechun had known about Qin Guan's situation before, and also knew that Qin Guan was Qin Bainian's grandson, and now the nephew of Qin Shi, deputy secretary-general of the provincial government. Qin Guan's family runs a beauty chain with a family capital of over 100 million yuan.

Jia Dechun would not be entangled with Qin Guan in this regard and said, "The 'industry competition' you held is very creative and has attracted a lot of attention now. I asked Inspur Technology that the registered people come from all over the country, including some addresses from Hong Kong and Macao, and even from Taiwan."

"No matter how far away there are IPs in Japan, South Korea, Malaysia, and even Australia and the United States. I didn't expect that your software would attract so many people."

Qin Guan smiled: "Not too much, this is just starting out." Although he was laughing, he thought in his heart, he was thinking, "Good guy, he has investigated his software so clearly, what are he going to do."

Jia Dechun continued: "You may not know that yesterday, Liu Shu. I read the advertisement of your software and called several departments of culture and education to study the role of the imperial examination competition in promoting and spreading Chinese culture. Xiao Qin and Liu Shu. I attach great importance to it."

Qin Guan was stunned, "Which Shu Liu is the one who remembers?"

"Top leader."

Qin Guan expressed surprise that he was actually paid attention to by the big men in a province.

"Director Jia, what are you calling me here today?" Qin Guan asked.

"Haha, it's very simple, cooperate."

"I have to say that your creativity is very good, but after research, we have found that the imperial examination you held this time is still too simple. In fact, there are many publicity links here. It is a bit boring to carry out so hard. This is actually not good for you to promote your "Jinshi and Imperial Examination Software."

Qin Guan smiled bitterly: "Director Jia, don't know. I opened this software and just invested money in it. This time I went online for promotion, I took out more than 70,000 yuan. This thing is too expensive. If you said, all aspects are exciting, I guess I can't get it even if it's 20 million yuan."

Director Jia smiled and said, "So in cooperation, our Cultural Department can give you some support in external publicity."
Chapter completed!