Assuming that the subsidiary of Baren Games intends to sell for 30 billion yuan, which is the current valuation of Baren Group, Chu Yuanxi believes that if "Enemy of Rome" is put in, there is no problem. Even if the game performs well enough, 30 billion yuan will not satisfy his appetite.

But if you don’t pretend, you can sell for 30 billion yuan, then you will definitely not pretend. Uncle, we don’t pretend!

So the problem became, how can we blew the valuation of Baren Games to 30 billion without leaving "Enemy of Rome" behind.

Chu Yuanxi believes that he is professional in this technology. Yes, just do it like this, do it like this, and then do it like this!

Hu Shiheng didn't know at all, so he smiled bitterly. The person on the other side had completed an intracranial **. He took out his mobile phone and looked at it. It was a brief questioning program. The first one has been listed and the second one is social.

"Xiao Chu, I heard from Sister Xu about your outlook on social interactions among middle-aged and elderly people. The problem is, are you all guesses? Is there any case to prove it?"

Is this a question about the valuation prospects of a well-off society?

Chu Yuanxi said in his heart that I can’t tell the example of the original world, what should I do? Alas, I remembered a joke that Malio had told during a chat before.

"Yes. Last year, there was a new media called "Daughter-in-law", which was a little pornographic article. There was no super description and took the pure fantasy route. The protagonist was a 50 or 60-year-old man, targeting the middle-aged and elderly group, and using the official account to push it to the entire network. Guess how many people paid for this book? Sixty million people, sixty million users passed the total subscription of ten thousand, but the average subscription of 60 million. So, how many people only read the free chapters and don't pay?"

"So much!" Hu Shiheng's mouth opened and couldn't close at all, "How much does this book make?"

"It has generated hundreds of millions of GDP. This is still the case where a regular large account does not accept such advertising orders. This promotion is too priceless, but it makes money, so it is all underwater official accounts. If the large account is shameless and pushes hard, it should be fine for 100 million people to pay on the entire network, right? It is reasonable to click hundreds of billions of clicks? There will be no case where a young and handsome fan will subscribe to 10,000 copies of sales. Xiao Huangwen is just to make money, not brush up the data, and there is no ranking. It is very pure and direct, and does not make those false."

Chu Yuanxi slapped his head to calculate the data and said, "Then, because it is easy to replicate, the two websites plagiarized it, but the relevant departments warned and fined it because the scale of plagiarism was too large. The original one was fine because the scale was small. It was so much that it was warned and fined. It can be imagined that the copycat products are also very popular."

At that time, Maluo was talking about it. It was mainly because from 2013 to 2014 that it was the golden period of Xiao Huangwen. Zhalang Study was still there, and he raised the banner of Huangwen. There were also Cuiweiju, Yanyu, Boyi and other large numbers of people who drove wildly. Chaochao speeding violations and the wheels were almost running away. Later, Zhalang Study was severely beaten by the state, and the police uncle arrested people directly. This unhealthy trend was suppressed, and Qingshuiwen of the Tieba ended up being baton.

For racers like Mallor, it was a golden age.

Why is Ma Liu so beautiful? Because Chu Yuanxi actually chatted with him about the development of the Southeast Asian market.

Mr. Mallor wrote "Enemy of Rome". Although it belongs to the copyright department, it is related to overseas because of his cooperation with Monica's work. Although Monica's focus is Europe and the United States, Southeast Asia must also belong to overseas in name. However, Southeast Asia is actually Elizabeth's work focus, and it is a well-off society, not the Ba people. So after a super big turn, Chu Yuanxi and Mallor talk about the Southeast Asian cultural and creative market.

Then Mallor said happily that it is not illegal to post a little yellow article in Southeast Asia. He doesn't care about the laws there, and no one cares about running naked in the street, let alone typing. As a result, the group of little yellow articles that caused trouble to domestic readers back then were translated into Southeast Asia.

However, some of the blind slags made money in Southeast Asia and were shocked by the lard. It was translated as Awen spent money to promote Saudi Arabia and Iran, and all the pants lost were lost.

Chu Yuanxi said, "What's the fun of you, a big demon king? Isn't Huang Wen a cancer of the Internet? This year's supervision is so strict, and corpses are everywhere and blood flows into rivers. I have made great contributions to the fight against pornography and illegal activities."

Hu Shiheng asked curiously: "How many fines were there?"

"Not much. The fine system of the Celestial Dynasty still has room for negotiation. Although people have made hundreds of millions of dollars in writing porn, they must have smuggled accounts when they post smuggling accounts. It is normal to be less than a bad one. I don't need to say anything about the details." Chu Yuanxi said carefully, "Give another example, those mobile mahjong gambling games. A few years ago, many mobile mahjong companies sprung up like mushrooms after a rain. Many of the best were acquired by listed companies to make profits, and later they were severely cracked down on them by the state.

Who is playing these mahjong? Not young people, aren’t they?

In short, middle-aged and elderly people are rich and leisurely, and they are also keeping up with the mobile Internet. However, there is a lack of products that match them, and there is also a lack of teams that understand the needs of this group to make products for them. These people are new users of the mobile Internet, lacking social networking and games, and everything is lacking. Those online video platforms still maintain a vigorous increase. Where do new users come from? Users at the mom and dad level have begun to watch videos on mobile phones and pads.

The entire Celestial Empire is entering aging, but all mobile Internet products ignore this group. Xiao Huangwen first discovered this market. I looked for those Huangwen, no, the operators of new media articles obtained the data. Those underwater users are 30 to 60 years old, and young people only account for 30%, so the appearance of "Daughter-in-law" is also very normal.

Do you think we have a future when we go to grab it? The whole world ignores Africa. Lao Zhao of the Sound Technology Technology has tailored beauty for the black uncles and it will be immediately released. It will be launched on the Science and Technology Innovation Edition. Is it the same methodology?

The so-called middle-aged and elderly users actually include many middle-aged and young users in the sinking market. Their characteristics are the same - there is no suitable product. Many products launched for young people are for young people in first- and second-tier cities. Two years ago, there was a movie called "Ex-3 Goodbye Ex" that was criticized in the "mainstream" movie audience. Douban scores were terrible, but the box office was 2 billion, and the audience was all 18th-tier young people, crying and watching. This is a product that suits them, and it is still a blue ocean now."

Hu Shiheng didn't say a word, listened quietly to Chu Yuanxi's long explanation, nodding while listening. This is insight into the market. The so-called insight is the sensing ability at the moment when the signs appear.

It becomes a copycat later. Everyone in the Tian Dynasty knows about the copycat, but the difficulty is not as easy as imagined. The success of the village leader is not just due to luck. Only those who are best at this and have sufficient resources can have more room for maneuver.

It is a premonition that is higher than insight, letting one's vision fly from a macro perspective and looking down on the future.

Premonition, insight and copycat are three completely different models in business strategy. It is not easy to do one. Hu Shiheng thought about it and it seemed that Chu Yuanxi had no ability in copycats, and both of the other items were OK.

Then he looked at the third item on his phone, fundraising and use.

He took out the printed form of Xiaokang's fundraising purpose table from his bag and placed it in front of Chu Yuanxi: "Xiao Chu, see if the amount of funds used is too high?"

Chu Yuanxi saw that this was not the calculation table for the use of funds he gave? Hu Shiheng pointed at the IT investment part, which seemed to be a lot. In the next three years, it would require about 1 billion R&D investment every year.

"This is really not high, Mr. Hu. If you understand 724, you will feel that our investment is not enough, at least 1 billion will not be enough in three years." Chu Yuanxi understands this very much. "The best solution for a type of convenience store is to build an IT company, because to develop chains, to open tens of thousands of stores, to manage it in a unified manner, and to have strong data mining capabilities and IT genes.

So many stores cannot realize large chains without strong IT and information processing capabilities. Not only can they not manage stores well, but they cannot effectively accumulate data. The data is invalid or even wrong, so it is all over. On the other hand, a person’s annual salary of 100,000 yuan will save 10,000 yuan, and a year will be 1 billion yuan. Then there are other expenses to save, which is very cost-effective for R&D investment.”

"But, how did the R&D expenses of 724 be spent?" Hu Shiheng slapped his thigh. He must have done his homework, at least he completed his homework of any nature, but if he wanted to go deep into this industry, he lacked in-depth information.

"I won't calculate it carefully, I'll list it for you." Chu Yuanxi took out a pen and wrote it directly on a4 paper. The data management system for inventory turnover, consumption insights and prediction, monitoring system for private procurement and food safety, store supervision system, chain brand consumer unified standard service system, fresh food supply chain management system...

I wrote a lot of things, and Hu Shiheng became more and more fascinated because these names were too tall.

He suddenly thought of a joke he saw recently: multi-purpose individual tactical post-stage support components can also be called washbasins; advanced individual tactical deployment of convenient tactical support objects on multiple terrain at high speed can also be called horse stools; all-arm individual anti-star anti-satellite head optical bioprotection devices can also be called straw hats.

Does this seem to mean the same thing?

I heard Chu Yuanxi say: "The development of these data systems has a lot of investment, but it can save labor costs. The labor costs in stores in tens of thousands are extremely huge, and there will be more franchises in the future. You only noticed the continuous investment on it, but did not pay attention to the continuous expenditure on expenses.

It has a large investment, but establishing strong data can form a strong collaborative industrial chain ecosystem, and use automated methods to control the process from R&D to production to transportation to retail, improving quality and experience, and improving efficiency.

What is valuable about Goudong Pinduoduo is his backend system, and his financial technology is reflected in this huge system, which is the kingdom. Many of us who do convenience stores go to the island for Chinese studies 724. Just looking at the display of products, I feel that I have learned a lot and copying it when I return to China. That's not nonsense?"

It sounds like that, "But, what is your huge expenditure on developing a map... for?"

What Hu Shiheng wants to say is that you are not in vain? How beautiful is Gaode Map now? It almost costs money. If you have developed it yourself, you have planned a cost of over 100 million yuan per year, and it will be rebuilt with the bat. It is not much at all. If you want to develop some detailed functions, it may not be enough. It is obviously better to buy or rent than to buy!

This is all Yuan Longping’s pot!

"Because..." Chu Yuanxi said, "You really don't open any pot and you can pick up any pot. Do you think I'm willing to spend this money? Isn't this Li Tietou forced me?

"Because my business territory planning is not only limited to the Great Heavenly Dynasty, but there is no map weapon that can be used to be able to get out." Chu Yuanxi expressed his momentum of rushing. "Southeast Asia is the market I plan to kill next year and is currently planning. Although our development has not yet been done, it seems a bit fussy, but it is too late to wait there. If you miss the opportunity, it will be difficult to find a good market entry point."

He carefully observed Hu Shiheng's expression, and saw that when Hu Shiheng heard the rushing into Southeast Asia, his eyes were very solid, and there was a restrained halo in his pupils. This was the manifestation of the old ghost who had accumulated aged aged after receiving the stimulus signal, and his face was as if there was thunder in the middle of a flat lake.

"You know, the business model of maps must be large in size, and the bigger the plate, the better the business prospects. If I am only satisfied with developing a map that can be used by bicycles, I cannot provide services to others as a third party."

Hu Shiheng nodded heavily, and he knew a little about the map business. As an investor who started a five-time business, he has a very solid understanding of the content and ecology of the Internet, especially the mobile Internet. On the contrary, it is traditional fields, such as convenience stores rely on IT applications, etc.

The essence of map development lies in forming a systematic business. Only developing map functions itself does not require particularly large R&D expenses, which is enough for bicycle companies. However, what about search? Quality map search is a huge R&D project. What about map information flow? Geographic location, traffic information, point of interest information, user data sharing, etc., that is, a large number of cloud services and a large number of engine development are required.

If these functions are not done, the map is just a bicycle map. It cannot be said to be worthless, but it is better to connect to Gaode's API.

These functions can be continuously developed, and can provide third-party underlying services to others, become commodities, and then produce commercialization.

Hu Shiheng did not ask Chu Yuanxi's Southeast Asia strategy. Since it was just a "plan", the right way to interfere as an investor is to not interfere now. When the business plan is formed, Chu Yuanxi will naturally start a round of financing, so there is no rush at all. Besides, going overseas is the tide of this era and the dividends of the Belt and Road Initiative, so going overseas is not a general problem. If there is any problem, it must be due to overestimating one's own ability. I don't know whether Chu Yuanxi's preparation is sufficient.

On second thoughts, he felt that even if there was no overseas expansion, Xiaokang should develop map functions. Otherwise, according to Xu Xin’s joke, Xiaokang challenged Alibaba in new retail, Baidu in cloud computing, and Penguin in games and social networking. The headlines are so arrogant that they did not fight with the three giants at the same time, and at least they still maintain limited consistency with Alibaba.

With the strategic planning of a well-off society, it is certain to touch the forbidden area of ​​giants, and the only ones in the Tianchao can provide map services are the three giants + four-dimensional map new. The problem is that four-dimensional map new is mainly map navigation function, which is different from Baidu Gaode. If the giant is furious, it will definitely dig a trenches, just like Guangdiantong no longer sells traffic to the Toutiao system. Who can I buy the service from then on? I am afraid I can only work hard to develop a bicycle map to deal with it.

At this time, Hu Shiheng was not very clear that Xiaokang's online content was also closely linked to maps, and the map information flow needed was not ordinary. Not only did he not know, but even employees involved in online content development did not understand this, because the work packages issued in the okr system were fragmented. Even though Chu Yuanxi gave a reminder, even if someone could see all okr task packages, there were too many task packages, and it was difficult to organize a clear context in the game.

Hu Shiheng pondered for a moment and said, "Do you want to decouple from Alibaba with this map system? Alibaba's business system has a wide range of influence, and it is difficult for you to completely avoid it." Although wars are going on everywhere, in his opinion, the foundation of Xiaokang convenience stores is the main opponent, and Alibaba, which focuses on new retail, is the right way to make maps by yourself to reduce dependence on Gaode.

Unexpectedly, Chu Yuanxi waved his hand gently, "Xiaokang made a big fortune against Alibaba, so he must fight an asymmetric war and make full use of all the resources that can be used, even the resources of Bat.

My strategy is to make it easier for Alibaba to find benchmarks when it discovers abnormal movements. In fact, I was a bit persecuted and delusional, thinking that my well-off life might attract Alibaba's attention, but fortunately, it is not. So let's go first, and Alibaba cannot catch up when it finds it can be chased. The secret to making Alibaba cannot catch up is change. Use change to always lead two positions, and work hard to become a giant before the changes are exhausted."

"Ali has a strong ability to learn from his opponents. In fact, they are not right to choose those nicknames. They should choose Murong Fu and others. Their unique skills are to change the stars and directly rebound their opponent's martial arts."

"Strong has its limits, otherwise why can't Pinduoduo rebound? Is Pinduoduo a sweeping monk?" Chu Yuanxi smiled softly, thinking of the very funny things that have happened in the past six months.

A large part of Alibaba's e-commerce revenue is service fees, which are charged based on the data services provided by Alibaba. It is also a popular data product that merchants must buy in the e-commerce era. The essence of this service is the advertising fees that Alibaba diverts traffic to e-commerce. Pinduoduo has broken through this model and made group purchase fission based on WeChat social chains, hitting Alibaba's empty door.
Chapter completed!