It makes sense to think about it this way. Chu Yuanxi did operate last year, and later he threw the stall to Lu Yu with his hands. As a result, a magical operation was remembered by everyone, and he ignored the specific time attributes.

But new questions are coming, Chu Yuanxi is right, but how to make the cake bigger? It is the right nonsense to make the cake bigger. She always wanted to make the cake bigger, but Monica, who thought she was not a waste, found that this question cannot be asked now, otherwise she would not know how Chu Yuanxi would mock her. Chu Yuanxi gave her options to her dkp just to expect her to make the cake bigger.

However, the world is changing, and the industry is also. The Internet is the fastest perception of change, and the only thing that remains unchanged is change. The tricks to operate your own oil pipe account in the past have become unhealthy, just like Chu Yuanxi's tricks to operate Douyin last year. When Baren rose last year, it mainly relied on Zhu Chi's dance + divine song. Now even if you can still find all kinds of divine songs that have not been discovered, it is not so easy, because the entire Douyin ecosystem has changed several times and has changed a lot.

In this case, Monica's weakness of more execution is exposed. She has some brains, she can't see the leap, and it cannot form business logic at critical moments, and it cannot solve the problem of inefficient traffic infusion of "Enemy of Rome". This also indirectly reflects that she is seeking to transform into business as an Internet celebrity in Youtune, but her business background is still not enough and she is helpless when she needs to find a way.

So, after all, I am quite useless?

If you change to ordinary people, you may nod and say yes, then leave first and then find a way. What should you do if there is no way? Are there some solutions that cannot be done? In short, you cannot expose your wasteful side in front of your boss.

But Monica is different. Her personality is more generous and calm than normal people. She doesn't care about exposing her side. Of course, exposing her needs to be some tips. "Well, Lao Chu, I have a very difficult problem. I may need Lu Yu, you and Zhu Chi to help me think of a solution. That is, the videos we reserved on the Internet are not effective in attracting fans. What should I do?

What we put on IGTV is mainly the batch of magic songs and dances you made last year. The effect is actually quite good, but the igtv platform has not yet been launched. Tiktok's performance in Europe and North America is far inferior to Brazil, Southeast Asia and India. Oil pipes are big platforms and the problem is the biggest, because the old videos we stock are not for oil pipes, and the tone is completely different, and vertical videos are not good at attracting fans."

"This..." Chu Yuanxi was also a little overwhelmed because the problem Monica mentioned always exists. Not to mention the horizontal and vertical video formats, even Kuaishou, who are both vertical and vertical videos, are still domestic platforms, and the fans' ability of this group of videos is much weaker than that on Douyin.

"In this regard, I think only by shooting appropriate video content can we solve it. First, we have to sort out what content users like on the Internet and what they can attract fans, and then see if we have the ability to shoot it? But you still have to think about the specific method."

Yuan Lu immediately looked fresh because Chu Yuanxi's tone and expression meant that he didn't understand!

After more than a year, Chu Yuanxi has never seen any situation where he doesn't understand a certain field, but he still makes people do it. So much so that Yuan Jing and Yuanmu kept muttering, does Chu Yuanxi know everything in business? It turns out that he is also a mortal.

"Uh...what do users on the outside network like? The ones that are more popular on the oil pipe in Tianchao are Li Ziqi and Ono, well, can they be summarized as special food programs that appear in beautiful women?" Monica waved her fingers and counted, and found that these two numbers had a future.

Chu Yuanxi immediately clapped his hands: "Feng Xueling, have you posted Feng Xueling's food visit video? No, don't post it before. I'll tell Lu Yu and Feng Xueling to match their new needs."

"You wait a moment, Chu." Elizabeth, who had not spoken, suddenly said: "I have a business plan to make a big cake."

Chu Yuanxixin said that you have even a business plan? It's amazing! We are still discussing the plan. The difference between a plan and a business plan is that the plan usually does not include a budget, both "what should we do it", "what should be paid attention to", "who will be responsible for sorting out", etc., while a business plan includes a budget.

Everyone hates losses, and the reason why a business plan is brought with it means that this plan may make or lose, because profits and losses are the essence of business. Therefore, when you propose a business plan, you must figure out the logical chain, think clearly about how to spread coins, and be responsible for money.

Elizabeth said: "I have summarized the process of running the Dad Group. It is to take shortcuts in the market that you have a deep understanding. You have the ability to take shortcuts, so you have made it through. But now you are going to enter a strange market and still want to copy the previous successful experience. This is wrong."

Speaking of this, she made an apologetic expression to Monica, "I am not intentionally belittle Monica. She has one million youtube fans, but one million subscriptions on youtube are not enough, not the head. Youtube's head also requires at least ten million subscriptions, and as for Twitter and ins heads, there are more.

Monica's industry status is a bit similar to Zhu Chi at the beginning of the founding of Dad Group. Zhu Chi supported the Dad Group under your powerful planning, but now you want Monica to do the work of you two by yourself. Do you understand what this means? She will definitely encounter various difficulties. It is obvious that the growth curve is not good. This is your fault. If you ask her to make the cake bigger, I'm sorry, because you can't do it big because of your mistakes. It's impossible to replicate the success of Dad Group."

Monica's face exuded admiration for Elizabeth, thinking to herself, why didn't I expect it? It turned out that she was not a waste at all, but Chu Yuanxi was forced to do anything, hahahaha!

Yuan Mu was very upset. Such an opportunity to scold Chu Yuanxi was so rare! It was a pity that he turned a blind eye to him!

Chu Yuanxi quickly made a gesture of raising his hands to surrender. In fact, when Elizabeth talked about his head, he realized what he was wrong. It was so wrong! It was all because it was too smooth before, so he took it for granted that all business would be so smooth. As a result, he was beaten now. What's terrible is that he still kept asking Monica to be beaten for him, and Monica didn't even notice it.

"Tell the conclusion." He made a gesture of asking for help, because since it is a business plan, summarizing the lessons of failure is secondary, and coming up with solutions is the key.

"My conclusion is that if you don't have the ability to take shortcuts, you can use the traditional method."

Yuan Lu understood in seconds: "Spread advertisements for self-media?"

"Yes, it's normal for advertising to attract traffic. No user can just use money to spend it."

Monica had something to say: "We have smashed this kind of advertisement, but the effect is not ideal."

It is normal to have this kind of unsatisfactory situation. The domestic self-media environment is actually similar. If you are lucky, you will catch up with a very suitable tone and can attract a lot of traffic, but it is usually a good way to talk about the effects. There is only one situation where the traffic effect is good, which is to attract traffic to your own account.

Elizabeth thought for a while, "Actually, you can't attract traffic from self-media. Advertisements can be used to other places with traffic. I think the traffic of the game is good. The Dad Group should be good at gaming? First, sort out which games are highly active in Europe and North America, and then buy volume from these dau-type games."

After Chu Yuanxi thought about it, this method really works. But if he really does this, he will probably be regarded as a typical example of Kaizi who is stupid with a lot of money.

The game's external traffic is not new. In the overseas version of "Come Out of Troubled Times" is a bright traffic outlet to the self-media account of this comic on the Internet. Knight Code Bond recognized it with his nose.

This is still an alternative. The more authentic game traffic is to place video advertisements for games. There are two channels for making money by placing games, one is in-app purchase, and the other is the CPC share of players' advertising.

This method is very popular among players, so many non-placement games have also started to engage in click advertisements. Not only does it make a lot of money, it also greatly improves the player's retention rate.

However, there are generally so-called "Yuyunran" for those who go to the game to invest in internal advertising, especially domestic advertisers' advertising styles can basically be described in the word "money". The cost of investing advertising is to cut more leeks, which are so naked that they are very extreme.

The advertisements of some walking apps are simply shameless, called "you can withdraw money when you walk, but you can't get a few gold coins when you walk, but you can get a little bit when you watch ads and pull people. So users can download their apps when they look at other people's advertisements, and then continue to watch ads to form a cycle. The problem is that users can earn a few cents or even one dollar when they watch an advertisement, while some apps only give users one or two cents, and they completely treat users as fools.

What's even more terrifying is that what is waiting for these fool users is the advertisements for real cutting leeks. The knife is very sharp because they are screened users and are very sensitive to small money that is as big as sesame. Users with slightly better quality have long deleted this kind of junk app, and they will not order an advertisement that takes dozens of seconds, but can only be exchanged for one or two cents. Therefore, users on this kind of app are extremely accurate for some sickles. The fastest knife often cuts at them, and it is not enough to cut the sickle.

However, in such a tragic advertising environment, a Baren who has such a unique style appears, does not expect to receive payment when investing in advertisements, and directly attracts traffic to similar public accounts and Weibo. What will others think?

However, Yuan Lu did not consider the disadvantages, and her eyes lit up. "Oh, this method is really good. "The Enemy of Rome" IP will be used to make games at that time, and it will be released overseas. The number of buying from the game channel will definitely be accurate users in the future. According to the traffic business, if this transaction is done, the conversion rate will definitely be huge after the game is released."

After Yuan Mu said this, Chu Yuanxi immediately thought that many domestic competitors operated placement games overseas. Some of them went straight to the Krypton Gold route and did not place advertisements at all. The only difference between them was that they changed the core combat and resource acquisition mode, removed the system sent to players in the event, and changed it to drop on-hook.

But there are many places that follow the advertising rules. Many people have obtained certain dau in Europe and North America. These are the targets for advertising.

Even the mini-games on Zhao Jie can be operated overseas for distribution, not to make money, but just to advertise for his own self-media. Although this is contrary to the strategy set before and the time is not right, it is not impossible. Anyway, the strategy set before the Baren Games will be invalid after the sale.

After understanding this, what else could Chu Yuanxi say besides giving likes? After ending this brainstorm, he immediately went to find Lu Yu.

Lu Yu was busy, his feet were facing the sky, and he couldn't tell the three shadow clones.

In addition to Baren Information's daily operations, the group quickly completed the order after the robot's demand was put forward. A month later, some Party B had already started delivering the goods, and he had to take care of them.

The promotion of mini-game IP has entered a critical period. Zhao Jie's development progress has almost gone. He and Zhu Chi are at the point of making efforts. The content is produced in different categories. It is possible that one IP will have to produce three or four kinds of materials, and then it will be submitted to the correct short video platform separately. The quality must be controlled, the timing of publishing must be coordinated, and he will take care of a lot of things.

The UGC user promotion on Yang Jiangang is also entering a critical period. A few days ago, he shot the interview video and cannot ignore it after sending it out. If it is not a matter of care, it is just a small splash. Baren Information must devote energy and traffic to make the interview spread. It is currently at the end of the fermentation stage and will stimulate the secondary dissemination soon.

You should know that in Lu Yu's business, there is a big part of his daily homework. He interacts with fellow workers in the world. He gives people a rose and smells of roses. When this key link requires a lot of stimulation, the accumulated character is also a force that cannot be ignored.

Chu Yuanxi knew Lu Yu's difficulties very well, so he said to him: "Guide Lu, I'm here to trouble you again."

"Ah? What's the matter? I'm under a lot of pressure." Lu Yu said with a look of indifference and I felt pity for him, because he knew that resistance was useless, and he couldn't resist and could only accept it.

I heard Chu Yuanxi say: "Men need to learn to resist stress reasonably. While you are putting pressure, you must think about how to allocate time reasonably, how to organize work effectively, and how to pass on your workload to the right employees to help you share the burden. This is a good exercise for you."

Lu Yu was so busy that he didn't look back: "Thank you for your words."

"There is an important task here to you."

Chu Yuanxi knew that he was not going to neglect himself, but that some work could not be interrupted. The complex structure required to be completed in one go. Once it was interrupted, it had to be sorted out and memorized again. Who could hold on? So when it was about to be interrupted, there must be emotions.

When Lu Yu heard this, he felt something was wrong. The important job that Chu Yuanxi personally found was definitely not an easy job, right? At least it should be equivalent to the needs of the peak visual effects side?

As a result, when I heard Chu Yuanxi’s new needs, wasn’t it just to redesign the subtitles and control the horizontal and vertical screens? Isn’t it over to shoot two versions at a time? “That’s it? This is not a big deal, I understand.”

"This must be a big deal. First, it is related to the overseas self-media fan-attracting effect, and second, it is also a matter that is very beneficial to Feng Xueling. If she becomes popular, she will become popular on the Internet. How good is this? Such a big internet celebrity comes to us. Although she is doing a good job in the store, she may leave at any time after learning what she should learn, right? If she leaves quietly, what else will others say to us? At least she will let others go and leave, so we are also beautiful."

Lu Yuxin’s reasoning is that Feng Xueling came to Baren Information, and more than half of the factors were to learn how the industry’s leading mcn institutions operated, but why do you care about Feng Xueling?

However, he is not interested in gossiping now, because the secondary transmission of the peak visual effect is about to begin. This communication is also something Chu Yuanxi is concerned about. It is not only concerned about the publicity effect of Yang Jiangang, but also about how much effect the Baren Information can play after it is fully opened.

It is said to be the Dragon Slaying Sword of the Heavenly Sword, but how big can it slaughter? The Dragon King of Jinghe and the Dragon King of Donghai are still a little different. If you can't even support a peak visual effect, let alone support the promotion of national-level apps.

In the next few days, Chu Yuanxi relied on the cfo with the peak visual effects and kept watching the backstage of the peak visual effects. Then he found that there were many problems, but Yang Jiangang could handle it himself.

Most of the so-called problems encountered are retention rates. One of the tasks of game planning is to disassemble every step and discover problems through data to improve retention. A professional game research and development team can focus the problems on every step. After the game is launched, all the behaviors of players from login to gaining the right to free operation, that is, every step in the novice guidance stage can quantify problems, because you can see all the lost data on each step.

UGC users with peak visual effects are actually very close to gamers. All they need is novices’ guidance, but the guidance tutorial for peak visual effects is more complicated.

To a certain extent, peak visual effects also rely on standardizing the animation production process to reduce costs and improve efficiency. However, the cost is particularly low and the efficiency is particularly high. It is impossible to be less efficient and cost-effective, and the picture quality must be sacrificed.

Compared with large-scale animations, this ugc production method has many key links that are difficult to improve. For example, the baking effect of ambient light can only rely on the standardized baking of the engine, and it cannot be manually baked by users, otherwise the production complexity will be greatly increased, which is not worth the loss. Lighting is a very important part in the live drama, and it is actually more important in the animation. The effect of the engine baking will inevitably be unsatisfactory.

I have promoted the book and advertised it, "I Can Enter the Chinese Documents", this is an extremely alternative and novel story about the flow of heaven, and the story of the wind and rain in the Chinese Documents.
Chapter completed!