How to do large companies usually sniper small companies?

One is to snipe through channels.

The first way that Wistan Lis thought of was to put pressure on Mara Supermarket.

Because now Dashan Beer is only available in Mara Supermarket.

So the operation is very simple, which is to lower the supply price in exchange for support from Mara Supermarket.

At the same time, they expressed a hidden threat that if Mara Supermarket does not cooperate, then they would increase the supply price of Xiyuan Beer.

Westan Lisz thinks that Mara Supermarket should know how to choose.

After all, the influence and scale of Xiyuan Beer are not comparable to Dashan Beer.

Of course, such things cannot be made public. Once they are made public, Xiyuan Beer will constitute unfair competition, similar to the 3Q war that year.

Westan Lis received a reply, but received a reply within twenty minutes.

Westan Lis was delighted. It seemed that Mara Supermarket still attached great importance to Xiyuan Beer and responded to his request so quickly.

But what he didn't expect was that Mara Supermarket sternly rejected Westan Lis' request.

It also claimed that further review and investigation will be made on whether Xiyuan Beer is eligible to be listed on Mara Supermarket.

Westan Lis was furious at first, but soon he realized.

They are not related to superiors and subordinates, and Mara Supermarket is a very important channel.

If Xiyuan Beer is removed from Mara Supermarket, it may not have any impact on Xiyuan Beer's sales in the short term.

But once the matter is exposed, the media, consumers, and even competitors will create momentum to slander Xiyuan Beer.

Why did Mara Supermarket remove Xiyuan Beer?

Is it because of what quality problems does Xiyuan Beer have?

Or is Xiyuan Beer not worthy of its name?

Mara Supermarket is a very important channel for alcoholic products, and it also has a great say in it.

Thinking of this, Westan Lis started to sweat coldly.

He was too confused and actually did such a thing. If the email he sent to Mara Supermarket was made public before, he would have to resign.

Just as Westan Lis was worried, the email was quickly sent to Chen Zhao.

Hui Nipu's mind was not filled with water, so she certainly understood the truth about being close to each other.

Let’s not talk about the relationship between Chen Zhao and her daughter.

Just talking about Chen Zhao's influence on Mara Supermarket is enough to make her make a choice.

Xiyuan Beer is not undesirable, although Xiyuan Beer is an international first-line brand.

But Xiyuan Beer is not the dominant beer brand.

In fact, so far, no beer brand dares to say that it is dominant.

This also causes that even if there is no Xiyuan Beer in the Mara Supermarket, consumers will choose other brands of beer, and they will not say that they will not buy Xiyuan Beer without it.

But Mara Supermarket is in need of Dashan Beer very much.

Even though Dashan Beer currently ranks sixth in California's beer daily sales list, it is the highest among all beer brands in Mara Supermarket.

Dashan Beer is not listed in other supermarkets and channels, which limits the development of Dashan Beer.

However, this is related to the production of Dashan Beer.

Once Dashan Beer's production increases and the distribution area is larger, it will definitely be able to compete for the top sales in California.

The general manager of Xiyuan Beer, Wistan Lis, actually wanted to use this to threaten Mara Supermarket.

Isn't this a joke that the brand ranked fifth in Mara Supermarket has threatened to increase supply prices to remove the beer brand ranked first in the supermarket?

The importance of Dashan Beer to Mara Supermarket can be imagined.

It also has very important significance for Hui Nip to the future layout of supermarkets across the United States.

In the future, Mara Supermarket will be deployed across the United States. Other supermarkets will not have Dashan Beer, and Mara Supermarket has, so customers will have a greater possibility to come to Mara Supermarket.

Of course, Hui Nipu is more willing to build a closer alliance with Chen Zhao.

So it was reasonable that she forwarded the email from Westan Lis to Chen Zhao.

After reading the letter, Chen Zhao called Denver.

"Mr. Denver, I have an email, you can check it out to see if it can be used."

Denver received an email from Chen Zhao and looked carefully, with a surprised and joy on his face.

"Is this Mara Supermarket for you?" Denver asked curiously.

"Well, is this letter useful?"

"Yes, but not now," Denver said.

"Why?"

"Mr. Chen, the cards in your hand are more effective than playing them directly." Denver said with a smile.

As his partner, Denver is happy to teach Chen Zhao.

"It's like a nuclear weapon?"

"Yes, that's right." Denver said with a smile: "I know Westan Lis very well. He is my former subordinate. He has talents, but he is not the kind of person who can sacrifice himself for the interests of the company. Such people are easily exploited by us."

"Okay, I won't interfere in this matter. According to our previous agreement, you can get 5% of the shares. When you have time, you can come and sign this document."

This share is not given for nothing, Denver also needs to pay enough money to buy it.

This is a legal sale of shares. According to the current daily sales volume of more than 250,000 cans, the annual sales can reach about 400 million US dollars, and the net profit may exceed 50 million US dollars, so the market valuation can reach at least 500 million US dollars.

5% of the shares, that is, 25 million US dollars.

Chen Zhao could not give 20 to 30 million US dollars out of thin air, even if this person was his partner.

Even if Denver cannot afford the money, he will raise funds to purchase it through his own way.

"Mr. Chen, in addition to these 5% shares, I hope that in the future, I will be able to acquire more shares."

"It will not exceed 20% at most." Chen Zhao gave his bottom line.

On the one hand, to win Denver's heart, he must give him enough benefits.

Chen Zhao has vividly remembered the methods of Denver these days. His sales on the first day were only 10,000 cans. In less than twenty days, with Denver's efforts, it rose to 250,000 cans. Although his beer quality is there, Denver's ability is unquestionable.

A 20% stake, enough to tie Denver and Dashan Beer together.

"In addition, I have something to declare to you that Dashan Beer will not go public. If you want to make money through shares, you may be disappointed." Chen Zhao said.

"I understand." Denver understood what Chen Zhao meant.

Listing may make a big profit and increase the valuation of Dashan Beer, but those are virtual wealth and do not represent real value.
Chapter completed!