The 154th chapter public opinion is very important (2)
In this life, Li Shimin has seen too many righteous and passionate ministers, but like Li Mu, it is rare for people who are so artificial every time "righteous and righteous". Among them, the only one who is artificial and does not make him feel annoying is Li Mu. Because of Li Mu's righteous and passionate words, he has not disappointed him so far, while others have been empty talk nine times ten times.
"Then tell me, how did this Tang Daily do for the people, for me, and for the Tang Dynasty?"
"Your Majesty, this is also an inspiration that came to light by chance. That day, you told me that the power of aristocratic families in the local area is greater than that of the court. Why did this happen? I think it is nothing more than that of the court far away, and aristocratic families are close to the people. The court has a government order, but the people do not know or know late, and what major events have happened are the families who know first and then selectively inform the people. Over time, a sense of alienation will arise in the hearts of the people."
"I just thought, how can I cross the aristocratic families and let the court establish a direct communication channel with the people? I happened to be assassinated and wanted to take revenge, so I came up with this idea. If the court can run a newspaper, tell the people directly about major affairs in the court, and let the aristocratic families not get involved, then wouldn't it be better for the people to know what happens in the future? "
After hearing this, Li Shimin pondered for a while and said, "But the people are the people after all. It is unnecessary to know the major affairs in the court, and there is no need to do it."
Changsun Wuji nodded, and Li Mu said, "Your Majesty, you misunderstood my meaning. There is an old saying that three people will become tigers. If there is nothing that happened, as long as someone believes that he has happened, it will have the effect that has happened. On weekdays, aristocratic families use this trick, either misinterpretation, deceiving, or coaxing, to defraud the people's expectations that the court should have. And with the Tang Daily, the court does not have to report all major events to the people, but only needs to pick up the relevant ones. For example, the court should promote new ploughs, the court's army to pacify the Turks, etc., which are conducive to establishing the prestige of the court and increasing the glory of Your Majesty, the people and the court will naturally become close."
"And if a family family makes any small moves, they can also be pointed out in the newspaper to correct them so that their dirty thoughts will not be hidden. From now on, we can no longer deceive the people. In time, the people of the court will definitely surpass the aristocratic families and replace their local advantages! After all, most ordinary people are still in this world. I believe that the way for the people is the right way!"
The four words "What the people want" hit Li Shimin's thoughts. He glanced at Changsun Wuji and asked, "What do you think the auxiliary machine?"
Changsun Wuji was very shocked. He didn't expect that Li Mu could think of the level of people's hearts and expectations at such a young age. He is now increasingly afraid of Li Mu, and he is also wandering in his heart. He doesn't know whether to support or oppose it. He subconsciously feels that he should not support it, but reason tells him that Li Mu's move is to suppress aristocratic families. These nobles in Longyou are of great benefit and should support it.
After thinking for a while, Changsun Wuji did not express his opinion directly, but asked: "Although this move is good, there are two problems to be solved."
Li Mu said: "I wonder what the uncle is talking about?"
"The problem is money. The treasury is not very full at the moment, and it is quite expensive to print newspapers. Craftsmen, ink, paper, etc. all require money. If they do it occasionally, they can still be affordable, but if they publish it every day, they cannot afford it. Furthermore, if this newspaper is only distributed in Chang'an City, it will have limited uses, but if it is distributed throughout the world, my Tang Dynasty has a vast territory. How can I quickly spread it?"
After hearing this, Li Mu raised his thumbs up in his heart. Changsun Wuji is worthy of being Li Shimin's most confidant prime minister. His vision is indeed different. He can find the two biggest questions about publishing newspapers in such a short time, all of which hit the nail on the head. But Li Mu has already thought about these two questions, so it is not difficult to answer.
"There is no need to worry about money. I have calculated the cost. Newspapers are for the purpose of conveying information, so they cannot use good paper. The coarseest paper can also be printed. If you publish tens of thousands of copies at a time, the cost is less than one article. A penny is not a big burden for the people who are literate. Besides, newspapers are not gone after reading the words once, and can be circulated. I think that people have the nature of spreading news. After reading the newspaper and learning new news, they will definitely not be able to help but tell those who do not know the news, so even if they are illiterate, it doesn't matter. As long as the news is spread, the purpose will be achieved."
"And, this newspaper can make money." Li Mu pointed to the place in the Tang Dynasty Daily that was surrounded by laces and said, "Your Majesty, uncle, please look here. This is what I thought of, the way to make money. The place surrounded by laces is called "advertising", which means "promotion". I give an example. A merchant from Luoyang came to Chang'an to open a shop. The thing he was most worried about was that the people of Chang'an did not know that he had opened a shop or where his shop was. But if he published the news in the Tang Dynasty Daily, the people of Chang'an would know that his shop would be bought if they needed it. Printing newspapers requires money, so naturally, they could not help him for free, so..."
"This businessman has to pay, right?" Changsun Wuji answered the sentence and smiled, "You kid, your head is full of money!"
Li Mu laughed and said, "Isn't this scared since he was a child? After learning about anything, the first thing he thought of was making money."
As an emperor who is never full of treasury and treasury, Li Shimin was very moved when he heard this, saying, "How much can this 'advertising' make? Will anyone pay to publish an advertisement?"
"Your Majesty, I am very confident when it comes to making money. If the operation is done properly, the annual income of this advertisement alone will definitely not be below Bashang winery."
When Li Shimin heard this, his eyes lit up and said, "You mean, can you make a net profit of 100,000 yuan a year?"
"Maybe more than that."
Now Li Shimin was really interested and asked, "What do you think is the proper operation?"
"Three conditions are required. One is the support of His Majesty. Two is prohibited from privately running newspapers. Three is what my minister once said. The government firmly prohibits privately publishing of the public. No matter what the identity is, they will be punished for rebellion."
"Rebellion?" Changsun Wuji frowned and said, "It's a bit exaggerated."
Chapter completed!