Why did Chu Yuanxi sigh? Because the news of Alibaba's acquisition of Baren Games was indeed leaked. In fact, Chu Yuanxi always wanted to reveal it on his own initiative, especially to Zhang Ming, because the Toutiao system is the second potential buyer he designated.

But he cannot be as open as the official announcement that we want to be a seller, begging the financial owner's father to take a look, and even restraining everyone from revealing it, otherwise the quality will not be able to be held. You can lose anything, and the quality will not be lost, otherwise you will not be able to sell it at a good price.

Otherwise, I will just learn from the bad guys, learn from Metro, and say "find a strategic partner". This is a very formal incision, and I want to sell myself!

Of course, if both sides cannot reach an agreement, by the end of the year, the mini-game IP plan will gradually produce data, reflecting the value of this gameplay, reflecting the uniqueness and ability to subvert the existing IP market, is not impossible to say that it is a slash in the world.

You should know that it is actually cost-effective to raise IPs now. In addition to the IPs that can absorb a lot of tap water on the head, it is normal to raise a large number of IPs with accurate heads for two or three million a year, which is not lower than the cost of a mini-game plan. The essence of the plan for mini-game ips is that mini-games can also be just a good meal! The money invested in to raise IPs may not be a cost, and may also generate profits.

Therefore, although Chu Yuanxi was surprised when Zhang Ming came to him, he had always had psychological expectations and was very calm.

However, Zhang Ming is even more difficult to deal with. On the one hand, he is more powerful. On the other hand, he is because of the IP game. If he uses the same method to chat with Zhang Ming, the scene will be very embarrassing. He holds so many traffic killers such as Douyin Headlines and Volcano. According to Chu Yuanxi's idea, the traffic problem of IP is not a problem for others. In other words, people don't need to go around the mini game to push IP.

The idea of ​​mini-game IP is to rely on the fission attributes of mini-games to viral infection of the entire network to obtain users and exposure. As a relatively appropriate carrier for delivering content, those who do not care about IP content can focus on playing games. Those who are interested in the content can follow the channels left in the game to absorb them into the self-media channel that carries IP content. This also has high efficiency, low trial and error costs, and very good cost-effectiveness. The IP may not even be promoted. According to trial and error, it is wrong, and it is very painful to earn several tens of millions of yuan.

However, for the boss of the Toutiao system, isn’t this fart after taking off his pants? The traffic of others is absolutely overflowing for pushing several IPs. There is no need to find something that can be viral fission through trial and error. They can get the same or even more exposure by pushing and pushing them in their super traffic empire. Moreover, they have users, apps, and mini-games that convey content are not needed at all. They can reach one-click access and easily inject traffic into the content to spawn IPs.

You should know that during the promotion of "Comes of Troubled Times", the Toutiao-based traffic rewards from Douyin original musicians was realized. There were definitely many users who instilled this traffic into IP.

The most important thing is that most of the early hot start work of Baren Games’ IP promotion was done on Douyin, and they also took advantage of the traffic planned by Douyin and co-producers. They used their traffic to make a circle and then started the game, and finally sold it to them at a high price. Then I don’t know what Zhang Ming’s look on the other side of the network looked like.

Therefore, when Zhang Ming came over to ask, Chu Yuanxi said on WeChat: Ah, yes, it is a preliminary intention with Alibaba. In fact, it can be understood that even the intention has not been reached. I told them not to hurry and wait for the end of the year.

Zhang Ming didn’t ask why you wanted to sell high-quality assets. He was concerned about the result: he had not even reached the initial intention, which means he could also talk to others?

As a result, Chu Yuanxi immediately continued: But I can't submit more than one draft. I am not a strategic partner openly seeking strategic partners, nor do I have bidding. This is my sincerity. If I talk to two companies at the same time, sincerity will become hypocritical, and the cost is too high and the cost is too high.

Zhang Ming frowned and thought to himself that this means a matter of money?

In fact, Chu Yuanxi also considered taking regular channels to speak out. Metro called for a look for strategic investors on the first day of the year, and Hula made a quarrel with a group of bigwigs to bid. Not only were there Vanke, Alibaba, Yonghui, RT-Mart and Suning industries, but even because the assets were so attractive, even several investment institutions were pounced on. Now they have reached the finals, which are Yonghui and Wumart PK.

However, this method can certainly sell at a good price and has many constraints. Although there are many companies participating in the bidding, it is not convenient for the seller to raise the conditions, otherwise it will be easy to get upset. For example, short and big tight is not a thousand-year-old fox, but is a good negotiating opponent, but if multiple bids, Alibaba may directly replace the thousand-year-old fox, or short and big tight evolve into a thousand-year-old fox during the negotiation process. This is normal.

Therefore, no matter whether Zhayi sells koala or Metro sells Tianchao assets, they have not offered a very high price.

Both sides understand this principle. Zhang Ming thought about it and asked: I heard that Baren Games has a new plan, so you postponed the negotiation until the end of the year? According to your virtue, this must be a price increase, right?

Chu Yuanxi: Who do you think of me as? How can it be called price raising? What we are planning to achieve is a new disruptive model innovation to empower content, which is a very good experiment for the entire cultural and creative content industry, and results should be produced by the end of the year. So I can't sell it now. I sold it, but I just took some money, and a great experiment was interrupted. Then I am losing a lot?

Zhang Ming: Although the sets you mentioned seem very professional, after talking for a long time, it would be the small game that Baren is making, right?

Chu Yuanxi immediately sent a string of big exclamation marks: How did you know!!!

He was really shocked and couldn't tell me one, right? Why did this even reach Zhang Ming's ears? Did I talk to the information colander?

Zhang Ming: I don’t know if I check it out? How much content have you uploaded to Douyin recently? One IP after another is going up, and I also participated in the co-producer program. Do you think I’m curious about what you are doing?

Chu Yuanxi thought it was the same. If he was sitting in Zhang Ming's seat, there was a company that mainly relied on fetching his own wool to hundreds of billions. The valuation of individual stocks was 36 billion, and the Toutiao's own valuation was only over 500 billion. What was his mood? He was so anxious! He didn't know how much he had to pull out his hair.

In this sense, Zhang Ming is so generous that he doesn't know where he goes. It is necessary to investigate what plane Baren Group is building. At least he should know what his wool was used for, right?

Zhang Ming then asked: What's called Shenma mode innovation? Isn't it just an IP game?

Chu Yuanxi thought about whether to tell Zhang Ming? It shouldn't be said, because what should Zhang Ming do after he said that? What should I do if you take medicine? What should I do? What can I do without using my brain to directly confiscate it. I am not afraid of complex work with technical content. For example, Xiaokang, whoever wants to copy it can copy it casually, but if you can't copy it to death, you will lose. However, the mini-game IP plan does not have any technical content, only the ability content, the ability to make games, and the content creation ability, and the logic is not complicated.

However, if someone can find out, it is impossible to hide it. Even if you don’t talk about it now, you can understand the logic in a month. If you hide it and not say it, it will make people laugh.

After all, the gameplay of this mini-game IP is mainly to make up for the fact that Chu Yuanxi took the entire "Enemy of Rome" from the Baren game.

The gaps, business gaps and valuation gaps that will be left after the divestment. In terms of business, a company with a valuation of 10 billion cannot be connected without a product line. In terms of valuation, the endogenous nature of Baren Games requires a second leg and a third leg to improve. Only relying on the mobile game "Come Out of the Troubled Times" will make the IP count even if the valuation is injected into it and the total value of the IP life cycle will be completed. The 30 billion acquisition price is a very sincere and generous offer.

So if you want to leave "Enemy of Rome", you have to replace it with something else. Chu Yuanxi's expectations for "Enemy of Rome" are very high. Only when you have high expectations are high, the stuff that fills in at least looks like it will be intimidating. The mini-game IP plan is based on this logic.

Therefore, they all lack the genes of the game. Alibaba and Toutiao are different. Alibaba may be able to scare it, but Toutiao may not be the reason why Chu Yuanxi regards Toutiao series as the No. 2 buyer.

Of course, if you say a thousand words and ten thousand, the other side of the IP is content. The content creation ability and game production ability themselves are also abilities. If the game production ability is not important and you can ask for it, then Alibaba will have the genes of the game. Doesn’t Alibaba want to burn Penguin’s butt? Even if it’s crazy to burn Antarctic, it’s because it doesn’t have the ability. If it doesn’t have the ability, it will take mergers and acquisitions.

Thinking of this, Chu Yuanxi answered Zhang Ming's question first and explained the logic of the third-level rocket of the mini-game IP. The first level is to preheat the self-media to obtain seed users; the second level is to obtain a large number of IP users with fission; the third pole is to keep up with the rhythm of traffic pouring to create a top-level IP.

Zhang Ming really doesn't understand it so much in the field of IP. He was stunned by Chu Yuanxi's words. For example, he didn't know that the biggest pain point in the copyright market is ownership issues. A better copyright, if you want to purchase full copyrights except for the signature rights, the cost will be high. However, if you follow the process of purchasing copyright first and then creating IP, the probability of failure is very high. After the failure, all these costs will become losses, and the price-to-earning ratio is extremely different. Moreover, some high-quality copyright ownership is scattered, making it difficult to buy full copyrights.

Chu Yuanxi's third-stage rocket does not have all the above problems, it only needs to have a good content producer. According to this process, we first avoid the troubles in the copyright market, because we can only provide an IP framework for games, and the first two poles rockets do not need to provide complete content.

Then there is of course the probability of failure in this way of creation, but the only loss of failure is the game development cost. The development cost of mini-games is very low. And failure may not necessarily lead to the loss of money. However, once it is successful, the traffic is effectively gathered, and the content developers will produce IP content with high quality, and the value will suddenly increase. It can be said to be a model of low cost, high value and high efficiency.

Finally, Chu Yuanxi said proudly: This must be considered a model innovation, right?

Zhang Ming had to patiently write a yes. It's not bad, because this has a strong effect on user time editing! In the past, users had to pursue content for a long time as an IP fan. It took several months for a serialized or comic to be formed, and it took several years for them to finish.

Chu Yuanxi's model not only expands traffic from the platform to the entire network, but also seriously compresses the IP formation time to weeks or even days, so that users can first follow and then pay attention to the content. This is the charm of the game. Model innovation is essentially a re-editor of user time, which is fully reflected in this innovation.

This is why Chu Yuanxi must write "Enemy of Rome". Because IP is not only a tool for making money, but also a pioneer in the way, but a sharp knife. Is Disney just making money in the Celestial Empire? No, it outputs values. IP is a tool for linking strangers, and the fastest way to let strangers accept you is to use entertainment. So this IP is very useful, and this game is also very useful. If you want to maintain your flexibility and change in the face of a changing future, you must have this useful tool.

This is like a Go expert is not in a hurry to "set up". You can play to the left and eat up together. They are both command-type and the other party must catch them. Low players usually rush to eat immediately and take advantage of them. However, they will lose the opportunity to eat in the other direction in the future.

What would happen if the Baren Games were not the mini-game IP, but "Enemy of Rome", and "Enemy of Rome" that has been established and started to develop? With good data from Shanghai's self-media accounts, coupled with the script and comics produced by Mallor, Chu Yuanxi said that it should be tenable against "Come in Troubled Times", and the game company can also sell 30 to 40 billion as a whole, which is easier to sell than boasting about mini-game IP to buyers.

But this loses the future changes, because Chu Yuanxi feels that it is OK to be in a nest, but it is difficult to go out to sea.

To be honest, Baren Group is the nanny of Xiaokang. If Xiaokang wants to truly go global and develop globally, Chu Yuanxi chooses weapons. Magical weapons are usually difficult to buy, just like in the cultivation of immortals, the foundation building pill is worth 100,000 spirit stones, but the protagonist always cannot buy the foundation building pill with 100,000 spirit stones, and he still has to practice it himself.

Therefore, Chu Yuanxi's goal to achieve is two, including "Enemy of Rome" and selling it at a good price. Different buyers want to sell it at a good price. For Zhang Ming, he needs to deepen his understanding of the importance of the game industry.

Thinking of this, he asked Zhang Ming: What does your group think of the game industry?

Zhang Mingxin said that he was going to start talking about prices? He sent: What do we think of games? A way out for traffic operation.

Chu Yuanxi showed a dog-headed expression: You definitely didn't position it like this, otherwise the first game wouldn't have been put into operation for so long. Alibaba's games have been online. If you change to your app factory, all 800 games have been made.

Zhang Ming asked replies without answering: What about you? How do you position the game?

Chu Yuanxi: Games have been discriminated against for a long time, and children are devastated by playing things. But looking at the future, this is a powerful weapon.

Zhang Ming: Is the power reflected in making money?

Chu Yuanxi: Making money is a bit inferior, and there are medium and high-end. For example, the social attributes of the game were difficult to develop before the 5g era. If you look at the pesticides of the Dead, it is to move the existing social relationships of the user into the game. At most, it is a beauty who can't add WeChat. With the upper rank and add an era, there must be many new ways to play games for social interaction, which are used to create a brand new social relationship chain.

After sending it, Chu Yuanxi suddenly felt a little regretful, because this would not expose "Enemy of Rome", right? If the Baren Group is really checked out, with this prompt and then analysis, it may cause doubt?

Fortunately, Zhang Ming’s reply was not so sensitive, but asked: What’s the best?

Chu Yuanxi thought that the ability of the best cannot be pretended in front of you, which is a pity. The "Enemy of Rome" that is perfect will be exposed. If Zhang Ming understands it, he will be very excited and use the strength of social upstart Tiktok overseas, he will find a few high-quality content creators to create a batch of Western-themed works similar to "Enemy of Rome" and then promote it officially, and then make games. This is the rhythm of taking Chu Yuanxi's path and leaving Chu Yuanxi with no way out.

So he said: We are also gradually exploring, and what is certain is that there must be more valuable fields than gaming and social networking, business and industrial.

Zhang Ming on the other side of the network cable couldn't help but fall into deep thoughts. It wouldn't work if he didn't think about it. It was mainly because Chu Yuanxi explained the gameplay of the mini-game IP, which messed up his mind. The Toutiao system must launch its own traffic empire for games, which is much more powerful than the promotion capabilities of Baren Group. However, what is the activation method? Is it simply a traffic monetization, or can it achieve traffic value-added?

He had long said at the internal group meeting that Toutiao app only has 40 million dau to operate in accordance with the original model, and there must be a new engine. At that time, the engine had high hopes for search scenarios and high-quality content. For this reason, Toutiao Group did not hesitate to launch an attack on Baidu and sued each other for a 90 million lawsuit.

But Chu Yuanxi's words today seem to make some sense? Wouldn't it be a very good thing if the game scene can achieve traffic value-added? But two frowning problems immediately arise.

The first is to change the plan that had already started within the group, which is very disgusting and makes him instinctively reject it. The second is very funny, because it is equivalent to facing competitors like Baren Games. The traffic is not good, but it uses a large amount of high-quality content and IP to compete with him for player resources.

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Chapter completed!