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01395 Business competition ask for monthly pass)

"Mr. Chen, let me tell you good news. Our beer sales in a single day have exceeded 100,000 cans." Denver couldn't help calling Chen Zhao.

After their support, the topic of drinking Dashan Beer while doing various things is getting hotter and hotter.

As their sales are increasing day by day.

"I did a good job. Did you come up with this topic?" Chen Zhao also noticed the sudden appearance of topics on the Internet.

"Uh... Isn't this a topic that Mr. Chen, you are asking for someone to do?"

"It's not me, I did nothing, I think you have the ability, so I said I won't interfere in management."

Denver was in a daze. Is this topic a natural occurrence?

...

Xiyuan Beer, United States Headquarters—

Wistan Lis looked at the sales report and his face became a little ugly.

He was not angry about his beer sales, but a dazzling beer brand that entered his vision.

Dashan Beer! This is an almost brand new beer brand.

However, during the ten days after it was released, sales continued to refresh.

From the 10,000 cans of beer on the first day, it has now exceeded 100,000 cans.

Of course, this is still very different from the sales of Xiyuan Beer.

Xiyuan Beer's sales in the United States remain above 3.5 million cans every day, of which California is a very important area, with sales of more than 500,000 cans every day.

The daily sales ranking is either first or second.

The maternity leave that can compete with Xiyuan Beer is basically those international first-tier brands.

Although Dashan Beer's daily sales are still rising, there is still a huge gap with Xiyuan Beer.

If it is a competitor, Dashan Beer is far from meeting this qualification.

But Westan Lis just didn’t feel good about Dashan Beer, and Denver wasn’t feel good about Dashan Beer’s ceo.

Because Denver was his boss, and Westan Lis relied on taking sides and kicked away Denver, who did not take sides.

He then replaced Denver and became the general manager of Xiyuan Beer North America.

But now, this guy who was like a betrayal dog in his eyes actually got up again and appeared in front of him again.

Even though Dashan Beer has never targeted Xiyuan Beer, it is not qualified to target Xiyuan Beer.

But Westan Lis still believes that Denver is here to take revenge.

Neither Mount Beer nor Denver have been moved yet, and Westan Lees has regarded Mount Beer and Denver as imaginary enemies.

For a small and medium-sized brewery, the daily sales of 100,000 cans of beer are already quite good results.

Even Chen Zhao believes so, at least he can sell 100,000 cans of beer every day, which can guarantee that he will not continue to lose money.

Even if you go to a loan, the bank will be very happy to borrow money.

No, the development of Dashan Beer must be curbed.

You must never give Denver the opportunity to stand in front of you again and have a fair conversation with you.

Westan Lis suddenly thought of a note.

...

"Mr. Denver, something happened, and the wind direction on the Internet suddenly changed." The assistant hurriedly pushed open the door of the Denver office.

"What happened?" Denver is now very concerned about topics on the Internet. When he heard his assistant's words, he immediately turned on his phone.

"This is the thing. A person on Facebook posted a message saying that he was driving while drinking and then had a car accident. Now someone is deliberately guiding the topic and criticizing our company for its irresponsible promotion and publicity, which has caused social unrest."

Denver raised his eyebrows, and Dashan Beer suddenly appeared out of thin air, and in just ten days it reached a daily sales of 100,000 yuan, which obviously affected the interests of other brands.

And Denver vaguely felt that this matter should be more than a commercial dispute.

After all, Dashan Beer has a short time. Although the sales volume is very gratifying, the impact of everyone being affected by the 100,000 daily sales results to dozens or hundreds of beer brands is very limited.

It is impossible for small and medium-sized manufacturers to waste time, energy, money and fight against Dashan Beer.

Because they have no capital and their profits are not high, they will take out hundreds of thousands or millions of dollars to attack Dashan Beer?

No one is full, there is only one possibility.

That is the big beer manufacturers, and they have the ability to do this.

When big manufacturers discover potential threat actors, they will indeed take the initiative to attack potential threats.

However, with the current sales of Dashan Beer, it still does not constitute the so-called potential threat level of those big manufacturers.

Denver was the general manager of Xiyuan Beer in North America in the past, and he had done the same thing.

So after analysis, he found that what this involves should not be market competition.

But revenge! The target is probably Xiyuan Beer.

Denver sneered, it was Westan Lees.

That kid is still so unmotivated.

Denver had no good feelings for Xiyuan Beer, after all, he was expelled from Xiyuan Beer.

He was even more disdainful of Westan Lis.

Although the conflict with Xiyuan Beer came too early, Denver was a little surprised.

But this doesn't mean Denver will be afraid.

Small companies are afraid of large companies because of their unequal voice.

It would be good if a small company could have a promotional fee of one or two million US dollars a year, and some small companies even don’t even have promotional fees.

The predecessor of Dashan Beer was such a small brewery.

The annual sales are only tens of millions of dollars.

But now Dashan Beer is different.

Because Chen Zhao gave Denver sufficient publicity funds and budget, it may not be less than Xiyuan Beer's promotional budget.

Of course, the plan for this money is to be invested in advertising in the next six months.

But Denver changed his mind and he wanted to make a living.

"Call the Propaganda Department Manager here for me," Denver said. "In addition, the daily sales report from Mara Supermarket came out and immediately brought it to me."

Denver is a very smart businessman and a manager.

After he made the decision, he quickly conveyed his orders.

He then obtained the daily sales report provided by Mara Supermarket. Influenced on the Internet, Dashan Beer's sales fell by 100,000 cans yesterday.

This is the first time that Dashan Beer has experienced counter-growth after it was launched.

Denver must change this situation as soon as possible, otherwise sales will dive.

At the urging of Denver, the Propaganda Department quickly came up with several plans.

One of the solutions is to make Denver hesitate.

Because one of the plans is to take advantage of the momentum and borrow the power of Xiyuan Beer. If this plan is implemented, it will start a full war with Xiyuan Beer.
Chapter completed!
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