The problem of the leading figure made Chu Yuanxi not understand the whole weekend. On Monday, he would just talk to Zhao Jie about specific issues first. After all, what if Alibaba’s confidence is overwhelming again? It may also not be possible to not only acquire Baren Games’ business and assets. This is called "I don’t want your heart, just your people."

Two interesting things happened on Monday, and they all had some connection with Chu Yuanxi's business. The first thing was that Ren Tong, Sogou and Microsoft, the world's largest console game companies, jointly protested to the US Ministry of Commerce to increase taxes on Tianchao game equipment, saying that the profits of this thing are very low, others don't care about it at all, and there is no threat to the US. You are so sick, you increase taxes!

Suddenly, players around the world felt inexplicably excited. As a substantial game company, Baren was also excited and cheered. You should know that these three companies have a grudge against each other for a day and never cooperated. The three giants who had fought for decades actually united in order to promote the Tianchao game equipment OEM industry. From then on, players in the world are one! What the game industry has not done for decades, he did a hot blonde man in his lifetime!

The second thing is that Toutiao will launch a co-producer plan for short videos and short programs, and will boldly provide commercial support to co-producers worth 1 billion yuan.

Chu Yuanxi was quite surprised at first when he was watching the news, thinking that he had become stingy. Although the amount of 1 billion is like a soup and snow for video production, it is a rare big investment for Toutiao. If you look closely, it turns out that it is a traffic support worth 1 billion yuan, which is in line with the image of Toutiao.

In fact, the three major video platforms have turned to develop short drama cooperation mode since this year. iQiyi’s short drama videos and Penguin’s hot pot dramas both reflect the urgent mentality of online video platforms to enter short content.

As an explorer in this field, Baren Entertainment had handed over the micro-film series "Brother Fang" to iQiyi as early as December last year, and was barely popular with another popular short series "Life Is Taken Against Me".

However, the micro-film series or short-content series itself is generally lukewarm, and the shooting methods of "Brother Fang" are still traditional, just to compress every time, and the script content is as concise as possible, which is still a certain distance from the short-content that was more successful later.

This is like changing the novella into a short story, but it is still, not a diary. Later, the relatively successful short content presents an abstract, fragmented, partial expression method. It only shoots the "waist" that is, the most intense part of the plot conflict. It does not shoot cutscenes and scenes, allowing the audience to figure it out themselves, but instead achieves better broadcasting effects and communication attributes.

Therefore, the limited success of "Brother Fang" micro-film is very good to others. It can establish a foothold in the world, carry out many commercial operations, attract investment, advertising and cooperation, but for Baren Group, it is better than nothing.

Therefore, when Lu Yu asked Chu Yuanxi whether to participate in the co-producer plan of Toutiao, Chu Yuanxi's reply was: "Look at it, participate if you are beneficial to the company, and do not participate if you are not profitable. You only consider whether our existing resources and content can achieve high conversion rates, and consider from the perspective of cost and benefits."

In fact, although Chu Yuanxi said it very easily, it was a brand new test for Lu Yu. His situation was actually similar to Zhao Jie. He was based on execution-oriented work as his daily routine, and was mainly tactical operations, and there were few tests of directionality and selectivity.

For example, recruiting Feng Lin and Feng Xueling to open two categories: e-commerce buyers and food shops is a test of direction and selectivity, which is equivalent to a product line that enriches Baren's information, but it was half rejected by Chu Yuanxi.

Choosing who to cooperate with and how to cooperate is more complicated than opening a product line. You must consider the extent of cooperation, the attitude in negotiating with Toutiao, the positioning and reactions of yourself and the other party, how much traffic you are expected to get, and you must make a plan, and be constrained by Chu Yuanxi - you must consider the price-to-earning ratio and the rate of return, so that some trial and error behaviors cannot be relaxed.

The key is that Lu Yu doesn't know what the "traffic/fan" conversion rate is as a key data. The key to this business is that Baren Information has to pay a cost from the script to the filming to the later stage. It has even been used for a year and a half to make changes, and it is necessary to hire professional short plot screenwriters to enter the project.

Assuming that investing a cost of one million to obtain two million fans is a passing line, then there are only two factors that determine whether Lu Yu applies for a co-producer of Toutiao. First, how much of this traffic worth 1 billion, and the content provided by Baren, can convert these traffic into how many fans.

This question is very complicated to be serious, because even without the support of the Toutiao system, Baren's works will attract fans and have a lot of views. Because Baren's short videos never accept commercial orders, they always maintain a relatively high weight according to the weight calculation method of Douyin. Even if they are restricted, they can stimulate a certain amount of forwarding. Therefore, how to remove the "background noise" brought by this account and calculate the real conversion rate is a considerable problem for Lu Yu's level.

Thinking from a business perspective is an intermediate test Chu Yuanxi gave Lu Yu, and it is time for him to leave a novice village.

Zhao Jie also wants to leave the village. The small game group he is thinking about can also be understood as a test of direction and also enriches the company's product line, but this product line was not particularly favored by Chu Yuanxi.

Mini games, especially in the middle of the year, have explored a mature business model, which is a special traffic business.

This mature process, in a word, is to acquire users through spontaneous fission of the game, and then let users click on advertisements to obtain advertising revenue. Therefore, mini-games are a more naked business for game companies than normal games. Whether to make money depends on the following three factors: first, R&D cost, second, fission efficiency, and third, whether positive capital rolling can be achieved through buying volume.

Of course, there is another invisible factor, which is when Long Dad lifts his knife. After all, if the mini-game fission is too fast, it will affect the entire WeChat social experience. Long Dad will never allow any mini-game to shake the fundamentals of WeChat after the rampage of Kun.

Common indicators of game companies, retention rate, absorption capacity, daily active users, etc., are actually reflected in the above three factors. On the contrary, the payment rate, arpu value, etc. are not worth mentioning, and there is no such thing in the mini-game.

In fact, Chu Yuanxi's energy has been no longer on the game in the past six months. Although he has been following the mobile game "Come Out of the Troubled Times", he is no longer so sensitive to information about the entire game industry. The elements of the mini-game are all reports submitted by Zhao Jie.

Why is Zhao Jie so eager to get on the run? Because since it is a traffic business, there is a problem of users being washed away. When no one does it, it is a bonus period. After the methodology is mature, a large number of competitors will appear, and the dividends will become a red ocean. The mini-game that was originally able to recover after three days of release may not even be released in another time and cannot even make a 1 million dau.

In this way, to a certain extent, after the game enters the Red Sea period, it becomes a battle for buying volume. You need to make enough awesome advertising materials and attract volume by relying on advertising.

Of course, high-quality products, including clever innovation, are competitive at any time.

Chu Yuanxi was not optimistic about this product line at the beginning because the game was still blue in the past year before, and it started to turn red last year, and by June this year it was very popular. Although the corresponding methodology is becoming more mature, according to Zhao Jie's meaning, it is to let brothers with DKP incubate mini games within Baren Games, and then get traffic support from Baren Information, so as to achieve some degree of success and independence.

The problem is that the ceiling of this success is too low. Although a mini game can still make tens of millions if it succeeds, it is almost impossible to make a long-tail product as popular as "Monsters Must Die". Almost all products are flash and declining.

Moreover, successful products are not made by spelling, but by trial and error. For Chu Yuanxi, it would be fine if the brothers were satisfied. If they decided to do it and found that they were cheated and dkp wasted, it would be more than worth the loss. Especially Zhao Jie had already started trying it in early May. The result of the trial was that three small game projects were incubated and they were not very good. The data tested in a small range were too slow, and they didn't have the nerve to care about Chu Yuanxi's request for traffic on Baren Information.

So before, Chu Yuanxi just allowed Zhao Jie to try it out in a small way and did not support him in a big way. However, because he had to make major adjustments, he felt that some things could be changed.

Sitting face to face with Chu Yuanxi in the conference room of Baren Games, Zhao Jie felt a lot of pressure. Chu Yuanxi was obviously conservative after the reorganization of Baren Group, especially Baren Information and Baren Games can be regarded as the two hands of the current group, but there are few big moves. In other words, Chu Yuanxi's attitude is not positive.

"That, Old Chu, it's not like you thought. Brothers are very happy to do this." Zhao Jie was wondering how he could convince Chu Yuanxi to support him in his big fight.

The three test products in the past month and a half have not extinguished his enthusiasm. Because the investment in the test products is small, it is a waste. This logic is reasonable. If the investment increases, the plate may not be disappointing. This kind of thing has been seen more at the enterprise level, and Penguin doesn’t know how many counterfeit products are so hard to fill the trenches.

Moreover, there are many DKPs in their own right. What makes Zhao Jie more conservative and rustic is that he gathered a group of brothers who are interested in it, each of whom ranges from tens of thousands to tens of millions of DKPs, gathered a small employee platform, and then collectively took out DKPs to do this. This method can ensure that everyone bears the losses together.

So even though I have bought three small games, the small platform that employees have jointly built has millions of dkp.

Chu Yuanxi made a downward gesture and asked, "So what is your purpose for you to look for me?"

Zhao Jie thought to himself, why are you pretending to be confused! Of course, the purpose is to approve money! What makes him feel frustrated is that Baren Games generates huge amounts of cash flow, which is hundreds of millions per month, but does not leave Baren Games' account and directly enters the group account. Therefore, Baren Games is nominally a branch, but in fact, it has no financial power and is not independent in finance.

So if Zhao Jie wants to develop a small game, he has to approve money from the group company, one for the payment of DKP and part for the investment of Baren Games in incubation projects, thus presenting the structure of investment and entrepreneurship.

Therefore, the employee platform has a lot of DKPs. When Chu Yuanxi didn't approve the money, he couldn't repay a penny into cash. He made three small games before because Chu Yuanxi approved three million and had already spent all...

Chu Yuanxi was amused by Zhao Jie's resentful expression, "Don't do this, Zhao Jie. What you told me at the beginning was to find a successful methodology. You can close your eyes and buy money, and then invest on a large scale. In this way, you can bring your brothers to drink delicious food, make money by buying volume, and make sure that your brothers make money. Right?"

Zhao Jie suddenly became depressed.

"But you haven't figured out the methodology for a cent. Is it too early to look for me now?"

"You have to believe me. Although all the products tested have been cold, we really found a little bit of it. It's not just me, you ask others."

In fact, about half of the old employees in Baren Games joined this small platform and then left their posts to make small games by themselves. According to the rules determined by Chu Yuanxi, the half-payment bonus is retained. However, the bonus distribution rights are not calculated during the departure period, which is a disadvantage. Of course, once the departures develop the small game, they will get more money than others who earn, and there is a distribution plan they recognize internally.

Therefore, Chu Yuanxi had a question: "Do you think the brothers are working in the company position and making more money, or are they transferred to the small game production position to make more money? Even if I approve money according to the DKP and ask you to clear the DKP, you are not sure whether you are making an orange copy or a purple copy. Are you not making a mess? Didn't the report you gave me clearly? You did as you do."

The so-called color copy is related to the color of equipment. This is an online game term. And dkp is a special currency used to shoot equipment after the copy is placed in the online game guild.

Zhao Jie was speechless immediately, because the so-called easy to know and difficult to do means that it is possible to get zero points in the open paper exam. The standard answer is in the book. It is possible to read this or that, but after a long time of trial, no one was right. How could one be so embarrassed!

In fact, Chu Yuanxi felt that if he gave Zhao Jie another five million, he would be able to get the correct answer. If he couldn't get it, Wang Le would be there.

Judging from the report submitted by Zhao Jie, the key to the success of the mini-game is first of all the game quality, and secondly, the operation. As the industry and economics of the mobile game "Come Out of the Mountains" by Wang Le, no matter what, is also an operation expert. He was the person recruited by Chu Yuanxi personally interviewed and recruited him, at least in terms of ensuring "Come Out of the Mountains" dau.

With such an experience of regulating 35 million dau, Wang Le will have no worries about going out to find a job in the future. All game companies in the Celestial Dynasty can go to the right place, and there is hope to try the key products of Toutiao or Penguin. Even though Chu Yuanxi has never asked, some investors should be interested in Wang Le and will take him out to start a business, just like Zheng Dela Chu Yuanxi went out to start a business by himself in the original world.

After all, in the Tianchao Internet entrepreneurship map, most of the operation experts are founders, followed by financial experts, and the most rare ones are technical experts.

Therefore, based on the cost of one experiment of 1 million, Wang Le couldn't even try a successful methodology even if he tried eight times, unless there was no methodology at all.

But looking at the many companies on the market that focus on mini-games make money, it is obvious that this methodology exists.

However, letting Zhao Jie and his group try out the methodology is not friendly to Chu Yuan Xixin's strategy, that is, selling Zhao Jie's strategy.

In fact, he understood Zhao Jie very much. Zhao Jie envied Yang Jiangang! After incubation, he became the boss of the company. Although he still had to rely on Chu Yuanxi's breath, from the perspective of company law, the peak visual effect is completely independent. At most, it is considered that the invested enterprises of the Baren Group have their own human rights and financial rights. They can imagine that one day they will be kicked into Chu Yuanxi's cfo and will gain real financial rights.

Of course, he didn't know what terms were in the specific investment agreement signed by Peak Vision and Baren Group. He had never seen a real term  sheet in his life, so he had such a large-scale misunderstanding. Once they found a methodology for success, they would definitely want to be independent... This kind of independence will not be deprived of the group's options, Yang Jiangang is a good case.

So Chu Yuanxi found that this time was pretty good, and it was the opportunity to "buy at the bottom". "If you really want to incubate, there are actually big problems with this model now. I guess there will be a few more internal fights. Maybe I will make the breakup happen to me. I don't think it's better..."

After a while, Zhao Jie looked confused and incredible after listening to Chu Yuanxi's suggestion, "What do you mean is, don't we make income when we make small games?"

"Yes, why do you have to target income when making small games? Isn't the most attractive part of small games the communication attribute?" Chu Yuanxi was quite confident in his proposal. "And, if we don't make 'small games' for income, our company has a successful precedent, and it's because of you. Have you forgotten it all?"

Zhao Jie was stunned and immediately remembered that the reason why he was able to get 30 million special options and became the CEO of Baren Games was actually because of the important suggestions he made at the beginning. Then Baren Games made the h5 text sharing game "Come to the Troubled Times", which attracted a lot of new features to the mobile game and received a lot of fission forwarding, and the final effect was remarkable.

Then, Yang Jiangang plagiarized his creativity, and his original concept of Zhao Jie only wiped out Yang Jiangang's meal, which was a huge loss!
Chapter completed!