In the end, the trademark price was bought for $2.5 million.

Generally speaking, the value of a trademark is about ten times the annual profit of this trademark.

However, the brand value of Dashan Beer has been greatly reduced because it faded out of the market.

So two million and five million dollars are within the range that both sides can accept.

Then there is the land ownership rights that Chen Zhao and Denver are most concerned about in building a factory.

First of all, the water needed by breweries, is the water needed by Mirror Lake.

So it must not be too far from Mirror Lake, otherwise.

If it is built in Chen Zhao's private land, then everything will be no problem.

But Chen Zhao was also unwilling to build a factory on his own private land.

Although the brewery will not have any pollution problems, Chen Zhao still doesn't like it.

Therefore, Chen Zhao is more inclined to buy another piece of land near his private land.

The area of ​​this land does not need to be too large, twenty hectares are enough.

There is not that big difference in building a factory land.

Dean Slott's idea is of course to hope to just rent the land.

Or use land to exchange for a certain profit share of the brewery.

Chen Zhao and Denver want to buy land directly.

Only when everything belongs to Chen Zhao can Chen Zhao make absolute decisions.

Although it is difficult for the Dashan Town Government to make things difficult for the brewery for this, there are still certain risks.

If the two sides have a falling out in the future, the Dashan Town Government will take back the land.

Then the brewery will inevitably move the factory, and the relocation will definitely affect production, or even stop production, and ultimately affect the brand value.

Chen Zhao is a person who likes to take everything into his own hands.

Today, Chen Zhao is no longer the one who has just come to the United States and is wandering around.

Chen Zhao is now capable of controlling everything about him.

Of course, Chen Zhao will only contact those things and areas that he can control.

For example, when doing business, Chen Zhao knew that he was not a business material.

Therefore, Chen Zhao will not interfere with the production and operation of breweries.

However, Chen Zhao was sure that the brewery could make money.

This is why Chen Zhao got involved in this industry.

Chen Zhao is not that great, nor is he making contributions to the residents of Dashan Town.

In the final analysis, Chen Zhao’s purpose is very simple, which is to make money.

In the end, Chen Zhao bought a wasteland fifteen kilometers west of Jingzi Lake, instead of choosing to go to the original location of the brewery.

Dean Slott is willing to sell this land to Chen Zhao at a low price, but Chen Zhao also agreed to some conditions.

For example, within three years of opening a brewery, the residents of Dashan Town must account for more than 70% of the employees they recruit, and the minimum salary must be less than the weekly salary of US$600.

If you are an ordinary worker, a weekly salary of 600 US dollars is considered a normal salary.

But this is just an ordinary employee, and the salaries of some technical jobs and management must be higher than this level.

Dean Slott made this request, in addition to providing employment to the residents of the town, he also wanted Dashan Town employees to penetrate into the management.

Only in this way can it be possible to influence the production and operation of the brewery.

As for this aspect, Chen Zhao believes that Denver can handle it.

After Dean Slott left, Chen Zhao and Denver discussed again.

Chen Zhao found that if you want to make a difference in the first year, the annual output will require at least 100,000 tons.

Instead of the small-scale fight Chen Zhao originally planned.

This way, the investment required is very large.

To ensure that you don’t lose money in the first year, you will need at least 30 million US dollars.

This is much larger than Chen Zhao's initially expected investment.

Chen Zhao is not short of money now. Even if the bank deposits are gone, the bank is willing to lend money to Chen Zhao.

Because Chen Zhao has many high-quality assets.

However, the investment of 30 million US dollars exceeded Chen Zhao's initial expectations.

Originally, Chen Zhao's plan was to establish two beer production lines, with an annual output of about 20,000 tons.

But Denver proposed a plan to expand production.

The result of expanding production scale is of course increasing investment.

This is not to say that adding a few production lines is enough.

Other corresponding facilities also need to be expanded, such as the fermentation tank area, sewage treatment supporting facilities, storage warehouses, etc., all need to be expanded.

The number of employees recruited will also increase significantly.

"Denver, after investing these 30 million US dollars, will I not need to invest anymore?" Chen Zhao asked.

"Mr. Chen, in principle, there is no need to invest anymore. If we still need it, we can also borrow like a bank."

“I don’t like loans.”

"President, your thinking has entered a misunderstanding. Loans are actually more cost-effective than paying for your private account. The interest rate of such huge loans is generally not very high. When the income is flat, the interest rate of the bank will be much less than the rate of your money being left in the bank. Secondly, when you borrow from the bank, you will be linked to the interests of the bank. When dealing with many problems, the bank will help you, such as putting pressure on local governments or even the Los Angeles government, and the bank will take the initiative to help you, and contact the seller, and the bank will help you as much as possible."

Most people understand that banks are actually places to save money.

In fact, this is not the case. The biggest effect of a bank is not saving money.

Banks are a very complex business system, and they are involved in any industry that can make money.

Even banks will own shares in many industries through mortgages from lenders.

Chen Zhao thought for a while and said, "I said that you are fully responsible for the production and operation of the brewery. I will not interfere. If you think that the loan is conducive to the development of the brewery, then do what you said."

Denver nodded, and he also likes to work with a boss like Chen Zhao.

For managers, what they are afraid of is not ignorant investors, but investors with too strong control.

What investors want is nothing more than returns, and investors do not need to have an absolute understanding of an industry.

However, without understanding, if you rashly interfere with the manager's deployment, it may disrupt the original development process and rhythm.

"In addition, the establishment of breweries needs to start as soon as possible," Denver said.

Chen Zhao nodded: "I will contact the engineering company as soon as possible."

After saying goodbye in Denver, Chen Zhao called Felwood Cisco.

"Mr. Felwood, can your company take on the next project now?"

Feywood Cisco is still supervising Chen Zhao’s private beach construction site now.

When I heard the first sentence from Chen Zhao on the phone, I was stunned.

Is this rich man planning to build something?

"I plan to invest in a new brewery, with a construction investment of about 10 million US dollars. Is your company still able to take on this project?"

"Yes, yes." Felwood Cisco suppressed the ecstasy in his heart: "When will you have time, let's have an interview."

Now he wanted to hold Chen Zhao and kiss him hard.

To him, Chen Zhao was simply his God of Wealth.

"Let's do this, I'll go to the beach construction site tomorrow, and I also want to see how the project is going."

"Okay, I'll wait for your arrival."
Chapter completed!