In the East City of Chang'an, merchants gathered, and large and small residences were lined up one after another. It was crowded and all kinds of sounds were everywhere. It was noon, and it was the most lively time of the Middle East City.

In a curved alley, in an ordinary small wine shop, three or five wine shoppers were playing with wine. The shopkeeper was planning to do it, and the guys responded from time to time to bring the wine shop "Bozhou Horse Urine".

Bozhou horse urine is an alias for ale wine. It is said to originate from Bozhou. Its wine is yellow in color and has a little foam. Many people who drink it for the first time will think it looks like horse urine, and it also looks like horse urine, so it is named.

But after getting used to the taste, you will feel that the wine is good and not easy to get angry, but it smells like alcohol. You drink it like water and drink too much before you know it. You go back drunk and fall asleep when you get home. When you wake up the next day, your head doesn't hurt.

It can quench thirst and relieve alcohol addiction, and with the cheap price, many people can afford to drink "Bozhou Ma Yu". This new ale wine has gradually become popular in Chang'an and is very popular among alcoholics.

The "Bozhou Horse Urine" sold in Chang'an was of course not really transported from Bozhou thousands of miles away. Some wineries that appear in Chang'an now use the same brewing technology to make new ale wine.

Since the brewing process is the same, the brewed wine is naturally called "Bozhou Horse Urine".

This kind of winery produces a lot of alcohol, which is one of the reasons why "Bozhou Horse Urine" is popular.

New wineries teach the brewing process and formula of this kind of wine in various wineries for a fee, teach them step by step, and sell koji in large quantities, which is also one of the reasons why "Bozhou Horse Urine" is best-selling in Chang'an.

The shopkeeper of the wine shop was very happy to see that the home-made ale wine was very popular. He was thinking of asking his friend to go in for more wheat, but he saw several people appear at the gate.

He was about to welcome the guests, but he saw that the visitors all had sharp eyes. As soon as he entered the door, he looked at the situation inside the store. One of them approached the counter and touched the other hand in his arms.

At that moment, the shopkeeper thought something was wrong, but he soon came to his senses: he did not make enemies with anyone, and in broad daylight, no one dared to rob in this east city of Chang'an.

With a "bang", the visitor slapped a few pieces of silver on the counter, and then whispered: "Shopkeeper, I'll take care of the store for an hour."

It turned out to be a place to book the venue.

The shopkeeper nodded to the other party, put away the silver, and then asked the clerk to bring out a few more bottles of wine and followed him to the drinkers who were drinking happily: "My brothers, if you have something to do in the store, why would you please invite a few of you to bring this wine back and drink it?"

When the drinkers heard this, they looked at the door, looked at the wine again, and took it out,

After the clearing, the men sat next to the desk but did not order food. After a stick of incense, several more people appeared at the door.

The shopkeeper of the restaurant is knowledgeable and can tell at a glance that a young man is very unusual in his identity.

People have different temperaments, and the distinction between high and low are obvious. The young man's every move gives him far more than ordinary officials. I think which powerful family is the child of a powerful family.

Most of the playboys are arrogant and regard human life as hard as grass, and are the hardest to serve.

The shopkeeper was nervous and thought that the broken silver was not easy to make, but saw the young man casually chose a seat by the window and sat down, then accompanied a middle-aged man next to him and asked the guy to serve wine and food.

The shopkeeper probably heard that what the middle-aged man said was the accent of Jingchu, and he should have been from another place, but he did not dare to neglect and came forward with the wine and food himself.

The entourage standing on the left and right raised his hand and stopped him, but heard the young man say, "No need to do this."

With a Guanzhong accent, this person is probably from Chang'an.

The shopkeeper felt more and more that his judgment was correct, and carefully placed the wine and food in front of the guests one by one.

After the shopkeeper stepped down, Yuwen Wen watched Wang Yue fill a glass of wine for him, then picked up the wine glass and drank the items in the glass, and felt that the taste was good.

Familiar taste, familiar feeling.

Even if it's not authentic beer, it's almost the same.

Yuwen Wen thought so, put down the wine glass and smiled and said, "This wine is good, Wang Sishi recommends it."

The local government official, the Ministry of State, was in charge of the city's governance, politics and punishment regulations. The new member of the Sishi Wang Yue, from the last "Shang" among scholars, farmers, industry and commerce, has now become the first "Shang" (Doctor).

He heard this and quickly poured wine for Yuwen Wen: "Are you satisfied? I have tried it all over the East City, but I only felt that the taste of this restaurant is the most suitable."

"Well, you're intent."

"King, try this side dish, it's quite unique..."

When Wang Yue was satisfied, he breathed a sigh of relief. Today he accompanied Yuwen Wen to Dongcheng City for a "small private visit". The other party temporarily decided to find a restaurant to sit in, which made Wang Yue very embarrassed.

As Yuwen Wen’s identity, can ordinary wineries afford to be treated?

However, Wang Yue has been working under Yuwen Wen for many years and has roughly figured out the other party's temper, so he led him to a very affordable small restaurant to sit in, allowing Yuwen Wen to truly understand the promotion level of "Bozhou Horse Urine".

And this is what Yuwen Wen is most concerned about.

The brewing process of Bozhou horse urine was improved by Yu Wenwen when he was in Bozhou. He bought a folk secret recipe and combined the advantages of other brewing (wheat) techniques and finally figured it out.

Although it sounds easy, Wang Yue knew that this was the winemaking process that the royal mansion had been trying for seven or eight years and constantly improving, and it was not blown by the strong wind.

The ale brewed with this winemaking process has a unique flavor, large output and low price. Once it was launched, it was well received.

However, Yuwen Wen did not use this as an exclusive profit tool to monopolize the market, but instead promoted it to the public in a paid manner.

Not only that, he also sells "Divine Comedy", which has no monopoly style at all.

It is precisely because of its excellent promotion that the name of Bozhou Mapi became popular soon. It not only became popular in the Bozhou area, but also gradually spread. This is the case with Xiyang in Huangzhou and Chang'an.

Because this ale wine is very efficient in brewing technology, it produces a lot, so it is cheap and can both quench thirst and relieve alcohol addiction. Therefore, it can be used as a cheap drink and clean drinking water. It is a wine that Yuwen Wen wants to promote.

Seeing that Yu Wen Wen was in a better mood, Wang Yue began to compliment in disguise: "King, the Chamber of Commerce has investigated. Although there are many cooked water shops in Chang'an City today, people are more willing to go to the wine shop to drink Bozhou horse urine compared to alcohol, rather than drinking boiled water that the little lady drank."

When Yuwen Wen heard this, he smiled and shook his head: "Don't be too optimistic. Wang Si City, it's nothing to make wine with wheat in a good harvest. If it's a wasteland, the court will definitely tend to ban wine."

"Wasn't the severe drought in Guanzhong last year affecting the production of new ale wine? Fortunately, Guandong grain was imported into Guanzhong in large quantities, which stabilized the situation."

Wang Yue felt that the situation would not be so bad: "King, one of the reasons for the successful drought resistance in Guanzhong last year was the existence of a steam pump. Next, as long as it is not an ancient drought that has not been encountered in a century, there will be no more wasteland in Guanzhong."

"Not necessarily." Yuwen Wen put down his wine glass and sighed a little: "Natural disasters and man-made disasters, don't just look at natural disasters, but you should be careful of man-made disasters."

"What does the king mean?"

"East city and west city are as lively as the East City in Chang'an back then. The world's rare treasures gather here, and are known as the Golden City."

Yuwen Wen rubbed a Persian gold coin in his hand and said slowly: "The wealthy merchants and giants use the East and West markets as treasure pots to accumulate countless wealth. This was like this back then, but now it is like this in New Chang'an."

"The powerful people who are backers also use this to make money. So whoever controls the East and West Market will control the source of wealth."

"You don't know about monopoly of the source of goods, bullying the market, hoarding goods, manipulating prices, forcing them to buy and sell them." Yuwen Wen said, his tone becoming stern: "What if there is a disturbance and someone maliciously raises the price of grain to make profits, and lets the people do?"

Wang Yue was a little nervous when he heard this: "King, this is in Chang'an, not in prefectures and counties. How dare those profiteers be so crazy?"

"They dare not do too much, but price gouging is always inevitable. The court worked hard to build railways and bypassed the dangers of the main pillars, and vigorously promoted steam pumps. The political achievements that were finally made cannot be allowed to be harvested at will!"

Yuwen Wen does not hate businessmen, nor does he deliberately suppress business activities, but he does not like monopoly, even if monopoly will bring him a lot of dividends.

With the exception of glass mirrors, Yuwen Wen is happy to share the market with others, because only when more people participate can the market develop faster, grow rapidly, and benefit more people.

Bozhou horse urine, that's it.

In the East and West Market in Chang'an, there are many wealthy merchants gathered, and Yuwen Wen will never allow some wealthy merchants to monopolize or control the market.

So, he began to find ways to change the status quo.

"I appointed you as the Secretary of the State to establish a new system. Doing this will inevitably offend many people. You should be careful when doing it, be careful when it is open, and be careful when it is hidden."
Chapter completed!