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Chapter 261 Business Opportunities

The industrialization of education is not a good word when you hear it. After Wang Xun heard it, he felt a little disgusted in his heart. It was his subconscious mind of scholars and his instinctive disgust arises from the "industrialization" of education.

Wang Feng was appointed as a bachelor of Lumen by Emperor Wu Yuwen Yong, similar to a doctorate in the Imperial Academy. Therefore, in the view of "Master Wang", teaching and educating people and doing knowledge is a very sacred cause. How can you let the stinky slander defile such a cause?

Although scholars have to take up apprentices to open a library and take up a few kilograms of meat when they come to the school to get a disciple, this is not the smell of money, but the respect for knowledge and teachers. The industrialization of education that Yuwen Wen mentioned clearly means "managing education" like doing business.

What was originally very noble has become a charity trade that street vendors bargained. Could it be that knowledge has become pork, which can be sold by weight?

Wang Xun was resistant to the word "education industrialization", but he would not show it. After Yuwen Wen asked, he of course replied, "I have never heard of it."

Yuwen Wen knew the reserve and opinions of scholars in this era, so the other party was very clear about what he was thinking. He also pretended to be stupid.

He has bad taste and likes to see the other party disagree with his point of view, but has to debate with him based on this point of view. In the end, he can only agree with the expression when he can only agree with the point of view.

This kind of "saying not to say it but having a very honest body" looks very similar to Yang Lihua to some extent.

When Yu Wen Wen thought of the side room that was trained by him, he suddenly felt a little dazed and thought something was wrong in his heart. He quickly withdrew his thoughts, coughed dryly, and started the next question.

What should I do if the young lady in the music shop is not a good person and a certain husband wants to have a kiss on her beauty?

Wang Yun's first reaction after hearing this question was impossible, because there would never be a young lady in the music shop who only sells her skills but not her body. If the other party says such words, it would just imply that the customer can't afford the money and don't think about going further.

Another possibility is that I have been confiscated these days and cannot be enjoyed by other guests for the time being.

Various methods emerged in his mind, such as coercion and inducement, such as overlords being forced to take action, which depends on the status and identity of a certain man. If this certain man is Yuwen Erlang, if he falls in love with a young lady, even if he robs him, no one dares to take care of him.

I thought so, of course I couldn't say it out. Wang Xun replied: "Back to the king, a certain man can be used to coerce and induce, can be given alcohol and medicine, and can also find ways to win the hearts of a beautiful woman."

"It's not that complicated. If you don't pay after playing, it's not considered selling yourself!"

After hearing this answer, Wang Jun's first thought was "shameless". Of course, he remained silent, just coughed a few times and didn't say a word, because there was nothing to say about this topic.

Don’t pay after the game? If someone goes to sue the official, he will be sure!

"I won't pay after the game. If the young lady goes to sue the official, she will be correct." Yuwen Wen said with a smile, "I am not instigating this example, but to explain a truth: Sometimes when changing your thinking, the problem is not a problem."

In Yuwen Wen's view, Wang Xun is a man who is about to enter middle age and faces a "middle-life crisis". Is it worth trusting? Not to mention whether it is worth discussing now. There is nothing shameful about it. There is no need to keep it confidential. It is just right to discuss with Wang Xun who has the same style of learning.

Therefore, Yu Wenwen didn't mind revealing his ideas and plans roughly. He used the term "education industrialization". As the name suggests, he really wanted to manage education as an industry.

Since the Wei and Jin Dynasties, until the late Tang Dynasty, the political ecology of various dynasties during this period was called "Classic Politics". It began with the nine-rank Zhongzheng system of Cao Wei, allowing the noble families to control the ways of talent selection and then occupy a favorable position in the officialdom.

"There are no poor families at the top, and no nobles at the bottom." The children of high-ranking families claim to be born with noble races. With their family background, they can easily become officials. The children of poor families with humble identities and lowly civilians are not qualified to become officials.

This is an elite politics that countless civilians in later generations have inexplicably envied. It looks very beautiful, but in fact it is embroidered pillows. It is not useful to be seen or used. The disadvantages outweigh the benefits and must be reformed.

This is the case with Yuwen Wen's view. Of course, he would not be stupid enough to say it. Saying such words at this era and at this stage makes people know that the King of Xiyang has such views and must be implemented, which is equivalent to proclaiming political death.

What he wants to say to Wang is market analysis.

Since education should be managed as an industry, then knowledge is goods. How to understand market demand and sell goods at a good price is a problem that the shopkeeper must consider.

In other words, you need to figure out who wants to buy and who has the ability to buy knowledge.

People are divided into nobles and low classes, and they have different classes. Apart from the military and nobles, the ones at the upper level are aristocratic families, high families, prominent surnames, and gentry, the ones at the middle level are cold people, the ones at the lower level are civilians, and the ones at the lower level are untouchables.

The common people don’t know a single word, which will not affect their craftsmen such as plowing fields, planting mulberry trees, raising silkworms, fishing, textiles, carpenters, stonemasons, etc., and they have the mantras taught by masters and apprentices. Even if they don’t recognize a few words, it will not affect their work.

Everyone is illiterate, which does not affect the inheritance of marriage and children. The common people are in a difficult family and cannot eat a few bites of meat a year, so they are unable to study for free at all. It is useless to study because it is too difficult to enter the officialdom.

So from a holistic perspective, civilians have no motivation or ability to buy knowledge at all.

For the gentry, they need knowledge and abundant financial resources, which seem to have "extreme purchasing power", but in fact, the other party does not need "outbound purchases" at all.

Aristocratic families, high-ranking families, famous surnames, ancestral knowledge, and ancestral classics. There are basically well-educated people among the elders of all generations of the clan, and there are well-trained priests, clan schools, and private schools. Their children do not need "outbound purchase" knowledge.

Neither of the two classes could open up the market, leaving only the cold people in the middle.

The so-called cold clan is not a class that is so poor that he has no clothes to wear in winter and is affected by the cold clan. The cold clan is also called a poor clan and a common clan, which is a class between the gentry and the common clan. To sum it up in one sentence, the cold clan/common clan is an ordinary middle- and small landlord.

The gentry controls the officialdom and has political privileges. Therefore, while the lower class does not have a noble family, they are the top class and there are no poor families. The cold class does not have political privileges. If they want to maintain their family status and continue to flourish, someone must become an official, but this is difficult.

No one in the clan is the target of the government. For hundreds of years, countless cold clans have fallen into the country and have lost their wealth for three generations. At the same time, new cold clans have emerged, struggling to climb up, but most of them are not satisfied, and then they are still rich for three generations.

The reason why aristocratic families are aristocratic families is, in the best way, the classics are passed down from classics to aristocratic families. To put it bluntly, it depends on "being an official for many generations". If you want to be an official, in theory, in addition to martial arts, you must have "talented knowledge", that is, outstanding knowledge.

Under the Nine-rank Zhongzheng system, if you want to become an official, you have to look at the family, family background, and county reputation. The remaining little opportunity is to be outstanding in knowledge. For the cold clan, unless you enter the official position with martial arts (masters), you will basically not be able to compete with the aristocratic clan if you want to enter the official position with literary talent.

Only learning is the life-saving straw that is the last chance.

The children of the clan wrote good handwriting, wrote good poems and articles, and made the county magistrate and the governor "familiar" with the name of literature. Then they had the opportunity to attend a banquet organized by local officials and talked about scriptures and classics with Yingyan, leaving a good impression on the local officials.

If you keep deepening the other party’s good impression, then the opportunity to be recommended by him and recruited to the official position will come.

Children of the cold race from all over the country are fighting for this slim opportunity. If they want to stand out, they are the only choice to study hard. The cold race can afford to teach by teachers, and can also establish clan and sect studies. There are many children studying, but overall, the education level is much worse than that of the gentry.

They could not invite famous teachers, and the collection of books in the clan and clan schools was small in number and poor in quality. They all had handwritten books with many handwritten characters, typos, missing characters, and other characters. It was much shabby compared to the "original version" passed down by the gentry family.

The content of the book is wrong, the harder you learn, the more unlucky you will be.

The textbooks are not good, and the teachers are not good either. For a student, it is very important to have an enlightenment. It is like building a house. The foundation is not solid and the house is not high. A teacher who is patient and can teach young children is hard to come by.

For the gentry, most of the children's enlightenment teachers are their own relatives or even close relatives. These people often teach and enlightenment to the children of the tribe, and are very experienced. The famous teachers invited will be serious and responsible and do their best.

What about the gentleman invited by the cold clan? Maybe he is full of knowledge, but he may not be a good teacher, or a good teacher who can enlighten the world.

Children of the cold clan lost in the first step of enlightenment. The teaching materials and teachers could not keep up. After studying hard in the future, except for the rare talented people, the gap between other people and the children of the gentry will only grow bigger and bigger.

Even if the children of aristocratic families do not rely on the family background and the county, they can easily defeat the poor children by relying on their knowledge alone.

Due to the cold family's family's family's background, even if they cannot invite famous teachers, they can still get their children to study under famous teachers. However, not every family has abundant financial resources, allowing their children to travel hundreds or thousands of miles away to study under famous teachers, let alone study for more than ten years.

Therefore, the education situation of the cold people is that it is not as good as the top and more than the bottom. Overall, it requires good teachers and a large number of books, but most of them cannot do as they wish. This is not because Yu Wen Wen speaks frankly, but because there is sufficient factual basis.

Books in Huangzhou are sold well in various places, and booksellers have a lot of contact with the powerful families who want to promote clan studies in various places. During the chat, they can feel the desire of these families for teachers and books.

Such feedback gathered in Xiyang and appeared in Yuwen Wen's desk, giving him a business opportunity.

For the cold people, the need to buy knowledge is urgent, and they also have sufficient financial resources to buy knowledge. This is the business opportunity that Yuwen Wen saw and carefully selected the "market".

Wang Jun had nothing to say about this strange conclusion. He felt that using the perspective of doing business to analyze the so-called "market" of knowledge is too philosophical, but he had to admit that Yu Wen Wen's statement made sense.

Not to mention the various examples given by Yuwen Wen, Wang Xun's own personal experience, he can know that what Yuwen Wen said is not false, but that the other party expressed it in a strange way, which really opened his eyes.

Seeing that Wang Jun expressed his agreement with his "market analysis", Yuwen Wen began to give the next explanation, which is "market segmentation".

Taking the cold race as a "market", then "market segmentation" means subdividing the cold race. In other words, the cold race is a general term for landlords of all sizes in various places. There are countless families and the specific needs for knowledge are also different, so it is necessary to "segment".

When opening the door to do business, for the wine shop, the wine shop prepares different levels of wine and food prepared for them due to different financial resources (demand).

By the same token, for those who sell knowledge, the different needs of customers who buy knowledge also determine that the grade and price of the knowledge sold are also different. Yu Wen Wen made several assumptions for this.

One of the needs is that after the children are educated, they can understand letters and write letters, understand the announcements of the official office, understand various contracts such as land deeds, land deeds, and housing deeds, and understand the account books. It is enough to have such a level of knowledge.

Such cold people do not intend to use knowledge as a stepping stone to enter the officialdom. They just want to live a life of one acre of three parts. Their son can read and write, and they will not be deceived by others or be deceived by the account. As for the words, as long as others can see what words they are writing.

The second requirement is to further improve on the basis of one of the requirements. I hope that the children who receive education will be familiar with allusions, have neat fonts, and write articles smoothly, and can read the Four Books and Five Classics and other classics.

Such cold people do not have the firm determination to let their children enter the government, or want to enter the government with martial arts, so they do not intend to invest too much financial resources in their studies, but they also want their children to have a decent knowledge.

The third requirement is those cold people who try to get their children to enter the government with literature. They are willing to invest a lot of financial resources and make up their minds to get a good education for their children and compete with the best in other families.

Use outstanding performance to make local officials pay attention to themselves, strive for the opportunity to become an official, and strive to change the fate of the family.

Three different needs determine different needs for knowledge, so the selling price for shopkeepers who run the education industry is different.

When Wang Xu heard the "sale price", he felt uncomfortable. He believed that equating knowledge with pork, cutting and weighing it for sale was a shame for scholars to be polite.

After Yuwen Wen said so much, he could hear the implication. He had thought that Yuwen Wen had compiled the "Teaching Outline" quite a lot, and he wanted to prepare for the promotion of the examination and selection of talents. As a result, it seems that making money is ranked first.

The other party strongly emphasized "teachers" and "textbooks" to make money by using these two resources in their hands.

Huangzhou's booksellers are very strong, and the number of books published is increasing significantly every year. Therefore, if the so-called "education industrialization" can be implemented, it will indeed help further promote the development of Huangzhou's publishing industry and increase "turnover".

At this time, Huangzhou Prefecture School gathered many famous scholars and famous scholars. This was the most dazzling trick, which was enough to attract the children of cold families in Shannan and around the country to come to Xiyang to study thousands of miles away.

The more people are studying, the greater the demand for books, paper, and pens. The more students, the more teachers and teachers will earn more and more, and more scholars will come to Xiyang to live and sell knowledge to make money.

Make money, sell knowledge to make money. You have studied hard for decades just to make money? It is simply a disgrace to be gentle!!

Wang Jun was angry when he thought of this, but he was not easy to get angry. He suppressed his anger and tried to refute one or two: "Master, please forgive me for saying it straight..."

“Just speak out.”

"What my subordinates say may be offensive..."

"speak."
Chapter completed!
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