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Chapter 30 Promotion and Diffusion

In fact, opening a hotel in the city is not much easier than in the countryside. The difficulties in some aspects are even greater than in the countryside.

For example, the average income of urban residents is less than that of towns and towns, and the city has more expenses in various categories. Unlike those farmers, they are self-sufficient, so the proportion of customers who often come to Yuanyue Hotel to consume is much smaller than that of Baowan Town. Even though the city has a population of millions, the average daily passenger flow of Yuanyue Hotel has been hovering around 3,000 for a long time.

In addition, Yuanyue Hotel is not the only hotel in the city. There are quite a lot of competitors. Moreover, when the food tastes worse than Yuanyue Hotel, competitors will also analyze and research, and use high-tech means to crack many of Yuanyue Hotel's top-secret seasoning recipes. After improvement, there is still a certain gap between the Yuanyue Hotel in terms of taste, but it has also been greatly improved.

Especially the Oriental Kitchenware Company, which is affiliated to Oriental Hospital, used spy methods to get most of the seasonings in the kitchen of Yuanyue Hotel, and cracked the composition of as many as 28 seasonings. Finally, based on these new seasonings, the "Chef Immortal 3500" smart kitchen robot developed has sold hundreds of units, and also caused the passenger flow of Yuanyue Hotel to plummet by 30% in the short term.

Because the food cooked by these kitchen robots can taste 80% of that of Yuanyue Hotel, but the price is only half that of Yuanyue Hotel.

Zhou Ming was furious and sued Oriental Kitchenware Company first. After more than half a month, he collected evidence and found out that the insider was with his apprentice Sun Yingcai, who had been with him for more than three years. For the sake of the 50 money, he revealed almost all the disclosures. With conclusive evidence, Sun Yingcai was finally punished by law and compensated Yuanyue Hotel for 100 money. However, Oriental Kitchenware Company could not sue no matter how much it was, because Sun Yingcai became their scapegoat and took all the legal responsibilities on his head.

In the end, Sun Yingcai was taken away by the cleared person. He only had 80 pieces of money on him. The remaining 20 pieces that the Oriental Kitchenware Company promised to reimburse him and the additional 200 pieces would be compensated for. A single child disappeared. He lost his value. No matter how much he cried and begged for mercy when he was taken away, no one would reach out to pull him.

By absorbing this lesson, Zhou Ming will not trust anyone. In the future, the store confirmed that as long as it is not a key technical position (chef), try not to recruit people and buy intelligent robots. Only machine programs will not betray him under the temptation of money.

Although the number of customers at Yuanyue Hotel plummeted by 30%, its turnover has only dropped by about 3%, which is less than damaging. Because in the past three years, Zhou Ming has created the high-end market. More than 90% of the dignitaries in Yaoxing City have become regular customers in the hotel. The number of people applying for diamond VIP cards has exceeded 100. These diamond members have completely become his food captives. Even if he uses special ingredients, some distinguished guests still took it out without hesitation.

Here I want to talk about it. With the continuous growth of cooking skills and entering a state where no one has arrived, Zhou Ming formulated a taste rating system for the deliciousness of the dishes, which divided the taste of the dishes into nine levels:

Ordinary Delicious: The level of a general housewife

1 star delicious: the level that a chef must achieve

2 Star Delicious: The Levels that the Intern Chef Must Go

3 Star Delicious: The Levels that Junior Chefs Must Get

4 Star Delicious: The Level Chef Must Get

5 Star Delicious: The Levels the Chef Must Get

Special Star Delicious: The level that talented chefs can achieve

Legendary Delicious: The level that a chef can achieve

God's Delicacy: The taste that only the chef can make

Today, Zhou Ming is the only one who can make "god delicacies". The more than 20 chefs, apprentices, chefs, and cooking skills in the hotel are mostly cooked between intern chefs and chefs. The dishes cooked are basically 2 stars, 3 stars, 4 stars... and 5 stars, let alone 5 stars and legends.

Cooking requires talent, and Zhou Ming also wants to train a few apprentices who can cook special stars and delicious food. Because a special star chef brings more than 10 times the profit of a five-star chef, but most of the talented people in this world have studied medicine. He recruits people and is a bit of luck. For example, Sun Yingcai is already among his more than ten apprentices, and he has touched the side of the special star chef, but for 50 yuan...

People are not talented, what about intelligent robots?

If a robot is allowed to learn or imitate his cooking skills, he doesn't need to be as powerful as Zhou Ming. As long as he is half as powerful as him, he is at least a five-star chef.

Zhou Ming also really bought a high-end intelligent robot and tried it in the kitchen. It doesn’t need to be so autonomous and flexible. Just imitate his movements and cook out a dish that is exactly the same.

As a result, after tasting the dish made by the robot, Zhou Ming was disappointed. Although the taste was 70% or 80% or so, this dish had no soul or a trace of spirituality. For a real gourmet, just take a bite and you will know that this is definitely not a dish made by humans, but a fake dish that is deceiving.

Zhou Ming cannot deceive those distinguished guests who are all self-produced "money" in his eyes, but he is alone and cooking ten tables of dishes a day (cooking delicious food of more than 5 stars requires a lot of energy), and he almost reaches his limit. These ten tables of dishes every day are Yuanyue Hotel, with 40% credit points net profit and 90% money source... Although there are quite a lot, they are still a lot away from Zhou Ming's expectations.

After thinking hard for many days, Zhou Ming made a decision that shocked all the senior management of the hotel:

Established Yuanyue Seasoning Company to produce and sell 108 most commonly used secret seasonings in the kitchen of Yuanyue Hotel, including: chicken essence, cooking wine, light soy sauce, special soy sauce, peanut butter, beef sauce, sweet sauce, thirteen spice and other seasonings. All of them are sold to the public, and cooking videos are made and broadcast on TV stations or websites, so that millions of ordinary people can learn how to cook "Yuanyue cuisine"

Interior of the conference room.

Gu Naihui's eyes widened and looked at him in disbelief and said:

"Xiaoqiang, are you crazy? The seasonings and dishes are priceless treasures of the hotel, which can bring countless profits to the hotel. You actually said you want to sell it to the outside world and make free learning videos to let others learn? Do you hope the hotel will close early?"

"Brother, are you tired recently? Why not take a good rest for a few days? It doesn't matter if you make less money in the hotel." Dazhuang, who has always been stupid, also said with concern.

"Master, you have to have a good rest. Sun Yingcai's affairs have already made you mess up. If you want something to happen this time, the hotel will be over." The apprentice Ge Peng also said, very worried about the master's condition.

Other managers also expressed their concern, hoping that Zhou Ming would have a good rest for a few days so as not to have a random thought.

Everyone's performance was completely within Zhou Ming's expectations. He smiled and said:

"Please rest assured, I am very normal, and I know what everyone's worries are. However, as long as you can listen to my explanation, maybe you will not object to my decisions..."

"After cracking our 28 secret recipes for seasonings, Oriental Kitchenware Company has proved that the ingredients of other seasonings will sooner or later be analyzed by others with instruments. What's the use of hiding them? The Sun Yingcai incident tells us that commercial spies cannot defend themselves. Even if the restaurant's kitchen prevents the insider from leaking secrets, what about the seasoning production factory located in Baowan Town? There are also many workers there, giving competitors the possibility of taking advantage of loopholes... So it's better to increase the production of seasonings and occupy most of the market share of various seasonings, so as not to avoid the opponents from seizing the initiative, but also to gain some benefits..."

"As for why I want to promote the special cooking and cooking skills of Yuanyue Hotel, it is mainly for greater benefits, because this will bring three benefits: First, there are more ordinary people who learn to cook Yuanyue dishes, and the sales of Yuanyue seasonings that match it will also increase; Second, to promote the popularity of Yuanyue Hotel, the reputation of our hotel is still too small. In Yaoxing City, only some people know that we need to increase our popularity to increase the customer flow of the hotel; Third, in addition to the above two points, I have a larger plan to control the entire cooking industry. I will keep this plan confidential for the time being. When the time is ripe, I will naturally tell you."

After listening to Zhou Ming's explanation, everyone fell into a deep thought and began to analyze the pros and cons. They vaguely felt that what the boss said made sense, and at the same time they also had a question mark in their hearts: Can selling seasonings and publishing the recipe for cooking in the world really bring benefits that are greater than losses to the hotel?

No matter what everyone had thoughts, Zhou Ming's two decisions were still strongly implemented by him. For this reason, Gu Naihui ignored him for half a month and took her two children back to the countryside in anger.

But the effect also quickly appeared. First, after the establishment of Yuanyue Seasoning Company, it launched 68 types of kitchen seasonings in three months. As soon as these seasonings entered the market, they were welcomed by hotels, restaurants, restaurants and even ordinary housewives. They quickly occupied a large market share of seasonings and generated economic benefits, which were very considerable.
Chapter completed!
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