Chapter 27 The Taste of Conquering Habits
After seeing Gu Naifeng off, he returned to the hotel, looking at the empty tables and chairs in the store, it was noon and no customer had come in to order food. Zhou Ming realized: He had made some mistakes.
The lost passenger flow is more than 80%, almost all.
The Du Family Hotel opposite is full of guests and business is booming.
"Xiaoqiang, why don't we cancel the price increase, and all the guests will be exposed."
Gu Naihui whispered, her face full of deep worries.
Zhou Ming shook his head and looked at the Du family hotel opposite. At first glance, he saw that many customers on the other side turned their heads toward this side from time to time. The inadvertent glances showed a sense of "demonstration".
Zhou Ming noticed these gazes and shook his head and smiled: Only in the face of interests can these selfish and stingy guests unite and form a force to jointly resist the price increase of Gujia Hotel.
Are these guests suddenly no longer interested in food?
Of course not. They just temporarily suppressed their pursuit of food and coordinated, and prepared to come to consume after the Gujia Hotel canceled the price increase.
Why do many high-end customers who are not short of money come no longer?
Because rich people are not fools, your hotel can rise by 20% today, and maybe it will rise by 20% tomorrow, rising again and again, and finally reaching the point where even rich people can’t afford to spend.
So everything is difficult at the beginning, and the implementation of many policies is the same. At the beginning, it will be boycotted by almost everyone.
"It doesn't matter, it's better not to disturb the guests. Our hotel renovation plan can be carried out in advance. Go to the construction team and follow the standards of the three-star restaurant in the city, and strive to complete the hotel renovation within one month."
Zhou Ming adjusted his thinking and decided to invest all the 1.5 million credit points he earned some time ago in the renovation and expansion of the hotel!
This is how he planned:
The hotel floor is added from the third floor to the fifth floor.
The kitchen area on the first floor has doubled, and the number of dining tables in the lobby on the first floor has been reduced from 16 tables to 8 tables.
The second floor is a dining area for mid- and low-end guests, with 16 dining tables and 6 separate private rooms.
The third floor is a dining area for high-end guests, with 8 large independent private rooms. The environment is elegant and quiet, and the internal facilities are complete, and they are specially used to entertain high-end customers.
The fourth floor and the fifth floor are still residential areas for people, but the room layout needs to be adjusted and 3-5 rooms are added. Not only do you have to make a single room for yourself to live in, but the hotel will be recruited in a while, and new employees will also have a place to live.
Gu Naihui opened her mouth and wanted to ask him to stop the trouble and bring the guests back first, otherwise the money will be spent, the hotel renovation will be completed, and the guests will not come yet. Then...
"Believe me, I have a way to bring the guests back, and I can't help but come back willingly."
The man's eyes were full of confidence, which made Gu Naihui feel confident. He picked up the communication device and called a construction team that day.
After the construction team controlled the large construction machinery, it took two days to demolish the original building structure, and all the valuable things inside were vacated. Then, it reinforced it on the basis of the original foundation, and took about half a month to present a brand new and beautiful five-story building to everyone.
Half a month, I built a building, and the speed was so fast. Isn’t it a bit of a fantasy?
This speed is not an exaggeration, because the workers in the construction team wear equipment similar to exoskeleton mechas to carry out construction work. Not to mention flexible action, the workers actually bear less than one-tenth of the burden. In addition, the construction materials for building houses in this world are not common steel cement, but are made of lightweight and high-strength carbon fiber prefabricated boards, and some gaps are filled with high viscosity industrial glue... This kind of house not only has a solid structure, but also consumes very little labor and time.
Of course, this house is just an empty shell, accounting for less than one-third of the total budget. The real big end is the interior decoration, plus the cost of adding new tables and chairs, the cost of purchasing tableware and smart kitchen utensils, plus the purchased several cleaning robots, and the kitchen dishes upward conveyor device (avoiding the waiter running around with dishes upstairs and downstairs), the final total expense actually exceeded 2 million credit points.
And it took another half a month in terms of time.
In the month that took the total, Zhou Ming directed the construction team and the decoration workers to work according to the design drawings he drew, and was not idle on the other side. He built a small shed in the backyard of the hotel and bought a large amount of soybeans. In the small shed, he developed a new food series - tofu!
Yes, in this world, there are many kinds of bean crops, but there are very few types of bean foods. Beans are basically used as oil pressing or as livestock feed. At most, beans are sprouted, steamed beans, boiled beans, and soy milk. They have not developed a complete bean recipe in a deeper field.
In Zhou Ming's world, in that foodie empire, bean foods include tofu, tofu brain, Mapo tofu, dried tofu, bean skin, bean paste, fermented black beans, fermented tofu, etc. It can be said that hundreds of kinds of bean foods have been developed. Many people who like to eat this type of food are indispensable on the dining table almost a day.
In this month, Zhou Ming has developed more than 30 tofu dishes, which can be a full table of "tofu feast".
After tasting these tofu dishes, Gu family enjoyed it and became confident in Zhou Ming again. Because the cost of making tofu is very low, the price will not be too high after making the dishes. It is completely within the customer's tolerance range. It has a tender and smooth taste and an unforgettable taste. After it is launched, it will definitely be very popular with customers!
...
October 7th.
After a week of careful preparation and the Gujia Hotel, which has completed the comprehensive renovation, announced its reopening.
Not only that, on the day of reopening, Gujia Hotel held another exciting new product tasting event, attracting a large number of people watching.
When all kinds of hot tofu dishes were placed in front of the onlookers, people were talking about it in the scent of the smell.
"Have you tried new products again? Don't eat them! As long as the price of your Gujia Hotel does not drop back, you will definitely not eat them in one bite!" The man looked firm and refused to resist the price increase of Gujia Hotel.
"If you taste it for free, why don't you try it? This thing called tofu smells quite fragrant." Someone swallowed.
"You can't taste it! You'll be hit after tasting it. You can't buy a plate. Listen to me, don't taste it! You can't taste the dishes at Gujia Hotel!" Someone stopped this man from saying.
"This... what tastes so fragrant, so fresh, so delicious! This dish called tofu rib soup is really great!" A burst of exclamation came from the front.
"Spicy and spicy! Give me some water. This one is called Mapo Tofu. It's so spicy, but it's so spicy and exciting!"
"This plate of fried pork with dried green peppers is very good. I feel that the dried pork inside is more delicious than meat!"
"Stinky, this thing is really smelly, how did it be made? It's just called 'stinky tofu'. It can be eaten? Try it, it's crispy and fragrant, and it tastes very good!"
"Hey, a big bowl of spicy and sour tofu brain, only 5 credit points. When will the dishes from Gujia Hotel be sold so cheap?"
"Mapo tofu is not expensive either. You can order a plate of 12 credits. The most expensive tofu rib soup is only 48 credits. Gujia Hotel, has your conscience discovered?"
"Since it's so cheap, why not order two dishes. If you don't consider any dishes with a credit order of 20 yuan, you can try the new tofu product launched today."
"Just go and eat once and order a few cheap dishes. Speaking of which, the dishes at Gujia Hotel are indeed better than Dujia Hotel."
"Hey, why is it so luxurious inside? Is this the Gu family hotel in the past?"
As soon as the guests walked into the Gu Family Hotel, they were immediately surprised. They hadn't come for a month. This... is the change really too big?
The first thing that the environment in the store gives people the feeling is that the walls, floors and dining tables are reflected, which can reflect people.
All the chairs for the guests were replaced, all of which were upholstered backrests, and the backrests were covered with a layer of red silk cloth, giving people a very classy feeling.
There are also cleaning robots running back and forth on the ground, the kitchen that has become empty and atmospheric, as well as the hall on the second floor and the private rooms on the third floor, which all bring people the feeling of a high-end restaurant.
At least it is a level higher-end and elegant than the Du Family Hotel opposite.
These customers learned from Gu Dawei that in order to decorate the hotel like this, to bring customers a more comfortable and quiet dining experience, and to allow customers to experience more thoughtful and meticulous service, Gu Family Hotel has taken all the considerations for customers, and the renovation fee has also cost more than 2 million yuan... All this is done by Gu Family Hotel, not to make money by any means, but sincerely, using high-quality service and high-quality food to exchange for customer satisfaction and trust.
When I heard that I spent 2 million credit points, some customers felt a little balanced, and then I thought: In such a high-end place, the price of dishes is only 20% higher than that of the opposite side, and there is such a clean and quiet dining environment, more delicious dishes, more thoughtful service, a little more expensive, which seems reasonable.
After receiving the assurance that Gu Dawei said "The Gu family hotel will never increase the price in the future", some customers were shaken. After eating the tofu banquet, they came to consume again the next day.
then.
On October 7, Gujia Hotel received 1,100 customers and a turnover of 37,000 credit points.
On October 10, the number of customers hospitalized increased significantly, with more than 1,300 people and a turnover of 42,000 credit points.
On October 18, the number of customers received exceeded a record high, reaching 2,200. For this reason, Gujia Hotel had to publish job recruitment information, offer higher treatment and longer working years, recruited two chefs and two waiters, and earned 8 money, while the turnover on that day exceeded 120,000 credit points.
On October 20, the number of customers consuming expensive dishes such as pickled fish, spicy crayfish, rural grilled fish has increased significantly, because the prices of these dishes have not increased. Some customers who have not eaten for a long time couldn't help but order a few servings after seeing others starting to order, and then they were out of control. The turnover of Gujia Hotel this day broke through a historical high, reaching a credit point of 180,000.
On October 28, the number of customers entering Gujia Hotel to consume exceeded the load value of the hotel. In order to relieve the pressure, Gujia Hotel recruited two takeaway workers and launched the thoughtful service of "consumption of 50 credit points, takeaway is delivered to home for free". Customers can order meals in advance and get it delivered at the time of order... After the delivery service was launched, it was soon popular with customers. Customers who were sitting at home waiting for Gujia Takeaway gradually occupied the vast majority, which undoubtedly greatly reduced the pressure on Gujia Hotel to entertain customers.
Chapter completed!