Hong Yanwu cannot but be beautiful.

For no other reason than to go into the "Beijing Snack Street" and take a good look, he is definitely the big winner at this temple fair.

The snacks under his command are not only the ones sung, but more were delivered to the temple fair this year.

But whether it's public or private, almost everything has to overwhelm the seniors.

His business is mixed among many authentic time-honored brands in the capital. Instead of showing signs of decadence, his business has a sense of excellence.

That’s an absolute boost and boosts your morale!

Let’s talk about the candied haws first.

Even though there were several companies selling candied haws at the temple fair, no matter it was the private maltose hawthorn sticks.

Or "Xinyuanzhai"'s candied haws with brand bonus, but they can't sell as well as "Polar Bear".

Why?

Because first of all, it is better in workmanship and quality, which comes from the personal inheritance of "Zhang Dashao".

There are also cute little insects like praying mantises, dragonflies, and butterflies lying on the candied haws of any house.

Whose sugar yam doesn't have hollow holes and inlaid with eight treasure nuts?

Whose materials, patterns, and colors are not as reasonable and clever as the "Polar Bear" combination.

Even the ordinary candied haws of "Polar Bear" are bright red, round and longer than other candied haws.

It looks extremely beautiful and cute.

It’s not like eating, it’s more like crafts, so who doesn’t love them?

(Note: "Tanggu Feng" is a thin piece of sugar on the candied haws. To throw the sugar haws, you put the candied haws dipped in sugar on the stone board and then pull it back. Just wait until the sugar cools down.)

Secondly, they also excel in service and retail scale.

This year, the "Second Service Company" collapsed, and the retail business was completely taken back by Hong Yanwu.

Nowadays, the sales staff of retail vehicles are all new teams trained by Hong Yanwu, and the service quality has been improved.

To put it bluntly, it has the guarantee of a state-owned brand, but does not have the stinky problems of a state-owned brand.

The sellers are all wearing white clothes, white coats and blue sleeves. They are all enthusiastic, clean and neat.

Moreover, there were a total of ten retail vehicles lined up by the "Polar Bear" at the temple fair, which were spread throughout the main thoroughfares of the park.

This will increase the sales scope.

Most tourists will spot the "Polar Bear" retail truck at first sight.

And finally, "Polar Bear" has the natural bonus of Yang Weifan's song "Bing Tanghulu".

Retail trucks all come with tape recorders.

As soon as the tape was played, "They say that the candied haws of water is sour, and the sourness is sweet..."

Isn't this more attractive than anything else? Tourists fall in love with it just because of their familiarity.

Anyway, let's put it this way, as long as you buy the candied haws from "Polar Bear", you won't look down on other brands.

As the saying goes, you are not afraid of comparing yourself with others, but you are afraid of comparing things with others.

So awesome.

The only disadvantage is probably that the price is higher.

It doesn't matter, Hong Yanwu has already considered this.

He doesn't sell goods at the temple fair to deceive foreigners.

Of course there is no need to insist on such high prices anymore.

So he made corresponding adjustments.

Let the production team make the skewers smaller first, from ten to six, so that the raw materials will be saved.

In this way, if the price is discounted by 40%, it will be enough to meet the consumption level of ordinary people.

To put it bluntly, just like today's brand merchants, they adopt two completely different sales strategies on the Internet and in physical stores.

After talking about candied haws, we can go and see the "Donghuamen Night Market Snacks" group led by Master Pang.

It's not a bad thing to say, as he has also gained a reputation here.

Because despite the fact that they occupy six consecutive stalls, it is not just about scale and superficiality.

Food quality and operational professionalism are what they truly rely on.

You know, Master Pang and others don’t have their own physical store like other snacks.

This is what people do every day at Donghuamen Night Market, and most of them do it in the dark.

Therefore, in such a simple environment, they can be said to be at home like a duck in water and are true professionals.

It is different from other stores where the food quality is somewhat unaccustomed and the food quality has deteriorated.

The quality of the food they cook is constant, especially the "Mujiazhai Fried Dumplings", "Gold-wrapped Silver Egg Fried Rice", "Baoqiao Fire" and "Shaobing with Big Meat" are the most popular.

These four items are also the best-selling main items at Donghuamen Night Market.

In terms of taste, it is no worse than other old restaurants, and it is enough to support a snack bar.

And the most amazing thing is that not only are they quick and fast, they are also ahead of the times, using convenient lunch boxes and disposable chopsticks.

While another customer sent away one customer, three of the line operations here were sold.

Other families may be worried about the lack of supply of bowls and chopsticks, but here everything is done smoothly and without any delay.

It seems that this is all thanks to the new factory of "Polar Bear" Dabeiyao that has been put into operation.

As the first and only disposable tableware factory in Beijing.

In addition to supplying "Master Xiong", the first batch of products they produced were supplied to Donghuamen Night Market.

This is called complementing each other.

So although the sign "Donghuamen Night Market Snacks" is a little too subtle.

Although the left side is "Wonton Hou" and "Small Intestine Chen", the right side is "Bursted Belly King" and "Li Ji Shui Boiled Sheep Head".

But the stall run by master chefs like Master Pang can be regarded as the stall closest to the modern fast food business model.

That depends on the enthusiasm of the crowds and the level of customer satisfaction.

Compared with the surrounding time-honored brands, they are really even better.

However, don’t look at Tanghu Lu and Master Pang’s fire skills.

But compared with "Manmeng Barbecue" and "Master Xiong Instant Noodles", it's not that interesting.

Because when it comes to fire, it comes to red.

In the snack street, these two kinds of food are the best among all the others, and no one can compare with them.

There were so many people lining up in front of these two stalls that they could crowd out the customers at other stalls.

It was surrounded by three floors and three floors, which not only made the nearby stall owners and customers smile bitterly.

Even if Hong Yanwu wanted to go in and get some for his children to try, he couldn't.

Why?

To say that these two things are unique and taste good is one thing.

Speaking of these two things, one has a skewer and the other has a cutlery. On the one hand, it is convenient to take food.

What's more important is that these two kinds of food have an advantage that no one can match, and that is the advertising bonus attribute of celebrity effect.

And the people who advertise for them are all the same popular celebrities.

That is the most popular sketch actors at the Spring Festival Gala, Pace and Hongye.

You know, in 1986, Chen Peisi and Hongye’s sketch was "Mutton Skewers".

So in view of the special relationship with them as brothers.

The few people who practice stalls under Hong Yanwu are even dressed in the costumes of Chen Peisi and Hongye on the Spring Festival Gala.

Hanging on the stall were photos of Shichen Peisi and Hongye that were developed during the TV station's rehearsal sketch.

As well as stills from the second "Two Son Series" movie "Brother's Game" that they just completed this year and will be released soon.

It's a coincidence that this movie was filmed by Chen Peisi and Hongye at the Manmeng Barbeque Stall in the Donghuamen Night Market.

Moreover, the two of them happened to play self-employed people selling mutton skewers.

So amidst the fragrant smell of barbecue, a tape recorder loudspeaker was spinning continuously.

In addition to playing the lines in the sketch, there is also the singing voice that Chen Peisi used casually when competing with the Uighur brothers in the movie "Brothers".

"Ah - kebabs of mutton! The movie star wants to try our buddy's kebabs of mutton. You're so stingy, give it a try! Kebabs of kebabs! I'm passing by this chef, try our mutton kebabs!"

"Mutton skewers, mutton skewers, my brother's mutton skewers are delicious and delicious. You can buy a skewer for 20 cents. It's not delicious and you don't need to pay for it. Girl, your face will be glowing after eating it, kid, your face will be round after eating...
To be continued...