The leader added 2,000 words, so today's chapter is more than 7,000 words

For a moment, Chen Bingye thought a lot, thinking about the early stage when he was idle and returned to Baren. With the convenience of getting first-hand information from Chu Yuanxi and the market environment at that time, the result of the review was that he did not accept advertisements at this time?

But there is no advertisement.

I heard Chu Yuanxi say: "In fact, the idea of ​​Baren's fan operation and monetization is similar to that of B.com. I also got a lot of inspiration from B.com and observed some practical experience, so I can upgrade the simple and crude traffic monetization form. Why do I insist on not making this money? This money is fast and easy to make."

Reporter: "Is it because you all decided to monetize with games?"

"No, no, no." Chu Yuanxi laughed, "What you see is the result, the appearance. In fact, it is because we iterated this process at the same time, maintaining the popularity and tone of fans through long-term operations, and then providing better products, strong association with IP, and consistent with traffic tone, which is very suitable for operation and products that do not lose fans.

Under this monetization method, fans are happy to pay for money. I can easily understand it? The key link of this process is to provide appropriate products. But we all chose games. I chose to build self-developed IP games, and B station chose to proxy two-dimensional games. It's that simple."

Chen Bingye thought it was simple! You are like telling me that there are fish in that river, go fishing. The question is how to fish? But he thought again, and this also pointed out that there is indeed a road there. There is still a big difference between having a road in one direction and not knowing whether there is a road or not.

The reporter also knew that we could not ask further. We could not ask any questions about our own IP commercial operation, so we changed the subject: "So Mr. Chu made 4 billion yuan in half a year with this operating model? 4 billion yuan in half a year. I checked A-shares, and there was no one in the entire GEM, and the highest 2.3 billion barely exceeded half of it."

"No, it's not reached 4 billion in the first half of the year. Including last year's profits, the total profits exceeded 4 billion, which is not as exaggerated as you said." Chu Yuanxi hurried back. In fact, in the financial report, the profits in the first half of the year alone were very close to 4 billion. If the provisions for bad debts were not made, it would be more than enough.

"Then are you satisfied with the business conditions of Baren?"

"It's not bad, the income level exceeded my expectations."

The reporter took the opportunity to raise the question: "But the income structure of Baren is very single, and it seems that he relies very much on the income from "Come Out of the Troubled Times". Don't you have the mentality of being prepared for danger in times of peace?"

"If you just look at financial data, you will have this impression, but Baren's product line is gradually becoming richer. In addition to "Furious Times", other businesses also have good money-making ability. However, "Furious Times" is a cash bull, and it will naturally be a bit worse for others."

"Is it convenient to talk about other businesses?"

Chu Yuanxi said it was convenient. I gave you this interview outline to ask you this question!

"After the company grouping, Baren Information has always been able to make revenue. According to the size of Baren's self-media matrix and our relatively mature and leading strategy, it should be no problem to make a profit of 200 million yuan a year.

However, although you can make money in this way, the self-media can only strive to maintain the scale. It is difficult to continue to maintain the expansion speed. The self-media itself has a churn rate, and if you don’t do it, you will lose income, let alone make income. So what I mean in this part of Baren Information is to maintain growth rather than to make income.

The media has relatively small cash flow, which is tens of millions. I won’t consider it for the time being, and the copyright is the same. These two sides, including Baren Information, are currently providing basic support for Baren Games to make money. So the focus of income is still on games.

We now plan to try to develop a new product line, so pay attention to it. This methodology is running, but it has not yet been completed. Once it is completed, the income will still explode, and it will completely get rid of the support of single products. There will be no failure in "The Troubled Times" and the income of Baren will drop to the level of hundreds of millions per year."

The reporter nodded thoughtfully. Chen Bingye listened to him for a long time and was so anxious. It was just like all the key parts were mosaiced when watching the movie...

Reporter: "Haha, that will help President Chu's annual income exceeds expectations. By the way, what was President Chu's initial expectations for income?"

"Hey, I didn't think that I could still make income overseas. I thought that it would be good if I could achieve 3 billion in China by the middle of the year. Then, with other income, it would not be enough to directly complete the bet."

"Hey, when it comes to betting, I heard that because the betting was completed too quickly, investors love and hate you?" The reporter asked patiently according to the interview outline. This outline is equivalent to a script, and the questions were all asked by Chu Yuanxi. This paragraph was added after the temporary communication last night. It was very stiff and made him very embarrassed...

"It is a very good thing to complete the bet quickly, and it is the result of the hard work of the founder team and the company."

Reporter: "But the number of bets you are setting is very rare in the world, right? The shrinking proportion of investors' shares is too large, and it has been directly reduced from a major shareholder with a proportion of more than 5% to a common shareholder with a proportion of less than 3%. There is no power to propose to the shareholders' meeting."

"This is indeed, but the setting of betting conditions is also rare in the world, and the completion requirements are extremely high, right? The company's valuation is only 1.5 billion, and it has only been half a year since its establishment. The profit within three years must reach 3 billion yuan, twice the valuation, so that we will not lose. Otherwise, we will lose all our money. How many listed companies can complete the net profit of 3 billion yuan in three years? There are not many in the GEM anyway. Compared with the changes in share changes caused by betting, this condition is more stringent for the founder team, and we are under great pressure."

Chu Yuanxi said this and put on a pose for the photographer to take a close-up. While posing, he said: "And the number of bets is divided into three levels. As for the third level we completed in a year, I can't blame me for being too capable. I specially considered the psychological feelings of investors and was already very kind."

"What should we treat investors well?"

"I think I just don't care much. Just forget about where you can care or don't care." Chu Yuanxi said, making a gesture of knocking the fly, which was faithfully recorded by the photographer, and then posted it in the news.

Reporter: "What are you referring to?"

Chu Yuanxi: "Oh, when Baren paid dividends at the beginning of the year, in fact, according to the agreement, one round of gambling and equity ratio adjustments can be completed first, and then dividends can be distributed, so that the founding team can share more points and give investors less points. But there is no need to do so. In the future, life will be long, and you will remember the source. Since you took the investment from someone else, there is no need to be petty at this time, so you will share it according to the original proportion."

This is the part when Dobi almost got angry after seeing it. It is hard to tell whether it is a pose or a dividend.

Not to mention the slightest bit, even the reporter felt that the fly-bombing posture was too annoying, but there was no way. The interview outline was given by Baren.

He immediately brainstormed and suddenly asked a question beyond the scope: "Mr. Chu, you said you are under great pressure, but did you have already decided to complete this three-layer betting agreement in July last year? That's why you proposed this condition that investors can't refuse?"

"It is impossible to calculate it. It is not possible to capture Jobs and Bezos. You should be confident." Chu Yuanxi pretended to be a small ability lightly.

"Can you share your mental journey? I believe many readers will be curious about where your confidence came from. According to my investigation, you just launched a TCL mobile game at that time, and your income level seems to be average?"

"That's called tcg mobile game, tcl is a refrigerator color TV..." Chu Yuanxi smiled, "Tcg online has nothing to do with financing, and I am very satisfied with the income level of tcg. Even though it has been online for more than a year, the tcg project still has a monthly income of about 20 million yuan, which is very amazing. Assuming that "Come in Troubled Times" has not become a hit, but it meets my minimum expectations, and the monthly turnover of 50 million will last for three years. With the income of tg, you can almost complete the bet."

"So you calculated based on this data how much performance you can achieve and then set a bet?"

"That's obviously not. The discussion on the betting agreement must be far before signing the contract. It is impossible for the game to be online today. Let's talk about betting tomorrow, sign Ts the day after tomorrow, and sign the equity subscription agreement with legal effect the day after tomorrow?"

There is nothing to say about this. Chu Yuanxi recalled and bragged about what he should be bragging: "The reason why I have confidence is because of my deep understanding of the fan economy, my understanding of traffic, or my understanding of Douyin. What I saw at the June last year was that the general trend of Baren Entertainment had already been established, and unless WeChat and Douyin were suddenly dropped, it would be unshakable. This is something you can't see through analyzing the financial report. So I have confidence. In fact, I can sign a bigger bet, but then there will be nothing left for investors. I don't want to do things too much, so I can stop at it."

Chen Bingye hasn't spoken for a long time because he can't get in. Just looking at Chu Yuanxi Zhuangability, it's not suitable for him to call him 666.

But the reporter was excited and thought that this was the bright prospect of Douyin e-commerce selling goods at that time? It is very likely! After all, the one who sold good things on Douyin live broadcast was Baren Entertainment. He immediately asked: "Can you share your deep understanding with our readers and friends? You must really want to hear you talk about live e-commerce in person."

"Ah, live e-commerce?" Chu Yuanxi faced this super-scheduled question and was not on the same channel as the reporter. He was not thinking about live e-commerce at all, so he said: "I won't talk about live e-commerce. From a strategic perspective, the money-making opportunity provided by Douyin is very great, and it is at the level of the Yitian Sword Dragon Slaying Sword. Whether it is used to promote live e-commerce or short video advertising, it is really wasteful, and it is used as a pig-killing knife."

"What?" The reporter didn't expect Chu Yuanxi to say this, "Isn't the Douyin e-commerce ecosystem very good? It has created a new situation in e-commerce? Now so many M-teams are like mushrooms after a rain. Aren't they all attracted by Douyin e-commerce? According to previous years, Douyin has updated the business environment of new retail and changed the consumption habits of ordinary people. Why do you say it's bad?"

"I didn't say it was bad." Chu Yuanxi waved his hand, "It's quite good. If you do well, you can earn hundreds of millions in a year, or even one billion. But for me, the cost-effectiveness is low. There are many ways to play Douyin that are more valuable than live e-commerce and more valuable than mobile games."

"Oh, today's opportunity is so good. What kind of money-making opportunity is it? For example, Ri Zhongtian's live streaming is still very good?"

Chu Yuanxixin said how much you are looking forward to 100,000+? "This is a business secret worth billions, and I won't tell others easily."

Chen Bingye next to him nodded and thought to himself that you are awesome! If you didn’t say anything, let’s open a Douyin account when you look back.

Originally, the interview was about to be concluded according to normal logic, but the interview outline was drafted by Chu Yuanxi, so we must continue to talk about it. The reporter ended this annoying topic and asked: "I also heard that Baren made a lot of money but were all on the account? Generally, companies must expand production when making money, or make some investments, in short, let cash turnover be efficient. Why are you still not moving? It is not in line with your efficiency of capital use in the same period last year, which is puzzled."

Chu Yuanxi asked back: "Didn't you hear any rumor?"

This rebellious question immediately made Chen Bingye feel super free and easy. Is this iterating the "Isn't it reasonable to hold it"?

"Uh... there are rumors that you are planning to invest in this part of the money." The reporter felt a little surprised and even took out the outline and found that it was indeed time to ask about this paragraph. But he didn't expect that Chu Yuanxi would tease the joke himself. "Is it your second-time business life?"

"With this plan, it depends on whether the well-off society is going well or not, and what is the prospect. If the prospect is good, the efficiency of the Baren invests in this money, and the turnover efficiency is higher than that of the Baren." Chu Yuanxi pretended to be relaxed, "I personally oppose expanding the territory and blindly investing in M&A when making money. What should Baren M&A investing in?

Are there other M institutions? If you have the money to acquire M institutions, you can make five or six times the scale by yourself.

M&A game map? The game map is very large, but Baren has positioned itself as making one to make one, with high quality and high requirements. Can M&A other team or game company control the quality? It is difficult to even control the project establishment process. Not to mention R&D, this kind of M&A is meaningless.

I think the money is more efficient in the Baren way to turn around the money, which is more in line with its own tone, but film and television dramas are now facing complex problems.

Another export is internal incubation and entrepreneurship projects. The current demonstration ASE peak visual effect is pretty good, but it doesn’t cost much.

On the contrary, Xiaokang is in a huge trend dividend, and the efficiency of making money is higher. If this kind of company raises funds because I am the actual controller of Baren, Baren has no chance to invest in it, do you understand? Baren's money can be invested in Xiaokang because Baren's group earns it. Some people just don't understand the primary and secondary relationship, and they are spreading rumors and are confused."

Although the reporter had known the general answer for a long time, Chu Yuanxi's wording was too informative. It took him a long time to say in surprise: "It turns out that you are in this mentality when facing the accusations of related transactions? No wonder some investors think you are not good to them. It turns out that there are huge differences in investment judgments."

"It's true. But are the investors who accused me of not being good enough to them too selfish? How much do they hold? What share do they hold? What is the share held by the founding team and employees of Baren? Not many of these co-founders and employees who come to Xiaokang with me, and they continue to contribute to the Baren Group. So why do I need my co-founders and employees to miss the express train of Xiaokang with so many shares in order to take care of their slight share? It's not like this to drag them down, right?"

In fact, Chu Yuanxi wanted to destroy the men of the Demon City, who were immature in their mentality. He originally wanted to say whether they had the idea of ​​low entrepreneurs and noble investors, but thinking about it, this is a Demon City and not an imperial capital. What if someone beats him up? So let's keep your word...

Even so, the reporter was speechless after saying something, and he was stunned for a moment before asking: "Your confidence in Xiaokang is more than that in Baren! What is the relationship between Nabaren and Xiaokang in your mind?"

"In my mind, I will explain it in the form of a game." Chu Yuanxi said the answer that I had already thought of: "I am equivalent to playing a strategy game, even if the Baren and Xiaokang are in the relationship between occupying mines and violent soldiers. Take the mines first, and then violent soldiers. Have you ever played "Heroes Invincible"? It's similar to when I founded the National People's Congress and made money, and then I made soldiers to fight after I had money."

"Hey, I understand after saying this." The reporter's eyes rolled, "That's how it takes a lot of money to build a well-off society."

"Of course, a well-off society needs money. For example, if you name a strong variety show, it's not 100 million, right? This money is just a waste of money and cannot be directly reflected in income. If the funds are not strong, you can't play with it. But now there is basically no big problem with money."

While showing off his flying knife, Chu Yuanxi thought to himself: How can the leaders of Taishantai see this interview? He forwarded it on his circle of friends and then left a message to hype the topic? At least Wei Ning and Xu Yanping should be able to see it? Emmmm...

Unfortunately, Fang Shiling dragged deadline until August 10th, and today it was the second day. I wonder what kind of mentality she could stand until the tenth day?

However, this flying knife was just thrown away casually. The big sword below was the key point and it was also the end of this round of interviews.

The reporter looked at the outline again and asked: "A colleague of mine interviewed Ms. Cheng Huilin, the chairman of the Opener, a few days ago, and then mentioned that you have a lot of places. Do you have anything to say?"

This question is quite unwise, and it is equivalent to directly provoking trouble. If you don’t have hatred, you can force your hatred. But because it was an outline that had been decided long ago, Chu Yuanxi was in a clue and said, “I don’t know Mr. Cheng, I just met you. I have read all the things she said, all of them are family matters and speculations. What I want to say is that the person I feel most sorry for among the guests is A Ya, ah, their coo Yang Zheng.”

The place where I was interviewed was not a private space, but a seating area provided on Ajoy. There were always people coming and going around, but not many people could recognize Chu Yuanxi, and even fewer people could recognize reporters.

But I wonder if someone recognized Chen Bingye. Even though he saw a photographer erecting a cannon next to him, several young ladies still ran to Chen Bingye and then attracted bees and butterflies, and more and more people were watching.

When Chu Yuanxi saw this posture, he immediately possessed the drama artist and said affectionately: "Yang Zheng will always be my brother."

Because Chen Bingye is quite familiar with Chu Yuanxi, he feels weird when he sees this expression. This expression is too rich, right? Is it the kind of brother who pays the price?

Reporter: "What do you think of Mr. Yang?"

Chu Yuanxi continued: "A Ya can be said to be a young hero. I am young and promising, so I can't do it. Think about it, A Ya almost became a post-00s. In 1998, she actually became a coo for the doorman. What am I doing at this age?"

"Then how did he leave the Baren Group?"

"It's all my fault, I'm all my fault." Chu Yuanxi said, "Because A Ya didn't agree to join Baren at the beginning, he had some other miscellaneous contracts in his hand and did not want to break the contract and needed time to do it, so he just hung it outside. In this way, I didn't give him options at that time, and gave him the right to invest. Options were relatively simple, and they were cashed according to the service life. The right to invest was a little complicated, so he didn't care. Actually, I knew it was valuable.

Later, I should urge A Ya to give up his career as a voice actor and join Ba Ren wholeheartedly. At least in March and April last year, Ba Ren had already shown a sunrise trend. At that time, it was OK to transfer to full-time. He has always done a good job in Ba Ren, and is very important to our initial team. Many of Ba Ren's early works were dubbed by A Ya and appeared on the screen. As a result, I ignored it in this busy life."

In fact, whether he had forgotten or not, only Chu Yuanxi knew the truth in his heart. Everyone was silent at the beginning, so he could interpret it whatever he wanted. In fact, Chu Yuanxi was waiting for Ah Ya to exchange the contract at that time, not that he didn't want to give it, but it was impossible for him to give it to him on his own initiative.

The simplest question is, how many options are given when changing the contract? At that time, Baren was already very successful, which was different from when he was appointed as an official in Juyi Hall at the beginning. When the company was established, it was said that it was worth 10 million yuan and each option was hundreds of thousands or million yuan. No one cared about it at that time, because only Chu Yuanxi paid 4 million yuan in capital. But in March and April, Chu Yuanxi took the initiative to change the contract for A Ya and then give him 0.5% of the options. Is it appropriate? Both parties definitely felt that it was not suitable. Chu Yuanxi felt that it gave too much, and A Ya must think it was too little. So he had to wait for the poor and luxurious young people to take the initiative to mention it.

But now it's useless to talk about this. He has moved to the hostile camp. Today, Chu Yuanxi raised his sword to cut people. But he didn't cut it himself.

Since Cheng Huilin was interviewed, she has made drastic reorganization of the opening-up management team and airborne a large number of senior executives, especially those who have been airborne from Sun Dasheng to take important positions, he has been ready to start the operation, but he has been patiently waiting for such a natural occasion today.

This knife is called "giving people a handle". The content of today's interview is all handles, at least the material for making the handle. The one who lifts the knife is Chu Yuanxi, and the one who gets the knife is A Ya, but who needs the "person" who uses the knife? emmmm...

The reporter looked at the interview outline and felt that it was not right, but he had no choice but to read it like this: "That is to say, Mr. Yang himself does not design content but execute content in self-media?"

"Ah, there is no need to be so clear about the design execution. The characteristic of the small team is that everyone contributes wisdom." Chu Yuanxi instead "blocked" Ah Ya, looking very nostalgic to the original, and continued to praise Ah Ya: "Anyway, it was my fault that he did not give Ah Ya options in time at that time, and I didn't expect that the young man's heart is much more sensitive than me. This is probably the reason that the Ba people missed a general. Well, it seemed that he was a general at that time, but now it was a loss of his right-hand man! I regret it all to death."

"You have such a high opinion of Mr. Yang?"
To be continued...