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Chapter 995 Academic Conference

"Doctor Ling." When the show ended, Du Ke Pharmaceutical's representative caught up with Ling Ran again, and Huang Maoshi from Changxi Pharmaceutical Company was accompanied by Huang Maoshi.

They got the opportunity to pay, toasted and shook their faces, and invited representatives from local pharmaceutical companies to make it easier to speak at this moment.

"Walk while walking." Ling Ran's expression did not change at all. He was always surrounded by all kinds of attentive people. Even in kindergarten, parents would want to use ribs to exchange for a baby's marriage. After becoming a doctor, the various thoughts of medical representatives exceeded Ling Ran's treatment scope.

In this regard, he has always been a laissez-faire state. You cannot decide what others think and prevent others from acting. Therefore, you only ask what the other person does, not what the other person thinks.

Duke Pharmaceutical is a world-class pharmaceutical company and is quite large in China. However, when facing doctors, the representatives of pharmaceutical companies always look humble and pleasing, and even more so when facing Ling Ran.

Several medical representatives followed Ling Ran closely and led the way to the front, saying, "I heard that Dr. Ling had another particularly good operation today..."

"Which one?" Ling Ran interrupted him and asked in detail.

Dr. Ling is serious about the evaluation of the operation.

Duke's medical representative immediately got stuck. This compliment was originally a universal compliment. Where can someone tell who the doctor was?

"The first one in the afternoon." This was the only operation he knew today, so as not to get stuck again after asking questions.

Ling Ran said "Oh", but there was no response.

"Am I... wrong?" The medical representative led by Du Ke is a little older, looking about 35 or thirty-five or thirty-six years old. His impetuousness has passed, but his IQ has not increased with the increase in alcohol tolerance.

Ma Yanlin was thin-skinned. Seeing that the other party had given him a drink, he said, "The first surgery in the afternoon was not broadcast live, and you were not present, so you came from hearing. Generally speaking, Dr. Ling did not respond very much to this kind of praise."

"Oh...yes, yes, I'll pay attention next time..." After the medical representative said, he wanted to slap himself. What I said was all confused.

Ma Yanlin couldn't help but shake his head: "You are not a doctor either, it doesn't matter if you like it or not. Just tell me if you have something to do."

"Yes, yes..." Du Ke's medical representative responded a few times, took a deep breath, and re-entered the familiar process, and said: "Actually what I said is related to what we just talked about. It's like this, Dr. Ling, our Du Ke will have an academic conference in Yunhua next week. I want to invite you to give a speech. Is it OK? Of course, the relevant royalties and car fees will be implemented according to high standards..."

“What will?”

"It is mainly to promote the promotion of our sutures. Dr. Ling also uses our sutures, right?"

Ling Ran recalled and said, "It's useful."

"Yeah, thank you Dr. Ling for your support. Our idea is that if Dr. Ling is willing, you can do one or two sutures on the spot and explain the operation. If you can bring a few words about the characteristics of our sutures, it would be the best. If it is inconvenient, it doesn't matter." The medical representative paid attention to Ling Ran's expression and spoke very carefully.

After a moment of pause, the medical representative said: "In general, we are providing a platform for Dr. Ling. You can say whatever you want and say whatever you want. There is only one small requirement. Don't mention our competitors as much as possible. It is best not to mention any other pharmaceutical company, and we can do it."

Mr. Huang Mao smiled and added: "It's better not to say bad things about them."

Ling Ran stopped here: "You can say anything casually?"

"Yes." Du Ke's medical representative nodded quickly.

This is the treatment of a standard senior doctor. In China, large pharmaceutical companies such as Merck hold more than 10,000 so-called academic seminars for doctors every year. With so many academic seminars, they naturally cannot do all the topic essays, and topic essays are meaningless.

People are all rebellious. If a pharmaceutical company is conducting advertising conferences, the young doctors may be curious, or to have a few free lunches, and there will be a few more high-level doctors.

Therefore, the academic seminars of pharmaceutical companies have developed to this day and have basically become academic seminars. Of course, there are still routines.

For example, Du Ke invited Ling Ran because Ling Ran often used their sutures. Then they asked Ling Ran to perform demonstration surgery and give relevant speeches. As long as Ling Ran took their sutures together, it would be a subtle advertisement.

This is like a cooking video. If you use Haitian soy sauce and Taitai Le’s chicken essence, then the audience who learn to cook in the video need to buy soy sauce and chicken essence, they will always have to consider these two brands.

In the operating room, the gap between materials and instruments is even greater. If beginners are not limited by conditions, they will probably start by copying the experience of their predecessors. No one will be able to find trouble from the beginning. From the beginning, they will replace all the products, especially for novices. They may change high-gluten flour to low-gluten flour. If the surgery cannot be done, then they will really not be able to do it.

As for a doctor who has mastered a procedure, has his own ideas and ideas, and has begun to choose and replace his favorite instruments, equipment and consumables. Pharmaceutical companies are not losing much, especially large pharmaceutical companies. There are many models of products that can be provided. Not to mention that the meat is rotten in the pot, the brand effect will eventually exist.

Ling Ran rubbed his chin hesitantly. He originally tended to go outside the hospital for surgery such as flying knives on weekends. He attended academic conferences in the city and had two surgeries by the way. After all, he could save the effort of flying around...

However, if only two surgeries are performed, the amount of surgery is smaller than the flying knife. Ling Ran couldn't help but start to consider where to allocate the saved time.

"Doctor Ling, famous doctors nowadays are willing to give speeches to academic conferences. This is also a way for everyone to know you. Otherwise, doctors usually stay in their own hospitals and cannot know them. Only when they know more people will they introduce more patients and opportunities to go out for teaching operations." Mr. Huang Mao had been wandering in front of Ling Ran for two or three years. As soon as he opened his mouth, he talked about the topics that Ling Ran was interested in.

For doctors, fame and fortune are inseparable. Famous doctors will naturally benefit, but they may not necessarily have fame. This makes doctors' pursuit of fame and fortune tend to be fame from the very beginning.

Famous doctors must first become famous.

In modern society, it is completely meaningless to be a famous doctor and rely on the word of mouth of patients to pass on them. Perhaps, this is also the origin of the withering of modern doctor-patient relationships.

Mr. Huang Mao knew very clearly that Ling Ran was the kind of person who liked to undergo surgery. In a few words, Ling Ran understood the meaning of attending an academic conference.

"Okay, I'll go and have a look." Ling Ran thought for a while, and then asked the medical representative of Du Ke next to him: "Any topic is OK?"
Chapter completed!
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