Eight hundred and fortieth chapters Disney's point of interest
The operation preparation is relatively simple, because there is no need for ground promotion, and the operating rules of Apple and Google stores are relatively transparent, which is nothing more than just smashing advertisements. If it is a game that smashes advertisements, Google also needs to provide a large number of services. According to Chu Yuanxi's idea, the advertising with peak visual effects is the easiest. It is directly placed ads to the up owners with high overlap on the user's spider web pictures, mainly those game anchors, and the effect will definitely be outstanding.
Therefore, the translation work must be done in place. If the translation level is a little worse, it will be much more difficult for users to accept, whether it is samples or teaching.
The English version of "Animal Company" animation is a sample and also a teaching content. Like the mainland, a detailed production and disassembly video is produced, and the instructions are enough to allow users with normal intelligence to understand how to create animation content through the platform.
In this sense, why is Disney paying attention to "Animal Company"? Has it been heard that the ugc production model of the peak visual effects? Chu Yuanxi smiled and secretly showed his opinion on Defoe.
The foreigner has a golden retriever but a small braid and a yellow beard. His skin is not good, so he can't tell that he is in his fifties or in his sixties. However, the height advantage brings great momentum and sharp eyes. At first glance, he looks a bit like Schulle, a German player who once played football at Chelsea.
I only heard Defoe say: "Although the production is rough, I heard about your production model, which gives small people the opportunity to realize their dreams and create works with inspiration, which is very powerful. I hope to get the film license."
"What are you talking about? What kind of authorization?" Chu Yuanxi felt a little guilty. The main reason was that Disney is also a big manufacturer with technical capabilities. If they want to copy a peak visual effect, it doesn't seem too difficult.
The embarrassing part of the peak visual effect is that it is taking the pure Internet model innovation path. There is no barrier. Anyone who wants to copy it depends on whether they are willing to pay for it. Or, whether they have this commercial vision and find out the value contained in it, whether they regard it as a piece of shit or a star. If you really want to start, you can do better with a strong foundation. If Disney is a copycat, even Yuewen can't stand it...
"It's the authorization of "Animal Company". This animation is quite interesting. I think it can extract the core of it, turn it into an animated movie, and move it into a big screen."
Chu Yuanxi secretly breathed a sigh of relief. It turned out that this was the case. But this requirement is quite strange. A big manufacturer like Disney is doing a movie business, but the revenue from IP license development is not at all. It doesn’t make sense. Just use a license? If you change others, you still have the right to change the market. Disney? It doesn’t exist. They are similar to home courts in the Celestial Empire, and they are even awesome than home courts. They have to abide by laws and regulations in the US. I won’t talk about the specific awesome laws in the Celestial Empire.
"You mean, Disney 'just's right to adapt a movie?"
Chu Yuanxi specially added accent on only, but Elizabeth did not understand the obscureness of the Orientals and said directly: "Chu means that IP authorization development is an important profit point for Disney. He hopes to make it clear whether Disney wants the full copyright of "Animal Company" or only the movie adaptation rights, which will keep the IP authorization rights in Chu's company."
"These are all small problems." Defoe's big fan waved his hand, "a small problem in business."
"Mr. Defoe, who has no small problems in business, can make different explanations in court for each clause in the contract differently."
"Uh, I mean..." Defoe's eyes rolled, and he thought for a while and said: "Disney has more than one animation studio, not all of which have to follow the same IP strategy, and there are many business models. Since you are serious, I will say more. I think this is possible, investment rights, investment rights."
His palm-leaf fan waved his hand again, "When Disney obtained the movie adaptation rights, we must have investment rights for all the IP peripherals and cultural tourism developments, and the same is true for game adaptation."
"nono." Chu Yuanxi shook his finger continuously, "I believe in your sincerity, but I must put forward several conditions. My company has a systematic strategy. Although "Animal Company" is still small, it is a part of the company's strategy and must play a role in the plan.
Therefore, first of all, the time when the movie is launched must be deadline. Secondly, the investment right can only take effect after the movie is launched. Finally, the investment right is limited to North America. This will help ensure that the company's overall plan does not develop negatively at least."
"No price?" Defoe seemed a little surprised. Looking at his expression, it seemed that Chu Yuanxi would pay attention to and authorization funds. The result was not only not, but these three conditions expressed that he had made psychological preparations for actively rejecting Disney. It was not easy to actively reject the olive branch offered by Disney, even for a large company like Penguin. There are all film and television companies here that seem to be not so decisive. Is it because he is a game player and not a practitioner in the film and television industry, so he is so fearless?
"I think about the price. Someone helped me amplify the total possible benefits of this IP, and I don't have the ability to amplify the amplification, so the other party should get a corresponding proportion of the benefits in the added value, so the price itself is not a problem. But what I must insist is that no matter who is the participant in the cooperation, we should not over-exaggerate our role, and the value we request should be within a certain limit. In other words, as the owner and developer of the IP, we should have obtained the greatest benefits. Disney is the largest copyright developer in the world, so we should understand my thoughts, right?"
"Understand, it would be great if Sony thought so much like you, hahaha." Defoe pretended to suddenly remember something and asked, "Oh, chu, I heard that you are also a game player. I wonder if you are interested in acquiring a game studio in the United States?"
Fortunately, Chu Yuanxi didn't drink water, otherwise he would have to spray it out. He and Elizabeth looked at each other with strange eyes, "Which studio are you talking about?"
Defoe said proudly: "It is the foxnext studio that once created "Strike Marvel".
Chu Yuanxi almost held it in one breath. If I remember correctly, last year, the studio also announced that the annual turnover of "Assault on Marvel" reached $150 million, note that it is $...
This studio is known by the name of the name of the studio. It is obviously acquired by Disney. Maybe it is not smoked? Maybe it is because Defoe has a deep relationship with the studio itself?
Elizabeth suddenly made a fuss for Chu Yuanxi: "How much does it cost?"
Hey, I'm not going to ask the price yet. Chu Yuanxi's lips moved and was about to speak, but suddenly he saw Elizabeth staring at him, thinking that this sister was planning to cheat me with strength? The question is, will I be fooled by such evil?
He did not intend to cooperate with Elizabeth, but made a pause T-shirt and asked: "Sir, before talking about money, I want to know that there are many powerful game companies in North America. Did they not quote this high-quality studio? I mean why it recommended it to us, well, what about our companies?"
"Their quotes are too low, chu, it's really too low, not worthy of foxnext's value." Difu shook his head, and Chu Yuanxi was embarrassed to find that the hair on the white man's head after middle age was too thick, and he directly squandered his skill of observing words and expressions...
"However, it is difficult for our company to understand the value of studios like foxnext, right? This is not a question of how much money it costs. If I understand that an object is indeed valuable, then I can consider whether I have enough money and whether I can afford it. But if I do not have enough confidence to understand enough information, I will not risk investing it no matter how much money it is. I am a cautious person."
After saying that, Chu Yuanxi muttered in his heart, as soon as you opened your mouth, it was probably a huge number, which was too harsh to be friendly...
Defo shrugged, feeling that he had a long way to go. Fortunately, almost all the large game companies in the Celestial Dynasty will come, and there should be many people who have the right to speak and have the right to shoot money. "Listen to me, chu, this matter will not affect the authorization of "Animal Company", okay? I hope to make it into a theater animated movie and the hope of selling game studios are two different hopes."
"Okay, I know what you mean very much. Let's leave a contact information and we will find time to bring the business manager to talk with you."
The meaning of leading a business manager is that when the gap is not large in principle, the business managers will pk each other and smooth the remaining distance, so that it can basically be negotiated, if no party suddenly changes its mind.
Like Chu Yuanxi, who have low requirements for authorization funds but high requirements for rights details, are slightly more difficult from a negotiation perspective. For example, how to implement the investment rights required by Defoe? Is it implemented in the form of a joint venture or a regional agency? These are the scenarios where business managers display their talents.
Watching Defu leave, Chu Yuanxi and Elizabeth both wanted to talk. Of course, Chu Yuanxi asked first: "What's the situation? You've communicated before?"
"No, I only mentioned animated movies before, and the game studio was temporarily proposed by Defoe. But I happened to know this studio, well, I think..."
Chu Yuanxi and Tuiren: "I think the valuation models of game companies in the capital markets of the two countries are different, so I can't sell in North America and get a very high premium in the Celestial Empire? They can do "Strike Marvel" because of Disney's authorization. The most ordinary card collection and development game in the past has no market in North America. The life cycle and value of this game can be seen at a glance."
Speaking of which, this is really the characteristic of my big A-shares. Game companies all give dozens of times the pe. If this is the United States, the shareholders of the game company must not be euthanized?
In this regard, the two countries are at two extremes. There are many old stores in the United States that have experienced ups and downs and proved their ability to resist risks, but they still cannot get high valuations. It is better not to mention the Tianchao. Companies like the A-share loss king this year have never proved their ability to resist risks, because they have not experienced real risks, but can get extremely high valuations and then go all the way down.
Elizabeth was stunned, "I didn't consider it from a valuation perspective. Well, seriously, I'm afraid of hurting your self-esteem. I think the technical gap between the two countries may be the reason why game companies in North America disdain to give reasonable valuations, but you should give."
"You mean I'm in a hurry to lack their technology?" Chu Yuanxi was stunned, "What technology do they have? In addition, do you know what technology does the Baren Group need?"
"It's not the father group, it's a well-off society." Elizabeth waved his fingers and counted: "There are some R&D personnel with relatively strong technical skills in Foxnext, who are good at A, VR and LBS games. Aren't these all needed by Xiaokang? These R&D personnel may be excellent in the general sense in North America, but I think it's quite scarce for you."
"Sister, have you never done mergers and acquisitions before?" Chu Yuanxi said, and his face turned dark, thinking that she might not do mergers and acquisitions. Her original model was not a practical model, so it was meaningless to do mergers and acquisitions...
"Of course I've done mergers and acquisitions!" Elizabeth said angrily, "That's why I realized this is a good opportunity. Disney closed its self-developed games in 2016, which fully demonstrates that they have no interest in game development. I suspect that Defoe's seeking acquirer may be that Disney intends to completely withdraw from the gaming field, and such a price should be very flexible.
The company's previous performance will not be without buyers, so if it can be collected at a relatively reasonable price, you can use your means to take out the development resources needed within it and put them into Xiaokangli, and then package other assets and sell them to other companies on your side. I have observed your capital market during this period, and it seems that I still recognize our relatively high-quality assets in the United States."
Chu Yuanxi said, "What you observed is actually a problem. What you recognize is not the high-quality assets on your side, but the new capital operation model, referred to as the money laundering channel. What you recognize is that after investing ¥, it is sold on the Nasdaq for sale. In short, some people recognize $.
If we follow this idea, it is not impossible for Elizabeth's plan to reach, because Chu Yuanxi can accept buying with $ and then selling it for ¥. The problem is that the $$ on the Baren account is not particularly large, and it is only more than 100 million in total. Can it fill Difu's appetite? Surely not?
"Wait, how did you introduce me to Defoe?" He suddenly thought about whether Elizabeth would introduce himself to a entrepreneurial tycoon? So the other party thought he had caught a fat sheep? In the United States, there is a common name for entrepreneurial tycoon in the Celestial dynasty, which is suitable for ordinary young people. I regretted creating Ali and Yiwuyi, so I don't know if I will be seen there next week when I return to China.
"I am just a successful entrepreneur. I just introduced the situation of Baren and Xiaokang. Don't worry, I have known Defoe for more than ten years, and he doesn't often cheat people."
Chu Yuanxi covered his face, and it goes without saying that the other party must have misunderstood that he is very rich.
"I think this matter is unreliable, although your starting point is quite good." Chu Yuanxi explained to Elizabeth, "Barren and Xiaokang have their own corporate development plans. If it is an opportunity with high certainty and great value, it is worth considering whether to disrupt your pace. This situation with small certainty but very loud noises, I don't think it is appropriate to interfere with our own plans."
This rejection is formal and it really needs to be explained to Elizabeth because it rejected her intellectual achievements. Chu Yuanxi has a very good habit and respects the wisdom of employees very much. He always believes that the boss has this habit and can continuously improve the company's level.
The Baren is indeed very rich in their accounts. The problem is that the money cannot be used to waste and cannot be used to invest in opportunity, referred to as speculation.
Elizabeth seemed to think that this chicken was worth stealing, both practical and value-preserving and increasing. From the perspective of input-output expectations, the profit margin is not low, especially if it is regarded as a transaction rather than an investment, you can buy at a low price and sell at a high price. At least that's what she thinks.
Therefore, she may have regarded this kind of transaction as a breakthrough in monetizing personal resources? If it is done, according to industry rules, Chu Yuanxi must give her the game company shares.
The problem is that Baren cannot engage in equity mergers and acquisitions, and can only get cash. This is impossible. Chu Yuanxi is now a ruthless man. If he has money, he cannot throw it out. At the same time, cross-border mergers and acquisitions also involve a series of banks and insurance companies, which is very complicated. What are the core assets with transaction value after the merger and acquisition? No matter how Xiaokang absorbs the technical talents in the subject matter, it is actually a huge problem. Many successful Tianchao companies can't absorb them.
Not to mention absorbing existing talents, it is a problem whether the recruitment capabilities of the past can be maintained. No one guarantees that foxnext before the merger can recruit high-end talents, and it can still be recruited after the merger.
Therefore, it is cost-effective to settle accounts from the perspective of P/E ratio. Chu Yuanxi has to consider the process and implementation difficulty, and consider the risk of implementation. He doesn’t have to think too much and be timid.
But even if it doesn't work, the line Elizabeth is still good. She said that she still retains a little connection in Hollywood, which is really not a brag. The middle-level team of the giant Disney is actually quite good connections compared to a self-media company.
However, the truth and falsehood of this matter is doubtful. If Disney is really willing to take "Animal Company" away and adapt it, Chu Yuanxi can even accept the copyright development of "Animal Company". Of course, it is impossible to say this as a negotiation strategy.
But Defoe's reaction was really hard to believe and sincere. What's the situation? Is it a negotiation strategy used to take over the big-faced man? Chu Yuanxi deeply doubted whether his face was blown too much by Elizabeth.
Disney makes animation movies, especially animal themes, which are great. For example, "Zootopia" beats its global peers, and its IP value is definitely at the cultural and tourism level. Chu Yuanxi does not force the magnification of this IP value, but even if it is only half or even one-third, Chu Yuanxi can laugh from the perspective of capital operation. At that time, Baren Group might really have to consider going public.
Chapter completed!