Many methods of propaganda in later generations are not applicable to this era. Moreover, if it costs too much for public opinion control, although it is necessary, you cannot afford it at this time.

So what are the ways to control public opinion without much cost, or to allow as many people as possible to understand the court's policies, can someone specifically answer the questions that prevent those scholars from mastering public opinion and those who are interested in tampering with the court's intentions at will?

Unable to think of a good idea for a moment, Emperor Chongzhen asked the eunuchs to send relevant information about this era and studied it carefully.

In this era, the court's policies were conveyed through ancient newspapers, called Dibao. Around the beginning of the Tang Dynasty and the Song Dynasty, a relatively complete system was formed.

That is, the prefectures and counties of the Song Dynasty were responsible for the transmission and distribution, and were under the jurisdiction of the Shangdu Jujuyuan. According to different regulations of each period, they sent reports once a day, every 5 days, every 10 days or January. Before sending the reports, the Menxia Provincial Department of Qun was responsible for review, which was called "judgment". The content of the Dibao was mainly the emperor's edicts, daily life, words and deeds, government laws and regulations, memorials of officials at all levels, work reports of provincial temple supervisors and other institutions, and war reports of border guards. The original copy of the Dibao was only sent to the top leaders of the yamen at all levels, and bureaucrats and gentry outside the top leaders often saw it as its copy.

During the Song Dynasty, some unofficial newspapers also appeared, called tabloids or news. The publishers of tabloids were naturally people with news channels, and they mainly reported to the government without public "official affairs". Official newspapers were not prepared to publish or have not yet published emperor edicts, ministers' memorials and official appointments and removals. During the Southern Song Dynasty, tabloids often included news about the northern military and civilians fighting against the Jin soldiers and memorials of officials who were in charge of war.

When he finished sorting out this, Emperor Chongzhen's eyes couldn't help but lit up, so he could borrow a signature.

Tabooists are generally not allowed by the court, and they will be charged with "making rumors" and "dissemination in chaos". However, this thing cannot be banned, at most it is to reduce the scale of dissemination.

In the Ming Dynasty, the Public News was responsible for the Tongzheng Department, and theoretically it was required to be issued by the emperor or the cabinet. In addition, since the middle of the Ming Dynasty, the Beijing News appeared, with the contents of which were mostly decrees copied from the cabinet, memorials and official appointments and removals, and were sold publicly. Newspapers published in the newspapers can be publicly sold and accepted subscribers. The readers are mainly officials, gentry and merchants.

This is almost the same as the newspapers in later generations. Emperor Chongzhen couldn't help but be a little surprised. He didn't know if he didn't investigate the matter of "Beijing News".

However, the limitations of the Beijing News are still very obvious at the moment. Not to mention the content, the main reason is that the audience limit is that they can only be officials, gentry and literate businessmen. If other ordinary people can also read newspapers, that would be great!

Thinking of this, Emperor Chongzhen couldn't help but smile bitterly. To reach this level, education must be popularized so that everyone can read. But at this time, is it possible?

Since it is impossible, it is okay to let literate people read to illiterate people! Emperor Chongzhen continued to sort out this idea. But first, why should literate people read to illiterate people? What is more important is why should illiterate people take time to listen?

As for the first problem, it is easy to solve. It is possible to ask the yamen at all levels to specially draw an official to do this and read the newspaper at a fixed time every day. But the second problem seems to be unsolvable. Could it be that red envelopes, lottery, etc. are sent on site to attract listeners? Haha...

Emperor Chongzhen shook his head, feeling that this idea was nonsense. He frowned and was about to think of another way, suddenly a flash of inspiration in his mind and his eyes lit up.

Isn’t Sihailou’s bookmaker just like this? He also tells others about the knowledge in the book. No matter whether he is literate or not, he will listen to it, and he has to pay him!

With a "bang", Emperor Chongzhen clapped his hands excitedly, which scared the eunuchs responsible for combing. However, they looked up and saw that the emperor looked happy, and he felt relieved.

Emperor Chongzhen stood up and walked back and forth in the hall excitedly, and his thoughts continued to follow his thoughts. Combining education with entertainment, haha, teaching with entertainment, and public service advertisements. Yes, if you combine these, you can make money while guiding public opinion and interpreting the will of the court.

So how can this matter work better? It must be heard by most people! Emperor Chongzhen thought, his mind changed rapidly, thinking about the most appropriate solution.

It was not until the next morning that Emperor Chongzhen had a method he thought was feasible. So he immediately issued an order and sent a message to the Ministry of War to the officer Liu Mao.

Liu Mao was originally arranged to set up Daming Road and Bridge Company to innovate the existing station system. Now he is still recruiting people in the capital and selecting suitable areas in the south as the first experimental field.

Originally, his situation was very bad. Not only was there a lot of people at the door of the mansion, but when others saw him, they looked at him, scolded him behind his back, and some even squeezed him in person, making him unable to get out of the market. But since the news came out, the situation suddenly changed, and it had completely become two extremes.

Not only did the people who came to visit him start line up, but even as soon as he made public appearance, his colleagues would greet him warmly, just like his brothers. Those who once publicly made things difficult for him even apologize to him, let alone hold banquets.

All these made Liu Mao feel very moved. In the past, he had abolition of the post station, which was treated like that; now, after the reform method of this post station has changed, the treatment he received is so different. The emperor's ability has really reached the state of turning hands to turn hands to rain, which is very admirable!

Sometimes, when Liu Mao was in the middle of the night, he was very curious when he thought of this. Why was the emperor so young? In addition, he was also surprised by the fact that the emperor did not seem to have such wonderful ideas before, but now he has such means? This is really strange!

At this time, he suddenly received an order, saying that he would come to the palace to meet immediately. He couldn't help but feel a little curious and a little looking forward to it. The emperor wouldn't have any other good solutions to find him, right?

Just thinking about this, he hurried to the Forbidden City, and was told by the eunuchs, and took him to Wenhua Hall.

Emperor Chongzhen smiled and couldn't help but feel a little surprised when he saw Liu Mao coming to the palace to greet him. A few days ago, he summoned Liu Mao, and his spirit seemed to have been sucked away by something, but now, his expression, tsk, it's like a different person.

This feeling was actually due to his own good mood. After Liu Mao met, Emperor Chongzhen said straight to the point: "I have a new idea and I want you to do it!"
Chapter completed!