Chapter two hundred and sixty third business
How to make money with education? There are many ways. Yuwen Wen began to introduce "business scriptures" to Wang Jun, so that the other party could understand how to make money by relying on educational tricks. After all, a scarce resource like education, if the price is low, it is a sin.
The most direct way to make money by education is to close the training (tuition fees), which is also the main source of income for teachers when they were engaged in education. The more students, the more training there will be.
Shu Xiu, also known as Shu Xiu, is a noun that was found in the pre-Qin period. Its original meaning is a gift given by superiors and subordinates, relatives and friends. When students become teachers, they must first give gifts to express their respect when they first meet with teachers. This gift is "Shu Xiu".
Shuxiu can be jerky meat, money and grain, or any valuable or useful item for the recipient. Confucius also suspended Shuxiu when he accepted his disciples, so Shuxiu gradually evolved into a synonym for tuition fees.
But beam repair alone cannot support an industry.
Yuwen Wen wants to manage education as an industry, with a clear purpose, that is, to make money, or at least not lose too much, so "open source" is inevitable.
The main target group he set was the vast number of small and medium-sized landlords, namely the so-called cold, poor, and common people. These target groups have certain economic strength and are willing to buy knowledge, so they have to find ways to make these people pay.
It is easier said than done. Wang Xun didn't know how to make money by industrializing education, but Yu Wen Wen was confident. He started with the method that Wang Xuneng thought of.
If scholars from the cold family have already learned, they will have a strong demand for books, so selling books is a way to make money.
The Han clan's collection of books is not as large as that of the gentry. The gentry that has lasted for hundreds of years has many books in their family, many of which are books, and a book consists of dozens or hundreds of books, and it is difficult for the Han clan to get all together.
If the children of the Han clan want to read books, they can only find a way to borrow them, but those with books may not be willing to lend them to you, so as long as they can buy them and the price is not too outrageous, the children of the Han clan are always willing to spend money.
When selling books, skills are very important. In addition to selling books with basically fixed content such as the Four Books and Five Classics, various related "Annotations" are also required to help readers understand the difficulties.
This is not enough, because scholars from different schools have different views on the same sutra and a certain content of the book. If the man speaks with reason, the man speaks with reason, the man speaks with reason will make the reader at a loss.
Then, sorting the opinions and opinions of each school of thoughts on various classics into books, allowing readers to buy them back and judge who they should believe in is a good way to make a profit by selling books.
The tricks of books are roughly as above, and in addition to this, paper is also an extremely important profit point.
Although the price of paper dropped sharply after Cai Lun of the Western Han Dynasty improved papermaking, in this era, paper was not a cheap consumable. The most obvious proof is that even wealthy families use toilet chips instead of toilet paper after going to the toilet.
Toilet chips are long-shaped fine wood chips and bamboo chips. Yu Wen Wen has a psychological shadow on using toilet chips. It’s not that he can’t afford to use paper, but this kind of behavior will be considered a luxury in this era.
Paper is very important for scholars. The consumption of paper when reading is mainly used to practice calligraphy and painting. However, not everyone can treat paper as a consumable because paper is not cheap.
But this is not a problem for Huangzhou Paper Floor. The bamboo paper produced in Huangzhou is of high quality and low price. It also subdivides the use of paper and constantly improves the process to produce paper of different grades to meet customers with different needs.
Taking letter paper as an example, the intercourse between literati emphasizes elegance and constant letter exchanges. The quality of letter paper represents the taste of the writer. Huangzhou's paper mill produces letter paper of various grades, with all kinds of patterns, and creates different "brands", which greatly meets market demand.
Making profits with books and paper was what Wang Neng thought of, so Yu Wen Wen just mentioned it and turned to the next topic: textbooks, including auxiliary textbooks.
Textbooks in the usual sense refer to all teaching materials used by teachers and students in and outside the classroom, such as textbooks, handouts, copybooks, etc., whose profit methods are the same as books. The difference Yuwen Wen specifically pointed out is various auxiliary textbooks and exercise books.
Auxiliary teaching materials, including picture albums such as "Looking at pictures and speaking", as well as various allusions expressed in the situation of "little man's books". This auxiliary teaching materials can greatly enhance children's interest in learning when they are enlightened.
There are also homework books with "mi characters grid", hollow font copybooks, and various educational textbooks. Yu Wen Wen used all his skills to copy the teaching materials of that era as much as possible. Such auxiliary textbooks are very rare in this era.
In terms of woodblock printing, it is more convenient when making plates. If there are patterns and more exquisite patterns, the cost of making plates will increase significantly, which will eventually lead to an increase in book prices. However, this is not a problem for Huangzhou Bookstore.
The demand for auxiliary teaching materials is conceivable, so there is still a profit to make money when making small profits but low sales.
The above is the profit point of textbooks, and this is only part of it. The profit is another type of textbook. Yuwen Wen specially put it out separately because this kind of textbook is extremely rare in this era.
"Test Collection?" Wang Xu was a little surprised when he heard this term. When he was teaching in the state, he found that the test questions for students who were assessed by the state were very special and had many forms. He could understand the role of such test questions, but as a "profit point", it was indeed a bit shocking.
"That's right, it's a test question collection. Taking "Zuo Zhuan" as an example, its knowledge points are used to draw questions, and the number of questions is at least thousands. If you learn from one example and apply it to others, it's probably possible that tens of thousands of them are, and these questions are actually the essence of knowledge points."
When Yuwen Wen said this, he began to leak commercial secrets: "There are two Liu and other famous scholars of classics who have drawn questions based on the Four Books and Five Classics. How many books can Wang Shenjun think of the relevant test collection?"
"Uh... Master, if a student memorizes the test set by rote, even if he gets the name of "reading the Four Books and Five Classics well", he may be an embroidered pillow, right?"
"Remember by rote? If the test questions of the Four Books and Five Classics are combined, do you think it will take him to memorize it for several years before he can recite it backwards?" Yu Wen Wen smiled, and then his smile retracted:
"Is it a good idea to make up a cold student to memorize it by himself and take three years to figure out the knowledge that aristocratic student can take five years to learn thoroughly? "
"As long as I have been studying for ten years, Ruohan students have used 30% of their energy and expenses to achieve 80% of their knowledge among the gentry students. Do you think it's worth it?"
It sounds very reasonable, but this is a fallacy. Wang Xu could not accept it no matter what. He felt that when studying, one had to know the reason. If you follow Yuwen Wen's approach, reading is to read books without seeking a lot of understanding. What isn't such a scholar filling in the gaps?
Yuwen Wen's subsequent additions left him speechless: using the method of doing questions to deepen his impression of knowledge points, and then guiding the teacher to learn from one example and learn from one example. This efficiency is higher than the efficiency of simply reading aimlessly and repeatedly.
For example, if a person wants to eat fish soup, there are two choices. First, make a fish hook and line by yourself, make a wooden stick to make a fishing rod, and then go fishing by the river. After fishing, take it home, handle it yourself, make a fire, and cook it.
Another option is to order this dish at the restaurant.
There are two options: the first one is time-consuming and labor-intensive, and the second one is just spending money and saving time and effort.
The meaning of industrialization of education is to spend money to buy knowledge. When customers prepare enough money, they can obtain carefully prepared knowledge. As long as they spend some time to digest it, this knowledge is their own.
The current situation of the education of the cold people is that if you want to study, you have to spend all your time hiring good teachers and find ways to get books. These two steps require a lot of energy and time. The advantage of education of the gentry lies in this: everything is ready-made.
There are many things in the world that have prices but no markets. For example, immortality is immortal. Countless emperors are willing to pay any price but cannot get it. Although education is popular, many children of the cold clan are willing to spend all their money to burn incense like believers, but they can't even find the temple gate.
If there is a chance now, will they be stingy to spend money? The test questions are filled with the hard work of countless famous artists, and it is worth buying no matter how expensive it is!
"Are the king a little wishful thinking? If the subordinates are students, they can only buy one test set and then copy it into several. In this way, the sales of the test set will probably not be much better."
"The answers are sold separately. Do you think this is still a problem?"
"The answer can also be hand-written!"
"Wang Chanjun, do you think someone will sell the food he eats to others?" Yuwen Wen smiled, "Take clanology as an example, if the answers are only sold to teachers who teach, will he easily let someone copy them?"
Fearing that Wang Hu's mind could not turn around at once, he added: "Even if someone finds a way to copy the original version into a manuscript, how much can such a manuscript be circulated?"
"And the test collection will not be a thick book. Take "Zuo Zhuan" as an example. The number of test questions compiled with its knowledge points can exceed 10,000 after learning from one example. Then the test collection is divided into fifty books. Do you think the hand-written book can be completed?"
"A more important point is, if the original price is not much higher than the price of a hand-written book, but the quality is much better, the content will definitely be no mistakes. As a reader, which one do you choose?"
Chapter completed!