The key is that time is tight and the task is heavy. On August 21, the World Robot Conference needs to come up with reliable demand before this day. There are still three weeks left. After hearing this time node, Lu Yu's eyes were completely dark.

And it’s okay to just workload, but how to ask? Without an expert in the field of robots, how can we raise the right needs with a slight dilemma?

"Oh, don't think so complicated. This matter is actually very simple. The main test is content creation ability, but switching to a new field." Chu Yuanxi shouted Fang Qiu, "Have you seen the video of the robot earning wages and paying electricity bills on Douyin? What if you want to iterate it? It's very simple. Let the robot's eyes change shape, and as the tone changes, it is equivalent to the characters in the game making multiple sets of expressions. It's very simple, right?

Secondly, first design some robot-related content in a fantasy way, which is fine for any category. It is not limited to the industry, industrial robots, warehouse robots, and food visits. It doesn’t have to conform to the logic of reality, it’s fine for random making, as long as it’s fun, it can be matched with drones and the like.

This is the same as the Douyin live content you usually design. For your normal live broadcast, you have to open your brains to design how to reverse it. The robot is not needed for the time being, as long as it is fun. Of course, there are plots that can form a TV series or even reverse it, which is better.

Finally, we will sort out the scripts you designed. Which type of robots are needed? Don’t want to dive? Don’t want to fly? Then, according to the script, what actions do you need to do?

I will ask Zhao Jie to find you a game resource planning later. Please communicate with me. This process is the same as when you are making a game, what roles, appearance, characteristics, and several sets of actions are needed, and describe the specific movements, boxing, kicking, beating, and flopping. That's it. Do you understand?"

Lu Yu felt very sorry for Chu Yuanxi. He was in a game company like Baren, so ignorant of the game production process!

But if you think about it, this kind of content is actually just spending money + using your brain. High investment means high output. Others rely on handling videos to deceive follow, copying other people’s content to deceive follow, and following the trend to deceive follow, nothing more than not wanting to spend money and have no brains. We have both, and it seems that we will lead a new trend again!

As you can imagine, when this wave of content is sent out, the harvest of carefulness will definitely be amazing, and it is an almost blank category on Douyin. Robots with a future punk temperament are very avant-garde and very geeky. There may be scenes of multiple robots cooperating or confronting each other in a video, and some funny sand sculptures can be designed with people and robots cooperating.

Sand sculptures have always been a relatively scarce category on Douyin, but they are a particularly charming category on B.com. They have a large number of sand sculptures and grandma masters represented by handmade geng, which is very easy to attract fans. Why is it not easy to produce sand sculptures on Douyin? Because TikTok has a slightly more elegant community atmosphere compared to B.com and Kuaishou. Therefore, it is easy to be silly, but it cannot be too stupid or too rustic, otherwise it will not conform to the tone of Douyin users. On the other hand, Kuaishou has many rustic and magnificent style sand sculpture masterpieces.

If you want to be a sculpting and you can't be stupid, then you will definitely not be able to do without some real skills, and you need a lot of wisdom. It can be said that the wisdom of handmade Geng breaks through the sky. He has a talent that is difficult for ordinary people to reach in the field of sand sculpture, and Lu Yu can't do it even if he seems to be able to do it.

But the robot can effectively fill this trench.

Thinking of this, Lu Yu turned into anger: "Mr. Chu, although your idea sounds surprising at first glance, I am really impressed when I think about it carefully! How did you come up with this idea of ​​developing the category? Can you teach your experience?"

Chu Yuanxi laughed, "It's not what I thought of, it's Feng Lin."

"Ah?" Lu Yu suddenly went down and said embarrassedly after a long time: "Feng Lin? This, I thought she had left... Mr. Chu, do you have other short video studios outside?"

"No, what do you think?"

Chu Yuanxi said that he would take this opportunity to "clear" it. After all, he even did the filming, the video exploded, and Lu Yu knew Feng Lin. "She just had fun. If you pull someone, I fired someone, and I will not compensate them for anything? In my case, it is more appropriate to compensate for a hit work. Then you saw it, and used the company's materials. She contributed such a brainchild."

Lu Yu's mouth almost turned O-shaped, thinking to himself, why did I feel that something was wrong? What did you compensate for by your deliberate explanation? Damn, you appeared in person, and there are so many works in the whole Baren, how many of your old gentlemen appeared in person? She gave you such a big idea, did you compensate others for several 200 million?

However, this fog must not be vomited. Lu Yuxin said that if it were Yang Jiangang or Zhao Jie, he might have vomited, but he couldn't. Thinking of Yang Jiangang, he suddenly remembered that Yang Jiangang asked him about the community ecology just now.

Yang Jiangang was unable to hide his face after being routinely beaten by Chu Yuanxi, but it was related to the community ecology and he had to face it in a few months. He had to figure it out, so he turned to Lu Yu, who was most likely to understand the community ecology within the Ba people, who was most likely to understand the community ecology except Chu Yuanxi.

However, Lu Yu didn't understand either.

Now it's just right to ask Mr. Chu, right?

"Community ecology? Why are you asking this? Our Baren will not enter the community ecology for the time being."

"Isn't this? Is this word very popular recently?" Lu Yu smiled awkwardly.

"It's really popular. It seems that the people in the circle are becoming more and more professional." Chu Yuanxi is honest and envious of those who are now qualified to engage in community ecology. As the Internet is developing more and more towards the direction of stock fighting, as the dividends of 4g gradually disappear, if you want to develop a community ecology, you have to have a community first...

The ultimate goal of a well-off society is to become a community ecosystem of the whole nation. In order to achieve this goal, Chu Yuanxi has done the most homework in this field, and he has not had the opportunity to use it until now since his entrepreneurship.

In fact, the community ecology is an in-depth exploration of user value. Many platforms have a large number of users, but they are indifferent to the community ecology. Especially those companies that grew up in the early stages of the Internet, they operate the community ecology in three ways, as if they can get the functions after they have done them. This is a manifestation of in-depth exploration of user value that they do not understand, because it was too easy for them to acquire users at the beginning and there was no need to dig deep.

Now, before the next wave of dividends arrive, all users have to dig deeper into the value, otherwise the story of just relying on growth will not be able to realize the valuation at all.

"The community ecology is actually very simple. It is nothing more than allowing users to go to your online community to find what they want to find, and the output content is what other users want to see, and then form a benign interaction. The reason why this word has become hot now is because the Internet has evolved from the traffic era to the content era."

Seeing Lu Yu's appearance that he didn't understand, Chu Yuanxi felt that he was very reliable and diligent in doing things, but he was too careless to himself and needed to improve himself.

However, Lu Yu's way of improving is to sign him up to a senior president class, rather than arrange specific work for exercise, because he is different from Yang Jiangang. He has time to go out and broaden his horizons, understand the development trends of the Internet, and understand the evolution and rise of industries outside of self-media. This experience indoctrination model that learns from history is suitable for those with time.

Chu Yuanxi took a sip of water and continued, "So, why did Baidu decline and decline keep decline? It's very simple. Users can't find the content they need on Baidu, so it's hard to find, so they no longer use Baidu search engines. This is just like those portals in the early days of the Internet that were search engines and then beaten to death by Baidu. Searching on Zhalang is not as good as Baidu's experience."

"Is Baidu's program worse? Not right? I remember you said that the only awesome thing Baidu can do is programmer."

"The program is very good. Baidu's problem is that it does not understand what content is, nor does it understand the value and access methods of content. Didn't the content be paid attention to on the Internet ten years ago? It is also important, but at that time, everyone supported their own content. Only by uploading it can they get users through Baidu's traffic. Therefore, even if Baidu relies on crawlers, it can provide good content to search users, and no one is willing to offend them.

I’m sorry now, content is being paid more and more attention, and content platforms are building fences. First, legally, I don’t authorize you. If you search for my content, you will be able to search for it. Second, technology, new technologies, new distribution agreements and link conventions are used, so Baidu cannot climb. For example, if the content in the WeChat public account is not moved to the public network, Baidu cannot search."

Lu Yu blurted out: "But Sogou can search!" As a writer of explosive writing, he also mastered the skills of drafting. Sogou is a necessary weapon... Thinking of this, if there is less content available on Baidu, it will of course decline and decline again.

"Yes. I admire one thing very much. It's been so long since I entered the content era. Is there a little bit of reflection on Baidu? They are so funny."

"You've already pointed out?"

"Do you remember that Baidu sued Toutiao for infringing the rights of top1 products, sued unfair competition to steal search results, and claimed 90 million yuan. Then Toutiao immediately sued Baidu for infringing on Toutiao for short video content, claiming the same amount? Baidu's unprofessionality is reflected in their thoughts that it is natural for me to find your stuff! I was taught by Toutiao immediately."

Lu Yu couldn't help but fall into deep thought. The Internet evolved from the traffic era to the content era, which means that lack of content will lead to a decline in traffic. Baidu is not a problem with the engine itself, but the idea does not change. If users cannot find the content they want, then even the traffic will decline, let alone the community ecology?

However, in fact, he likes Baidu's content. Baidu's heart is a sincere heart, and its support for Baijiahao is extremely attractive traffic + cash subsidy, and he really doesn't understand content. On today's Internet, it is not easy to find such a big platform with stupid people and a lot of money!

As soon as Baijia subsidies were opened, all kinds of robots were scattered and black industry went to the market, and it became a plagiarism hodgepodge. The subsidies were swept away by the black industry, and huge plagiarism targets were waiting for others to sue. Then, in order to support Baijia, it blocked the search of Xiaohu, making the content of Xiaohu extremely refreshing. Lu Yu loved Baijia so much when he was doing self-media publishing articles by himself!

This vivid example made him roughly understand what the content era is, but how to form a community ecology? Content alone may not necessarily form an ecology, right?

Chu Yuanxi explained: "In order to form an ecology, birds of a feather flock together to divide people into groups. How to divide groups? People who identify with each other are more likely to increase their emotional temperature and become a group. It is definitely true that those who build platforms follow this idea to build communities. Key opinion leaders have a great role in the community, and the platform must effectively guide them. Mutual scolding groups are just the product of special conditions. But is it meaningful for you to study this?"

"Yes, yes. This affects the money-making routine of attracting fans and receiving gifts from short videos, whether to open it on Kuaishou or Douyin." Lu Yu was a little excited, "I heard people say why Kuaishou live broadcast is higher than Douyin's revenue and the average e-commerce customer price is also higher, because Kuaishou's community ecology is good. I have never understood it very much."

Chu Yuanxi said that Lu Yu's heart who makes money is unsatisfied! He now drives a small tractor with a tractor. The advantage is that some of them are not under the banner of Baren, and they will not have any impact on Baren. As long as you do it too much, don't be too careless. Even if someone reveals it one day in the future, it doesn't matter.

And Chu Yuanxi couldn't stop it because this was not Lu Yu's wish alone. The entire Ba people supported him internally, and there were many people who wanted to improve the company's cash flow.

A company can operate, generate profits, and play its due role. In the end, it depends on employees. A small part of the time is the boss's idea shining, and most of the time it is employees who create value.

In a sense, Chu Yuanxi is even happy to see this situation because it is a manifestation of the company's healthy operation. Even if he changes to a president, the company can continue smoothly. This is a very good thing.

He always felt that only the worst boss would magnify his desire to control to an infinite extent. The company does not need talents but slaves, and does not need to trust anyone. No matter how big a company is, it will only decline every minute and has almost no fault tolerance. As for the freedom of employees to increase after decentralization, it becomes difficult to control. What should I do if there is a double-movement? This is a problem that must be solved in corporate governance. It is a place where management methods are reflected. How can I be afraid?

"So, you understand now? Why does Kuaishou live broadcast have a high income?"

He was very interested in Kao Lu Yu, and Lu Yu suddenly stammered. Yes? Why?

I heard Chu Yuanxi explain: "This is because Douyin is entertainment, and the user relationship chain is entertainment relationship chain, shallow. Kuaishou is a community, user relationship chain, deep. Kuaishou is a community, and it is because of their community atmosphere that he would rather die than change the information flow model. He has always emphasized that it is not a similar product with Douyin. In fact, it is just to deceive himself. The facts have proved that Douyin's information flow is better than Kuaishou's community. However, Kuaishou is also changing, and there have been big moves recently."

"Ah! They actually remembered to make changes?"

After Douyin was born, the anti-human operation model of Kuaishou has been ridiculed by the industry for countless times. Lu Yu was very excited when he heard that Kuaishou had changed. It would be better to change, and it would be greater development value if there is change.

"If you are poor, you think of change. Especially after the Kuaishou Mountain City meeting, you can feel that they feel urgency and have dropped so many senior executives in one go. If the community ecology does not change, this batch of airborne will be meaningless. These people enter to change. I heard that they are going to launch a new product copycat volcano."

"Ah? Why don't you copy Douyin?"

"Because... because Volcano is a copycat Kuaishou, there is no pressure to adjust Kuaishou to adjust ui. If I ask Kuaishou to say that Kuaishou can't hide his face, if I am a Kou, I can go to me, just copy the village, don't have so many worries."

Chu Yuanxi said, habitually tapping the edge of the tea table with his fingers. Lu Yu's heart skipped a beat, and he only heard him ask, "After talking for so long, aren't you going to report something?"

"What do I report?"

"Ha, you learned to pretend to be confused? Xiaohong." Chu Yuanxi slapped the teacup on the tea set with a "snap". "Xiaohong's entire network download channel is removed from the shelves, one step away from the ban. The money you invested in the account is going to be wasted? Are you planning to report good news but not bad news, or are you planning to think that this has not happened?"

"This, I can't blame me, Mr. Chu." Lu Yu felt very aggrieved and thought to himself, why am I for? In order to make money for the company, I can't bear to let the child trap the wolf, but this time the wolf took the child away. "Besides, I didn't pay much money, it's just more than one million yuan. Besides, Xiaohong didn't die, but I just didn't allow it to download..."

"Damn, is more than one million not money? Why are you deducting your bonus from your sneer?" Chu Yuanxi sneered, "This is God who doesn't let you do e-commerce. Xiaohong is just a grass planting platform. I don't know what you are doing to make Xiaohong hahaha? You still don't give up this time?"

Speaking of which, Xiaohong is also very miserable. In order to relax the risk control of content in order to relax traffic, the content is so outrageous that it is not up to paddles. It can actually find black products, pinks, black five health products and special services. Is this possible? As a result, it finally went wrong the night before. The entire platform was removed from the shelves on April 29. I don’t know how to make rectifications. It’s a pity that they were looking for $500 million before. Anyway, I don’t know what I think about Alibaba Penguin’s investments before.

Lu Yu heard that Chu Yuanxi was actually not very angry and breathed a sigh of relief, "I couldn't think of it. Does Xiaohong have no sense of risk? No one is forced to slut them with a gun."
Chapter completed!