There may be more typos in the past few days, sorry. The author has a disease that cannot sleep: cough. If you don’t lie down, you will gradually get better. If you lie down, you will immediately worsen. You have tried all kinds of methods, so it’s better not to sleep. Therefore, you can definitely code and you can code more. What else can you do without lying? But you don’t have a good brain.

—————

Fang Shiling didn't say anything for a long time. Wei Ning thought she was savoring the harshness of "project survival", but Fang Shiling was in deep fear. The woman's intuition told her that something was wrong, absolutely something was wrong!

Therefore, she had already found the hot interview and found the key paragraphs, but no matter how she looked at it, it was natural, without any abruptness, and the beginning, ending, turning and turning were very round.

It is impossible to be abrupt because the interview is followed by the outline. How can it be abrupt?

Of course she understood that the project had been in a critical period. Because the first manuscript was beaten back and was 100% negative, it was impossible for the manuscript I wrote after delay to wait until I finished writing it before throwing it over, and handing it in the second hand like last time. This kind of treatment will not happen in the future. Now the system of writing and submitting it at any time is implemented. I wish I could write one-third of the episodes once. Therefore, as the person in charge of Taishantai, Xu Yanping is in an extremely favorable position, and he can grasp the progress of the document at any time and has the power to kill life and death.

Of course, the most important thing is how good the manuscript is. In fact, he can't stop it because it is cooperation, not submission. If the manuscript is submitted, he said that it would not work and it would be killed directly, and the partner took the money.

So the focus of the contradiction was on the content of the manuscript. Xu Yanping had a rare heart. After following the project team, he carefully reviewed the manuscript and expressed his opinions seriously. His opinion was to modify the opinions. The three creators who tortured that there were huge internal contradictions reached a strategic agreement and asked Fang Shiling: "Can Mr. Xu not make a fool of himself and point fingers at Jaguar?"

The problem is that Fang Shiling can't... This month, she herself joined the creative team, specializing in water injection, striving for high-quality water injection, but was shocked to find that the water injection she had injected was not as good as the two editors. After all, she had been with the team for so long.

Moreover, she didn't understand Xu Yanping. After seeing Xu Yanping pointing against Jaguar, she felt that this was a person who worked hard and worked hard. Although the modification opinions she made were annoying, they could not be said to be intentional trouble, but they were just very annoying. There is no way, this is someone's privilege.

However, Fang Shiling's addition did greatly improve the speed. Her creative ability is not good, but her ability to work is also an advantage. Therefore, although Xu Yanping has not had a lot of content, Fang Shiling has already collected eight episodes of the notebook in her hand, and there is even a little more.

This is the current situation she faces. Even though she realized it was a bit serious, she always felt that this would be OK. At worst, she went to Taishantai and talked to Mr. Xu face to face, and she still had the confidence to walk on this thin ice.

So in the face of Wei Ning and Xu Yanping's overreaction, Fang Shiling was not anxious but fearful. She instinctively felt wrong, afraid that Chu Yuanxi would suddenly add new variables to her plan to walk on thin ice at this time. Now there is no increase in any variables at all! Unless it is-

Unless it changes in a positive direction, she thinks of this and replied to Wei Ning: I will go to see Chu Yuanxi in person.

Wei Ning was shocked, extremely, and had no idea what to say. Looking at the eight simple words on WeChat, he even felt sincerely admired, free and easy, too free and easy!

He and Chu Yuanxi were not idle for the past half day. He tried hard to display his whole life's eloquence. He also had to strictly guard his and her business secrets, burning a large number of brain cells, but Chu Yuanxi did not relax at all. In particular, people said that the Milestone 4 of a well-off society began soon, and now they don't have the energy to deal with a new big project. It doesn't matter if the cost is one or two million, tens of millions will not work. Mr. Wei.

Wei Ning said this very bitterly. Unexpectedly, Fang Shiling had this courage and mind.

After a long time, he said: Chu Yuanxi is attending chinajoy in the Demon City, and I asked him when he would go back.

After stopping, he couldn't help asking again: By the way, did you ever think of a way out when you decided to grab the Chu Yuanxi project?

Fang Shiling quickly replied: No, it just feels very good, it's more fun than anything else. It feels like I've drunk two pounds of coffee in one breath, and I'm completely drunk with coffee. I want to faint but can't do it. My hands are cramped but my brain is very clear.

Wei Ning made a string...

Fang Shiling is eagerly looking forward to Chu Yuanxi coming back quickly. But Chu Yuanxi can't, and he also wants to go back early, but there is a speech on the bra removal journey. If Durex is not considered, Chu Yuanxi is positioned as his zhuangability journey.

Chu Yuanxi is tirelessly criticizing people through Weibo and is now considered a kol in the game industry. It is estimated that there are tens of thousands of online games to start live broadcasts. So it is essential to take off the bra and interact with players on stage, otherwise it will be unfavorable to maintain your own personality.

Of course, he can't just interact with players when he goes on stage, as the organizer feels that the efficiency is not high. Chu Yuanxi should of course give a report from the perspective of the president of Baren Entertainment, focusing on the company's operations and game operations. After all, not all players come to Chinajoy.

The speech was scheduled in the afternoon. At noon, Chu Yuanxi did not eat with Zhao Jie, but went out for a walk. After calming down and walking around, he didn't want to worry about all kinds of troubles. He immediately found that he seemed to understand why the Magic City Silver Group collectively looked down on Xiaokang. Even An Qi recognized his ability and recognized that Xiaokang could make money, but he was also cautious about the difficulty of Xiaokang's development.

The convenience store culture in this city has become quite popular and does not require market re-education, but it is also very tight and the density of convenience stores is very high. However, the Magic City is the magic city of the whole family and the magic city of the three most convenient stores in the island country. The people of the Magic City really recognize the brand of the island country too much!

In the world of Chuyuan Xiyuan, the promotion of the Magic City Supervision Mileage 4 at the end of 2016. At that time, the whole family had dominated the city, followed by 724 and Luosen, but it was not as exaggerated as it is now. Now, Luosen alone has as many as 1,500.

The reason was that Chu Yuanxi suddenly discovered that it was the new documents issued by the relevant departments that catalyze the penetration rate of convenience stores in this city? This is not a good thing. In this case, if you live in a place and live in the Magic City, you will not feel that other convenience stores have any future.

However, Internet thinking is about subversion and dimensionality reduction strikes. Before the three heroes of the island nation found their pulse, they still have a chance! Even the hardest demon city in the original world has gambled one-third of its share? Now, holding a sword called Baren Group, what are you afraid of?

With a determined mood, Chu Yuanxi returned to the venue and began to interact with the players to report.

The reason for this is interaction is that this is a collection of many reports after asking questions. The main content is to extend the questions based on the questions and tell your own experience.

This has a lot of room for operation, because Chu Yuanxi has the final say on what problem to choose. In order not to be as silly as Yang Jiangang and not as eager to brag like Zhao Jie, Chu Yuanxi's choice of questions is more professional but does not involve confidentiality. It is a problem that most participants in the market can figure out but still not understand. Many people don't think about it at all. Chu Yuanxi's finishing touch, breaking this layer of window paper will definitely be regarded as dry goods, and it is enough to hand in the wrong.

Therefore, the audience was motivated at the first time, because Chu Yuanxi competed with the big penguin as soon as he got up. The title was - the growth path of Baren Games and Penguin Games, discussing gains and losses one, two, three.

Although Baren Games has various magical auras, the most eye-catching one is the growth of "Come to Troubled Times". This is an era when traffic is king, and growth means new traffic. Growing into a game that will reach the top of the best-selling rankings once it is cut, relying on growth rather than other operations. Baren has not even a SVP that specializes in growth. In the entire Baren, except Chu Yuanxi, only Sankei Wang Le and project manager Yu Wenhui can explain clearly how the traffic has increased.

This kind of question needs to be interpreted from a business perspective, and we must first talk about the missing part. For example, Penguin has unparalleled advantages, traffic advantages, and big data advantages under traffic.

After an opening remark, "First of all, it is necessary to clarify what growth is, and buying volume is not growth. Otherwise, all those who spend money to buy volume are big growth investors, and the fact is obviously not like this." Chu Yuanxi said and flipped PPT, "Growth must be a big positive cycle, whether it is refined buying volume or washing your own private domain traffic. I found that many friends left messages to ask questions about growth. In fact, the core problem of growth is that low profit margins cannot support buying volume. The ratio of cpi to arpd must be low, and roi must be high."

The so-called CPI is not an inflation index, but a promotion fee per download, and arpd is a return per download, "Why can't you buy momentum even if you make money? Because the price will rise, boys will form a vicious cycle. But this is still a good thing, because in the past, you couldn't even buy the amount of buying, and they were monopolized by Dachang.

If a large manufacturer has a lot of money and orders, the discount rate will be high. If you go back three or four years, "Come Out of the Troubled Times" will not buy volume. But now it is not. People with more money now have poor advertising materials or the game itself is not good, and buying volume is useless. They will be beaten by more accurate advertising materials. If you invest 1 million, you can better than me invest 10 million."

Speaking of this, Chu Yuanxi smiled strangely, "This is also the reason why Baren is not very active in buying. We cannot do this in this regard. Without the accumulation of big data, we cannot make particularly naive creative materials, and we cannot do it. Penguin is awesome in this regard."

I suddenly burst into laughter. In fact, among the heroes who bought in the domestic market, the top three are not Penguin games, but Penguin has a big stall, too many products, and they are all at a high level, which is very scary.

Why are penguins so awesome?

Chu Yuanxi said: "Because Penguin masters algorithms and user data, when it promotes its own game, it can determine in advance whether it is worth promoting advertisements to a certain user. However, other advertising platforms cannot make other people's game products and their recommendation algorithms so well. When we define portraits for users, there are only a dozen or twenty portraits. Sorry, Penguin's data middle platform puts 2,000 labels when making portraits for users. Therefore, Penguin's buying efficiency and cost can be as good as unimaginable in the industry."

At this point, he emphasized his tone: "It is definitely a dead end to fight with Penguin. When you do a game of buying volume, you can do the same level as you can become popular for several months, but it won't last long. Penguin invisibly shortened the life cycle of all the products of all the other competitors except Zhayi. This is the result I observed, and then hid the pot on the penguin's head. Let's talk about why Zhayi is right away."

Although this tone is light, the topic is quite heavy. Fortunately, there is still a way of life on Douyin, and everyone is fair on Douyin. As Chu Yuanxi said, it is compared to the production of creative materials.

"What makes Zhayi different from other companies is that they have their own private domain traffic. Although they are not particularly large, they cannot compare with the giant engine and Guangdiantong, but after all, they are more rich as seed users by relying on the portal website.

‘Seed User’ is a keyword, and it is also a question that friends asked more in their messages. In the past, advertising operation methods did not talk about seed users. Public domain traffic was fully deployed, and products were optimized by improving retention rates. This is called exclusion thinking. Excluding those who are not users and keep users as much as possible. But now in this era of increasing traffic, there are more and more competitors. If you can’t afford it, at least we small businesses can’t afford it, so you need to use growth thinking.

What is growth thinking? To put it bluntly, try to stimulate the spread of seed users in public domain traffic and take advantage of the traffic dividend; then build your own private domain traffic and convert public domain traffic into private domain traffic is the best; finally, it is carefully operated on private domain traffic.

We are better at this point than Penguin. Our private domain traffic is smaller, but we have more means. This is thanks to the precious environment provided by traffic platforms such as Douyin, which Penguin does not have this environment for the time being. Penguin also operates its own private domain traffic, but its operation methods are still very traditional, which is the operation of various game communities. It is relatively simple to distribute some ugc content. This kind of operation is difficult for users to satisfy their desire for worldview and IP in addition to consuming official games."

In fact, there is another reason Chu Yuanxi didn't say that Penguin really wants to do it, at least the self-developed IP games can achieve good private domain traffic operation. You only need to introduce game players to Penguin animation and China Literature Group's IP output locations, and private domain traffic operation is ready-made. However, Penguin basically does not do this, so there is no need to say more about the reason.

Many people immediately wanted to ask questions on the spot, because, how is Baren better than Penguin? Some people acted like they couldn't sit still to attract Chu Yuanxi's attention. Chu Yuanxi of course noticed it, so they flipped through this article and continued to talk about other things, such as community experience, user access, differentiation of content, etc., and then turned to the brand.

In his hot interview in the morning, he also discussed that Baren is a cultural and creative company and cultural brands are our core, so the throbbing in the audience gradually subsided, and everyone listened attentively.

"Many practitioners believe that brand and marketing are linked, that's right, but this is a waste of money. Injecting Internet thinking when operating a brand, the brand can become a new growth engine, not an auxiliary tool for marketing. It depends on the strategy you set when establishing a brand, whether to establish an easy-to-market brand to harvest users, or to establish a brand that helps grow. So today, these contents are global and mutually causal, and these are growth."

The report came to an abrupt end here, shorter than expected, but full of information content. When he saw Chu Yuanxi finishing his words, he was about to leave, and immediately many people quit. He grabbed the microphone and asked directly: "Mr. Chu, I want to know how you converted private domain traffic into seed users? You can't just equate these two, right?"

Everyone present understands the so-called private domain traffic that the users on the self-media matrix have the potential to be so high, and the conversion rate is impossible to be 1:1. As a result, Baren only has tens of millions of fans on the entire network. After the operation, the game is more than 30 million per day, and the fans on the entire network have not only not fallen, but also soar. This is no longer a matter of conversion rate. This is what many companies want to hear Chu Yuanxi say the most.

Unexpectedly, Chu Yuanxi said: "Ah? That experience is already past, and we will have a new operating mode soon. Interested students can pay attention to the recent actions of Baren Group, either showing big faces or showing big eyes. I don't know the effect, so let's stay tuned."

At this time, Cheng Huilin was entertaining a distinguished guest in the tea room far away in the imperial capital. This person is Xiao Li from the star entrepreneur from India, who is from Oto Group.

In the tea room, Ah Ya was accompanying her, and the three of them chatted while looking at their phones. This was a scene when Internet companies held meetings and meetings. Chatting required mobile phone assistance, which was not only polite but also efficient. The three of them had interviews released by Chu Yuanxi in the morning. The screen hanging on the tea room wall was a live broadcast on the bra. The people on the front line were under Chu Yuanxi's stage.

It is normal for Xiao Li to visit Cheng Huilin. Although Oto is a subversive hotel leasing contract, although he has entered the Celestial Empire for a long time and has experienced crazy expansion, chaos, layoffs and refinancing, etc., and has no similarity with the opening customer, Grabi is an investor of Oto Group, and Cheng Huilin is the co-founder of Grabi, and this relationship connects them together. These capitals, which belong to Asia, are both attracted to the dividends of the Celestial Empire's market and open policies.

Why did Grabi invest in a completely cross-border category like Oto when his own funds are seriously insufficient? Because Sun Dasheng.oto is a key investor in Sun Dasheng, with a cumulative investment of over $1 billion, ranking in the top 20 on SoftBank’s global investment list.

Of course, Grabi is ahead and immediately surpassed the Toutiao system. The Toutiao system is second only to Alibaba and Didi among the Tianchao companies invested by Sun Dasheng. With the connection between Sun Dasheng, Grabi and Didi invested 100 million US dollars to Xiao Li.

Xiao Li listened very seriously. Seeing Chu Yuanxi talking on the stage, he kept nodding. "What this person said makes sense. I think the concept of the Yitian Sword is very good."

When A Ya saw Chu Yuanxi saying "Stay tuned", she immediately squeaked: "He is going down soon."
Chapter completed!