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Chapter 905 Seeing myself in the mirror

Compared with Wenhui's side, Zhao Jie's part is much easier to deal with.

First of all, the mini-game of "The Untamed" must be handed over to him. Although the programmer below has changed, others are still there. After all, it is a hang-up game, and the handover is relatively simple. Moreover, on the timetable, "The Untamed" is launched first, and then the time for mergers and acquisitions will happen, so colleagues of Baren Games can stand in the last shift. The employees of the new company can hand over the handover in actual combat operations, so there should be no problems.

Secondly, Zhao Jie has a normal temper, and the main thing that needs to be comforted is his nerves. This is easier to comfort, because compared to ordinary employees, he knows better the value of Baren Group's stock and the dividend scale before the next Spring Festival, so he can't see money before the New Year's Day, and he will definitely see a little before the Spring Festival.

Again, when establishing a subsidiary this time, Zhao Jie and Yu Wenhui are both similar to entrepreneurial models. They are not serious entrepreneurial structures or incubation models, but are in the middle state, and they get a small amount of equity + a large number of options. Equity exchanges with DKP, which is the same as Yang Jiangang's original incubation, but they do not have as many DKPs as Yang Jiangang, and they do not associate with others. Therefore, they use a large number of options to supplement and cash in according to the milestone model.

However, these two companies also need to burn money. Whether it is Yu Wenhui's development of VR or Zhao Jie's development of platform and editor, they all need to burn money to invisible places. Therefore, after Baren made money, the angel wheels of both companies were much larger than Yang Jiangang's peak visual effect of 30 million, and the proportion of Zhao Jie and Yu Wenhui was relatively low.

Finally, Zhao Jie's main job is to recruit, build a team, and find co-founders. Specifically, as talented people in the industry greet them, this feeling is actually very pleasant, and the one that is more difficult to recruit is CFO. Chu Yuanxi can't use them as cfo any more.

The "The Unfaithful King" platform first aims to make a high-quality RPG game, and also takes into account the production of the editor. The easiest way is to dig it out according to Daewoo and Zhulong, especially the original Madman and Do Studio members.

But this is difficult because the targets are living too well and their careers are booming, and there is no need to change places at all. So they can only take a step back and look for magnates with relevant experience.

There are quite a few domestic or foreign companies in the Tianchao branch that have tried 3D mode RPG game development, but many of them later switched to online games. There are actually many friends who have worked experience in Shangruan, Beiruan, but their salary is relatively harsh and their liquidity is not small.

In fact, Zhao Jie's advice to Chu Yuanxi was to directly poach a team, even if the foreign team was formed quickly, but Chu Yuanxi looked at the prediction of salary and expenditure and decisively denied the suggestion.

What made Chu Yuanxi stand up in front of Zhao Jie was that Zhao Jie actually licked his face and called a cto. Chu Yuanxi thought to himself, "You're a program, and this is the prelude to recruiting ctos. Isn't it the prelude to be lazy?"

However, this CTO jianghu person who was caught by Zhao Jie is called Gui Ge. He has a very dazzling work experience. He is said to be a big engine and has had brilliant results in the Perfect World. However, he was not successful later and failed to catch up with any good projects. He was caught by Zhao Jie.

However, if you find a wide track without an iron curtain, can entrepreneurs resist running wildly? You can't help it! This is simply the turnaround of the former well-off world. The crooked melon and jujube that was originally unacceptable, and now you have to put down your airs and release your share. Zheng De is this melon and jujube.

Chu Yuanxi gradually calmed down and carefully analyzed this as.

Then, he wrote down a sentence and erased it several times. This sentence was valued at 4.5 billion. I am not optimistic about this estimate. It is indeed the first in the industry, but it is also expensive.

The reason I wrote this is because the other party’s financial data actually recorded a huge loss, with a loss of billions a year. Although this is the current practice of entrepreneurship, Meituan Didi still suffers huge losses this year, but the losses in the education industry are also so big, which is different from local life.

Local life emphasizes high-frequency subsidies for users, burning money to occupy the market, burning competitors to monopolize prices. However, education is obviously impossible to provide high-frequency subsidies. It should be the main cost of brand advertising. Can this thing produce billions of advertisements?

But he wiped it off several times because it was so similar! Viphild was so similar to the well-off society in the original world, which made him hope that the other party could survive. This is called empathy.

So he originally wanted to spend twenty minutes to hug him, but now he decided to spend more time and carefully find out the meaning.

What is the idea of ​​finding the meaning? Chu Yuanxi thought about it and first looked for the cause of the stabbing incident. He found that it was caused by a fight. It was too ordinary and had no analysis value. Then look up and look for any major changes before the stabbing? Although the fight may be daily, such a fight cannot be without a cause.

However, there is no such thing in the information, so Chu Yuanxi had to ask on WeChat. Yuan Jing thought for a while before replying: Is the major changes in the company? Is it counting if values ​​suddenly become an important indicator for assessment this year?

Damn! Chu Yuanxi thought it was a mess. The company was established in 2014 and had a predecessor. It was not until this year that it emphasized values? It must be full of holes in it, otherwise why should we emphasize values?

Values ​​are very magical. When it is added to the company's assessment indicators, it is already far away from the company. Therefore, it is emphasized that values ​​should be as early as possible, and they cannot be written as stripes. The meaning of writing as stripes is: Look, everything else can be done.

Especially for halo startups, the establishment of values ​​is a matter of more urgent than growth. Unfortunately, many companies do not have this leisure and only have the same growth rate in sight. Only when facing the growth trap can they finally feel the dilemma.

After a little review of the information given by Yuan Jing, Chu Yuanxi found that Viphild had been struggling in the trap for a long time, and even had to shut down his engine and slow down, it was still difficult to climb out. And the reason was also visible at a glance. In the face of product-driven sales or sales for product selection, he finally chose a radical strategy dominated by sales, giving sales a super high proportion of commission, so he made rapid progress and the number of students increased day by day.

After reviewing this, Chu Yuanxixin shouted, "Wipe, wipe." Sure enough, the problems encountered by viphild at this time were exactly the same as those in the Xiaokang Original World, and it was like looking at myself in the mirror.

The scale is larger, but the organizational ability and values ​​are still standing still and even turning back. What is the result? When the company finds that it can no longer be sales-oriented and finds that crazy sales have more harm than good to the company, the employees don’t care about that. The running bison cannot pull it with the reins, so they can only shoot, or even use a shotgun to hit the head.

When everyone is sting their own small calculations and ignores the company's market, the interests of the company will have a strong conflict with the individual. If the organizational ability cannot keep up, it cannot be corrected even if it discovers this fatal disadvantage. If it does not change the sales KPI, is waiting for death, and is seeking death, and falls into the paradox of Chang Kaishen's destruction of the party or the country.

The reason is that we have never guided the correct values ​​from the beginning. Viphild was actually the same root cause when he was stabbed by his own people. The interests of small groups cannot be satisfied, so we dragged the company together to blow it up.

No matter how you start a business, you will be beaten if you grow rapidly and have never been cheated or taught a painful lesson. It is not just the well-off society in the original world, but the viphiles, but the force of being beaten is different. There is no need to give complicated examples. Taking the simplest example, Internet celebrities will be beaten up by the growth trap when they bring goods.

The number one lipstick in Douyin, this can be regarded as a big internet celebrity with the growth of Rockets. To this day, the influence has surpassed any individual member of Baren Entertainment, and now it has begun to make continuous changes. If you bring hairy crabs, you will make hairy crabs. If you bring a non-stick pan, you will make a non-stick pan. Why is this?

Because he has advantages in beauty, especially lipstick, and has a strong koc (key opinions buyer) background, it is not easy to fail. However, because the growth rate is too high, just making lipstick is not enough, and it must be diversified. This diversification has entered other categories, but other categories are not his advantageous projects, so problems are prone to problems.

At this time, the safe way is to take whatever is small, and hairy crabs are obviously the category with the greatest risk, no one. So it is obvious that hairy crabs give a lot of money, and the team’s backend product selection uses sales and profits as more important assessment indicators, so the Internet celebrities in the front desk will be in a mess.

However, in fact, viphild is much stronger than most halo companies. The expansion goals and speed are impossible to lead the company to challenge. In the early days, it can be said that it won repeatedly. It chose a track that others dare not enter, called North American foreign coach one-on-one tutoring, quickly establishing barriers, and then breaking through the siege and becoming the leader in the track. So from this point of view, viphild still has a considerable investment value, as long as it can solve the difficult growth trap.

This requires investors to correct it. At this time, investors use their money to speak, which is much simpler and more direct than the founder using his own radius of ability.

Or there is another way, that is, the method used to finally overcome difficulties in the world, come up with amazing products and cover up all problems.

Because I saw myself in the mirror, Chu Yuanxi couldn't bear to break it. In the end, he sent a carefully verbal sentence:

I reviewed the matter and found that this is a company with a particularly outstanding military culture, which is the root of all problems. Education is a strong content field. The founder is a strong person who has been working on content for more than ten years and has great advantages. But now he attacks all over the world and attacks areas where he has no advantages. The founder's influence radius is significantly lower than the sales team's influence radius, but the customer sources in first-tier cities have already seen the peak, so the problem is exposed.

But the highlights of this company are also obvious. It is very fast and powerful to integrate education and Internet products. So, what are you worried about, and your investment committee?

Yuan Jing replied: What I am not optimistic about is that the founder team is looking forward and unable to distinguish between offense and defense. Also, the pace of trial and error is too slow. We don’t feel any major problems with specific products and sales, and the core data does not look like there are problems. As for our investment committee members... it’s better not to say it.

Chu Yuanxi: I think so. Viphild's development method is destined to step on all the pitfalls of education and Internet companies, so it is normal to encounter problems. The founder's education service is very good, but now the problem is that not continuing to grow, means death, so the contradiction intensifies. The founder's ability to use is internal factors, and the organizational ability cannot keep up with it, and values ​​are just external manifestations.

Having written this, Chu Yuanxi also began to reflect on himself. In fact, this inner and outer form is just a matter of saying that before using the ability to the limit, one must first improve the organizational ability, otherwise it is impossible to improve it when it reaches the limit, because there is no spare effort.

Why does it die if it doesn’t get bigger? Because the plate is already huge and requires a lot of capital support. However, if it doesn’t keep getting bigger, it will be difficult to get subsequent financing. If it doesn’t get financing, no matter what kind of business, no matter whether the product is good or not, it will collapse directly.

This is the trap of growth. All dragon-slaying teenagers who start businesses in the Internet era have to face one dragon. Chu Yuanxi deeply understands the power of this dragon. This time, the dragon-slaying sword prepared for Xiaokang is the Baren Group, which fills the trap with sufficient cash.

Yuan Jing was actually very anxious because this rare investment opportunity was urgent. What he wanted to hear was a simple conclusion: invest, or not?

Chu Yuanxi replied: If you invest or not, I think it is difficult for a single person to dominate the education track. This investment target will probably be deconstructed into an "old" education brand and retreat to its own basic market. They have too many external brands they have now opened, and it is a burden to not make a profit. If I were you, I would not look at their data, and just talk to the founders to see whether their development ideas are right or wrong. I think even so, they still have investment value, and the key lies in the valuation.

Yuan Jing didn't reply for a long time, because the question was not whether he could invest, but Chu Yuanxi's suggestion could actually be interpreted as: the development model and investment model of the intended investment object are actually not compatible. It may be stupid to invest in according to the investment logic of a unicorn.

Chu Yuanxi did not continue to speak because it was already dinner time. Chu Yuanxi was about to go out to find food, suddenly, a prompt came from Baren Information: Watch the news broadcast at the speed!

Baren Information has always retained the information sniffing unit established in the company early last year, and collected sudden hot information at any time. However, Chu Yuanxi looked at this prompt twice today and found that there was no possibility of misalignment.

So I opened CCTV.com and saw that I went! He passed the prompt to Cao Xiang, and then concentrated on watching the news broadcast in confusion.
Chapter completed!
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