In fact, the copyright manager of DreamWorks is neither here to take advantage of the bad guys nor has any good things. It is just a very ordinary copyright introduction, which is no essential difference from Disney's introduction of "Animal Company". The reason for this is that it is entirely because of the large-scale advertising of Ba people in North America.

The Baren's actions are very fast, and they will be executed immediately after the meeting is set. The advertising operation itself is not a complicated process. Facebook and Google have extremely powerful advertising engines, automatic quotations are automatically distributed and bidding, and the advertising types are classified. Each undertakes different traffic functions. The system even helps to identify whether the user profile of the traffic owner is suitable, which is very good for advertisers.

Therefore, all Baren needs to do is ask the domestic game competitors if there are more affordable prices, but the result is that there is nothing to say. The video materials for the advertising are basically ready-made, and they are just subtitles and voice-overs. Monica will directly advertise.

The first investment in North America was the North American region, and then after a week, the users in North America were all dumbfounded and had never seen such a person before.

I used to watch advertisements with great interest. The most important thing about advertisements in North America is quality. Because a period of advertisements that lasted very long, it is mandatory to only look at the beginning of five or six seconds to skip them. Therefore, when advertisers provide materials, they have to rack their brains to use this short time to attract the attention of target users.

The advertisements provided by Baren are not the same. They are basically only ten seconds, which is very short. The user can't even see them even if they want to read them. They still want to continue reading them. They are gone! So they can only click on the advertisement and jump over them, and then find that they are neither games nor games, but comics on social media? What's the picture?

Moreover, Baren's advertising volume is large and full, fully exerting the "look at more" effect, and for a while spread out like locusts passing through the border. Users in North America are more serious. The more bizarre the more confused the matter is, the more we need to explore. Therefore, a short-term popularity has also formed, and the topic of "Google Trend" continues to rise, which is equivalent to a hot search on Weibo and there are many discussions.

Of course, there are the results of Monica's operation and operation, and even the length of the material was deliberately controlled by her. The result not only achieved good results for users, but also aroused the curiosity of the bigwigs.

However, DreamWorks can't be called a giant in the face of the Baren Group. DreamWorks is very famous. Two of the three founders are Spielberg and Katsonberg, which are intimidating Hollywood, but they broke up in 2008. Spielberg took DreamWorks movies to Disney, and Katsonberg continued to have DreamWorks animation.

Of course, the person who came here today belongs to an animation company, including "Monster Shrek", "Kung Fu Panda", "Madagascar", and "Training the Dragon" that Chu Yuanxi likes very much, and other works that are well-known in the history of world animation.

However, the capital market is the highest, hard currency is the market value, followed by valuation. DreamWorks Animation was acquired by Universal Pictures at 3.8 billion as early as 2016, and there is no reason to increase the price due to its performance in recent years.

It is completely incomparable to Disney's more than 200 billion yuan.

The word "just" is not about looking at people's dishes or looking at people with bad eyes, but rather the rules of the capital market.

Of course, Chu Yuanxi did not dare to be arrogant because Americans are sometimes very stubborn. For example, film companies don’t like making games, and making games is obviously very profitable. Maybe bigwigs like Katsenberg look down on this little money? Or maybe their generation has formed a stubborn business logic, so they seem very "duty".

Therefore, this kind of company has a low market value but strong foundation and strong explosive power. It retains the possibility of sudden explosion anytime and anywhere, and takes out an IP adapted game with huge influence to be among the best-selling list. Yamaguchi Yama followed "Kung Fu Panda" and launched the Panda race. Then, China followed the trend in the country to produce a mobile game "Yin Yang Panda". The gameplay is all about the big players, and the character style desperately reaped "Kung Fu Panda" and made billions of dollars.

Kasenberg will not be less popular than this when it comes to dim sum in the game.

The key is that after working hard for more than 20 years, many of the IPs cultivated are real big IPs, which will last forever and will not pass by the wind. Compared with "Come to the Mountains in Troubled Times" is more like a nouveau riche, which can quickly make money, but the foundation is not deep.

This is also a problem that many Internet IPs in China have to face.

After Chu Yuanxi replied and confirmed, he had to temporarily cancel the holiday and waited for Banner, the copyright manager of DreamWorks, on the 30th.

This person has the same surname as Dr. Banner in Marvel, and his facial features are a bit like the Hulk Hulk after Dr. Banner transformed. He has thick eyebrows and big faces, especially his nose is very large. He should not wear makeup when playing an orc.

For some reason, Elizabeth avoided it, so the one who was pulled over to be the translator was Monica. She originally wanted to take a break from the phone half a day in advance, but the plan was pretty good, but it was completely ruined, so she looked sad.

Unexpectedly, when Banner opened his mouth, his voice was very round, and he spoke in a pure North American accent. After Monica's translation, he first showed his purpose: "I read the ancient Greek-themed comics that your company has recently advertised on a large scale. Recently, many forums have been discussing this comic, mainly because they don't understand the purpose of your abnormal operation. Many users have never seen a way to spend so much money to promote a comic. Is it convenient to inform me?"

After reading it, Monica explained: "The people who make content in Europe and North America are still relatively simple. Even in the Internet era, there are fixed channels for publicity and distribution, and they rely on content to naturally attract fans. There are few models that introduce capital power in the content creation stage. So we use this kind of advertising to confuse them."

"There is nothing inconvenient." Chu Yuanxi smiled after hearing this, "But you came here across thousands of miles of oceans to satisfy your curiosity, right? What's your purpose?"

Originally, the American Dream Factory participated in a joint venture in the Celestial Empire as early as 2012. Oriental Dream Factory was very powerful in the Magic City. "The Long Hair Snow Treasure" will be released on the National Day. It is a product jointly produced by Oriental Dream Factory and the American Dream Factory. However, due to the aftermath of the acquisition of the US Dream Factory by Global, Oriental Dream Factory was already wholly owned by Tianchao Capital last year. Although it still has in-depth cooperation with Dream Factory and is no longer a family, the people of Dream Factory had to travel across the ocean to talk about it.

I heard Banner say: "My purpose is very simple. We think this comic is quite interesting and want to obtain the right to adapt the animation movie."

In terms of animation film production alone, although DreamWorks is not as good as Disney, regardless of the number of works, promotional ability and even box office, it has a very good reputation, and its production process and content are very suitable for setting up a archway. In other words, a single case of a certain IP being made into a theater animated film. Compared with DreamWorks and Disney, the amplification and dividends brought to Baren should be on the same order of magnitude.

It only looks at the domestic box office, and even DreamWorks relies on the "Kung Fu Panda" series to be harder than Disney in recent years, but "Enemy of Rome" focuses on Europe and North America, and the box office is less valuable than the mainland.

Then why did Chu Yuanxi classify this meeting as an ordinary copyright transaction? Because DreamWorks and Disney have different influences, and of course the boundaries of ** are different. Their differences can be seen from their market value, and the size difference is dozens of times.

Chu Yuanxi is accustomed to looking at problems from the perspective of results. First, consider the other party's boundaries, and then how much profit the party makes. It is like in a transaction, some people consider how much this thing is worth to themselves, and then use it as an acceptable bottom line, while others consider the other party's bidding psychology and specifically identify the bargaining line. The latter is to look at problems from the perspective of results.

When Disney people proposed to authorize animated movies, his first reaction was that "it is impossible for such a big deal as Disney can only authorize animated movies." Sure enough, Disney also proposed the investment rights covering games and peripheral derivatives.

But Chu Yuanxi had no doubts about the same authorization when DreamWorks proposed, and it should be an ordinary copyright transaction. What if someone’s original intention is not ordinary? Then make it ordinary.

Therefore, Chu Yuanxi said: "The purpose of our spending advertising fees is actually very simple. We do not understand North American comic promotion channels and do not have relevant resources. When we see that the advertising price is acceptable, we use advertising to promote and distribute it. It feels that the promotion speed is faster than the normal method, which is also good."

"But North American comic companies are going to make money by posting comics. How do you make money by posting comics on social networks?"

Banner was confused at the time because the money was very difficult to make in the Internet era, and the Marvel Animation Company, which had a decades-long history, was on the verge of bankruptcy. He had to sell the assembly rights of popular characters such as Spider-Man, Venom, etc. to Sony Pictures for a further leverage. Then it still couldn't do it, and in the end he had to sell it to Disney as a whole.

The operation of Baren Group not only increased significantly, but the key problem is that advertising is promoted to users across the Internet, not to spread to comic users at all. But the traditional channel is directly aimed at comic users who have been cultivated for decades. How can Baren play it?

I heard Chu Yuanxi happily answer the question of making money: "It's very simple. If someone is willing to pay for it, we can make money. Now advertising is to accelerate the search for customers who are willing to pay for it. Why do you promote milk, fried chicken and advertising, but I can't promote comics? As for how to make money, it is the era of mobile Internet. The way to make money is too rich. The content is good, and there are users, are you still worried that no one will pay?"

The reason seems to be the same, but I always feel something is wrong?

However, Banner did not have the intention to go into it in depth. To be an official for thousands of miles is to be an official, and to be rich for thousands of miles is to be rich. The purpose of his trip was to get the right to adapt the animation.

At this time, Chu Yuanxi asked: "Mr. Banner, I'm also very curious. What is the appeal of our homemade content that makes Disney and DreamWorks suddenly want to get our authorization? Are you getting our authorization on a large scale?"

If you obtain a large-scale authorization for animated movies, then the authorization of Baren’s IP will become an ordinary event and is not worth exploring.

As a result, Banner shook his head, "No, we don't. As far as I know, Disney does not have large-scale procurement. Let me talk about us. Our DreamWorks is the earliest and most deeply involved in the animation field of your country, so the cooperation we carried out is more specific and the implementation is better."

Chu Yuanxi listened quietly to him, thinking that he didn't say that the box office of "Kung Fu Panda 3" did not meet expectations?

I heard from Banner: "As for the purpose of obtaining authorization, of course, it is to make money by making movies. I think Disney will not be different from ours. Our animated movies are very popular in your country."

Chu Yuanxi said that it is hard to say how popular this is. In fact, you should have come a few days later. "The Long Hair Snow Treasure" will be launched soon, and you will be able to see the schedule. You said that you will be anime movie to choose the National Day holiday, and you will be online, and you will be able to play the National Day holiday with "My Motherland", "Captain" and "Climber". I wonder if you should say whether you are confident or strong?

In fact, if it is changed to any other schedule, videos that are confident enough about the content can participate directly in the PK, but the National Day holiday cannot. The National Day holiday is indeed aborted, and the attendance rate is as high as the Spring Festival holiday, which is extremely profitable, but this is the time to offer gifts. If a certain theater in Daqing does not schedule tribute films and fills animated movies in the 70th year, it will probably be guided by the window. Therefore, conventional promotional and promotional, roadshow and other methods are useless at all. In theory, Oriental Dream Factory is already wholly owned by China, so this kind of mistake should not be made.

But this is not suitable to vomit now.

Today is September 30th, and "The Long Hairy Snow Monster" will be released on time tomorrow. It has been previewed on the 28th, and the data is not bad. In particular, the content is indeed very good. The Hollywood-level industrial level and the elements of the Celestial Empire are very down-to-earth. It can be said that it is very attentive. It is worthy of being a product produced by Oriental Dream Factory. Even the Celestial Empire map in the film is leaking, and even the Nine-Dash Line in the South China Sea is right.

In contrast, some domestic film and television dramas don’t know if they are stupid or what happened. They just randomly draw the map and lose a few pieces of land. I don’t know where the food has gone.

No wonder they are ambitious.

When the relationship is not that close, I am now pouring cold water on others. My emotional intelligence is too low. It is just like "I'm just talking, don't blame me." They are all telling the truth but it's annoying.

Therefore, Chu Yuanxi skipped this long passage of his inner thoughts and continued to ask: "But as far as I know, there are many popular comic works here, and our company can only say that it has a place in it. Whether it is Disney or DreamWorks, introducing the copyright of animated films from Baren Group is a good thing in my understanding, if there is no additional requirement. What I particularly want to know is why this kind of good thing has fallen on me continuously?"

Monica blinked and translated Chu Yuanxi's words truthfully, especially in "No extra requirements", slowed down her speech. Banner, who was sitting opposite, didn't know if his expression management was excellent or he was really unmoved. Anyway, Chu Yuanxi didn't even observe it.

Then let's think that he really has no extra requirements.

I heard Banner say: "You don't know your advantages? For our company, there are indeed many works on the content market in your country, but there are only ones that meet the following two conditions at the same time.

First, the ability to continuously export influence. my country is the first country to launch the Internet and social networks first, and the application of social networks is the most common. In this regard, your company has both influence factors and content, which is very unique.

Second, your company is one of the few institutions in your country that explore the influence of overseas social networks. After we see the advertisements you post, although we can't understand the logic, it can be defined as an act of increasing the influence of North American social networks. There are very few companies with this awareness in your country, which is very rare.

So, let’s work together, and I will give you one according to Disney’s agreement?”

"That's not bad." Chu Yuanxi said sarcastically, and then changed the subject as promised: "But there are two terms I think I still need to iterate."

This description stumped Monica. How could the clause be described as "iteration" in thought? Finally, I decided to translate it.

I heard Chu Yuanxi say: "The first is deadline. Disney's deadline has been signed too long. I was scolded by investors for this matter. I hope that the deadline can be taken as early as possible in DreamWorks' contract."

Monica thought to herself that your investor is Yuan Lu now. Will she scold you for this? Are you lying to the lie?

After she finished reading, Banner immediately agreed: "This is no problem. We can produce finished products within one year for an animated movie, but the scheduled promotion and launching time cannot be so hasty."

In the film industry, there are many people who have finished the film and put it on hold for a year before they are scheduled to go online. Unfortunately, the unfortunate ones are always put on hold and there is no chance to go online. In fact, this is the norm. It can be said that the scheduled to go online directly reflects the ability of a distribution company. DreamWorks has been established for fifteen years and has not released its own products yet. They have signed contracts with Paramount, Disney and Universal.

Chu Yuanxixin said why is it so fast? It’s a bit faster than I imagined. Doesn’t there be any other content on your product line that needs to be produced? But there is no need to dig into this problem. What if the product line is expanded instead of having no content? It’s not impossible.

So he continued: "The second is the issue of investment rights. Our terms with Disney... Wait, Defoe showed you the terms? We signed a confidentiality agreement!"

"No, I haven't seen it." Banner said and laughed, but it seemed like a concealment no matter how you look at it.
Chapter completed!