Chapter 827 Then, what about the price?
"You are really a rare honesty Yuan Mu." Chu Yuanxi laughed dryly, "With the economic situation in recent years, it is surprising that I can maintain a 20% annual growth track? This is called a trend dividend. How does the trend dividend come about? First form a trend and then there will be a dividend. Basic food and don't worry."
In fact, it is said that it is the support that will come sooner or later, but only by truly fulfilling it to the point of reality can the business run a business keep it in mind.
At this time, he noticed that Yuan Mu was holding a long form in his hand and took a closer look. It seemed that it was a purchase and repurchase form for Xiaokang users. The reason he noticed was that Yuan Mu looked at the form after a while and then laughed foolishly.
Watching Yuan Mu "lost" and having fun for a while, Chu Yuanxi also felt a bad heart and didn't know whether to vomit. A fool has no worries! Do you think Xiaokang has succeeded? Look at Xiaokang's user counts the number of members, you can still be happy?
So far, Xiaokang has invested tens of thousands of bicycles outside the North Fifth Ring Road, opened more than ten stores, carried out significant ground promotion, and has slightly mobilized network traffic. It has also set up short video stores to explore. It can be said that half of the methods have been used, and traditional bullets have basically been fired, but only registered users have been over 100,000.
Considering that this is a process of taking points to lead the surface, the current well-off society is still a point, and the scale effect has to be formed to reach Mileage 4. It is not too embarrassing to have registered users within this coverage area of only over 100,000. It is similar to the initial stage of the well-off society in the original world, but the means in the original world are not as rich as it is now.
If the number of users is considered to be careless, then only more than 1,000 people who purchased membership qualifications would be too inferior, right? One percent? Chu Yuanxi was speechless when he looked at this number, which was almost as good as the payment rate of mobile game players! If the data on this time and scale in the original world is correct, it should be 20,000! What the hell is it that the difference is 20 times?
The overall payment rate of Xiaokang is OK, but at this stage, it is a large-scale subsidy stage. As long as one dares to register for the app, he will get a coupon. Those who do not purchase membership can also pay or use coupons. It is just that membership is more preferential in some scenarios. It is normal for users to have a strong urge to fetch the price after seeing the price, so this payment rate does not indicate any problem. The repurchase rate is high, it depends on whether the coupon is still high after using it. Sister.
Chu Yuanxi had explained to Yuan Lu before that subsidies to users are the biggest poison of the Celestial Internet. The reason why it is poisonous is that he doesn’t know whether he will be a mess or successfully landed after the subsidies are stopped.
Even Chu Yuanxi himself couldn't say how deep this poison was, because although he had done it once, the online content of Milestone 6 in the original world was directly detoxified. At that time, the subsidy users had not stopped, so there was no way to tell the toxicity.
For the same reason, he doesn't need to worry about the toxicity problem now, because the detoxification intensity this time is even greater than the last time.
But Yuan Lu didn't know how many twists and turns were there, what was she with that stupid? She didn't know the difficulty and success rate of detoxification, and didn't know what operations needed to trap the huge subsidized user base and lead them to find a new outlet for catharsis. Isn't it a shame to just look at the payment rate of more than 80%?
Maybe it was because it was her first time doing it?
As for why the number of members is so miserable, is it because the member benefits are not large enough? Is it because Xiaokang’s penetration ability not good? None of them, Chu Yuanxi believes that with his ability to push information, seven out of ten registered users have noticed member benefits.
So what is the problem?
After thinking about it, the conclusion is that the time span is two years shorter, and the user's mind is two eras shorter, and now users are all very fucking thieves!
You should know that these two years have been running away. Not only are p2p and blockchain running away, but everything is running away. There is even the concept of "running and doing things" that is worse than running away than working. It is fine to run away from gyms, cafes and skewers. Even Jin Qianbao, the founder of the best high-end buffet chain stores in the first place, has run away!
So many people who learned it later, such as Shujiao seafood, April puffer fish, outstanding hot pot, season 5, etc., etc., have a lot of homogeneity that are extremely serious, but have not yet run away. You, the rich leopard, thick eyebrows and big eyes, run away first, dare to believe it? It's like you dare to run away if you dare to be a member!
After reviewing the incident, it was nothing more than that Jin Qianbao suddenly vigorously promoted their value-storage membership system, using more recharges and more gifts and various benefits as temptations to deceive many suckers, and converting the long-established reputation and reputation into the balance in the value-storage card at one time. Those who learned it have not yet reached this point. They are indeed the oldest ancestors and are at the forefront of the industry!
So now, those who operate consumer formats seem to be a different life compared to two years ago. Chu Yuanxi actually noticed the wrong number of members early on. At this moment, he found that he had to upgrade his cognitively, otherwise he would always use the experience in the original world to get to the present, and sooner or later there would be big problems.
In particular, member users can be said to be one of the underlying assets of Xiaokang, which is very important data, just like the repurchase rate. If there are 20,000 members now, Chu Yuanxi will dare to call for 5 billion when he is doing A-round financing! He opened his first store on April 14, put on bicycles on May 17, and reached 20% core user penetration rate by early July, which is invincible!
But now it's not that invincible.
Fortunately, investors are not necessarily much smarter than Yuan Mu. Chu Yuanxi did it once and knew how miserable the data was, but they didn’t know that it was not in line with expectations. Maybe Yuan Mu’s expectations were far lower than this number? Anyway, as long as these laymen can’t see it, it doesn’t matter whether it is OK or not. What’s important is that investors think it’s OK!
So the next step is-
"By the way, Yuan Mu, I want to know, if I say the valuation of the A-round financing should rise, will it be pulled out and beaten?"
"It should...not be possible? Investment also has to be related to supply and demand." Yuan Mu smiled, "Or I told them, I've finished playing for them?"
"You can shoot a short video or something. The startup company boss is beaten by investors when he is on the ground and starts up the price?" Chu Yuanxi laughed, "Speaking of this, we are considered to be fundamental reconstruction? It is equivalent to a short restructuring of the A-share market. There are no three daily limits at the opening?"
"Yes, yes, yes, expand the financing scale, this is a must!" Yuan Mu completely brought in the role of Xiaokang CFO, and he didn't feel sorry for Zheng De's money at all at this moment.
But what she said is not completely unreasonable. At this time, of course, we should increase financing and then take advantage of the dividends to quickly seize the favorable terrain.
During this period, the world is calm, and it is nothing more than the incident of Hongyan getting water at an AI developer conference. Chu Yuanxi saw it and said, "Hey, this person pouring water is wrong!" How could he waste water resources?"
Then there were several listed companies that broke into jail, and several bigwigs were sent to prison. The result of the breakdown was roughly the same, but the posture of the breakdown was different. Some were financial fraud, insider trading, false invoices, and sexually assaulting young girls. They performed various kaleidoscope skills like performing various bursing skills.
Even the one that made financial fraud aroused Zhesi because they also involved Dagoudong. The fraudster used a large supply chain transaction order with Dagoudong as collateral for accounts receivable debt, and borrowed a huge amount of 3.4 billion yuan from the investment institution after hearing the news. After hearing the news, Goudong immediately expressed his extreme shock and reported the case - I am not, I don't, don't talk nonsense!
This has caused the young sects in the stock market to suffer a lot of pain and it is a disaster. Even professional institutions with rich experience have been deceived, let alone retail investors?
It is even more painful for the Demon City to be a lending institution. But it is hard to say, because they do have the richest experience in how to face such pain within the Celestial Empire. They have successively stepped on the thunder of the thunder of the thunder of the thunder of the thunder of the thunder of the thunder of the thunder of the thunder of the thunder of the thunder of the thunder of the thunder of the thunder of the thunder of the thunder of the thunder of the thunder of the next week, and Jingtai. This time, they have gathered all four famous thunders with their own strength.
In fact, Chu Yuanxi still feels quite normal about this matter. The reason why it is philosophical is that it contains objective laws, that is, whenever the economy reaches the end of a cycle, it will face the serious problem of "collateral exhaustion".
The foundation of modern economic activities is actually the credit economy, which brings "monetary multiplier". The most important thing in this system is collateral loans. Once there is a problem with the collateral, it brings systemic risks. When will the collateral go wrong? When the asset price no longer rises. In other words, there are still many hidden thunders in the market.
This will be a risk that a well-off society must avoid in the future, and a risk at the end of credit. It is also a challenge that the original world had not experienced two years ago, challenging the severe cold economy.
Why do people always say that the economy is severe? It is precisely because the problems in the credit system are exposed that everyone has to re-evaluate financial risks. The credit environment is not good, it is not that they have no money, but that they dare not pay. The problem that could be solved by making a phone call now must be signed first, and those who bear unlimited joint and several liability will bear this? In this kind of environment, the difficulty is more than five times that of the past.
In this sense, the arrival of various policy dividends is natural and has an internal logic. This is the case with the national macroeconomics, and it is possible to implement policy regulation without conducting policy control? Therefore, the most profound economic crisis often breeds great new lives. When the sun shines on the spring breeze, it will naturally rise at the speed of light, and then tear the iron curtain of the giants. Even the deep cold economy cannot be suppressed. The so-called iron curtain of the giants is considered a wool ball?
While Chu Yuanxi was analyzing the economic situation, Baren welcomed an uninvited guest, and Guan Xin from Youtu suddenly came to the door.
Of course, it is not right to say that you come to the door, because Guan Xin is actually looking for Yang Jiangang, but it looks more rounded just by Chu Yuanxi.
But this purpose of coming was shocked Chu Yuanxi: "You want to buy the "Animal Company" animation? Are you serious?"
"Seriously, didn't I ask you for the first episode? I watched it. But it wasn't a buy, it was just a click to share the share." Guan Xin took the elevator with Chu Yuanxi. There were many strangers in the office building in front of him and behind him, but he was not afraid of being heard at all, and he was very calm.
"Click to divide the content, I'm afraid Yang Jiangang will not be happy." Chu Yuanxi laughed and said that Yang Jiangang was, but in fact, he was thinking about himself.
The one who made this animation was about the traffic of the "Animal Company" IP. After the peak visual effects were opened in October, the traffic was about to be washed on this animation platform. Although the IP of "Animal Company" is far worse than "Ascendant in Troubled Times", at least there are millions of fans on the entire network and have launched a relatively successful TCG mobile game, which has a certain popularity.
Although it is overshadowed by the light of "Comes of Troubled Times", it is still okay to help a platform to start it hotly. On the one hand, it brings users who watch the drama, and on the other hand, it can arouse the interests of independent creators, and treat it as an example to disassemble the detailed production process, guiding creators to the path of independent animation production.
If Youtu is buying money, Chu Yuanxi will make a decision to welcome him and change the original plan.
In this way, traffic will go to the best place, which goes against the original intention of making this animation, but it can still be made into a case, but it is a closed-loop demonstration case, so that individual creators know that the animations they make can be monetized for commercial purposes and can sell their feelings into money.
You should know that when you build a ugc platform, it is not difficult to start it hotly. What is difficult is what to seduce high-quality creators. Many people who work on the platform use the idea of spending money and subsidizing creators, especially the group of students in school, to make gold. For example, holding competitions and setting up high bonuses, there are actually very few people who can get bonuses. The platform is very cost-effective, but there will always be some people trying to get bonuses and then staying on the platform.
Yang Jiangang actually had this idea. The college student group is really a huge treasure house, and there are many ways to make gold in it. He is not the first one and will not be the last one.
But if a business closed loop can be directly formed, it is still worth considering. A portion of traffic is abandoned, but its attractiveness to creators has increased greatly, and the traffic problem happens to be that the peak visual effect is not particularly afraid of.
However, it cannot be the form of click-sharing. Click-sharing means that traffic is given to Youtu, and there is no good demonstration. In the end, the peak visual effect platform is to be a platform that integrates creation and viewing. Users are both viewers and creators. Just like the current live broadcast platform, users can watch or start broadcasting by themselves after registering. If all the finished products are output to other online broadcast platforms, then what will the audience watch?
But Guan Xin was confident and said meaningfully: "I can talk to Mr. Yang about strategic cooperation. Our Youtu actually lacks animation, and it is not as good as Penguin or iQiyi. To a certain extent, I feel that it can complement the peak visual effects. Besides, our Youtu click-through income is not low."
Chu Yuanxi laughed. Considering that he and Guan Xin had a good relationship because of the drama "Come on Troubled Times", he shouldn't have said some things.
Soon the two entered the peak visual effect, and Yang Jiangang had to interrupt the meeting and ran out to greet him. The three of them entered the small conference room and sat down. After Chu Yuanxi introduced them to both parties, he spoke first: "I will only listen. You two talk. I will not express any opinions. Today I am not anyone."
"What's the situation?" Yang Jiangang was very fascinated. Chu Yuanxi on WeChat just said a simple sentence to the manager of Youtu to talk about the UGC share. This sentence confused him because there is UGC content on Youtu, and there are many UGC content on the three major platforms.
In theory, as long as it is not a platform purchase or investment-based purchase, the uploader owns the copyright and is considered ugc content, and can participate in the platform's click-and-out account sharing process. It is nothing more than a standard contract signed, but you can always get the share corresponding to the contract terms.
There are many famous works, ranging from "Ten Colds" to "Tang and Tang Tang", which are all successful examples of ugc. There are also many who change platforms during the serialization process due to changes in the rights of exclusive broadcast or non-exclusive broadcast, and even changed from ugc to purchasing.
Of course, ugc and ugc are different. Take animation as an example. The quality must be passed. Not all the crooked melons and jujubes can be thrown on the platform, and the three major platforms are not garbage bins.
In other words, if Peak Vision wants to export the content produced by its platform to Youtu in the future, you only need to take out high-quality content and go through normal channels. Only when you buy out, you need to discuss the details. Not buying out is a standard contract, and there is no need to negotiate at all.
What's more, ugc content creators are naturally at a disadvantage in the face of the platform. With the status of the three major online broadcast platforms, Yang Jiangang should be looking for them, not the other way around.
Therefore, his confused gaze swam back and forth between Chu Yuanxi and Guan Xin.
When Guan Xin saw Chu Yuanxi's behavior, he frowned and felt that things were not simple.
I heard Chu Yuanxi say, "Old Yang, I brought people here just because I knew you two at the same time."
He had already figured out the possible situations along the way, mainly because Guan Xin's identity and position determined that there were only a few possible situations, which were very simple.
Therefore, he said: "At the peak visual effect, I am just an investor and CFO, and I will not interfere with specific business. Today, Guan Guan will talk to you about some cooperation. I will not interfere with your business choices at all, and I will listen to you."
Even if Yang Jiangang is simple, he knows that Chu Yuanxi is telling him to be cautious when speaking and making choices, and there is a meaning inside and outside the words - this is a test for you.
So, Guan Xin briefly explained his purpose, first praised the level of low-cost animation with peak visual effects that exceeded expectations. In short, it was not a flaw in the past and was qualified to go to a big platform. Then he said: "That's what I think, Mr. Yang. It's not a secret that you lack original animations, and you will produce large-scale original animations in the future. In fact, "Animal Company" has far exceeded the standard.
I believe you must also need exports, otherwise it will not form a logical closed loop. In this way, we can complement each other completely, so it is better to deepen cooperation. For example, for your animation products, we will give you a fast approval channel, give you a separate rating system for the products on your side to accelerate the contract, and even give you some quotas for exposure, and decide which products are highly exposed and which are normally exposed. What do you think? Of course, the playback rights are definitely exclusive."
Chapter completed!